Presto

October, 1930
17
P R E S T O-T I M E S
R A D I O
MAJESTIC IN HALF-MILLION HOMES.
"Two and a half million American homes are the
proud owners of Majesties," says Voice of the Air.
"Come in or phone us today for a demonstration of
the most advanced radio receiver the world has pro-
duced. Our 'pay as you play' plan enables us to
place a Majestic radio in your home at the extremely
low cost of a few cents a day. Unless you have one
of the new Majesties you have never experienced the
vivid colorful tone and remarkable possibilities of
radio reception."
MUSIC APPLIED TO INDUSTRY.
The RCA Radiotron Co. has begun to apply the
charms of music to industry. In its Newark, N. J.,
factory where over a thousand girls are employed,
28 loud speakers connected to a centralized radio sys-
tem have been installed. Through these speakers the
workers are furnished with periods of music and the
high spots of each day's radio broadcasts. This has
been found not only to have a soothing effect on the
nerves of the workers, which are sometimes worn
ragged by the constant hum of machinery, but it has
also been found to pep them up to the point of in-
creasing production.
FALL RADIO WEATHER TO BE GOOD
The fall of this year will see radio programs going
on the air which are the best ever attempted. The
artistic talent is unsurpassed and improvements in
transmitters assure the listening public of a new era
of radio quality. According to the engineers of the
RCA Radiotron Co., Inc., Harrison, N. J., which
claims to be the world's largest manufacturer of
vacuum tubes, this fall will also see weather condi-
tions that will result in better radio reception than
there has been since 1922. Distant stations will be
tuned in with comparative ease.
ARTHUR WALSH NAMED CHAIRMAN.
Under the group organization plan of the Radio
Manufacturers Association, Arthur L. Walsh of
Thomas Edison, Inc., who is third vice-president of
the RMA, has been appointed by President Morris
Metcalf to be chairman of the receiving set manufac-
turers group. Mr. Walsh succeeds Capt. William
Sparks of the Sparks-Withington Co. of Jackson,
Mich., who felt compelled to resign as chairman of
the set group because of his plans for an extended
absence in Europe during this fall and winter.
CAPTAIN SPARKS' MISSION ABROAD.
Increasing cooperation between American and
European radio manufacturers, on manufacturing,
standardization and other problems, wil! be promoted
in the present visit to Europe of Capt. William Sparks
of the Sparks-Withington Co., a director and former
vice-president of the Radio Manufacturers' Associa-
tion. He sailed from New York September 19 and
will visit England, France, Germany and attend sev-
eral foreign radio exhibitions and conferences as the
official representative of the RMA. He has creden-
tials from President Metcalf of the RMA as its official
representative.
SPARKS-WITHINGTON DEVELOPMENT.
Stockholders of the Sparks-Withington Co. of
Jackson, Mich., have approved acquisition of the Car-
don Phonograph Co., also of Jackson. Pro-forma
statement of, Sparks-Withington Co. giving effect
to acquisition of Cardon-Phonocraft Corporation as of
June 30, 1930, shows total assets of $9,322,055 and
earned surplus of $3,416,320 Current assets totaled
$0,874,843 and current liabilities $1,062,721.
ATWATER KENT ADDING N E W WORKERS
Atwater Kent Manufacturing Co. announces that
hundreds of new employes are being added daily and
the demand for new receivers indicates a present buy-
ing power exceeding that of a year ago. Production
now approximates 4,000 sets a day and the com-
pany's schedule calls for still further increases.
2,500,000 FARMERS OWN RADIO SETS
Farmers in the United States own more than 2,500,-
000 radio sets, or more than the number operating in
any foreign country.
GETS GREEK RADIO GRANT
Durham & Co., Inc., of Philadelphia, have an-
nounced through their New York representative, H. G.
Martin, that they had signed a contract with the
Greek government whereby for twenty years they
will erect, equip and maintain all radio stations re-
quired in that country. The first station will be built
at Athens, using a power output of 25,000 watts.
LYRIC DISTRIBUTORS IN THE WEST.
