Presto

Issue: 1931 2256

March, 1931
11
PRESTO-TIMES
OTTO B. HEATON'S NEW LOCATION
WIDE PROMOTION OF THE
FARNY GRAND PIANO The accompanying cut and announcement beside it
The VVurlitzer branch stores and agencies through-
nut the country have exploited the new Farny grand
piano very strenuously and judiciously, and no doubt
many customers have been made thereby. Marked
copies of daily papers from many points have reached
Presto-Times offices containing two-column by ten-
inch displays and these show that many stores and
distributing agencies are using them.
St. Louis, Kansas City, Pittsburgh, Syracuse and
Buffalo are a few of the many cities using this Farny
grand promotion. Presto-Times presents here one of
these advertisements, reduced to this paper's column
width. The ads were all alike except for the local
names and addresses of the stores in the different
cities. Following is the full text of this remarkable
advertisement:
is an unusually impressive way of emphasizing a re-
moval to larger, finer, and more central headquarters
of a long-established, prosperous and popular business
Announcing
:t
the opemng of an
unusual Musfc Store
Friday March 13*
"Our acoustical en-
gineers nave achiev-
ed one of their
greatest triumpht in
the tone of the neto
Farny Grand."
Built for You
who want the best
You who nave already seen the new Farny Grand
Piano nave given us two of the busiest days of our
nutory. Your response to our
first announcement of thii mod-
FEATURES
ern piano nil been tremendous.
Size—ful] icale iiz baby
e
grand
Keyboard—standard 81
Tna unusually fine tone, tlie
graceful beauty of the Farny
Grand are the result of years of
Design — j«ni - period,
patient reiearcn, testing and im-
with SK«raton music
proving. Only the generations of
rack
experience, the vast resources,
Cme — genuine mahog-
the broad technical skill ot tli«
any veneer
world'j greatest musical organ-
Action and Touch —
ization could l i v e produced
same as in the most ex-
»o line a piano—at JO moderate
pensive grandi
j
a
price.
Tone—the perfected re- !
note
suit of 200 years of
musical experience
Guarantee — by Vur-
litwr
The Farny it a piano you will
want to own.
FARNY
GRAND PIANO
Small D m P»rm«nf—E»rr Tom*
719 Liberty Ave.—Opposite Wood St.
BLANCHARD MUSIC SHOP MOVING
A. E. Blanchard's Music Shop, Kalamazoo, Mich.,
is moving to the McNair building in East South street.
Mr. Blanchard has handled musical instruments in
Kalamazoo for nearly a score ot years. Mr. Blanch
ard is a member of the Kalamazoo Symphony Or-
chestra.
NOW THE MUNCIE MUSIC SHOP
The Domestic Supply Co., Muncie, Ind., has
changed its name to the Muncie Music Shop. Mr.
Fantz is reported as saying that his business is on
the upgrade and that he is getting into good position
for a greatly increased business.
Warning to Infringers
3O years of a
romantic Life
-^Dedicated
North High
fth.
M.nuf.cturin. Dirijlo..
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
^Celebrating
to the fascination
of Music fn
Columbus homes,
and the
advantages o f
musical Training
Otto b.Heaton
To
Schumann
house. This is no less than the Otto B. Heaton Co.,
Columbus, Ohio, which on Friday, the 13th inst.,
moved from 33 East Long street, that city, to 78
North High street, the store which is shown in the
illustration.
Mr. Heaton, while in Chicago a few days ago, said
to a Presto-Times representative: "We are having
a high old time in getting into our new store and
everything is going along swimmingly. Are you
aware that Columbus is having a new-style boom just
now as a port of call for transcontinental air trips?
It is the main stopping-place for airplanes on the
Southwestern route from New York to New Mexico
and Los Angeles (or for trips, part airplane and part
by rail), and many prominent travelers in this way
make stop-overs at Columbus."
MILWAUKEE AVENUE AND
THE M. SCHULZ CO.
Milwaukee avenue, Chicago, owes its recent fame
largely to the M. Schulz Co.'s location at 711 on that
famous and long thoroughfare.
Other Chicago
streets that have world-wide fame are Michigan ave-
nue, Wabash avenue (which has the greatest piano
row in the world), and Archer avenue, made famous
by Peter Finley Dunne under the name "Archie
Road" in his Dooley and Hinnessey stories.
Milwaukee avenue began as the Northwestern plank
road, and in the late 80's it was nicknamed "Dinner
Pail Avenue" because so many working people lived
on or near it. Very aged men remember an old turn-
pike gate that stood at Milwaukee and Fullerton ave-
nue. But going away back to 1835-37, there was a
crooked wagon-track of parallel ruts leading from
Kinzie street through Jefferson, Niles and Northneld
toward Deerfield.
