Presto
Issue: 1930 2245 - Page 17
PRESTO-TIMES
April, 1930
SLOGANS THAT HELP
SELL THE GOODS
Additional to Those in Last Issue of Presto-
Times, This List Seems as Good
as the Others.
The rousing list of trade slogans that appeared in
the last issue of Presto-Times became more attractive
than we had expected, and dozens of letters came in
complimenting the paper on the feature. One writer
said: "I think the catch-words given in your trade
paper were fine—I had no idea there were so many
good ones. Hardly a punk one in the whole lot."
Another volunteered this information: "I learned a
good deal by reading the epigrammatic slogans of the
music trade in last Presto-Times. Some of them are
bilateral strokes containing such sharply expressed
linguistic finish, such trade-mark condensity, that I
got tired of the one we have been using for several
years and immediately changed it for one from Presto-
Times' list, namely, 'A Safe Place to Trade.' "
The following mottoes, trade phrases, suggestive
expressions and slogans were assembled in the edi-
torial rooms of Presto-Times in answer to solicited
letters and from older letters in the office, They looked
good enough to print, so here they are:
W. P. Fowler Music Co., Chickasha, Okla.—"The
Largest Music Store in Southern Oklahoma."
Thayer Piano Co., Ltd., Honolulu, Hawaii—"The
Steinway—Steinway Hall."
Stout's Music House, Kirksville, Mo.—"Where Har-
mony Prevails."
E. M. Curry, Altus, Okla.—"Satisfaction Guaran-
teed."
The Music Shop, Mandan, N. Dak.—"If It's Music,
We Have It."
Kroh Music Co., Muskogee, Okla.—"Everything in
Music."
Poppler Piano Co., Grand Forks, N. Dak.—"Factory
Distributors."
The Duff Co., Elizabeth, N. C—"The Largest
House in Eastern Carolina."
James Cherry, Canton, Ohio—"The Piano Home."
Samuels & Son Music Co., Chattanooga, Tenn.—
"Represent World's Largest Manufacturers of Pianos."
Lechner & Schoenberger Co., Pittsburgh, Pa.—
"Home of the Ampico."
Brook, Mays & Co., Texarkana, Tex.—"The Reliable
I'iano House."
H. C. White Music Co., Cedar Rapids, la.—"Estab-
lished 1869."
McCoy's, Hartford, Conn.—"The House of Music."
Hobbie Brothers Co., Roanoke, Va.—"Established
Feb. 7, 1881."
Mallory Piano Co., Inc., Brooklyn, N. Y.—"Lester
Pianos."
The Dixon Music Co., North Platte, Neb —"Largest
Line of Pianos in Western Nebraska."
The Meyer-Toner Piano Co., Seattle, Wash.—"Ser-
vice—Courtesy."
Robert MacDonald, tuner, Fort Worth, Tex.—
"Tuning Alone, Preserves the Tone."
Curran Music Co., Sharon, Pa.'—"If It's Music You
Will Find It at Curran's."
J. H. Johnson's Sons, Alliance, Ohio—"Your Most
Dependable Store."
Western Electric Company, St. James, Minn.—
"Everything Electrical and Musical."
Hall Music Co., Abilene, Tex.—"Everything in
Music."
Rudolfo Canales, Monterrey, Mex.—"Calidad-Ser-
vicio" (Quality-Service).
Schmoller & Mueller Piano Co., Lincoln, Neb.,
Branch Store—"Exclusive Representation Steinway
Piano."
Heaton's Music Store, Columbus, Ohio—"Steinway,
Weber, Steck, and Duo-Art."
San Antonio Music Co. (Isaac Bledsoe), San An-
tonio, Tex.—"Musical Service Since 1891."
Downer-Tavis Music Co., Minot, N. Dak.—"If It's
Music, We Have It."
Anderson & Co., Brooklyn. N. Y.—"The Oldest
Piano House in Brooklyn."
The Holt Co., Phoenix, Ariz.—"The Steinway
Piano."
Bush & Gerts Piano Co.—Dallas, Tex.—"Every-
thing in Music."
Cline Piano Co., Portland, Ore.—"Own a Modern
Piano."
Anna Held Music Shop, LaFayette, Ind.—"Every-
thing Musical."
Mariano Gomez Hernandez, Camaguey, Cuba—
"Casa Fundada en 1865" (House founded in 1865).
Vernon Piano Co., Alliance, Ohio—"Everything in
Music."
