Presto
Issue: 1930 2244 - Page 23
March, 1930
23
P R E S T O-T I M E S
IMPRESSIVE SLOGANS
Those Presented Here Include Vibrant Phrases
by Which Music Men Call Atten-
tion to Their Wares.
A good slogan is one of the most impressive forms
of advertising a product, a line or a hero. "Lindy" is
easier to remember than Colonel Lindbergh; "Will"
Rogers is more impressive than Mr. William Rogers.
A slogan is a rallying battle cry—the Gaelic being
sluagh-ghairm, the gathering cry for war of a high-
land clan.
No trade has better slogans than the sellers of
musical instruments, and Presto-Times is interested
in the terse and telling phrases used by intelligent
music dealers to call attention to themselves, their
stores and their goods. These mottos inform and
apprise; they announce variant guiding principles in
maxim and mot; they are engraved in fancy letter-
ing at the heads of correspondence sheets or on the
envelopes inclosing the epistles; they become as un-
forgettable as "Little Jack Horner" or Shakespeare's
"To be or not to be."
Who has forgotten Warner's "27" at Madison, Wis.,
of several years ago? Just a mere number, but it
sold thousands of pianos. Manufacturers, too, have
used slogans, mottoes and trade-marks extensively,
—but that for another article at some future time.
Just now we're sticking to the retail trade.
From a bushel or two of letters in the files of cor-
respondence in Presto-Times office the slogans listed
here have been selected with care, most of the letters
being orders for subscriptions to this paper and orders
for the Buyers Guide. Some of the firms are now out
of business but most of them are still live concerns.
The popularity of certain mottoes has produced dupli-
cates, particularly "Everything musical" and "Every-
thing in Music" seem to have been very popular.
If any dealer has a new slogan or one he is using
at present, this paper will be glad to hear from him
so that we can make use of it in another chapter. The
following are among the best chosen so far:
E. M. Curry, factory representative, Altus, Okla.—
"Prices Right; Terms to Suit Everyone."
Wm. J. Gibbs, Providence, R. T.—"Qualified Tuner;
Pianos Sold and Appraised."
The Kay-Graham Co., Portsmouth, Ohio—"Every-
thing in Music."
O. K. Houck Piano Co., Little Rock, Ark—"One
Price—No Commission."
J. D. Pope Piano Co., Searcy, Ark.—"Factory Rep-
resentatives."
B. F. McMurray, Tulare, Calif.—"At the Big Clock."
Wilkinson Piano House, Oakland, Calif.—"The
House of Quality."
Alhatnbra Music House, Alhambra, Calif.—"Music
Makes the Home."
**
The Denver Music Co , Denver, Colo.—"Standard
Makes."
Cable Piano Co.—"Largest Southern Piano House."
Cairo Furniture Co., Cairo, 111.—"Complete House
Furnishers."
Redewill Music Co., Phoenix, Ariz.—"Everything
Musical."
Jones—The Piano Alan, Sioux City, Iowa—"Oldest
Piano House in Sioux City. Satisfaction Guaranteed."
Thearle Music Co., San Diego, Calif.—"Established
in San Diego in 1887."
C. W. Cooksey, Carson, Iowa—"The Exclusive
Piano Man."
The TrafYord Co , Mason City, Iowa—"The Victrola
Store."
Waltham Piano Store, Milwaukee, Wis.—"Wal-
tliam; Pure in Tone."
Hunt Music House, Corydon, Iowa.—"Everything
Musical."
John R. Leeks (tuner), New London, Conn.—"Only
a Piano in Tune Is Fit to Train a Student's Ear."
Wilkinson Piano House, Oakland. Calif.—"The
House of Quality."
Long's Music House, Pasadena, Calif.—"Everything
Musical."
Hickson-Hawkins Furniture Co., Miami, Fla.—"In-
dividuality in Good Goods."
Mooney Music Co., Fort Meade, Fla.—"Everything
in Music "
Grinnell Bros. (Lansing, Mich., branch)—"Michi-
gan's Leading Music House."
Philip Werlein, Ltd., New Orleans, La.—"Largest
Music House South."
Boxell Music Store, Concordia, Kans.—"A Safe
Place to Buy."
M. T. Afoernathy Music Co., Independence, Kans.—-
"Manufacturers, Distributors of HigJi Grade Pianos."
Great Bend Furniture Co., Great Bend, Kans.—"Sell
to Others as You Would Buy for Yourself."
Des Langes Music Co., Orange, Calif.—"Every-
thing in Music."
Lyon & Healy, Chicago, 111.—"Everything Known
in Music."
Pacific Music Co., Modesto, Calif.—"Home of the
Brunswick."
