Presto
Issue: 1931 2256 - Page 11
March, 1931
11
PRESTO-TIMES
OTTO B. HEATON'S NEW LOCATION
WIDE PROMOTION OF THE
FARNY GRAND PIANO The accompanying cut and announcement beside it
The VVurlitzer branch stores and agencies through-
nut the country have exploited the new Farny grand
piano very strenuously and judiciously, and no doubt
many customers have been made thereby. Marked
copies of daily papers from many points have reached
Presto-Times offices containing two-column by ten-
inch displays and these show that many stores and
distributing agencies are using them.
St. Louis, Kansas City, Pittsburgh, Syracuse and
Buffalo are a few of the many cities using this Farny
grand promotion. Presto-Times presents here one of
these advertisements, reduced to this paper's column
width. The ads were all alike except for the local
names and addresses of the stores in the different
cities. Following is the full text of this remarkable
advertisement:
is an unusually impressive way of emphasizing a re-
moval to larger, finer, and more central headquarters
of a long-established, prosperous and popular business
Announcing
:t
the opemng of an
unusual Musfc Store
Friday March 13*
"Our acoustical en-
gineers nave achiev-
ed one of their
greatest triumpht in
the tone of the neto
Farny Grand."
Built for You
who want the best
You who nave already seen the new Farny Grand
Piano nave given us two of the busiest days of our
nutory. Your response to our
first announcement of thii mod-
FEATURES
ern piano nil been tremendous.
Size—ful] icale iiz baby
e
grand
Keyboard—standard 81
Tna unusually fine tone, tlie
graceful beauty of the Farny
Grand are the result of years of
Design — j«ni - period,
patient reiearcn, testing and im-
with SK«raton music
proving. Only the generations of
rack
experience, the vast resources,
Cme — genuine mahog-
the broad technical skill ot tli«
any veneer
world'j greatest musical organ-
Action and Touch —
ization could l i v e produced
same as in the most ex-
»o line a piano—at JO moderate
pensive grandi
j
a
price.
Tone—the perfected re- !
note
suit of 200 years of
musical experience
Guarantee — by Vur-
litwr
The Farny it a piano you will
want to own.
FARNY
GRAND PIANO
Small D m P»rm«nf—E»rr Tom*
719 Liberty Ave.—Opposite Wood St.
BLANCHARD MUSIC SHOP MOVING
A. E. Blanchard's Music Shop, Kalamazoo, Mich.,
is moving to the McNair building in East South street.
Mr. Blanchard has handled musical instruments in
Kalamazoo for nearly a score ot years. Mr. Blanch
ard is a member of the Kalamazoo Symphony Or-
chestra.
NOW THE MUNCIE MUSIC SHOP
The Domestic Supply Co., Muncie, Ind., has
changed its name to the Muncie Music Shop. Mr.
Fantz is reported as saying that his business is on
the upgrade and that he is getting into good position
for a greatly increased business.
Warning to Infringers
3O years of a
romantic Life
-^Dedicated
North High
fth.
M.nuf.cturin. Dirijlo..
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
^Celebrating
to the fascination
of Music fn
Columbus homes,
and the
advantages o f
musical Training
Otto b.Heaton
To
Schumann
house. This is no less than the Otto B. Heaton Co.,
Columbus, Ohio, which on Friday, the 13th inst.,
moved from 33 East Long street, that city, to 78
North High street, the store which is shown in the
illustration.
Mr. Heaton, while in Chicago a few days ago, said
to a Presto-Times representative: "We are having
a high old time in getting into our new store and
everything is going along swimmingly. Are you
aware that Columbus is having a new-style boom just
now as a port of call for transcontinental air trips?
It is the main stopping-place for airplanes on the
Southwestern route from New York to New Mexico
and Los Angeles (or for trips, part airplane and part
by rail), and many prominent travelers in this way
make stop-overs at Columbus."
MILWAUKEE AVENUE AND
THE M. SCHULZ CO.
Milwaukee avenue, Chicago, owes its recent fame
largely to the M. Schulz Co.'s location at 711 on that
famous and long thoroughfare.
Other Chicago
streets that have world-wide fame are Michigan ave-
nue, Wabash avenue (which has the greatest piano
row in the world), and Archer avenue, made famous
by Peter Finley Dunne under the name "Archie
Road" in his Dooley and Hinnessey stories.
Milwaukee avenue began as the Northwestern plank
road, and in the late 80's it was nicknamed "Dinner
Pail Avenue" because so many working people lived
on or near it. Very aged men remember an old turn-
pike gate that stood at Milwaukee and Fullerton ave-
nue. But going away back to 1835-37, there was a
crooked wagon-track of parallel ruts leading from
Kinzie street through Jefferson, Niles and Northneld
toward Deerfield.
Alfred Bull's book, published in 1911, is entitled
"The Township of Jefferson, 111., and Dinner Pail
Avenue," and-in it reference is made to the time when
"the mighty mastodon crashed and splashed through
unfamiliar Jefferson." The Carl Schurz High School,
with about the largest attendance of any high school
in the United States, and where piano lessons are
taught, is located on Milwaukee avenue.
