Presto

August, 1931
SOME "COME-BACKS"
Herewith are some names of mail matter returned
to Presto-Times office within the past few days on
account of non-delivery by reason of change of loca-
tion, discontinued business, etc., Presto-Times is
receiving a great many returns of this kind and the
list following has come in within the last week or
ten days.
Schencke Piano Co., 432 Austin place, New York,
N. Y., returned for non-delivery.
Ralph Taylor, Letitia, N. C, deceased; business dis-
continued.
M. O. Brittin, Alexandria, La., moved; left no ad-
dress.
C. B. Foster, Wichita, Kans., moved; left no ad-
dress.
C. J. Harris, care Durland-Sawtell Furniture Co.,
Junction City, Kans., unclaimed.
F. T. Anderson, Newton, Iowa, unclaimed; not in
directory.
J. M. Lowery Piano Co., Rocky Mountain, N. C ,
out of business.
C. T. Ritchie, Chambersberg, Pa., moved; left no
address.
Bilhorn Bros., 207 North Wells street, Chicago;
changed location.
Cable Piano Co., Lansing, Mich., taken over by
Detroit.
David H. Schmidt & Co., Poughkeepsie, N. Y.. ad-
dress changed to 83 Hillside road, Mt. Kisco, N. Y.
J. Vanderhofen, Grand Rapids, Mich., moved; left
no address.
Summers Piano House, Ashland, Ky., left city.
East End Music House, Moline, 111., business dis-
continued.
Beer's Music House, Curwensville, Pa., moved to
Clearfield. Pa.
E. A. Root, 3170 West Clyde place. Denver, Colo.,
moved; left no address.
Cable Piano Co., 9010 Commercial avenue. South
Chicago, branch discontinued.
Sherman, Clay & Co., Ninth and J streets, Sacra-
mento, Cal., discontinued and mail forwarded to San
Francisco.'
Bush & Lane Piano Co., 1514 Woodward avenue,
Detroit, Mich., discontinued and taken over by Grin-
nell Bros., 1515 Woodward avenue.
Mathushek Piano Store, 37 Newark avenue, Jer-
sey City, N. J., moved to 972 Bergenline avenue,
North Bergen, N. J.
L. B. Leister, formerly in business at Oxford. Miss.,
has removed to Taylor, Miss.
Sherman, Clay & Co. have given up their Tacoma
store and direct mail to be forwarded to 1624 Fourth
avenue, Seattle, Wash.
PRESTO-TIMES
THE NEW SCHILLER
CIRCULARETTE
Aside from the written descriptions of the pianos
A piano manufacturer's showing of bis product by
way of illustration and description comes to Presto- illustrated the only reading matter contained is the
Times in the form of a striking and unique brochure, from following brief setting which appears in the center
of the folder between the four grand pianos illustrated,
the Schiller Piano Company, Oregon, 111.
two on either side, and headed:
In this novel brochure-catalog five Schiller grand
A Group of Schiller Aristocrats
pianos arc shown; a style 8 Colonial design, a style
Acclaimed by leading musicians as pre-eminent in
10 Hepplewhite design, a style 17 Louis XV design,
fidelity of tone and unsurpassed in durability. Built
a 6 ft. artist model known as style 15 which is built
in African mahogany and Ozark Mountain walnut, in the spirit of fine artistry, the Schiller Super-Grand
and one without description shown on the title page. may justly be termed the aristocrat of pianos. The
The title of this catalog is "Aristocrats of the Piano individuality of tone in the Schiller Super Grand is
the result of our Patent No. 1,770,983. In this con-
World," these aristocrats of piano manufacture being struction the vibrating section of the sounding board
the five Schiller pianos illustrated and as described
is independent of the case, which results in a tone of
above. Portraits of five great pianists and composers, marvelous depth and almost unbelievable singing
five great aristocrats of the piano playing world, quality.
This is unquestionably the outstanding
adorn the title page, emphasizing, as they do, achievement in tone development in pianos during
the piano as the dominating musical instrument of the the past twenty-live years.
The expression, "Read as You Ride," applies to
day.
A recent visit to the Schiller
Factory by a Presto-Times
representative shows a good
degree of activity prevailing in
that great piano workshop,
where preparations for an
almost certain autumn activity
prevail, in fact.
President
Edgar B. Jones has that much
faith in Schiller sales activities
this coning fall season, a faith
backed by orders already se-
cured and a business that has
been growing steadily for some
months past despite trade con-
d'tions generally, that he is
slocking up preparatory for
good orders. Mr. Jones is a
heart and soul believer in the
piano and tie piano business
and feels that a revival of trade
is on the way, not a little of
which is now right at hand.
He knows that the demand for
good pianos, pianos of superior
musical qjalities, substantial
construction and distinguished
appearance will continue to
THE SCH1LLEU PIANO FACTORY AT OREGON, ILL.., WHERE THE
SCHILLER PIANOS. THE "ARISTOCRATS OF THE PIANO WORLD," ARE
THE F. RADLE CO REORGANIZATION improve.
MANUFACTURED.
