19
PRESTO-TIMES
March, 1932
SILVER=MARSHALL MODEL Q PROVES BIG SENSATION
Combines Short and Long Wave Reception in One Chassis, One Dial, Giving Range from 550 to 18,150
Kilocycles—Simplifies Short Wave Tuning—Meter Tuning Added Feature
Now that it has been on the market for a reason-
able time and we have a chance to size up the results,
it can he stated without fear of contradiction that the
new Silver-Marshall "Miracle Set," their Model Q,
lias proven a decided sensation both to the rest of
the radio manufacturing world, the dealer and the
public in general. The new set was brought out last
January, and although such a comparatively short
time back, the results have told an excellent story.
Silver, president of Silver-Marshall, Inc., to get
around this problem, and he did it perfectly. Here-
tofore far-distant stations—in Europe, for instance—
were obtained by receiving sets that could get them
at all only after the programs had been received by
several powerful stations in this country, one making
up in strength where the other failed, all of them
blending and then sending them out on the air in
this country. Now the "Miracle Set" does this all
JJH]
5.S4O kilocycles, green; 6,360 to 3,510 kilocycles, red;
and 3,460 to 1,560 kilocycles, yellow. A tuning chart
is furnished with each set so that it is possible to
tune in accurately to all parts of the world, and for
those who like to tune in on aircraft, steamship,
1
m 1
SILVER-MARSHALL ALL-WAVE SINGLE-DIAL "MIRACLE SET"
CHASSIS, MODEL Q.
To describe it very briefly, the set has been an
unqualified sensation.
In keeping with their custom, Silver-Marshall, Inc.,
forwarded to their dealers a supply of snappy, atten-
tion-catching advertising copy in various sizes for
use in the different cities in which their dealers are
located, and instead of waiting to see the sets dealers
immediately sent in orders from all parts of the
country, so that within a few days of the time the
copy was sent out orders for more than four thousand
sets were received, for immediate delivery as sample
sets. These were hardly received until subsequent
orders came in from all directions.
After the ads appeared in papers throughout the
country the stores of the Silver-Marshall dealers were
crowded on the first day, and the attendance of
prospective purchasers kept up at a remarkable rate,
for the reason that something entirely new had been
presented to them—something that simplified recep-
tion and made it possible for them to get stations
they never before could tune in, for this "Miracle
Set" reaches everywhere that a station is located and
pulls in the programs with a clarity that is mar-
velous.
The "Miracle Set" solves the problem of tuning"
in short wave stations in so simple a manner that
many have wondered that it had not been accom-
plished long before. However it took McMurdo
itself, no matter whether the program may be on in
China, France, England, Siam, or where. Further-
more, it is done without a lot of "fishing around."
These remarkable conditions revealed themselves
to visitors at the various Silver-Marshall dealers' "RAINBOW DIAL," NEW SILVER-MARSHALL. M0DEI-
Q "MIRACLE SET" — TUNING METER AT TOP;
establishments, with the result that orders have been BROADCAST BAND, RIGHT, CALIBRATED IN KILO-
booked more rapidly than ever before even for Silver- CYCLES, FOUR COLORED SHORT-WAVE BANDS,
LEFT, CALIBRATED IN MEGACYCLES.
Marshall sets. Lyon & Healy, of Chicago, for
instance, in their eight stores in that city, held one
police calls and other short waves it is a joy. The
general reception for several days, and their immense
tuning chart, by the way, is a complete radio log
downtown store was crowded on the floor on which
covering every station and has complete, simple in-
these sets have been shown. The vexatious problem
structions. The scales are calibrated in megacycles—
of tuning in on short wave stations has been definitely
a megacycle equalling 1,000 kilocycles—for short
solved by this set. The Model Q Silver-Marshall set
waves. The best part of it is that the individual can
has a range eighteen times that of the ordinary set,
locate his station almost immediatly and with the
short and long waves being tuned in on but one dial
simplicity of writing one's name.
and on one chassis, and this has been patented by
the company, being an exclusive feature on the Model
THE LATE JOHN PHILIP SOUSA
Q. It is the only set on which you can readily tell
With
the recent passing of John Philip Sousa the
where to find any certain station.
country lost one of the most outstanding figures in
The dial on the Model Q has been styled the "Rain-
American music life. His important position in con-
bow Dial" because of the various colors it bears.
nection with modern military music was earned
Adoption of this color scheme had a definite purpose,
not only through his popularity as a band leader but
as we shall see. On the right side (white) is the
through the many compositions that he produced, and
regular list of figures for broadcast reception, while
popularized as well. It is a noteworthy fact that
there are four narrow dtal bands to the left, each a
Sousa always started his own pieces well on the road
different color from the others. From left to right,
to popularity before they were released to the public,
they are 18,150 to 9,600 kilocycles, orange; 10,290 to
although it must be remembered that he popularized
many other compositions as well as his own.
Perhaps the best known band leader since P. S.
Gilmore, Sousa occupied the same position in rela-
tion to modern military music that the late Victor
Herbert enjoyed in relation to orchestral and lighter
opera music. Each dominated his field not only be-
cause of this ability as a conductor, but because of
the manner of introducing their music. Sousa did
not succeed in operas because, as he once explained,
he was afraid that they would diminish rather increase
his popularity. This popularity, however, will never
wane; the baton will be raised to strike up the band
and as the strains of such pieces as the "Stars and
Stripes Forever" are heard, the memory of John
Philip Sousa will live forever.
TRYING TO KEEP GRAND RAPIDS CON-
CERN ALIVE
THREE STYLES, SILVER-MARSHALL MODEL Q "MIRACLE SETS"—LEFT TO RIGHT, STYLES Q25, Q23, Q24.
An endeavor is being made to keep the Automatic
Musical Instrument Company of Grand Rapids, Mich.,
from entirely discontinuing operations. This concern
went into the hands of the Grand Rapids Trust Com-
pany as receiver a few weeks ago and has received an
offer of $75,000 for the assets of the company, exclu-
sive of cash on hand at the time of sale, the bid being
from Ernest Alschuler of Chicago.
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