Alfred Bull's book, published in 1911, is entitled
"The Township of Jefferson, 111., and Dinner Pail
Avenue," and-in it reference is made to the time when
"the mighty mastodon crashed and splashed through
unfamiliar Jefferson." The Carl Schurz High School,
with about the largest attendance of any high school
in the United States, and where piano lessons are
taught, is located on Milwaukee avenue.
Chicago has been known to white men for 250 years
or more, although easterners are apt to think of it as
a young city. Father Nicollet, in 1634 (?) records
there were 60 villages of Illinois Indians. (Erinouay
or Linouek he also calls them.)
W. A. Bannon has resigned from the publicity de-
partment of the Gulbransen Co., Chicago. Mr. Ban-
non, who resides at 750 West 69th street, Chicago,
has had ten years' experience in the advertising busi-
ness, having served the Brunswick-Balke-Collender
Co. for six years of that time and the rest of it with
the Capehart Corporation at Fort Wayne, Ind., the
Kellogg Switchboard works in Chicago and Gul-
bransen's.
Piano.
Thla Trad* Mark la c»et
In the plata and also ap-
paara upon tha tall boari
of all genuine Scaumaan
Planoa, and all lnfrlngare
will be proaeoutad. Beware
of Imitation* auck aa Scan
main A Company, Schu-
mann ft Boa, and also
Shuman. aa all ateacll
akopa, deal«ra and uaera of
planoa bearing a name In
Imitation of the name
Schumann with the Inten-
tion of deceiving the publle
will fee •**-oM*t'v*tJ. .- Am
fulleat extant of the law.
•law Catalerae oa Retneet.
Schumann Piano Co.
W. N. VAN MATRE, Pr.aidant
Rockford, I1L
SCHILLER
A GREAT NAME—A GREAT PIANO
THE SCHILLER
Makes Friends, Makes Customers, Makes
Money, for the Dealer
Super-Grands, Medium Grands, Small
Grands. Full Plate Uprights; Medium
Uprights; Small (3:7) Uprights.
Reproducing Grands, Uprights and
Players
Grands with the Famous Bauer
Patented Construction
The SCHILLER PIANO challenges
superiority in tone quality as in construc-
tion, workmanship, finish and appearance.
For Agency Proposition and All
Particulars, address
SCHILLER PIANO COMPANY
Factory and General Offices:
OREGON, ILLINOIS
CHICAGO OFFICB:
State and Adams 8te.
MS RepubUe Bldg.
NEW TOKK OFFICE:
ISO W. 42nd St.
Bash Terminal Bldg.
STANDARD
PLAYER ACTION
THE SIGN OF QUALITY
SIMPLEX
PLAYER ACTION
Dependable
LESTER
Small Grand
Nationally Advertised
Internationally Used and
Esteemed
STANDARD PNEUMATIC
ACTION CO.
638 West 52nd Street
New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
12
March, 1931
P R E S T O-T 1 M E S
B
Dollars and Si ense in nano Business
How Leading Houses Attract Trade
and Bring in Business and Dollars
GTEINWAY
E. F. Droop & Sons Co.. 1300 G street. Washing-
ton, D. C, says: ''Every child should have the splen-
did cultural foundation and inspiration that musical
training supplies. The ability to play the piano and
give self expression at the keyboard is a valuable
accomplishment—one to be prized and fostered. Mod-
ern methods of teaching have reduced the "practice
drudgery" of former years. No matter how old you
arc you can learn to play. Start now with a compe-
tent teacher. If you have no piano let us help you
select from our fine stock of Steinway. 'the Instrument
of the Immortals.' "
WEGM/'N
Of the Wegman pianos, made in Bluffton, Ind..
by the B. K. Settergren Co., Schmoller & Mueller
Piano Co.. of 1220 O street, Lincoln, Neb., have this
to say: "Authentic and correct models—which have
been declared by leading p : ano judges to be the finest
ever produced by the Wegman Piano Co. Beautiful
art mahogany, full tone, and one that will give abso-
lute satisfaction."
CABLE
Adams Bennett, Wichita, Kan., says: ''Cable on
your piano is like sterling on your silver. Quality
has never been sacrificed for price. Cable stands for
goodness through and through."
OLDEST PIANOS CONTEST
OF STARR PIANO CO.
A WINNING PLAN
In the January issue of Presto-Times appeared an
article telling about the offers of cash prizes to be
awarded by the Starr Piano Co., of Richmond, Ind.,
to the former owners of the 17 oldest pianos of any
make, which are to be turned in as part payment on
the purchase of any style of Starr-made piano. Deal-
ers have been enthusiastic over the many responses
that have come in answer to this liberal offer.
R. C. Ball, of the advertising department of the
Starr Piano Co., has had a raft of letters telling of
the success of the plan, as it is really a campaign
against old pianos, and the results have shown in a
substantial increase of sales of new Starr pianos.
