Presto

Issue: 1930 2245

PRESTO-TIMES
April, 1930
SLOGANS THAT HELP
SELL THE GOODS
Additional to Those in Last Issue of Presto-
Times, This List Seems as Good
as the Others.
The rousing list of trade slogans that appeared in
the last issue of Presto-Times became more attractive
than we had expected, and dozens of letters came in
complimenting the paper on the feature. One writer
said: "I think the catch-words given in your trade
paper were fine—I had no idea there were so many
good ones. Hardly a punk one in the whole lot."
Another volunteered this information: "I learned a
good deal by reading the epigrammatic slogans of the
music trade in last Presto-Times. Some of them are
bilateral strokes containing such sharply expressed
linguistic finish, such trade-mark condensity, that I
got tired of the one we have been using for several
years and immediately changed it for one from Presto-
Times' list, namely, 'A Safe Place to Trade.' "
The following mottoes, trade phrases, suggestive
expressions and slogans were assembled in the edi-
torial rooms of Presto-Times in answer to solicited
letters and from older letters in the office, They looked
good enough to print, so here they are:
W. P. Fowler Music Co., Chickasha, Okla.—"The
Largest Music Store in Southern Oklahoma."
Thayer Piano Co., Ltd., Honolulu, Hawaii—"The
Steinway—Steinway Hall."
Stout's Music House, Kirksville, Mo.—"Where Har-
mony Prevails."
E. M. Curry, Altus, Okla.—"Satisfaction Guaran-
teed."
The Music Shop, Mandan, N. Dak.—"If It's Music,
We Have It."
Kroh Music Co., Muskogee, Okla.—"Everything in
Music."
Poppler Piano Co., Grand Forks, N. Dak.—"Factory
Distributors."
The Duff Co., Elizabeth, N. C—"The Largest
House in Eastern Carolina."
James Cherry, Canton, Ohio—"The Piano Home."
Samuels & Son Music Co., Chattanooga, Tenn.—
"Represent World's Largest Manufacturers of Pianos."
Lechner & Schoenberger Co., Pittsburgh, Pa.—
"Home of the Ampico."
Brook, Mays & Co., Texarkana, Tex.—"The Reliable
I'iano House."
H. C. White Music Co., Cedar Rapids, la.—"Estab-
lished 1869."
McCoy's, Hartford, Conn.—"The House of Music."
Hobbie Brothers Co., Roanoke, Va.—"Established
Feb. 7, 1881."
Mallory Piano Co., Inc., Brooklyn, N. Y.—"Lester
Pianos."
The Dixon Music Co., North Platte, Neb —"Largest
Line of Pianos in Western Nebraska."
The Meyer-Toner Piano Co., Seattle, Wash.—"Ser-
vice—Courtesy."
Robert MacDonald, tuner, Fort Worth, Tex.—
"Tuning Alone, Preserves the Tone."
Curran Music Co., Sharon, Pa.'—"If It's Music You
Will Find It at Curran's."
J. H. Johnson's Sons, Alliance, Ohio—"Your Most
Dependable Store."
Western Electric Company, St. James, Minn.—
"Everything Electrical and Musical."
Hall Music Co., Abilene, Tex.—"Everything in
Music."
Rudolfo Canales, Monterrey, Mex.—"Calidad-Ser-
vicio" (Quality-Service).
Schmoller & Mueller Piano Co., Lincoln, Neb.,
Branch Store—"Exclusive Representation Steinway
Piano."
Heaton's Music Store, Columbus, Ohio—"Steinway,
Weber, Steck, and Duo-Art."
San Antonio Music Co. (Isaac Bledsoe), San An-
tonio, Tex.—"Musical Service Since 1891."
Downer-Tavis Music Co., Minot, N. Dak.—"If It's
Music, We Have It."
Anderson & Co., Brooklyn. N. Y.—"The Oldest
Piano House in Brooklyn."
The Holt Co., Phoenix, Ariz.—"The Steinway
Piano."
Bush & Gerts Piano Co.—Dallas, Tex.—"Every-
thing in Music."
Cline Piano Co., Portland, Ore.—"Own a Modern
Piano."
Anna Held Music Shop, LaFayette, Ind.—"Every-
thing Musical."
Mariano Gomez Hernandez, Camaguey, Cuba—
"Casa Fundada en 1865" (House founded in 1865).
Vernon Piano Co., Alliance, Ohio—"Everything in
Music."
Ernest Voget, Wayne, Neb.—"Lowest Prices in the
Country."
McKenzie Music Shop, Jauesville, Wis.—"House of
Melody."
A. Wagner & Levien, Sues., Monterrey, Mex.,
Branch—"Calidad Garantie" (Quality Guaranteed).
