Classic Mode

Presto

Issue: 1930 2252

November, 1930
THE NEW VICTOR R=15 RADIO
SUCCESS OF M. SCHULZ PIANOS
IN CHAIN OF ACTIVE SCHOOLS
Operating as an active.force for the piano business
down in Missouri, Arkansas and Iowa, is Dr. Stephen
A. Douglas, who has often been referred to in Presto-
Times for his educational activities in conducting a
line of normal schools of music.
While the real work of Dr. Douglas is promotional
and along the lines of music instruction, his activities
include the selling of many pianos as well as the
smaller instruments of music. He is a force in what-
ever his mind turns to and, because he is wrapped
up in the enthusiasm of spreading music as a means
of creating human happiness and of elevating the
minds of the young, he has sold many pianos over a
district that is an empire in area. He buys them in
carload lots and sells them singly, mostly to pupils
of his classes.
Presto-Times recently wrote to the Douglas Nor-
mal, asking if the Doctor could send on a picture of
15
P R E S T O-T I M E S
THE
P U B L I C
WILD
ABOUT
A powerful, full-sized radio, which sets new stand-
ards for beauty and compactness, and which is within
the means of the most modest purse, has just been
added to the new line of Victor radios, according to
H. C. Grubbs, vice-president of the RCA Victor Co.
Mr. Grubbs declared that this new addition to the
Victor family, which is known as the R-15, is creating
a sensation in the industry, not only because of its
compactness which makes it ideal for those with lim-
The New Jesse French
JUNIOR
MODEL
$6950
THTC R-15 VICTOR RADIO.
Complete With Tubes
F. O. B. FACTORY
AND
T H E CHOICEY
BUYERS
DR. STEPHEN A. DOUGLAS AND HIS WIPE AND
DAUGHTER.
a group of M. Schulz pianos at any of the places
where he conducts schools—a carload of M. Schulzes
for instance—but the reply was that, unfortunately
for our requirements, he had sold all of the instru-
ments that he had recently purchased from the M.
Schulz Co. and therefore could not furnish the pic-
ture, but kindly sent on the accompanying photograph,
I which is that of a group showing Dr. Douglas himself,
Ihis wife, who is a music teacher, and his daughter,
I Miss Eva Douglas, who also teaches in the Douglas
Normal schools. These three are the founders of the
(Stephen A. Douglas Normal Association, the activities
lof which are now extended into a number of
[states and featuring the M. Schulz line of pianos in
Itheir many schools. Dr. Douglas recently purchased
•two carloads of the M. Schulz pianos with which to
lequip his schools.
|E. A BOUSLOG, INC., BUSY
AT REPAIR WORK ON KEYS
E. A. Bouslog, Inc., 2106 Boulevard place, Indian-
ipolis, Ind., is busy nowadays in general piano key
repairing, and it gives 24-hour service.
This old and well-known establishment is engaged
tn what is known in the industry as recovering, and
its activities include bushing, fronts, and sharps as
[well as ivory repair work. Player actions are repaired
it this plant and air motors, governors and the like
ire recovered. It is a highly specialized line of work
|vvhich can be entrusted only to experts like those Mr.
iouslog has trained.
'O MAKE AUTOMATIC PHONOGRAPHS
The Plymouth Automatic Phonograph Co., Plym-
iuth, Wis., a newly formed corporation, has entered
|nto an agreement to buy the raw materials and stock
in hand of the Plymouth Radio & Phonograph Co.
"he first mentioned, it is reported, will soon start
iperations in Plymouth, Wis. Harry W. Boland, Port
^Vashington, is head of the new concern and Olaf
Clton is secretary.
HOLLAND CO. FINISHES A BATCH
Work on the finishing of about 40 pianos is going
[>n at the piano factory of the Holland Piano Manu-
icturing Co. at Menominee, Wis. J. E. Sleeper, man-
Iger, was not sure how long work would be kept up.
ited floor space, but also because it sacrifices none of
its amazing sensitivity and selectivity through this
concession to the small living room.
Mr. Grubbs described the R-15 as a four circuit
screen grid radio capable of bringing in distant sta-
tions and ruling out overlapping ones with an ease
and precision usually expected of only the highest
priced sets.
"Every minute physical detail of the cabinet," he
said, "has been planned with compactness and beauty
constantly in mind. While the R-15 is less than three
feet high, it is, in no way, a toy-sized set, but merely
a somewhat reduced likeness of the larger Victor
radios. The engineers have incorporated the chassis
in a modest sized cabinet, but have sacrificed neither
power, selectivity, nor acoustics."
The Radiola 48 is also being announced by the RCA
Victor Co. and E. H. Vogel, of the Radiola division
of the company, says it is a full-fledged receiving set,
embodying the latest features of screen-grid reception.
ENERGETIC PROGRESS AT
JESSE FRENCH & SONS
PLANT AT NEW CASTLE, IND.