Starr dealers, as said, have been very enthusiastic
in putting this contest on and many of them say they
are aware that much good will come from it.
WATKIN TELLS OF SUCCESS
FARNY GRAND
The Wurlitzer store at 76 Clinton avenue, South
Rochester, N. Y., says of the Farny Grand: "There
is a graceful simplicity about the sweeping classical
lines of the new Farny Grand Piano. It is a beautiful
small grand."
HAINES BROS.
Advertising the Haines Bros. Baby Grand Piano,
the Edwards Piano Co., 127 West Adams street, Jack-
sonville, Fla., says: "The Haines Bros, piano has
been on the market for eighty years. It has enjoyed
an enviable reputation for quality since 1851."
STARR
Kops Piano House, Great Falls. Mont., says in its
latest advertising: "Every parent interested in giving
his child musical training, every music teacher, every
student; in fact, every music lover who possesses an
old instrument and desiring to beautify his home
with a new up-to-date piano is afforded this wonder-
ful opportunity."
GECRGE STECK
The Aeolian Co. of Missouri, W. D. Chrisler, presi-
dent, 1004 Olive street, St. Louis, Mo., says of its
leader: "Purity of tone and durability as manifest in
the Steck have enabled it to hold its pre-eminent place
undisturbed. The George Steck in its loyalty to prin-
ciple is a symbol of the Aeolian Co. itself; for stead-
fastly has it adhered to its own ideals and thus has
built a name for stability."
STEINWAY
The Griffith Piano Co., 605 Broad street, Newark,
N. J., a house that sells lots of Steinways, says in its
latest advertising: "Among the many beautiful de-
signs which Steinway craftsmen have included in their
Period Series is a piano that will harmonize perfectly
with the interior of your home. Whatever the style
of your decorative scheme—Sheraton, Louis XV.
Spanish, Early American—you will find one of these
pianos exactly suited to your needs."
A STRIKING ADVERTISEMENT
One Of the most attractive daily paper advertise-
ments presenting excellent pianos is that of the Levis
Music Store at Rochester, N. Y., which has been
appearing in the Times of that city. It shows three
views of grand p : anos—a back, a side and a front—
and these are within a border decorated with music
bars and clefs. The pianos shown are a Steinway, a
Yose and a Wheelock, and above the picture are the
words, "We recommend these famous baby grands."
A NEW NAME POPS UP
The Cable Piano Co., 211 Main street. Jacksonville,
Fla.. advertises as a great piano bargain a grand piano
named "Franz-Meyer." A good German name, in-
deed! A most excellent name to stand well among
the much-desired Teutonic names for pianos of former
years!
HIGH C AND SKY HIGH
There could be no higher-flying heading for letter
heads or brief advertisements than that adopted and
used by the Redewill Music House, headed by the
famous "Gene" Redewill. Phoenix. Ariz. It reads
"Dealers in Airplanes and Pianos."
The Will A. Watkin Co., now in its 49th year in
Dallas, Tex., says to its prospective customers:
"It was our ambition last year to end 1930 and begin
1931 with the smallest inventory of merchandise in
many years. We did so! We were complimented by
bankers and business men on this policy. We then
bought merchandise on a new low market, and conse-
quently are in a position to pass this purchasing ad-
vantage on to you.
"This is not a cash-raising sale. You can purchase
any of this new merchandise on our regular terms
with a small down payment and the balance spread
out over a period of years. Payments generally run
from $6 to $10 a month on used pianos, and from $10
to $15 a month on new ones.
"Included in this sale are the most famous makes—
makes which we have sold for years, and with which
you are familiar—such as Brambach, Chickering,
Steinway, Fischer! Most of them are brand-new
grands of the very latest design and construction, but
a few of them are slightly used uprights taken in ex-
change recently."
MUSIC TRADE PICK-UPS
D. Z. Phillips Music Co., 621 North Main street,
Pueblo, Colo., announces a clean-up sale of goods
from the Bessemer store and also from the main
store.
The Madison Sales Corporation, New York, has
been incorporated to deal in radios, phonographs,
musical instruments and a few other things. Incorpo-
rators: Henry B. Lamm. 342 Madison avenue, New
York; Martin Greenblatt and Gertrude Cohen.
Leiter Bros., 333 South Salina street, Syracuse.
N. Y., is conducting a "retiring from business sale."
It has been in the music business for 76 years.
The Innes Music Co., Wichita, Kan., is out with a
special announcement of the receipt at its warerooms
of a line of new 1931 model grand pianos.
A corporation under the name of C. L. Barnhouse.
Inc., with its principal place of business at Oskaloosa,
Iowa, has been organized. It is engaged in a general
music publishing business and to buy. sell and deal
in musical publications.
The Luverne Music Store, located at Luverne,
Minn., of which C. Ludlow is the proprietor, is moving
the establishment to a larger and better equipped
location.
