Presto
Issue: 1932 2264 - Page 21
January, 1932
21
PRESTO-TIMES
R A D I O
RADIO RECEIVING SETS
RADIO PARTS
RADIO—PHONOGRAPHS
(Continued from page 19)
eye—as well as price on the well-known Silver-Mar-
The Presto-Times correspondent at Omaha, Neb., shall sets.
when he called at the Schmoller & Mueller Piano Co.
Indeed, a checkup has shown that other Silver-
and visited the radio department where a special
Marshall dealers are doing wonderfully, in proportion
Preparations on quite a grand scale are being made display of the Silver-Marshall line of radio receiving to the population they serve, and advertising layout
sets was on exhibition, met Mr. G. C. May, the prepared for one of them, Schmoller & Mueller, pre-
for the Chicago radio-electrical show which opens at
pared in three styles, is herewith presented. The
the Coliseum January 18, continuing through the treasurer of the Schmoller & Mueller Corporation
who, while quite enthusiastic in commending the
company is at present featuring a wonderful set at
week to the 24th. This will be a National radio
rally and mass meeting of jobbers, dealers and man- musical and mechanical qualities of the Silver-Mar- a reachable price, known as the J-21, retailing at
$69.95. . It has ten tubes, a fine cabinet, doors,
ufacturers.
In addition, exhibiting manufacturers shall line, said that Schmoller & Mueller had enjoyed
are planning to hold sales conferences and other a very excellent trade in these instruments and par- pentodes, built-in aerial and, in fact, everything to
ticularly
the
one
model
which
they
had
featured
and
make it a remarkable set, including also 11^4-inch
meetings with dealers and jobbers at various times
during the seven days of the show, The need for a on which they had a special sale which went over
new deal all around in radio is so evident that one very satisfactory. He stated further than "so far
national manufacturer is quoted as saying that the every one of our customers who purchased one has
advice of dealers is needed to help restore sanity in been thoroughly satisfied. We carry other models of
radio. "If radio dealers," he says, "secure their share the Silver-Marshall line besides the one we featured
of the consumer's dollar of the future, it will be be- and we consider them st very good value in radios."
Incidentally, it may be remarked here that Presto-
cause they have taken a part in planning for the
future—in voicing the needs of their various terri- Times recently heard from Foster & Waldo, Minne-
tories to their respective manufacturers. Most man- apolis, Minn., who stated that they had "handled the
Silver-Marshall goods fa* quite a while and the in-
ufacturers are now planning for another season and
will welcome constructive dealer criticism. The Jan- strument has always given a good account of itself."
uary Trade and Public Show, in Chicago, offers an
excellent opportunity for radio sales managers to
meet with their dealers and for the dealers to meet
* EXTRA LARGE WALNUT
and compare notes with each other."
Headquarters for the trade and public show will
CABINET WITH DOORS *
be the Congress Hotel, and it is here that the man-
ufacturers participating in the show will maintain
^ S l J P E R H E T ERO D Y N E
demonstration suites and consult the trade. The dis-
plays will consist of radios, tubes, refrigerators, elec-
* P U S H - P U L L PENTODE T U B E S *
trical appliances and television. And television, by
the way, was one of the frequent suggestions to the
* FULL-SIZE DYNAMIC SPEAKER *
program planners.
LT-IN A E R I A L
The board of directors of the Radio Wholesalers'
Association and the National Federation of Radio
Associations announce their annual convention con-
current with and a part of the Chicago Radio-Elec-
trical Trade and Public Show.
THEIJANUARY RADIO
SHOW AT CHICAGO
TWO
ENTHUSIASTIC
SILVER-MARSHALL
DEALERS
s
MARSHALL
Radio
.Bu
95
CLARION CAPTURES SPANISH ATTENTION
Many thousand signors and signoritas viewed with
admiration the splendid display featured at the First
National Radio Exhibition by Platon Texido, Clarion
distributor in Barcelona, Spain.
This exhibition occurred during November and
December and because of the stupendous reception
accorded by the populace it was definitely decided to
continue this promotion plan on an annual basis.