WANT
The New Jesse French
QUEEN ANNE MODEL
89
50
Complete
with Tubes
F. O. B. FACTORY
Height
Width
Depth
„
36"
20y a "
12"
PLEASE HAVE PATIENCE
regarding your orders.
WE ARE
WORKING NIGHTS
To give them to you.
RADIO DIVISION,
Jesse French & Sons Co,
NEW CASTLE, INDIANA
A correspondent of Presto-Times picked up an
interesting story of Jesse French & Sons develop-
ment in a recent chat with H. Edgar French, presi-
dent of the big piano and radio corporation at New
Castle, Ind., and he was handed the wonderful descrip-
tive advertisement which appears on the back cover
page of this issue of Presto-Times. The picture ex-
plains itself—an ensemble of remarkable beauty—but
the story in the text below it is enlightening and
instructive—a revelation of some of the reasons for
accelerated success.
The picture referred to is an ensemble window dis-
play, which has fascinating power to attract the peo-
ple. In fact, President French said he knew of three
direct sales of grand pianos that could be traced to
passers-by who had seen this picture in the window
of one dealer.
The trade paper representative found the radio sec-
tion of the Jesse French works very busy producing
the Jesse French late model radios, but the piano
department was notably going forward also in the
manufacture of grands and uprights.
CLARION DISTRIBUTOR F O R MEXICO.
Transformer Corporation of America, with offices
and factory at 2309 South Keeler avenue, Chicago,
announce the appointment of Cia Comercial Arva,
S. A., as distributors of Clarion Radio throughout the
entire Mexican Republic. "Mexico is the seventeenth
country to which Clarion Radio is being exported in
large numbers," reports A. E. Maybrun, manager of
Transformer Corporation's export division. Mr. May-
brun says: "We are looking forward to the same
popularity for Clarion Radio in Mexico as we have
experienced in Egypt, South Africa, South America
and on the Continent."
'
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
16
PRESTO-TIMES
November. l')30
Victor Radio for 1931.
The Victor Division of the RCA-Victor Co., Inc.,
Camden, N. J., had one of the most extensive shows
at the exposition. Many styles of the latest Victor
radios were shown. Denning a screen-grid micro-
synchronous radio, the company says: "It is a highly-
advanced, highly-developed radio receiver, that does
all the things you believe the ideal radio should do—
and does them infinitely better than you imagine pos-
sible. Such a claim might seem exaggeration, except
Chicago's ninth annual radio show at the Coliseum,
The Majestic Radio.
that it is made deliberately by the company which for
which closed on the last Sunday in October, proved
"The Million Dollar Radio" was the title of a little
that radio is attaining more than a general attention folder passed out at the Majestic booth by the thirty years has been the acknowledged leader in
from the public. The attendance was large every Grigsby-Grunow Co., manufacturers of the Majestic sound reproduction. And the 1931 Victor radio is
day of the whole week, the interest taken by visitors Radio. This booklet contains illustrations and de- emphatically Victor's greatest achievement."
The Graybar Super-Heterodyne.
was more than keen curiosity—it was an interest scriptions of several of the Majestic styles, including
based mostly upon some knowledge of mechanics, a radio-phonograph combination instrument, model
The Graybar corporation, New York, exhibited sev-
electricity, sound waves, and, in short, of the proper- 923. Of the Majestic tubes this is said: "Majestic eral of its Super-Heterodyne styles of radio, one of
ties and powers of radio itself.
them with a phonograph combination.
tubes are manufactured with the same high degree of
Talkie tests for screen talent were among the skillful accuracy as Majestic radios. Special con-
Gulbransen Champion.
secondary activities of the big show, this sideline being struction of Majestic tubes protects them against un-
The
Gulbransen
Champion and the Champion, Jr.,
under the personal supervision of Lionel West, pro- usual line surges."
were
both
exhibited
at the big show. The exhibit
ducer, actor and director. Another sideline was a
was in charge of the Chicago distributors, the H.
Ehlert Radio Cabinets.
gabfest for a prize of $100. Four men and two girls
Channon Co.. 149 North Wacker drive. The Gul-
entered this contest to see who could talk the longest
The Ehlert Radio Furniture Co., manufacturer of
continuously. It was really a reading contest—read- radio cabinets, 2468 Lincoln avenue, Chicago, which bransen "Champion"' is built to a consistently high
standard, through precision manufacturing methods.
ing aloud from books or magazines.
has been making 26 models for radio men, had a fine
Only extremely close tolerances are allowed in mak-
show
at
the
exposition.
Many Makes of Radio.
ing each set. Each set must conform in every detail
Philco Radios.
with the master laboratory model, thereby insuring a
Some of the 1931 receivers displayed at the show
Philco Balanced Unit radios were among the finer high standard of performance from every set made.
were the Clarion, Story & Clark, Majestic, Lyric,
The Oxford Chromatrope.