John W. Green, composer of "Body and Soul," "I'm
Yours" and "Out of Nowhere," radio song favorites,
and John K. Green, the former prize-fighter, now
turned music publisher, are NOT one and the same
person. John W. Green, the "Body and Soul" com-
poser, is staff writer of the Paramount-Publix Corpo-
ration and is busy turning out the score for a new
musical next season.
The new address of the American Manufacturers
Export Association is now Room 1502, 401 Broadway,
New York, N. Y. Telephone Canal 6-2834.
Please Send Presto-Times Daily
and Other Papers Containing
Music Dealers' Advertisements
The Vermont Music Co., Inc., of Barre, Vt., has
filed in the secretary of state's office a proposal to
issue 51 shares of stock valued at $100 for all the
assets of the Vermont Music Co. carried on by G. L.
and Alma Woodworth. It has also filed a certificate
of paid up capital showing that $5,100 has been paid
into the treasury.
A children's orchestra, under the direction of a rep-
resentative of Lyon & Healy, Chicago, is being organ-
ized at Sharp Corner School, Niles Center, 111.
The Columbia Phonograph Co. has leased the tenth
and eleventh floors in 55 Fifth avenue, northeast cor-
ner of 12th street. New York, for 16 years; for occu-
pancy about May 1.
The Stanton Becker Music Co. has been estab-
lished at Fargo, N. D.
Federal Judge Carroll C. Hincks of Albany has
appointed Reuben Jcffery, Jr., receiver for Godard's
Music House, Inc., Syracuse, N. Y.
The Brunswick Shop, Inc., phonograph and musical
instrument dealers at Sheboygan. Wis., is reported
bankrupt. Assets, $49,708; liabilities, $48,227.
The Bates Music Co., 835 Ninth street, Greeley,
Colo., discontinued its business on February 28.
George A. Bates, head of the company, stated that he
intends to take a much-needed rest during the spring
and summer months.
Lobel Music House, 152 Jay street, Schenectady,
N. Y., is offering prizes to those who solve a prob-
lem of making numbers in squares adding up to 21.
It is a 9-quare figure, all the squares empty except a
"7" in the center.
Grinnell Bros., 603-605 Adams street, Toledo, Ohio,
have been keeping open evenings.
M. F. Shea, 242 Fifth avenue, N., Nashville, Tenn.,
advertises its establishment as "Nashville's oldest
music house."
"Kansas' Largest Music House" is the proud claim
of Adams Bennett, Wichita, Kan., in connection with
an announcement of the Haines baby grand piano.
Potter Music & Electric Co., Bowling Green, Ky.,
has been incorporated; $5,000; Harry W. Potter, Sr.,
Harry W. Potter, Jr.. and Reuben Norris.
The McKee Music Co., Charleston, in its daily
paper advertising, stresses the slogan "Every child
should have a musical education."
McCoy's Music House, Waterbury, Conn., is known
in that section of the Nutmeg State as "The House
of Music" and "The Music Center of Waterbury."
Lauerman's music store at Menominee, Mich., han-
dles a splendid line in the following three instruments:
The Baldwin, the Chickering and the Schumann.
Julius Printz of Polonia, Wis., is Stevens Point
(Wis.) manager of the Waltham Piano Co.'s store
at 806 Main street, that city.
Baldwin pianos are sold exclusively in San Diego,
Calif., by the Southern California Music Co., 720
Broadway.
The Maw Music Co., 2912 University avenue, San
Diego, Calif., declares that it is located "Where Park-
ing Is Easy and Pianos Cost Less."
The Baldwin Music Co., 606 Texas street, Shreve-
port, La., is conducting a piano sale at $5 down and
adds: "We deliver via truck to your home or prepay
freight 200 miles."
Brook Mays & Co., 820-822 Travis street, Houston,
Tex., is offering a two-year course of music lessons
free to piano customers and is conducting a sale at
$3 down.
"We have the piano you want at your price," says
an advertisement of Thos. Goggan & Bros., Broad-
way at Travis street, San Antonio, Tex.
A sale of pianos now on at Carder's, 27 Pryor street,
N. E., Atlanta, Ga., includes such makes as Baldwin.
Hardman, Kurtzmann. Vogue, Straube, Steinway, Con-
way, Wurlitzer, Milton, Cable and Davis.
Curtis piano instruction, free, is offered by the San
Antonio Music Co., 316 West Commerce street, San
Antonio. Tex., the teaching including musical analysis,
form transposition, rhythm, original composition and
ensemble playing.
T.eon M. Lang, director of the advancement of
music for Lyon & Healy of Chicago, gave a demon-
stration piano program to 60 assembled business men
at the Exchange Club last month in the Blackhawk
Hotel, Davenport, Iowa.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 11: PDF File | Image

Download Page 12 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.