Chicago has been known to white men for 250 years
or more, although easterners are apt to think of it as
a young city. Father Nicollet, in 1634 (?) records
there were 60 villages of Illinois Indians. (Erinouay
or Linouek he also calls them.)
W. A. Bannon has resigned from the publicity de-
partment of the Gulbransen Co., Chicago. Mr. Ban-
non, who resides at 750 West 69th street, Chicago,
has had ten years' experience in the advertising busi-
ness, having served the Brunswick-Balke-Collender
Co. for six years of that time and the rest of it with
the Capehart Corporation at Fort Wayne, Ind., the
Kellogg Switchboard works in Chicago and Gul-
bransen's.
Piano.
Thla Trad* Mark la c»et
In the plata and also ap-
paara upon tha tall boari
of all genuine Scaumaan
Planoa, and all lnfrlngare
will be proaeoutad. Beware
of Imitation* auck aa Scan
main A Company, Schu-
mann ft Boa, and also
Shuman. aa all ateacll
akopa, deal«ra and uaera of
planoa bearing a name In
Imitation of the name
Schumann with the Inten-
tion of deceiving the publle
will fee •**-oM*t'v*tJ. .- Am
fulleat extant of the law.
•law Catalerae oa Retneet.
Schumann Piano Co.
W. N. VAN MATRE, Pr.aidant
Rockford, I1L
SCHILLER
A GREAT NAME—A GREAT PIANO
THE SCHILLER
Makes Friends, Makes Customers, Makes
Money, for the Dealer
Super-Grands, Medium Grands, Small
Grands. Full Plate Uprights; Medium
Uprights; Small (3:7) Uprights.
Reproducing Grands, Uprights and
Players
Grands with the Famous Bauer
Patented Construction
The SCHILLER PIANO challenges
superiority in tone quality as in construc-
tion, workmanship, finish and appearance.
For Agency Proposition and All
Particulars, address
SCHILLER PIANO COMPANY
Factory and General Offices:
OREGON, ILLINOIS
CHICAGO OFFICB:
State and Adams 8te.
MS RepubUe Bldg.
NEW TOKK OFFICE:
ISO W. 42nd St.
Bash Terminal Bldg.
STANDARD
PLAYER ACTION
THE SIGN OF QUALITY
SIMPLEX
PLAYER ACTION
Dependable
LESTER
Small Grand
Nationally Advertised
Internationally Used and
Esteemed
STANDARD PNEUMATIC
ACTION CO.
638 West 52nd Street
New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
11
PRESTO-TIMES
OTTO B. HEATON'S NEW LOCATION
WIDE PROMOTION OF THE
FARNY GRAND PIANO The accompanying cut and announcement beside it
The VVurlitzer branch stores and agencies through-
nut the country have exploited the new Farny grand
piano very strenuously and judiciously, and no doubt
many customers have been made thereby. Marked
copies of daily papers from many points have reached
Presto-Times offices containing two-column by ten-
inch displays and these show that many stores and
distributing agencies are using them.
St. Louis, Kansas City, Pittsburgh, Syracuse and
Buffalo are a few of the many cities using this Farny
grand promotion. Presto-Times presents here one of
these advertisements, reduced to this paper's column
width. The ads were all alike except for the local
names and addresses of the stores in the different
cities. Following is the full text of this remarkable
advertisement:
is an unusually impressive way of emphasizing a re-
moval to larger, finer, and more central headquarters
of a long-established, prosperous and popular business
Announcing
:t
the opemng of an
unusual Musfc Store
Friday March 13*
"Our acoustical en-
gineers nave achiev-
ed one of their
greatest triumpht in
the tone of the neto
Farny Grand."
Built for You
who want the best
You who nave already seen the new Farny Grand
Piano nave given us two of the busiest days of our
nutory. Your response to our
first announcement of thii mod-
FEATURES
ern piano nil been tremendous.
Size—ful] icale iiz baby
e
grand
Keyboard—standard 81
Tna unusually fine tone, tlie
graceful beauty of the Farny
Grand are the result of years of
Design — j«ni - period,
patient reiearcn, testing and im-
with SK«raton music
proving. Only the generations of
rack
experience, the vast resources,
Cme — genuine mahog-
the broad technical skill ot tli«
any veneer
world'j greatest musical organ-
Action and Touch —
ization could l i v e produced
same as in the most ex-
»o line a piano—at JO moderate
pensive grandi
j
a
price.
Tone—the perfected re- !
note
suit of 200 years of
musical experience
Guarantee — by Vur-
litwr
The Farny it a piano you will
want to own.
FARNY
GRAND PIANO
Small D m P»rm«nf—E»rr Tom*
719 Liberty Ave.—Opposite Wood St.
BLANCHARD MUSIC SHOP MOVING
A. E. Blanchard's Music Shop, Kalamazoo, Mich.,
is moving to the McNair building in East South street.
Mr. Blanchard has handled musical instruments in
Kalamazoo for nearly a score ot years. Mr. Blanch
ard is a member of the Kalamazoo Symphony Or-
chestra.