To Repair Men,
Tuners, and Re-
pair Departments:
COMSTOCK-
CHENEY
Products
are Used by Piano
Manufacturers
Everywhere
W
HEN most conscientious
piano repair men and tun-
ers select parts with a view to
getting the best possible tonal
and mechanical results, they
turn very naturally to the house
of
THE COMSTOCK-CHENEY Jft CO.
whose products have won a
reputation for excellence that
safeguards pianos in which
they are used. The quality line
comprises keys, actions and
hammers for all types of
pianos.
Since the early days of piano
manufacturing, A m e r i c a n
piano
makers
have
made
the presence of Comstock-
Cheney parts in their products
a major selling point, and have
depended on them to retain
their beauty or utility. The
same high standards are em-
ployed in the production of
parts for repair work. Why not
get your repair supplies from a
house whose supremacy in its
line will enable you to achieve
uniformly good results and, in
addition, will reflect its excel-
lence and prestige on your
work?
Keys, Actions and Hammers
Furnished Complete
Ivory Cutters Since 1834
THE COMSTOCK-
CHENEY & CO.
IVORYTON, CONN.
17
The Fylpaa Piano Co., Devils Lake, N. Dak.—
"Home of Baldwin."
C. G. Conn, Ltd., Elkhart, Ind., mfrs. Conn line of
band and orchestral instruments—"Highest Grade
Musical Instruments."
The Rudolph Wurlitzer Co., Cincinnati, Ohio—
"Everything Musical; Over 200 Years of Instrument
Making."
F. E. Kunkel Service, Washington, D. C.—"Under
the Capitol Dome."
Clark Orchestra Roll Co., mfrs. of music rolls, De
Kalb, 111.—"Roll Makers for Forty Years."
B. K. Settergren Co., Bluffton, Ind.—"Baby Grand
Pianos Exclusively."
Will A. Watkin Co., Dallas, Tex.—"Oldest and Best
Music House in North Texas."
Schumann Piano Co., Rockford, 111.—"The Famous
Schumann Piano."
Julius Breckwoldt & Son, Inc., mfrs. of sounding
boards, piano backs, bridges, etc., Dolgeville, N. Y.—
"Adirondack Spruce."
WURLITZER FACTORY AT
DE KALB KEEPS BUSY
Vice-President and General Manager Farny Has
Much Cause for Gratulation.
There are businesses and businesses; there are
activities and activities, but we doubt if there is a
piano factory in the country that can show more life,
vigor and activity than the Wurlitzer Grand Piano
Co.'s establishment at De Kalb, 111.
Very little bragging is done by the men at the helm,
but the records of pianos going out from the shipping
department speak louder than words, as they show
that there is a steady outgo of instruments.
A representative of Presto-Times, who was at
De Kalb last week, asked the customary question,
"Well, how is business?" To which Cyril Farny, who
is an astute individual and who is not willing to speak
for his contemporaries or neighbors, although ready
enough to speak of his own work, replied:
"When you ask me that question, I can speak only
for myself. As for. us, we're quite actively manufac-
turing here, and so far as my observation goes we
have cause to feel fairly well satisfied. You under-
stand, of course, that we are manufacturing grands
only. If we were making upright pianos, the outlook
might be slightly different, but, as it is, the prospect
is cheering."
GREAT BRITAIN'S RADIO INDUSTRY.
There arc approximately 200 to 220 manufacturers
of radio sets in Great Britain, according to Assistant
Trade Commissioner Martin H. Kennedy. London.
There are about nine American manufacturers of radio
sets whose product is now appearing on the British
market. The value of all radio apparatus exported
from the United States to the United Kingdom in
1929, according to the United States export figures,
amounted to $631,186, of which only $20,801 was
accounted for by receiving sets.
There Are Many
Reasons Why the
M. SCHULZ CO.
Is So Prosperous.
But the Real One Is
That the
M. SCHULZ CO.
Builds a Complete Line
—A Line That Gives
Satisfaction to the Pub-
lic and Is a Money-
Maker for the Dealer.
Their G R A N D S Are
Wonderful.
Their
UPRIGHTS Are Stand-
ards of Excellence.
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
18
April, 1930
PRESTO-TIMES
fact that music is a vital factor in making their amuse-
ment enterprises successful and there is a steady trend
toward better music in this vast field of entertainment.
The Clark Orchestra Roll Co. of De Kalb, 111., is
busy at this particular time of the year filling orders
for the several circuses and carnivals who use their
Circus Time Has Rolled Around Once More 65-note music-rolls on these newer-types of calliopes.