President Eugene R. Farny bf the All-American
Mohawk Corp., manufacturers of the Lyric radio, an-
nounces among recent appointments as distributors of
their sets the Domestic Specialties Co. of Los Angeles
and San Francisco, for the territory embraced in Cali-
fornia, Nevada and Arizona, and of the Rocky Moun-
tain Radio Corp. for Colorado, Wyoming and New
Mexico.
The reorganization of the Ccfewiental Radio Corp.,
which took place at Fort Wayne, I ml., last month,
resulted in the election of Carl D. Boyd as president;
R. J. Beatty, chairman of the board; W. W. Dowdell,
vice-president; John Hockery, treasurer. It will con-
tinue manufacturing Star Raider sets.
The Pearson Piano Co., at its> Anderson, Ind., store,
7 East Ninth street, held a successful removal sale
which became necessary because it lost its lease.
The Crosley Radio Corp. has increased its produc-
tion schedules nearly 100 per cent in the past month
and is now turning out between 1,700 and 2,000 sets
daily.
THE NEW YORK RADIO SHOW
Bond P. Geddes, executive vice-president of the
Radio Manufacturers' Association, which sponsored
the show, said that most of the set makers or their
representatives left after the show feeling- optimistic
over business prospects for the season of 1930-1931,
and are expecting a "fair" selling season.
"Some substantial orders were placed and the atti-
tude of the public points in general to a gradual rise
in trade," said Mr. Geddes. "The set makers are
proceeding cautiously, however, to avoid over-pro-
duction of sets and its consequences. The latter
days of the radio show were very well attended.
Large numbers of visitors viewed the receiver models.
This was accepted as a good omen alike by set makers,
dealers, jobbers and the show sponsors."
The complete Erla line was on display during the
week of the New York Show in Room 1626 in the
Knickerbocker Hotel and in Booth BB18 in the Audi-
torium by the Musical Products Distributing Co., New
York distributors for Erla.
RADIO NOTES
Radio Sales Promotion Corp., Chicago, changed
name to Better Retailing Institute, Inc. Correspond-
ent Bull, Lytton & Olson, 134 North La Salle street,
Chicago.
Hoover Radio Corp., Chicago, changed name to
National Clock Co. Correspondent: Church, Trax-
ler & Kennedy, 10 South La Salle street, Chicago.
The Balkite Dynamic speaker is advertised by the
P. A. Starck Piano Co., Chicago. It has "eight gen-
uine electric tubes, screen grid, shielded, powerful and
selective Balkite Radio in beautiful walnut finish
cabinet."
A new radio store has been opened at 1430 West
35th street, Minneapolis, Minn., L. E. Paul, owner.
It is featuring the General Motors radio line, which
includes live models.
The Van Sicklen Corporation is starting the man-
ufacture of radio equipment for motor cars. It is
to be known as the Van Sicklen Motoradio, and the
plant is at Elgin, 111.
The Carolina Coach Co., which runs busses from
Raleigh to Charlotte, N. C, H. H. Hearn, general
manager, has a special radio set installed in each of
the new busses.
Chaster H. Braselton, president of the Arcturus
Radio Tube Co., Elizabeth, N. J., says the production
force at the factory, which numbered 180 in July, is
now about 800 men and women.
General Radio, Inc., 604 North Main street, Pueblo,
Colo., is managed as dealer by F. L. Stewart. Other
owners are Ralph C. Callin and W. B. Satterlee. The
company handles General Motors radio.
The Routh Music and Radio Shop, Salem, Ind.,
has moved back to its old location on South Main
street.
,
The Moody Music Store, Hiawatha, Kan., is hand-
ling Packard, Bond and Gulbransen pianos and the
Radiola, Atwater Kent and Edison radios.
The Gunn Distributing Co., Little Rock, Ark., is
the state dsitributing agency for RCA Radiolas.
Wextark Radio, 1903 West Pershing road, Chicago,
in the fiscal year ended June 30 had net loss of $332,-
294 after all charges but exclusive of net loss of
$45,606 of controlled companies, which is applicable
to Wextark.