Bradshaw Music Co., Fitzgerald, Ga.-^'Dependable
Musical Merchandise."
COINOLAS
FOR
RESTAURANTS, CAFES and
AMUSEMENT CENTERS
Style C-2
FROM THE BIGGEST
ORCHESTRION
Harrisburg M u s i c Co., Harrisburg, 111. — "The
World's Best Musical Instruments."
R. E. Roach Music Co., Quincy, HI.—"No Better
Prices in America; One Price to All."
Lloyd L. Parker, The Music Man, Harrisburg, 111.
—"Largest Dealer in Southern Illinois."
Schneider Music Co., Vincennes, Ind.—"Everything
Musical."
H. L. Trimble, Des Moines, Iowa—"Reasonable
Terms; Excellent Workmanship."
Laurens Music Co., Baltimore, Md.—"Famous for
Blues."
Thos. Goggan & Bro., Galveston, Tex.—''64 Years
of Faithful Service."
Parksley Piano Co., Parksley, Va.—"Specializing in
the Weil-Known Jacob Bros. Instruments."
Wright's Music Store, Wausau, Wis.—"Wright
Harms Nobody."
DuBarry Piano Co., Seattle, Wash.—"Economical
Merchandisers."
G. B. Stark Piano Co., Bellingham, Wash.—"Head-
quarters for Everything Musical."
Thos. Goggan & Brother, Houston, Tex.—"The
Music House of Texas."
Ford & Son Music Co., Longview, Tex.—"High
Grade Pianos."
The Packard Piano Store, Ft. Wayne, Ind.—"If
There Is No Harmony in the Factory There Will Be
None in the Piano."
The Will A. Watkin Co, Dallas, Tex.—'"The Sign
of Music Quality."
Byron B. Parrish, Memphis, Tex.—"Everything in
the Music Line."
Harlingen Music Co., Harlingen, Tex.—"Everything
in Music."
(j. B. Summer & Sons, Newberry, S. C.—"Cash and
Easy Terms."
Camden Furniture Co., Camden, S. C.—Beautify
with Camden Furniture."
Werley Music House, Allentown, Pa.—"All Things
Musical."
Huffman Furniture Co., Waynesburg, Pa.—"A Safe
Place to Trade."
J. H. Johnson's Sons, Alliance, Ohio—"Three in
One—Quality, Price, Service."
Mansfield Music Co., Mansfield, Ohio—"All Kinds
of Musical Merchandise."
Bell & Harris Co., Concord, N. C—"The Store That
Satisfies."
Pedigo-Powers Music Co., Statesville, N. C.—"Give
a Thought to Music."
M. Schulz Company (Georgia store)—"Schulz Made
Ts Highest Grade."
Stone Piano Co., Fargo, N. D.—"Manufacturers,
Importers, Publishers; Everything Known in Music."
Sappington Music Co., Lakeland, Fla.—"Everything
Musical."
Gibson Brothers, Middlesboro, Ky.—"Everything
Musical."
NEW STORE AT KINGSPORT.
TO
A music house to be known as Grand Piano Co.
has been established at Kingsport, Tenn., by D. R.
Hash and O. L. Dunn, both gentlemen formerly res-
idents of Roanoke, Va. The new store is to be started
in an excellent location and will carry a varied line
of pianos. Their line of radios will consist of Majestic,
Crosley and Victor makes. They will also handle
the Columbia phonograph. Mr. Dunn has been in
the music business for nearly a quarter of a century.
NEW STORE AT GALION.
The new Budd Music Store at Galion, Ohio, was
formally opened recently with an entertainment and
a piano and radio show of many models. Harry Budd
was in charge and Schragg's Orchestra furnished the
M. R. ROBINSON RE-OPENS STORE.
M. R. Robinson, Buchanan, Mich., has re-opened his
music rooms that were closed for several weeks un-
dergoing repairs after a fire which did considerable
damage in his block.
KRAKAUER DECLARES DIVIDEND
Krakauer Bros,, piano manufacturers, New York,
have declared dividend No. 41 on its preferred stock,
which is payable March 15. The company has not
omitted a dividend since this stock was issued in 1919.
Tiny Colnola
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
BOOKS OR RADIO?
The Grigsby-Grunow Co., Chicago, manufacturers
of radio, is one of the two sponsors of the School of
the Air. On March 6 a debate was put on the air on
the subject, "Resolved: That books have been of
greater educational benefit to humanity than radio
ever will be."
The store at 121 South Jefferson street, Dayton,
Ohio, has been leased for a period of five years to
the Gem City Music Co. by Ella I. French for a total
rental of $9,000.