The slogan of this well-known music roll concern
and Clark Rolls Are Helping
"The Calliope-player of the Outdoor Show-World"
Its Thrilling Music.
rings true, for truly they produce nearly 80 per cent
Soon the great army of the outdoor show-world of this type of music roll.
Programs are especially arranged to play on Gor-
will again be on its way. There is a lively hustle and
bustle about the winter quarters of the hundreds of don-Howard Calliopes, National Calliopes, New Tone
circuses and carnivals, all making ready for the 1930 air Calliopes, Tangley Calliaphones and all standard
65-note instruments. Here is one for The Outdoor
season.
The new "big-top" has arrived; the carpenter crew Show World: Robinson's Grand Entree March, "Hi
are busily engaged in the building of new parade- Henry's Triumphal," March; The Whirlwind, Galop;
wagons, flats, bally-platforms, etc., the decorators are Colonel Conway March; Cheer Up, March; Headin'
working delightful magic with brilliant colors, for West, March; National Progress, March; Down the
banners on the new, flashy midway. Soon (and this Stretch, Galop; The High School Cadets, March;
is a sure sign of spring) the bill-posters will be put- The Spirit of America, March.
ting up the alluring circus posters.
My! How we all look forward to seeing the circus BALDWIN ADVERTISING CAMPAIGN.
again! Oh, boy! the big parade! The horses, ele-
The Baldwin Piano Co , Cincinnati, takes pride in
phants, lions, tigers, and those funny clowns! (Gosh! announcing its national advertising campaign, em-
We like clowns.)
bracing some of the magazines of biggest circulation.
At the end of the parade always comes the steam The great prominence of this old and reliable piano
calliope, wheezing and puffing out the distorted music manufacturing company will be referred to in full
and usually played upon by one of the work-crew. pages in the Saturday Evening Post, beginning with
Progressive circus and carnival owners have discarded May, making it a campaign of tremendous importance
the old-fashioned steam contraption and have adopted to the entire industry, as well as to the Baldwin house
the Tangley Calliaphone or some similar type of auto- and its dealers and salesmen everywhere. It is in
keeping with the recent campaign of broadcasting
matic air-controlled calliope.
done by the Baldwin Piano Co., when Gieseking,
Thus they are assured of giving the millions of
Iturbe, Bachaus and other great artists gave per-
pleasure-seekers the latest music, played in the best formances on the Baldwin, and who have declared
possible manner, never "tired," putting popular "pep" that instrument the piano of their preference. Now
into the parade and giving the circus band some real Josef Lhevinne is out with an announcement that he
competition under the big "white-top."
has chosen the Baldwin for all his concert work as
Progressive showmen nowadays are alert to the well as his private use.
CLARK ROLLS FOR
CIRCUS CALLIOPES
FRANK HOOD FINDS
TRADE GOOD ON TRIP
One Kokomo Man Has Sold Seven Schiller Grands
Within the Last Month—Prospects Bright.
Frank M. Hood of the Schiller Piano Co., returned
to Chicago on Marcli 29 from a successful trip
through Indiana and Ohio, and he says he just
touched a few miles into West Virginia.
"I found piano business very encouraging wher-
ever I went," said Mr. Hood to a Presto-Times
representative. "That is, wherever there is a man
who has gone into the piano business, forgetting about
radio, he has found more grand prospects than ever
before in the history of the world—especially
Schillers.
"One man in Kokomo, Ind., sold seven Schiller
grands in the last month, but he worked. He did
not confine himself to Kokomo—he sold one in South
Rend, one in Tipton, and others to outside towns.
"If piano men will only work they can find plenty
of good prospects for grand pianos at the present
time. I do not advise men to confine themselves to
too small a district. My idea is to sell a piano wher-
ever it can be sold."
KOKOMO RADIO MAN BANKRUPT.
James Burkhalter, Kokomo, Ind., radio dealer, filed
a petition for voluntary bankruptcy, listing indebted-
ness of $3,254 and assets of $1,124.
Members of the International Guild of Former Pipe
Organ Pumpers met at 160 Fifth avenue, New York,
on March 20 for their beefsteak dinner. Archer Gib-
son, organist for Charles M. Schwab, gave some vol-
untaries on the organ and hymns were interspersed
during the evening.
A PRESTO-TIMES LETTER.
WHEN TONE
IS DESIRED THE
F.RADLE
FULFILS THE
REQUIREMENTS
The piano if the result of long ex-
perience and ambition to attain a
position of eminence.
CLEAR, BEAUTIFUL TONE
is a distinctive feature of F. RadU
Pianos and the case designs are
always original.
F. RADLE, Inc.
ESTABLISHED
IS 10
$09 - i l l W. 30TH STREET
NEW YORK, U. S. A.