In furnishing a report to the executive offices of
Transformer Corporation of America, Chicago, Sig-
nor Texido related: "Clarion has played a most
important role in our public exposition and the display
we are featuring is decidedly in the limelight and
probably the most visited. We are enclosing a pho-
tograph which clearly illustrates our method of
presentation."
Platon Texido is one of the foremost distributors
of Clarion in foreign climes and has reached an en-
viable position difficult to duplicate for sales achieve-
ment.
Despite current conditions, the export department
of TCA reports considerable activity and shipments
are being made with customary regularity.
WEAVER PIANO IN BROADCASTING
Presto-Times takes pleasure in presenting herewith
a picture of a broadcasting feature, an entertaining
trio known as the Nehi Trio, which is on the air for
the firm of G. F. Plitt & Sons, bottlers of York, Pa.
The trio consists of Mrs. Ethel E. Weaver at the
piano, Mrs. Myrtle Brown Morey and John R. Longe-
necker. It is becoming increasingly popular since
entering the broadcasting field. These musicians
have been working together as a trio for a number
of years. Mrs. Morey and Mrs. Weaver both pur-
chased Weaver pianos some years ago. Mrs. Weaver
recently remarked. "I would not part with my
Weaver grand for anything."
This broadcasting is over station WGAL, Lancas-
ter, Pa.
Do what the big chain stores do. They ship old
items of stock around from one store to another
continually until they have worked them off of their
shelves completely. Advertise your items to swap
for, something you can use. You will be surprised
how shelf space can be cleaned up in this way. In-
expensive PRESTO-TIMES classified ads will help
you accomplish this.
PRESTO-TIMES classified ads bring results in-
expensively.
For quick action on odd items, use PRESTO-
TIMES classified ads.
JESSK PRBNCH MIOGIOT MODKL,.
JOINS DANIEL MUSIC COMPANY
Willard M. Pearson has taken charge of the radio
department of the Daniel Music Company, Owens-
boro, Ky. Mr. Pearson has been in the radio circle
since 1916, showing fifteen years of radio experience.
He constructed and operated the second radio trans-
mitter in the state of Indiana, after which he entered
into the radio field of the retail business. Naturally
Mr. Pearson will become a valuable asset in the
Daniel Music Company, which is one of the leading
music houses of Kentucky.
SCHMOELLER-MUELLER
When you complete the
sale of a piano with a
TONKBENCH
you absolutely insure your custo-
mer's complete satisfaction.
Q There is a TONKBENCH to
match any piano in Style, Finish
and Quality.
Write for Descriptive Bulletin (P.G.)
TONK MANUFACTURING
COMPANY
1912 LEWIS STREET, CHICAGO
Pacific Coast Factory—1627 E. 50th St., Los Angeles
Jensen concert electro-dynamic speaker. The selec-
tivity is absolute 10 kilocycle, sensitivity from 1 to
\ l A microvolts per meter. The tubes are Eveready
Raytheons and are included in the price.
Silver-Marshall, Inc., protect the dealers who fea-
ture this model, which already has caught popular
favor. To go back to the promotional work of the
company, the plan that is followed is based on the
results of more than seven hundred promotional cam-
paigns by the company, each of which was carefully
analyzed and tabulated, then was formed the plan
that they now follow. That it is a money-making
plan is beyond dispute, as the sales books of their
dealers show. It might be repeated here, as noted
last month, that their policy not only includes selling
to the dealer direct but also giving exclusive handling
of the Silver-Marshall sets in a given city, so that
the company can concentrate upon that dealer in
promotional work.
DEATH OF JOHN A. KRUMME
John A. Krumme, well known piano traveler and
connected with several piano manufacturing establish-
ments as sales representative, died at his home, 1603
Main street, La Crosse, Wis., on December 22. Mr.