RADIO RECEIVING SETS
RADIO PARTS
RADIO—PHONOGRAPHS
Application for permission to erect 1,000 watt radio
station at Charlotte, N. C, has been made by C. S.
Andrews of Andrews Music Store, Charlotte. The
application has been filed at Atlanta, Ga., with the
district supervisor for the Federal Radio Commission.
Fada radios at all Davega stores in New York are
advertised at $159.
The Stromberg-Carlson Telephone Manufacturing
Co., Rochester, N. Y., manufacturers of the Strom-
berg-Carlson radio, says: "The Stromberg-Carlson
instruments give you that deeper rhythm and color-
ing which are the soul of good music."
In a speech at Liverpool last month, Ambassador
Charles G. Dawes pictured radio as a curb on dema-
gogues. Crowds are silent when they listen to
speeches by radio, he said, while those listening to
a political orator in a hall have been known to howl
in frenzy.
William H. Reidy, 42 years old, was killed by a
fall from the balcony above his radio store at 2800
South Park way, Chicago, last month.
Wells Smith Radio Corporation, 26 N. Wells street,
Chicago. Capital, $2,500. Deal in radio and musical
merchandise. Incorporators: Thos. F. Reilly, An-
thony V. Champagne, Eugene Goldenson. Corre-
spondent: Abner Goldenson, 160 N. La Salle street.
The United Music Store celebrated the opening of
its new home at 422 St. Clair street, Toledo, Ohio,
last month. It handles the Majestic, Brunswick,
Crosley, Sparton, Victor and Philco radios.
The Moody Music Store, Hiawatha, Kansas, is
selling the Packard, Bond and Gulbransen pianos and
the Radiola, Atwater Kent and Edison radios.
H. H. Willey, the radio and music dealer of 317
West Third street, Davenport, Iowa, has been in the
music business for a long time, starting his career at
the age of 16. He was employed by the Schiller
Piano Co. for some years before engaging in busi-
ness for himself.
B. K. Zimmer, the new manager of the radio de-
partment of the Baldwin Piano Co.'s branch store at
Indianapolis has been connected with the music
trade at Indianapolis for several years and has been
associated with the radio department of the Baldwin
store for the past two years.
BUSH & LANE, PIONEERS IN RADIO.
Bush & Lane Piano Co., Holland, Mich., were
about the first of the piano manufacturing firms to
engage in radio set producing. As a result of this
early start, the radio business of Bush & Lane had
acquired considerable momentum before some of the
others began this line of manufacture. The Bush &
Lane radios are made under the high standards of
work that has always characterized the making of
Bush & Lane pianos, which is a sufficient guarantee
of their excellence.
JESSE FRENCH RADIOS GOING WELL
The new type of Jesse French radios are going
wonderfully well. In fact, the company at New
Castle, Ind., is away behind on radio orders and it.
is having difficulty in keeping up in that department
with the demand.
CHICAGO'S GREAT RADIO SHOW
The ninth annual Chicago Radio Show to lie held at
the Coliseum, 1513 South Wabash avenue, is ex-
pected to bring out a million dollar array of the
latest achievements of America's radio manufacturers.
There will be a talkie studio where local and chain
programs will be presented, and the "sound" camera
will be demonstrated in full view of the show visitors.
Coming at mid-fall, the show will have tremendous
drawing power, for a better season could not be
chosen—and as for the features, they are "too numer-
ous to mention," as the farm auction bills say. The
show will be expatiated upon in the next issue of
Presto-Times.
MR. INSULL AND OTHERS SAY.
Samuel Insull, of Chicago, chief executive of public
utilities operating in 30 states- of which the securities
have a market value of atibut three billion dollars,
says the. present depression is only temporary and
that there has been a gain of 7 per cent in his 1930
business. Other great industrial leaders hold to sim-
ilar views. To paraphrase a motto, these views must
be true. •
"When in doubt as to choice for a popular roll, pick
a Radio-Revue."—Clark Orchestra Roll Co., De-
Kalb, 111.
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