Worry Over Player Detaib
is avoided by the manufac-
turer who uses the
A. C. Cheney Player Action
In his products. He knows
everything is all ritfit and
that the best musical quali-
ties of his pianos are develop-
ed by the use of this player
mechanism.
A. C. CHENEY
PIANO ACTION COMPANY
CASTLETON, N. Y.
The perplexing English language received a right
tackle and without apparent fear of a ten-count fall
in a letter received at Presto-Times on April 1 from
a point in the republic of Mexico and dated March 23,
1930. It reads:
"Presto-Times Musical Journal of Pianos and Auto-
pianos for tuners and mechanical engineers of pianos,
Chicago, U. S. A."
In a corner of the envelope appears the line "the
exactly address I don't know."
KLAUBER TO SAIL FOR EUROPE.
Charles Klauber, formerly editor of Music Trade
Indicator and for many years a familiar figure in
music trade journalism, will sail May 31 with his
wife and family for an extended stay in Europe,
perhaps a year or more. They will visit all the
principal European countries. Mr. Klauber and his
wife are manufacturers of games and novelties, but
if there is anything in the music line that he can do
for his friends while in Europe he will be glad to
do it.
The Name
STRICH & ZEIDLER
on a piano
is a guarantee of
QUALITY
Expert piano makers of distinction
strive to preserve the reputation for
thoroughness achieved by the Up-
rights and Grands bearing the
STRICH & ZEIDLER NAME
The Homer Piano, aUo mad* by
8tri«h A Zeldler, Inc., ha* the guar-
antee of dependability which dt»-
tinfuUhet all the product* ef the
STRICH & ZEIDLER, INC.
7U-742 East 134th Str««t,
NEW YORK CITY, U. S. A.
STATEMENT OF THE OWNERSHIP, MANAGEMENT,
CIRCULATION, ETC., REQUIRED BY THE
ACT OF CONGRESS OF AUG. 24, 1912,
of PRESTO-TIMES, published monthly at Chicago, 111.,
for April 1. 1930.
State of Illinois, County of Du Page, ss.—Before me, a
notary public in and for the state and county aforesaid,
personally appeared P. D. Abbott, who, having been duly
sworn according to law, deposes and says that he is the
business mdnager of Presto-Times and that the following
is, to the best of his knowledge and belief, a true state-
ment of the ownership, management (and if a daily
paper, the circulation), etc., of the aforesaid publication
for the date shown in the above caption, required by the
Act of August 24, 1912, embodied in section 443, Postal
Laws and Regulations, printed on the reverse side of
this form, to-wit:
1. That the names and addresses of the publisher, edi-
tor, managing editor and business manager are:
Publisher—Presto Publishing Co., 417 S. Dearborn St.
Editor—Frank D. Abbott, 417 S. Dearborn St.
Managing Editor—Henry MaoMulUui, 417 S. Dearborn
St.
Business Manager—P. D. Abbott, 417 S. Dearborn St.
2. That the owners are: (Give names and addresses of
individual owners, or, if a corporation, give Its name and
the names and addresses of stockholders owning or hold-
ing 1 per cent or more of the total amount of stock)—
F. D. Abbott, 417 S. Dearborn St., Chicago, 111.
3. That the known bondholders, mortgagees and other
security holders owning or holding 1 per cent or more of
total amount of bonds, mortgages or other securities are:
(If there are none, so state.)—None.
4. That the two paragraphs next above, giving the
names of the owners, stockholders and security holders,
if any, contain not only the list of stockholders and se-
curity holders as they appear upon the, books of the
company, but also, in cases where the stockholder or se-
curity holder appears upon the books of the company as
trustee or In any other fiduciary relation, the name of the
person or corporation for whom such trustee is acting
is given also that the said two paragraphs, contain state-
ments embracing affiant's full knowledge and belief as to
the circumstances and conditions under which stockhold-
ers and security holders who do not appear upon the
books of the company as trustee, hold stpck and securi-
ties in a capacity other than that of a bona fide owner;
and this affiant has no reason to believe that any other
person, association or corporation has any interest di-
rect or indirect in the said stock, bonds or other securi-
ties than as so stated by him.
PRESTO PUBLISHING CO.,
Per A. Loeppert, Sec'y.
Sworn to and subscribed before me this 31st day of
March, 1930.
Earl V. Little, Notary Public.
(My commission expires April 16, 1931.)
Schaff
Piano String Co.
World's Largest Manufacturers of
PIANO
BASS STRINGS
MUSIC WIRE
TUNING PINS
of HIGHEST QUALITY
Factories:
CHICAGO
2009-2021 Clybourn Ave.
NEW YORK
763 East 133rd St.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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