E. L. Lennox Piano Co., Indianapolis, filed papers
changing the name to Plaza Piano Co.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
23
P R E S T O-T I M E S
IMPRESSIVE SLOGANS
Those Presented Here Include Vibrant Phrases
by Which Music Men Call Atten-
tion to Their Wares.
A good slogan is one of the most impressive forms
of advertising a product, a line or a hero. "Lindy" is
easier to remember than Colonel Lindbergh; "Will"
Rogers is more impressive than Mr. William Rogers.
A slogan is a rallying battle cry—the Gaelic being
sluagh-ghairm, the gathering cry for war of a high-
land clan.
No trade has better slogans than the sellers of
musical instruments, and Presto-Times is interested
in the terse and telling phrases used by intelligent
music dealers to call attention to themselves, their
stores and their goods. These mottos inform and
apprise; they announce variant guiding principles in
maxim and mot; they are engraved in fancy letter-
ing at the heads of correspondence sheets or on the
envelopes inclosing the epistles; they become as un-
forgettable as "Little Jack Horner" or Shakespeare's
"To be or not to be."
Who has forgotten Warner's "27" at Madison, Wis.,
of several years ago? Just a mere number, but it
sold thousands of pianos. Manufacturers, too, have
used slogans, mottoes and trade-marks extensively,
—but that for another article at some future time.
Just now we're sticking to the retail trade.
From a bushel or two of letters in the files of cor-
respondence in Presto-Times office the slogans listed
here have been selected with care, most of the letters
being orders for subscriptions to this paper and orders
for the Buyers Guide. Some of the firms are now out
of business but most of them are still live concerns.
The popularity of certain mottoes has produced dupli-
cates, particularly "Everything musical" and "Every-
thing in Music" seem to have been very popular.
If any dealer has a new slogan or one he is using
at present, this paper will be glad to hear from him
so that we can make use of it in another chapter. The
following are among the best chosen so far:
E. M. Curry, factory representative, Altus, Okla.—
"Prices Right; Terms to Suit Everyone."
Wm. J. Gibbs, Providence, R. T.—"Qualified Tuner;
Pianos Sold and Appraised."
The Kay-Graham Co., Portsmouth, Ohio—"Every-
thing in Music."
O. K. Houck Piano Co., Little Rock, Ark—"One
Price—No Commission."
J. D. Pope Piano Co., Searcy, Ark.—"Factory Rep-
resentatives."
B. F. McMurray, Tulare, Calif.—"At the Big Clock."
Wilkinson Piano House, Oakland, Calif.—"The
House of Quality."
Alhatnbra Music House, Alhambra, Calif.—"Music
Makes the Home."
**
The Denver Music Co , Denver, Colo.—"Standard
Makes."
Cable Piano Co.—"Largest Southern Piano House."
Cairo Furniture Co., Cairo, 111.—"Complete House
Furnishers."
Redewill Music Co., Phoenix, Ariz.—"Everything
Musical."
Jones—The Piano Alan, Sioux City, Iowa—"Oldest
Piano House in Sioux City. Satisfaction Guaranteed."
Thearle Music Co., San Diego, Calif.—"Established
in San Diego in 1887."
C. W. Cooksey, Carson, Iowa—"The Exclusive
Piano Man."
The TrafYord Co , Mason City, Iowa—"The Victrola
Store."
Waltham Piano Store, Milwaukee, Wis.—"Wal-
tliam; Pure in Tone."
Hunt Music House, Corydon, Iowa.—"Everything
Musical."
John R. Leeks (tuner), New London, Conn.—"Only
a Piano in Tune Is Fit to Train a Student's Ear."
Wilkinson Piano House, Oakland. Calif.—"The
House of Quality."
Long's Music House, Pasadena, Calif.—"Everything
Musical."
Hickson-Hawkins Furniture Co., Miami, Fla.—"In-
dividuality in Good Goods."
Mooney Music Co., Fort Meade, Fla.—"Everything
in Music "
Grinnell Bros. (Lansing, Mich., branch)—"Michi-
gan's Leading Music House."
Philip Werlein, Ltd., New Orleans, La.—"Largest
Music House South."
Boxell Music Store, Concordia, Kans.—"A Safe
Place to Buy."
M. T. Afoernathy Music Co., Independence, Kans.—-
"Manufacturers, Distributors of HigJi Grade Pianos."
Great Bend Furniture Co., Great Bend, Kans.—"Sell
to Others as You Would Buy for Yourself."
Des Langes Music Co., Orange, Calif.—"Every-
thing in Music."
Lyon & Healy, Chicago, 111.—"Everything Known
in Music."
Pacific Music Co., Modesto, Calif.—"Home of the
Brunswick."