NOW THE MUNCIE MUSIC SHOP
The Domestic Supply Co., Muncie, Ind., has
changed its name to the Muncie Music Shop. Mr.
Fantz is reported as saying that his business is on
the upgrade and that he is getting into good position
for a greatly increased business.
Warning to Infringers
3O years of a
romantic Life
-^Dedicated
North High
fth.
M.nuf.cturin. Dirijlo..
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
^Celebrating
to the fascination
of Music fn
Columbus homes,
and the
advantages o f
musical Training
Otto b.Heaton
To
Schumann
house. This is no less than the Otto B. Heaton Co.,
Columbus, Ohio, which on Friday, the 13th inst.,
moved from 33 East Long street, that city, to 78
North High street, the store which is shown in the
illustration.
Mr. Heaton, while in Chicago a few days ago, said
to a Presto-Times representative: "We are having
a high old time in getting into our new store and
everything is going along swimmingly. Are you
aware that Columbus is having a new-style boom just
now as a port of call for transcontinental air trips?
It is the main stopping-place for airplanes on the
Southwestern route from New York to New Mexico
and Los Angeles (or for trips, part airplane and part
by rail), and many prominent travelers in this way
make stop-overs at Columbus."
MILWAUKEE AVENUE AND
THE M. SCHULZ CO.
Milwaukee avenue, Chicago, owes its recent fame
largely to the M. Schulz Co.'s location at 711 on that
famous and long thoroughfare.
Other Chicago
streets that have world-wide fame are Michigan ave-
nue, Wabash avenue (which has the greatest piano
row in the world), and Archer avenue, made famous
by Peter Finley Dunne under the name "Archie
Road" in his Dooley and Hinnessey stories.
Milwaukee avenue began as the Northwestern plank
road, and in the late 80's it was nicknamed "Dinner
Pail Avenue" because so many working people lived
on or near it. Very aged men remember an old turn-
pike gate that stood at Milwaukee and Fullerton ave-
nue. But going away back to 1835-37, there was a
crooked wagon-track of parallel ruts leading from
Kinzie street through Jefferson, Niles and Northneld
toward Deerfield.
Alfred Bull's book, published in 1911, is entitled
"The Township of Jefferson, 111., and Dinner Pail
Avenue," and-in it reference is made to the time when
"the mighty mastodon crashed and splashed through
unfamiliar Jefferson." The Carl Schurz High School,
with about the largest attendance of any high school
in the United States, and where piano lessons are
taught, is located on Milwaukee avenue.
Chicago has been known to white men for 250 years
or more, although easterners are apt to think of it as
a young city. Father Nicollet, in 1634 (?) records
there were 60 villages of Illinois Indians. (Erinouay
or Linouek he also calls them.)
W. A. Bannon has resigned from the publicity de-
partment of the Gulbransen Co., Chicago. Mr. Ban-
non, who resides at 750 West 69th street, Chicago,
has had ten years' experience in the advertising busi-
ness, having served the Brunswick-Balke-Collender
Co. for six years of that time and the rest of it with
the Capehart Corporation at Fort Wayne, Ind., the
Kellogg Switchboard works in Chicago and Gul-
bransen's.
Piano.
Thla Trad* Mark la c»et
In the plata and also ap-
paara upon tha tall boari
of all genuine Scaumaan
Planoa, and all lnfrlngare
will be proaeoutad. Beware
of Imitation* auck aa Scan
main A Company, Schu-
mann ft Boa, and also
Shuman. aa all ateacll
akopa, deal«ra and uaera of
planoa bearing a name In
Imitation of the name
Schumann with the Inten-
tion of deceiving the publle
will fee •**-oM*t'v*tJ. .- Am
fulleat extant of the law.
•law Catalerae oa Retneet.
Schumann Piano Co.
W. N. VAN MATRE, Pr.aidant
Rockford, I1L
SCHILLER
A GREAT NAME—A GREAT PIANO
THE SCHILLER
Makes Friends, Makes Customers, Makes
Money, for the Dealer
Super-Grands, Medium Grands, Small
Grands. Full Plate Uprights; Medium
Uprights; Small (3:7) Uprights.
Reproducing Grands, Uprights and
Players
Grands with the Famous Bauer
Patented Construction
The SCHILLER PIANO challenges
superiority in tone quality as in construc-
tion, workmanship, finish and appearance.
For Agency Proposition and All
Particulars, address
SCHILLER PIANO COMPANY
Factory and General Offices:
OREGON, ILLINOIS
CHICAGO OFFICB:
State and Adams 8te.
MS RepubUe Bldg.
NEW TOKK OFFICE:
ISO W. 42nd St.
Bash Terminal Bldg.
STANDARD
PLAYER ACTION
THE SIGN OF QUALITY
SIMPLEX
PLAYER ACTION
Dependable
LESTER
Small Grand
Nationally Advertised
Internationally Used and
Esteemed
STANDARD PNEUMATIC
ACTION CO.
638 West 52nd Street
New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).