Many r.ew dealers have been
The reorganization of the F. Radle Piano Co., New
this catalog-brierlet inasmuch as the entire reading
York, is now fully consummated and their product, added to the Schiller roll of representatives and, all
the F. Radle piano, is practically ready for the mar- in all, prospects for Sclvller trade activity and for matter presented can be gone over and finished
within five minutes' time but one may linger much
ket. The company is now specializing in a small increased Schiller piano sales, are unusually bright;
longer in contemplation of a very beautiful, chaste,
grand and a small upright of a size and finish that
more encouraging now than one and two years ago.
novel, and delightfully simple setting forth of a piano
meet with favor and are most saleable. The company
Right now is a splendid time for representative
as now organized, headed by Edward M. Boothe. dealers to arrange for representation for one of the factory product.
known for many years as active and experienced in
best all around pianos of the day; a piano of remark-
Presto-Times takes great pleasure in recommending
piano manufacturing, is meeting with success and able musical qualities, superb in design and finish,
the Schiller Piano Co. and its product to the favor-
working along progressive yet conservative lines. moderate in price, a splendid leader, and perfect
able consideration of representative dealers as a
Mr. Boothe's associates, Hugh J. Helion and Louis satisfaction given.
worthy instrument on which to build up business.
C. Kanling, are, as Mr. Boothe says, unshakably of
the opinion that the piano business will see better
manager of one of the great piano manufacturing
days. If we did not believe this we would not have "A STUDY IN COLORS" FOR SALESMEN
concerns of the country who recently called at the
invested our money in piano manufacturing today.
The Wilking Music Co. of Indianapolis issues
Wilking Music Co. store says, "So far as I know.
These gentlemen have the confidence and good will special sales bulletins from time to time for its repre-
Mr. Wilking has the most favorably impressive piano
of many dealers scattered far and wide and it is quite sentatives and agencies and these suggestions are
store in the Lhiited States. The arrangement is good.
a certain prediction to say that they are headed for presented in a way to enliven interest in piano selling
a successful future. Certain it is that they are book- and enthuse the salesman. A recent bulletin headed The style, decorations and fixtures, in combination
with the rugs and lighting effects, form a color
ing good orders and the future is bright and encour- "A Study in Colors" goes on to say:
scheme which not only shows off the pianos beau-
aging. The F. Radle Piano Company and factory
"And it came to pass that a green piano salesman
tifully but creates an impression of character and
is located at 445 W. 31st St.
read in black and white that business was bad, and confidence."
lo. when he beheld those tidings he became blue.
Mr. Wilking does not handle the goods represented
ACTIVE PIANO KEY COVERER
For he was yellow."
by the party quoted but he is so favorably impressed
Word comes to Presto-Times that Mr. McMackiu
"And he spake, saying, 'Woe is me! And likewise with the striking beauty of the Wilking store that he
of the McMackin Piano Service Laboratories, Des whoa! For I am stopped. Behold the wheels ot
is perfectly willing to be quoted.
Moines, Iowa, is much gratified over the prospect of
Industry are at a standstill. And there are none who
business during the coming autumn and winter. He will buy my wares. Thus let me sit with mine cata-
A GOOD CATCH-LINE
has received more orders than he formerly expected
logues and don sackcloth and ashes. For evil days
owing to the slump which, he said, prevailed during are upon me.' And it was even so.
The Mushalt Music House, 106 North Fifth street,
June and July. The McMackin service is giving the
Quincy, 111., attract readers to their special display
"But there was, in the same land, another piano
best of value in its piano key covering service and salesman who passed that way, saying 'Brother, why
of pianos by the line, "your family is missing the
invites dealers everywhere to investigate the merits fittest thou thus in sackcloth and ashes, with a coun-
piano much more than you will miss the payments."
of its work and to get its prices for first-class work. tenance blue even as indigo?' "
The McMackie Piano Service Laboratories are lo-
This thought continues a little further, winding up
The first product of what its sponsors conceive to
cated at 1719 Mondamiu avenue. Des Monies, Iowa.
with a moral headed—THINK IT OVER!
be a new universal school of organ building, the
great organ division of the $50,000 four-manual pipe
There is piano business—let your customers know
organ for the new Mabel Shaw Bridges Music Audi-
A NEW SCHOOL PIANO
we are selling pianos. Last week we sold seven
torium of the Claremont Colleges, Claremont, Cal.,
The Lester Piano Company lias placed on the grands, one reproducing piano, three studio uprights
reached its destination from the Estey Organ Co.
market a remarkable small upright known as the and nine used pianos. The blue piano salesman is not
factories at Brattleboro, Vt., the latter part of July.
Lester Style 10 and designed particularly as a school at the Wilking Music Co. Remember to convince
Age-tested traditions and practices of master organ
piano. It is forty-four inches high, fifty-six and one- your customer that at Wilking's we are selling pianos.
F. O. WILKING, President.
builders and voicers of England, France and Ger-
half inches wide, twenty inches deep. Beautiful case,
many, many of them until now not used by American
mahogany or walnut, either regular or antique finish.
builders, have been amalgamated for the first time
Full seven and one-third octaves. Scale drawn by
The Wilking Music Co.'s store, which has been
Paul M. Zeidler. Full metal frame; full copper base; remodeled within the past two or three months, is with the best American developments in a balanced,
universal school of practice, according to designers
three strings to the treble. Ivory keys. An excep- one of the most attractive, convenient and unique
of the new instrument.
tionally well-made piano."
music establishments of the countrv. A well known
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