November, 1930
THE NEW VICTOR R=15 RADIO
SUCCESS OF M. SCHULZ PIANOS
IN CHAIN OF ACTIVE SCHOOLS
Operating as an active.force for the piano business
down in Missouri, Arkansas and Iowa, is Dr. Stephen
A. Douglas, who has often been referred to in Presto-
Times for his educational activities in conducting a
line of normal schools of music.
While the real work of Dr. Douglas is promotional
and along the lines of music instruction, his activities
include the selling of many pianos as well as the
smaller instruments of music. He is a force in what-
ever his mind turns to and, because he is wrapped
up in the enthusiasm of spreading music as a means
of creating human happiness and of elevating the
minds of the young, he has sold many pianos over a
district that is an empire in area. He buys them in
carload lots and sells them singly, mostly to pupils
of his classes.
Presto-Times recently wrote to the Douglas Nor-
mal, asking if the Doctor could send on a picture of
15
P R E S T O-T I M E S
THE
P U B L I C
WILD
ABOUT
A powerful, full-sized radio, which sets new stand-
ards for beauty and compactness, and which is within
the means of the most modest purse, has just been
added to the new line of Victor radios, according to
H. C. Grubbs, vice-president of the RCA Victor Co.
Mr. Grubbs declared that this new addition to the
Victor family, which is known as the R-15, is creating
a sensation in the industry, not only because of its
compactness which makes it ideal for those with lim-
The New Jesse French
JUNIOR
MODEL
$6950
THTC R-15 VICTOR RADIO.
Complete With Tubes
F. O. B. FACTORY
AND
T H E CHOICEY
BUYERS
DR. STEPHEN A. DOUGLAS AND HIS WIPE AND
DAUGHTER.
a group of M. Schulz pianos at any of the places
where he conducts schools—a carload of M. Schulzes
for instance—but the reply was that, unfortunately
for our requirements, he had sold all of the instru-
ments that he had recently purchased from the M.
Schulz Co. and therefore could not furnish the pic-
ture, but kindly sent on the accompanying photograph,
I which is that of a group showing Dr. Douglas himself,
Ihis wife, who is a music teacher, and his daughter,
I Miss Eva Douglas, who also teaches in the Douglas
Normal schools. These three are the founders of the
(Stephen A. Douglas Normal Association, the activities
lof which are now extended into a number of
[states and featuring the M. Schulz line of pianos in
Itheir many schools. Dr. Douglas recently purchased
•two carloads of the M. Schulz pianos with which to
lequip his schools.
|E. A BOUSLOG, INC., BUSY
AT REPAIR WORK ON KEYS
E. A. Bouslog, Inc., 2106 Boulevard place, Indian-
ipolis, Ind., is busy nowadays in general piano key
repairing, and it gives 24-hour service.
This old and well-known establishment is engaged
tn what is known in the industry as recovering, and
its activities include bushing, fronts, and sharps as
[well as ivory repair work. Player actions are repaired
it this plant and air motors, governors and the like
ire recovered. It is a highly specialized line of work
|vvhich can be entrusted only to experts like those Mr.
iouslog has trained.
'O MAKE AUTOMATIC PHONOGRAPHS
The Plymouth Automatic Phonograph Co., Plym-
iuth, Wis., a newly formed corporation, has entered
|nto an agreement to buy the raw materials and stock
in hand of the Plymouth Radio & Phonograph Co.
"he first mentioned, it is reported, will soon start
iperations in Plymouth, Wis. Harry W. Boland, Port
^Vashington, is head of the new concern and Olaf
Clton is secretary.
HOLLAND CO. FINISHES A BATCH
Work on the finishing of about 40 pianos is going
[>n at the piano factory of the Holland Piano Manu-
icturing Co. at Menominee, Wis. J. E. Sleeper, man-
Iger, was not sure how long work would be kept up.
ited floor space, but also because it sacrifices none of
its amazing sensitivity and selectivity through this
concession to the small living room.
Mr. Grubbs described the R-15 as a four circuit
screen grid radio capable of bringing in distant sta-
tions and ruling out overlapping ones with an ease
and precision usually expected of only the highest
priced sets.
"Every minute physical detail of the cabinet," he
said, "has been planned with compactness and beauty
constantly in mind. While the R-15 is less than three
feet high, it is, in no way, a toy-sized set, but merely
a somewhat reduced likeness of the larger Victor
radios. The engineers have incorporated the chassis
in a modest sized cabinet, but have sacrificed neither
power, selectivity, nor acoustics."
The Radiola 48 is also being announced by the RCA
Victor Co. and E. H. Vogel, of the Radiola division
of the company, says it is a full-fledged receiving set,
embodying the latest features of screen-grid reception.
ENERGETIC PROGRESS AT
JESSE FRENCH & SONS
PLANT AT NEW CASTLE, IND.
WANT
The New Jesse French
QUEEN ANNE MODEL
89
50
Complete
with Tubes
F. O. B. FACTORY
Height
Width
Depth
„
36"
20y a "
12"
PLEASE HAVE PATIENCE
regarding your orders.
WE ARE
WORKING NIGHTS
To give them to you.
RADIO DIVISION,
Jesse French & Sons Co,
NEW CASTLE, INDIANA
A correspondent of Presto-Times picked up an
interesting story of Jesse French & Sons develop-
ment in a recent chat with H. Edgar French, presi-
dent of the big piano and radio corporation at New
Castle, Ind., and he was handed the wonderful descrip-
tive advertisement which appears on the back cover
page of this issue of Presto-Times. The picture ex-
plains itself—an ensemble of remarkable beauty—but
the story in the text below it is enlightening and
instructive—a revelation of some of the reasons for
accelerated success.
The picture referred to is an ensemble window dis-
play, which has fascinating power to attract the peo-
ple. In fact, President French said he knew of three
direct sales of grand pianos that could be traced to
passers-by who had seen this picture in the window
of one dealer.
The trade paper representative found the radio sec-
tion of the Jesse French works very busy producing
the Jesse French late model radios, but the piano
department was notably going forward also in the
manufacture of grands and uprights.
CLARION DISTRIBUTOR F O R MEXICO.
Transformer Corporation of America, with offices
and factory at 2309 South Keeler avenue, Chicago,
announce the appointment of Cia Comercial Arva,
S. A., as distributors of Clarion Radio throughout the
entire Mexican Republic. "Mexico is the seventeenth
country to which Clarion Radio is being exported in
large numbers," reports A. E. Maybrun, manager of
Transformer Corporation's export division. Mr. May-
brun says: "We are looking forward to the same
popularity for Clarion Radio in Mexico as we have
experienced in Egypt, South Africa, South America
and on the Continent."
'
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