Krumme, who had made his home in La Crosse for
the past eight years, is survived by his widow, his
son Gordon C. Krumme of East Orange, N. J., two
sisters, Mrs. John H. Pine, River Forest, 111., and
Miss Jane Krumme of Cincinnati, Ohio, and a brother
living in Cincinnati. Mr. Krumme, who was sixty-
one years of age, retired from active service a few
years' ago.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
21
PRESTO-TIMES
R A D I O
RADIO RECEIVING SETS
RADIO PARTS
RADIO—PHONOGRAPHS
(Continued from page 19)
eye—as well as price on the well-known Silver-Mar-
The Presto-Times correspondent at Omaha, Neb., shall sets.
when he called at the Schmoller & Mueller Piano Co.
Indeed, a checkup has shown that other Silver-
and visited the radio department where a special
Marshall dealers are doing wonderfully, in proportion
Preparations on quite a grand scale are being made display of the Silver-Marshall line of radio receiving to the population they serve, and advertising layout
sets was on exhibition, met Mr. G. C. May, the prepared for one of them, Schmoller & Mueller, pre-
for the Chicago radio-electrical show which opens at
pared in three styles, is herewith presented. The
the Coliseum January 18, continuing through the treasurer of the Schmoller & Mueller Corporation
who, while quite enthusiastic in commending the
company is at present featuring a wonderful set at
week to the 24th. This will be a National radio
rally and mass meeting of jobbers, dealers and man- musical and mechanical qualities of the Silver-Mar- a reachable price, known as the J-21, retailing at
$69.95. . It has ten tubes, a fine cabinet, doors,
ufacturers.
In addition, exhibiting manufacturers shall line, said that Schmoller & Mueller had enjoyed
are planning to hold sales conferences and other a very excellent trade in these instruments and par- pentodes, built-in aerial and, in fact, everything to
ticularly
the
one
model
which
they
had
featured
and
make it a remarkable set, including also 11^4-inch
meetings with dealers and jobbers at various times
during the seven days of the show, The need for a on which they had a special sale which went over
new deal all around in radio is so evident that one very satisfactory. He stated further than "so far
national manufacturer is quoted as saying that the every one of our customers who purchased one has
advice of dealers is needed to help restore sanity in been thoroughly satisfied. We carry other models of
radio. "If radio dealers," he says, "secure their share the Silver-Marshall line besides the one we featured
of the consumer's dollar of the future, it will be be- and we consider them st very good value in radios."
Incidentally, it may be remarked here that Presto-
cause they have taken a part in planning for the
future—in voicing the needs of their various terri- Times recently heard from Foster & Waldo, Minne-
tories to their respective manufacturers. Most man- apolis, Minn., who stated that they had "handled the
Silver-Marshall goods fa* quite a while and the in-
ufacturers are now planning for another season and
will welcome constructive dealer criticism. The Jan- strument has always given a good account of itself."
uary Trade and Public Show, in Chicago, offers an
excellent opportunity for radio sales managers to
meet with their dealers and for the dealers to meet
* EXTRA LARGE WALNUT
and compare notes with each other."
Headquarters for the trade and public show will
CABINET WITH DOORS *
be the Congress Hotel, and it is here that the man-
ufacturers participating in the show will maintain
^ S l J P E R H E T ERO D Y N E
demonstration suites and consult the trade. The dis-
plays will consist of radios, tubes, refrigerators, elec-
* P U S H - P U L L PENTODE T U B E S *
trical appliances and television. And television, by
the way, was one of the frequent suggestions to the
* FULL-SIZE DYNAMIC SPEAKER *
program planners.
LT-IN A E R I A L
The board of directors of the Radio Wholesalers'
Association and the National Federation of Radio
Associations announce their annual convention con-
current with and a part of the Chicago Radio-Elec-
trical Trade and Public Show.
THEIJANUARY RADIO
SHOW AT CHICAGO
TWO
ENTHUSIASTIC
SILVER-MARSHALL
DEALERS
s
MARSHALL
Radio
.Bu
95
CLARION CAPTURES SPANISH ATTENTION
Many thousand signors and signoritas viewed with
admiration the splendid display featured at the First
National Radio Exhibition by Platon Texido, Clarion
distributor in Barcelona, Spain.
This exhibition occurred during November and
December and because of the stupendous reception
accorded by the populace it was definitely decided to
continue this promotion plan on an annual basis.