Ernest Voget, Wayne, Neb.—"Lowest Prices in the
Country."
McKenzie Music Shop, Jauesville, Wis.—"House of
Melody."
A. Wagner & Levien, Sues., Monterrey, Mex.,
Branch—"Calidad Garantie" (Quality Guaranteed).
To Repair Men,
Tuners, and Re-
pair Departments:
COMSTOCK-
CHENEY
Products
are Used by Piano
Manufacturers
Everywhere
W
HEN most conscientious
piano repair men and tun-
ers select parts with a view to
getting the best possible tonal
and mechanical results, they
turn very naturally to the house
of
THE COMSTOCK-CHENEY Jft CO.
whose products have won a
reputation for excellence that
safeguards pianos in which
they are used. The quality line
comprises keys, actions and
hammers for all types of
pianos.
Since the early days of piano
manufacturing, A m e r i c a n
piano
makers
have
made
the presence of Comstock-
Cheney parts in their products
a major selling point, and have
depended on them to retain
their beauty or utility. The
same high standards are em-
ployed in the production of
parts for repair work. Why not
get your repair supplies from a
house whose supremacy in its
line will enable you to achieve
uniformly good results and, in
addition, will reflect its excel-
lence and prestige on your
work?
Keys, Actions and Hammers
Furnished Complete
Ivory Cutters Since 1834
THE COMSTOCK-
CHENEY & CO.
IVORYTON, CONN.
17
The Fylpaa Piano Co., Devils Lake, N. Dak.—
"Home of Baldwin."
C. G. Conn, Ltd., Elkhart, Ind., mfrs. Conn line of
band and orchestral instruments—"Highest Grade
Musical Instruments."
The Rudolph Wurlitzer Co., Cincinnati, Ohio—
"Everything Musical; Over 200 Years of Instrument
Making."
F. E. Kunkel Service, Washington, D. C.—"Under
the Capitol Dome."
Clark Orchestra Roll Co., mfrs. of music rolls, De
Kalb, 111.—"Roll Makers for Forty Years."
B. K. Settergren Co., Bluffton, Ind.—"Baby Grand
Pianos Exclusively."
Will A. Watkin Co., Dallas, Tex.—"Oldest and Best
Music House in North Texas."
Schumann Piano Co., Rockford, 111.—"The Famous
Schumann Piano."
Julius Breckwoldt & Son, Inc., mfrs. of sounding
boards, piano backs, bridges, etc., Dolgeville, N. Y.—
"Adirondack Spruce."
WURLITZER FACTORY AT
DE KALB KEEPS BUSY
Vice-President and General Manager Farny Has
Much Cause for Gratulation.
There are businesses and businesses; there are
activities and activities, but we doubt if there is a
piano factory in the country that can show more life,
vigor and activity than the Wurlitzer Grand Piano
Co.'s establishment at De Kalb, 111.
Very little bragging is done by the men at the helm,
but the records of pianos going out from the shipping
department speak louder than words, as they show
that there is a steady outgo of instruments.
A representative of Presto-Times, who was at
De Kalb last week, asked the customary question,
"Well, how is business?" To which Cyril Farny, who
is an astute individual and who is not willing to speak
for his contemporaries or neighbors, although ready
enough to speak of his own work, replied:
"When you ask me that question, I can speak only
for myself. As for. us, we're quite actively manufac-
turing here, and so far as my observation goes we
have cause to feel fairly well satisfied. You under-
stand, of course, that we are manufacturing grands
only. If we were making upright pianos, the outlook
might be slightly different, but, as it is, the prospect
is cheering."
GREAT BRITAIN'S RADIO INDUSTRY.
There arc approximately 200 to 220 manufacturers
of radio sets in Great Britain, according to Assistant
Trade Commissioner Martin H. Kennedy. London.
There are about nine American manufacturers of radio
sets whose product is now appearing on the British
market. The value of all radio apparatus exported
from the United States to the United Kingdom in
1929, according to the United States export figures,
amounted to $631,186, of which only $20,801 was
accounted for by receiving sets.
There Are Many
Reasons Why the
M. SCHULZ CO.
Is So Prosperous.
But the Real One Is
That the
M. SCHULZ CO.
Builds a Complete Line
—A Line That Gives
Satisfaction to the Pub-
lic and Is a Money-
Maker for the Dealer.
Their G R A N D S Are
Wonderful.