Brunswick, Zenith, General Electric, Sparton, How- exhibits. Radio-phonographs, highboys, lowboys and
ard, Kellogg, Kennedy, Apex, Edison, Atwater Kent, Console styles were shown.
Frank Reichtnann is the designer of the Oxford
Tatch-A-Radio, Silver-Marshall, Steinite, Philco, Gen-
Chromatrope, a radio-phonograph combination, man-
Kennedy Royal Models.
eral Motors, Gloritone, Amrad, Stromberg Carlson,
ufactured by the Oxford Radio Corporation, 2035
The
Colin
B.
Kennedy
Corporation,
South
Bend,
Sentinel, Grebe, Crosley, Victor, Radiola, Westing-
West Pershing road, Chicago. Mr. Reichmann is
house, Stewart-Warner, Gulbransen, Graybar, Ster- Ind., showed several styles of Kennedy Royal Models chief engineer and sales manager of the Oxford con-
in
radio.
ling, Bosch and Fada. Among the midget styles
cern. The Oxford Chromatrope is much more than
Bosch Motor Car Radio.
shown were the Jackson-Bell, the Pilot, and the
a speaker, it is a sound machine involving many other
The American Bosch Magneto Corporation. Spring- factors found necessary for perfect sound recreation.
Clarion, Jr.
field, Mass., exhibited its Motor Car Radio.
The Chromatrope incorporates all of the features of
Baldwin Piano in Broadcasting.
Mr. Reichmann's achievement in perfecting sound re-
Atwater Kent Radio.
Broadcasts made from the Crystal Studio in the
Among the styles shown by the Atwater Kent production and actually introduces a new era in radio
show each afternoon and evening included those of
the National Broadcasting Co., Columbia Broadcast- corporation. Philadelphia, were Model 70 lowboy. reception.
The Lyric Radio.
ing Co., and those of the Chicago stations. The Bald- Model 74 table, Model 76 highboy and Model 75.
which is a radio-phonograph combination, finished in
win piano was used exclusively at the Crystal Studio.
The Studio Model was one of the designs in radio
American walnut with rubbed top. Matched butt shown in the Lyric radio booth. Lyric radio is built
Value of Exhibits Over $1,000,000.
walnut front panels and apron.
in the great Wurlitzer factories where superior crafts-
The display of radio receivers and devices and radio-
manship and fine artistry has long been an accepted
phonograph combinations at the show totaled in value
The Silver-Marshall Radio.
more than $1,000,000. It revealed that the screen
Silver-Marshall, Inc., 6401 West 65th street, Chi- symbol of great accomplishments in the field of music.
grid tube had this year come into almost universal cago, showed the Silver-Marshall superheterodyne All the background of this wonderful experience is
embodied in the creation of Lyric radio.
use.
radio. These claims are made for it: "It will select
The Clarion Radio.
Jubilee Sparton Radio.
one program, and only one, absolutely without inter-
The Clarion radio and the Clarion, Jr., were shown
The new 30th anniversary Sparton radios were ference from other stations—even if the program you
among the prominent makes shown. The Sparks- want be only one dial division away from a powerful in different beautiful styles. One of the claims made
Withington Co., Jackson, Mich., manufacturers of the local station. It will give perfect tone, with all ot for the Clarion radio, which is manufactured by the
Sparton radio, said on their cards: "We celebrate the musical and vocal notes given prooer emnhasis, Transformer Corporation of America at 2309 South
no more, no less, and at any volume from a whisper Keeler avenue, Chicago, is that "Clarion selectivity
our 30th anniversary by presenting the marvelous new
to enough to fill a ballroom."
(Continued on page 17)
Jubilee Sparton."
CHICAGO'S NINTH ANNUAL
RADIO SHOW
HALLET & DAVIS PIANO CO
ADAM SCHAAF, Inc.
PLAYER
REPRODUCING
PIANOS
GRANDS AND UPRIGHTS PIANOS
Established Reputation and Quality Since 1873
FACTORY
OFFICES & SALESROOMS
4343 Fifth Avenue
319-321 So. Wabash Ave.,
Corner of Kostner Avenue
New Adam Schaaf Building
Established 1839—Boston
FACTORIES - - NEW YORK CITY
Executive Offices and Wholesale Warerooms
100 Southern Boulevard
New York City
CHICAGO, ILL.
TH E
CO MSTOCK, C H E NET Y
& CO.
IVORYTON, CONN
IVORY CUTTERS
SINCE 1834
MANUFACTURERS OF
Grand Keys, Actions and Hammers, Upright Keys
Actions and Hammer . Pipe Organ Keys
Piano Forte Ivory tor tie Trade
STARR PIANOS
STARR PHONOGRAPHS
GENNETT RECORDS
'Represent the ffiqhertcdttainment in oMusical
(Worth
^eSTARR PIANO COMPANY
Established 1872
Richmond. Indiana
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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