Bradshaw Music Co., Fitzgerald, Ga.-^'Dependable
Musical Merchandise."
COINOLAS
FOR
RESTAURANTS, CAFES and
AMUSEMENT CENTERS
Style C-2
FROM THE BIGGEST
ORCHESTRION
Harrisburg M u s i c Co., Harrisburg, 111. — "The
World's Best Musical Instruments."
R. E. Roach Music Co., Quincy, HI.—"No Better
Prices in America; One Price to All."
Lloyd L. Parker, The Music Man, Harrisburg, 111.
—"Largest Dealer in Southern Illinois."
Schneider Music Co., Vincennes, Ind.—"Everything
Musical."
H. L. Trimble, Des Moines, Iowa—"Reasonable
Terms; Excellent Workmanship."
Laurens Music Co., Baltimore, Md.—"Famous for
Blues."
Thos. Goggan & Bro., Galveston, Tex.—''64 Years
of Faithful Service."
Parksley Piano Co., Parksley, Va.—"Specializing in
the Weil-Known Jacob Bros. Instruments."
Wright's Music Store, Wausau, Wis.—"Wright
Harms Nobody."
DuBarry Piano Co., Seattle, Wash.—"Economical
Merchandisers."
G. B. Stark Piano Co., Bellingham, Wash.—"Head-
quarters for Everything Musical."
Thos. Goggan & Brother, Houston, Tex.—"The
Music House of Texas."
Ford & Son Music Co., Longview, Tex.—"High
Grade Pianos."
The Packard Piano Store, Ft. Wayne, Ind.—"If
There Is No Harmony in the Factory There Will Be
None in the Piano."
The Will A. Watkin Co, Dallas, Tex.—'"The Sign
of Music Quality."
Byron B. Parrish, Memphis, Tex.—"Everything in
the Music Line."
Harlingen Music Co., Harlingen, Tex.—"Everything
in Music."
(j. B. Summer & Sons, Newberry, S. C.—"Cash and
Easy Terms."
Camden Furniture Co., Camden, S. C.—Beautify
with Camden Furniture."
Werley Music House, Allentown, Pa.—"All Things
Musical."
Huffman Furniture Co., Waynesburg, Pa.—"A Safe
Place to Trade."
J. H. Johnson's Sons, Alliance, Ohio—"Three in
One—Quality, Price, Service."
Mansfield Music Co., Mansfield, Ohio—"All Kinds
of Musical Merchandise."
Bell & Harris Co., Concord, N. C—"The Store That
Satisfies."
Pedigo-Powers Music Co., Statesville, N. C.—"Give
a Thought to Music."
M. Schulz Company (Georgia store)—"Schulz Made
Ts Highest Grade."
Stone Piano Co., Fargo, N. D.—"Manufacturers,
Importers, Publishers; Everything Known in Music."
Sappington Music Co., Lakeland, Fla.—"Everything
Musical."
Gibson Brothers, Middlesboro, Ky.—"Everything
Musical."
NEW STORE AT KINGSPORT.
TO
A music house to be known as Grand Piano Co.
has been established at Kingsport, Tenn., by D. R.
Hash and O. L. Dunn, both gentlemen formerly res-
idents of Roanoke, Va. The new store is to be started
in an excellent location and will carry a varied line
of pianos. Their line of radios will consist of Majestic,
Crosley and Victor makes. They will also handle
the Columbia phonograph. Mr. Dunn has been in
the music business for nearly a quarter of a century.
NEW STORE AT GALION.
The new Budd Music Store at Galion, Ohio, was
formally opened recently with an entertainment and
a piano and radio show of many models. Harry Budd
was in charge and Schragg's Orchestra furnished the
M. R. ROBINSON RE-OPENS STORE.
M. R. Robinson, Buchanan, Mich., has re-opened his
music rooms that were closed for several weeks un-
dergoing repairs after a fire which did considerable
damage in his block.
KRAKAUER DECLARES DIVIDEND
Krakauer Bros,, piano manufacturers, New York,
have declared dividend No. 41 on its preferred stock,
which is payable March 15. The company has not
omitted a dividend since this stock was issued in 1919.
Tiny Colnola
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
BOOKS OR RADIO?
The Grigsby-Grunow Co., Chicago, manufacturers
of radio, is one of the two sponsors of the School of
the Air. On March 6 a debate was put on the air on
the subject, "Resolved: That books have been of
greater educational benefit to humanity than radio
ever will be."
The store at 121 South Jefferson street, Dayton,
Ohio, has been leased for a period of five years to
the Gem City Music Co. by Ella I. French for a total
rental of $9,000.
E. L. Lennox Piano Co., Indianapolis, filed papers
changing the name to Plaza Piano Co.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).