In furnishing a report to the executive offices of
Transformer Corporation of America, Chicago, Sig-
nor Texido related: "Clarion has played a most
important role in our public exposition and the display
we are featuring is decidedly in the limelight and
probably the most visited. We are enclosing a pho-
tograph which clearly illustrates our method of
presentation."
Platon Texido is one of the foremost distributors
of Clarion in foreign climes and has reached an en-
viable position difficult to duplicate for sales achieve-
ment.
Despite current conditions, the export department
of TCA reports considerable activity and shipments
are being made with customary regularity.
WEAVER PIANO IN BROADCASTING
Presto-Times takes pleasure in presenting herewith
a picture of a broadcasting feature, an entertaining
trio known as the Nehi Trio, which is on the air for
the firm of G. F. Plitt & Sons, bottlers of York, Pa.
The trio consists of Mrs. Ethel E. Weaver at the
piano, Mrs. Myrtle Brown Morey and John R. Longe-
necker. It is becoming increasingly popular since
entering the broadcasting field. These musicians
have been working together as a trio for a number
of years. Mrs. Morey and Mrs. Weaver both pur-
chased Weaver pianos some years ago. Mrs. Weaver
recently remarked. "I would not part with my
Weaver grand for anything."
This broadcasting is over station WGAL, Lancas-
ter, Pa.
Do what the big chain stores do. They ship old
items of stock around from one store to another
continually until they have worked them off of their
shelves completely. Advertise your items to swap
for, something you can use. You will be surprised
how shelf space can be cleaned up in this way. In-
expensive PRESTO-TIMES classified ads will help
you accomplish this.
PRESTO-TIMES classified ads bring results in-
expensively.
For quick action on odd items, use PRESTO-
TIMES classified ads.
JESSK PRBNCH MIOGIOT MODKL,.
JOINS DANIEL MUSIC COMPANY
Willard M. Pearson has taken charge of the radio
department of the Daniel Music Company, Owens-
boro, Ky. Mr. Pearson has been in the radio circle
since 1916, showing fifteen years of radio experience.
He constructed and operated the second radio trans-
mitter in the state of Indiana, after which he entered
into the radio field of the retail business. Naturally
Mr. Pearson will become a valuable asset in the
Daniel Music Company, which is one of the leading
music houses of Kentucky.
SCHMOELLER-MUELLER
When you complete the
sale of a piano with a
TONKBENCH
you absolutely insure your custo-
mer's complete satisfaction.
Q There is a TONKBENCH to
match any piano in Style, Finish
and Quality.
Write for Descriptive Bulletin (P.G.)
TONK MANUFACTURING
COMPANY
1912 LEWIS STREET, CHICAGO
Pacific Coast Factory—1627 E. 50th St., Los Angeles
Jensen concert electro-dynamic speaker. The selec-
tivity is absolute 10 kilocycle, sensitivity from 1 to
\ l A microvolts per meter. The tubes are Eveready
Raytheons and are included in the price.
Silver-Marshall, Inc., protect the dealers who fea-
ture this model, which already has caught popular
favor. To go back to the promotional work of the
company, the plan that is followed is based on the
results of more than seven hundred promotional cam-
paigns by the company, each of which was carefully
analyzed and tabulated, then was formed the plan
that they now follow. That it is a money-making
plan is beyond dispute, as the sales books of their
dealers show. It might be repeated here, as noted
last month, that their policy not only includes selling
to the dealer direct but also giving exclusive handling
of the Silver-Marshall sets in a given city, so that
the company can concentrate upon that dealer in
promotional work.
DEATH OF JOHN A. KRUMME
John A. Krumme, well known piano traveler and
connected with several piano manufacturing establish-
ments as sales representative, died at his home, 1603
Main street, La Crosse, Wis., on December 22. Mr.
Krumme, who had made his home in La Crosse for
the past eight years, is survived by his widow, his
son Gordon C. Krumme of East Orange, N. J., two
sisters, Mrs. John H. Pine, River Forest, 111., and
Miss Jane Krumme of Cincinnati, Ohio, and a brother
living in Cincinnati. Mr. Krumme, who was sixty-
one years of age, retired from active service a few
years' ago.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).