Their
UPRIGHTS Are Stand-
ards of Excellence.
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
April, 1930
SLOGANS THAT HELP
SELL THE GOODS
Additional to Those in Last Issue of Presto-
Times, This List Seems as Good
as the Others.
The rousing list of trade slogans that appeared in
the last issue of Presto-Times became more attractive
than we had expected, and dozens of letters came in
complimenting the paper on the feature. One writer
said: "I think the catch-words given in your trade
paper were fine—I had no idea there were so many
good ones. Hardly a punk one in the whole lot."
Another volunteered this information: "I learned a
good deal by reading the epigrammatic slogans of the
music trade in last Presto-Times. Some of them are
bilateral strokes containing such sharply expressed
linguistic finish, such trade-mark condensity, that I
got tired of the one we have been using for several
years and immediately changed it for one from Presto-
Times' list, namely, 'A Safe Place to Trade.' "
The following mottoes, trade phrases, suggestive
expressions and slogans were assembled in the edi-
torial rooms of Presto-Times in answer to solicited
letters and from older letters in the office, They looked
good enough to print, so here they are:
W. P. Fowler Music Co., Chickasha, Okla.—"The
Largest Music Store in Southern Oklahoma."
Thayer Piano Co., Ltd., Honolulu, Hawaii—"The
Steinway—Steinway Hall."
Stout's Music House, Kirksville, Mo.—"Where Har-
mony Prevails."
E. M. Curry, Altus, Okla.—"Satisfaction Guaran-
teed."
The Music Shop, Mandan, N. Dak.—"If It's Music,
We Have It."
Kroh Music Co., Muskogee, Okla.—"Everything in
Music."
Poppler Piano Co., Grand Forks, N. Dak.—"Factory
Distributors."
The Duff Co., Elizabeth, N. C—"The Largest
House in Eastern Carolina."
James Cherry, Canton, Ohio—"The Piano Home."
Samuels & Son Music Co., Chattanooga, Tenn.—
"Represent World's Largest Manufacturers of Pianos."
Lechner & Schoenberger Co., Pittsburgh, Pa.—
"Home of the Ampico."
Brook, Mays & Co., Texarkana, Tex.—"The Reliable
I'iano House."
H. C. White Music Co., Cedar Rapids, la.—"Estab-
lished 1869."
McCoy's, Hartford, Conn.—"The House of Music."
Hobbie Brothers Co., Roanoke, Va.—"Established
Feb. 7, 1881."
Mallory Piano Co., Inc., Brooklyn, N. Y.—"Lester
Pianos."
The Dixon Music Co., North Platte, Neb —"Largest
Line of Pianos in Western Nebraska."
The Meyer-Toner Piano Co., Seattle, Wash.—"Ser-
vice—Courtesy."
Robert MacDonald, tuner, Fort Worth, Tex.—
"Tuning Alone, Preserves the Tone."
Curran Music Co., Sharon, Pa.'—"If It's Music You
Will Find It at Curran's."
J. H. Johnson's Sons, Alliance, Ohio—"Your Most
Dependable Store."
Western Electric Company, St. James, Minn.—
"Everything Electrical and Musical."
Hall Music Co., Abilene, Tex.—"Everything in
Music."
Rudolfo Canales, Monterrey, Mex.—"Calidad-Ser-
vicio" (Quality-Service).
Schmoller & Mueller Piano Co., Lincoln, Neb.,
Branch Store—"Exclusive Representation Steinway
Piano."
Heaton's Music Store, Columbus, Ohio—"Steinway,
Weber, Steck, and Duo-Art."
San Antonio Music Co. (Isaac Bledsoe), San An-
tonio, Tex.—"Musical Service Since 1891."
Downer-Tavis Music Co., Minot, N. Dak.—"If It's
Music, We Have It."
Anderson & Co., Brooklyn. N. Y.—"The Oldest
Piano House in Brooklyn."
The Holt Co., Phoenix, Ariz.—"The Steinway
Piano."
Bush & Gerts Piano Co.—Dallas, Tex.—"Every-
thing in Music."
Cline Piano Co., Portland, Ore.—"Own a Modern
Piano."
Anna Held Music Shop, LaFayette, Ind.—"Every-
thing Musical."
Mariano Gomez Hernandez, Camaguey, Cuba—
"Casa Fundada en 1865" (House founded in 1865).
Vernon Piano Co., Alliance, Ohio—"Everything in
Music."
