July, 1930
PRESTO-TIMES
SPECIAL CORRESPONDENCE
MIDSUMMER LETTER
SOLD 134 BALDWIN=BUILT
FROM INDIANAPOLIS
PIANOS IN 14 MONTHS
Baldwin, Schumann, Jesse French & Sons, Brinker-
hoff, Howard Are Some of Pianos Sold.
The Baldwin Piano Co. reports the sale of one of
its period models, in the Baldwin, known as style 126
Spanish, in walnut. Business is reported normal con-
sidering the large amount of unemployed and the
general depression. E. P. Hageneier, general man-
ager of the Cincinnati, Ohio, house, paid the Indian-
apolis house a visit last week, and returned to Cin-
cinnati hy airplane. Occupying the place of honor,
and attracting much attention is one of the new How-
ard grands in the early American period, in exquisite
mahogany veneer and finish.
The Marion Music Co. says that business is moving
along in its own even tenor, with Schumann pianos
making many new friends and finding their way in
some of the city's best homes. The Brinkerhoff
pianos, especially the grands, are selling well and busi-
ness in general is reported fair for this season of the
year.
T. H. McPheeters, office manager of the Pearson
Piano Co., is taking a vacation and visiting some of
his relatives in the East. Business is reported normal
with an increasing demand for the better grade of
pianos. Charles Merideth, newly appointed manager
of the piano division, says that there is a good under-
current, and looks for some good sales to materialize
as the fall weather approaches.
The Wilking Music Co. reports an unusual demand
for the Jesse French & Sons' grands and say that the
June volume was good with this particular instrument.
On June the 19th the Wilking Music Co. received for
Miss Sue Carylon, who has taken charge of the
radio division of the company and the broadcasting
programs over WKBF, Indianapolis. Among the
guests were H. Edgar French and family, Gordon
Laughead of the house of Wurlitzer. Charles Howe
and other prominent persons in the radio and piano
business. A special program was broadcast in the
evening by the Mystery Trio, and Elnor Watson,
violinist. Daily programs will be broadcast by Sue
Carylon from 12 to 12:30 p. m. each day and the
half hour will be devoted to children's requests.
The Wilking Music Co. has opened a branch store
at Brownsberg, Ind., with Walter Timmerman in
charge.
William Greenere, who is connected with the radio
department of the Pearson Piano Co., has taken a trip
abroad and will visit all the interesting points of
Europe.
The Baldwin Piano Co. gets out semi-occasional
cards as the spirit moves in the publicity department.
They tell of experiences in piano selling, giving epi-
sodes and sometimes details, and not one of them is
uninteresting. But most encouraging is the report
made by J. A. Kastel, of Chico, Calif., which reached
Presto-Times editorial desks this week printed on a
beautiful, card. On this card Mr. Kastel says:
"I used to be a phonograph and radio man. Every-
Presto-Times,
Chicago.
Gentlemen:
Investigations show that a few makers of good
pianos, who are satisfied to make a good piano and
not expand in building and overproduction, are still
making and selling just as many pianos as ever and
on a profitable basis.
The commercial issue of merchandising and secur-
ing business has greatly changed in the last few T years,
and particularly in the last year—to which many of
our dealers have not "woke up to."
I believe a good piano can be made at a price in
reach of all at a good profit. I find business is, as
in any line, what you make it; but you have to have
something new in hand to show. Talk if you must to
sell, and what some will do, all can.
Improvements on the inside of the piano are neces-
sary for better tone, and there are important items
of construction now invented that will give better
tone.
MISSOURI DEALER.
Gerts, Lumbard & Co.
BRUSH MAKERS
ini'ss established 1850; Incorporated 1801
K. C. Tiiimbtird, President; F. A. Crego, Treasurer;
W. S. Oerts, Secretary
DISTINCTIVE
TONE QUALITY
Factory, 2100-2116 West Grand Avenue,
Chicago, 111, U. S. A.
SCHAFF
Piano String Co.
Manufacturer* of
For generations Poehlmann
Music Wire and Fly Brand
Tuning Pins have made
many pianos famous for
their r e n o w n e d tonal
qualities.
The continued prestige of Fly Brand
Pins and Poehlmann Wire is due sol?!y
to quality. Every detail is watched
minutely. Made from special drawn wire
by men who have done nothing else for a
lifetime, they embody every known
requisite for quality. That is why many
manufacturers of high grade pianos de-
mand Poehlmann W i r e a n d Fly
Brand Pins.
SOLE AGENT, U.S.A.
AMERICAN PIANO SUPPLY CO.
Division of
THE PIANO SITUATION.
one seemed to discourage pi;mo selling. T thought
I'd take a chance.
"Starting April 1, I 1 )29, to June 1. \9M), 1 have sold
134 Baldwin-built pianos.
"Selling Baldwin pianos with me is getting better
every month. I hope to double my sales this year."
HAMMACHER-SCHLEMMER & CO.
104-106 East 13th St.
New York, N. Y.
Piano Bass Strings
2009-2021 CLYBOURN AVENUE
Cor «r Lewis Street
CHICAGO
Philip W. Oetting & Son, Inc.
213 East 19th Street, New York
Sole Agents for
WEICKERT
FELT
Hammer and Damper
HIGH GRADE
Folding Organs
School Organs
Practice Keyboards
Dealers' Attention Solicited
A. L. WHITE MFG. CO.
215 Englewood Ave., CHICAGO, ILL.
Grand and Upright Hammer*
Made of Weickert Felt
Fine Action Bushing Cloths, etc.
When in doubt refer to Presto
Buyers' Guide for information about
all Pianos, Players and Reproduc-
ing Pianos.
STEINWAY & SONS
MAKERS OF THE WORLD'S STANDARD PIANOS
First choice of the most famous artists*
Indispensable to musicians who appreciate fine tone.
General Offices, Steinway Hall,
109-113 West 57th Street,
New York
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