Ernest Voget, Wayne, Neb.—"Lowest Prices in the
Country."
McKenzie Music Shop, Jauesville, Wis.—"House of
Melody."
A. Wagner & Levien, Sues., Monterrey, Mex.,
Branch—"Calidad Garantie" (Quality Guaranteed).
To Repair Men,
Tuners, and Re-
pair Departments:
COMSTOCK-
CHENEY
Products
are Used by Piano
Manufacturers
Everywhere
W
HEN most conscientious
piano repair men and tun-
ers select parts with a view to
getting the best possible tonal
and mechanical results, they
turn very naturally to the house
of
THE COMSTOCK-CHENEY Jft CO.
whose products have won a
reputation for excellence that
safeguards pianos in which
they are used. The quality line
comprises keys, actions and
hammers for all types of
pianos.
Since the early days of piano
manufacturing, A m e r i c a n
piano
makers
have
made
the presence of Comstock-
Cheney parts in their products
a major selling point, and have
depended on them to retain
their beauty or utility. The
same high standards are em-
ployed in the production of
parts for repair work. Why not
get your repair supplies from a
house whose supremacy in its
line will enable you to achieve
uniformly good results and, in
addition, will reflect its excel-
lence and prestige on your
work?
Keys, Actions and Hammers
Furnished Complete
Ivory Cutters Since 1834
THE COMSTOCK-
CHENEY & CO.
IVORYTON, CONN.
17
The Fylpaa Piano Co., Devils Lake, N. Dak.—
"Home of Baldwin."
C. G. Conn, Ltd., Elkhart, Ind., mfrs. Conn line of
band and orchestral instruments—"Highest Grade
Musical Instruments."
The Rudolph Wurlitzer Co., Cincinnati, Ohio—
"Everything Musical; Over 200 Years of Instrument
Making."
F. E. Kunkel Service, Washington, D. C.—"Under
the Capitol Dome."
Clark Orchestra Roll Co., mfrs. of music rolls, De
Kalb, 111.—"Roll Makers for Forty Years."
B. K. Settergren Co., Bluffton, Ind.—"Baby Grand
Pianos Exclusively."
Will A. Watkin Co., Dallas, Tex.—"Oldest and Best
Music House in North Texas."
Schumann Piano Co., Rockford, 111.—"The Famous
Schumann Piano."
Julius Breckwoldt & Son, Inc., mfrs. of sounding
boards, piano backs, bridges, etc., Dolgeville, N. Y.—
"Adirondack Spruce."
WURLITZER FACTORY AT
DE KALB KEEPS BUSY
Vice-President and General Manager Farny Has
Much Cause for Gratulation.
There are businesses and businesses; there are
activities and activities, but we doubt if there is a
piano factory in the country that can show more life,
vigor and activity than the Wurlitzer Grand Piano
Co.'s establishment at De Kalb, 111.
Very little bragging is done by the men at the helm,
but the records of pianos going out from the shipping
department speak louder than words, as they show
that there is a steady outgo of instruments.
A representative of Presto-Times, who was at
De Kalb last week, asked the customary question,
"Well, how is business?" To which Cyril Farny, who
is an astute individual and who is not willing to speak
for his contemporaries or neighbors, although ready
enough to speak of his own work, replied:
"When you ask me that question, I can speak only
for myself. As for. us, we're quite actively manufac-
turing here, and so far as my observation goes we
have cause to feel fairly well satisfied. You under-
stand, of course, that we are manufacturing grands
only. If we were making upright pianos, the outlook
might be slightly different, but, as it is, the prospect
is cheering."
GREAT BRITAIN'S RADIO INDUSTRY.
There arc approximately 200 to 220 manufacturers
of radio sets in Great Britain, according to Assistant
Trade Commissioner Martin H. Kennedy. London.
There are about nine American manufacturers of radio
sets whose product is now appearing on the British
market. The value of all radio apparatus exported
from the United States to the United Kingdom in
1929, according to the United States export figures,
amounted to $631,186, of which only $20,801 was
accounted for by receiving sets.
There Are Many
Reasons Why the
M. SCHULZ CO.
Is So Prosperous.
But the Real One Is
That the
M. SCHULZ CO.
Builds a Complete Line
—A Line That Gives
Satisfaction to the Pub-
lic and Is a Money-
Maker for the Dealer.
Their G R A N D S Are
Wonderful.
Their
UPRIGHTS Are Stand-
ards of Excellence.
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).