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Presto

Issue: 1929 2239 - Page 7

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November 15, 1929
V R RSTO-TIMES
OPEN FORUM FOR
NEXT CONVENTION
Forecast Made That Great Opportunity Will
Be Offered at New York Meeting
of Piano Men for Free&nd
Open Discussion.
Excellent headway is being made by the Member-
ship Promotion Committee of the National Associa-
tion of Music Merchants appointed by President Wer-
lein shortly after his election to the office of chief
executive of the associate n at the convention last
June. Under the chairmanship of Otto B. Heaton of
Columbus, Ohio, with promi, ent members of the
trade in eight districts throughout the country acting
as district chairmen and with other prominent mem-
bers located in every state in the Union acting as
vice-chairmen, the Membership Promotion Commit-
tee are giving untiringly of their time and effort to
interest members of the trade who are not members
of the National Association to join the national body.
Returns have been coming in to the executive office
in New York in gratifving numbers and the - e is every
indication that between now and the next convention
to be held in New York, in June, 1930, the committee
will have brought in a very large number of new
members. New members taken now will be covered
for the balance of the calendar year of 1929 and all
of 1930, for the single membership fee of $10.
Ideas That Produced Sales.
Special stress has been laid upon the fac.t, that the
merchandising ideas which are being (i ; sse.ninated
monthly in the bulletins issued from the executive
office are worth many times the membership dues
during the year. These merchandising ideas are gen-
erously contributed by members of the association
who have made use of them successfully in the con-
duct of their own warerooms, These are not theo-
retical ideas which have been worked out by any
member of the executive office staff or any advertis-
ing man. They are ideas which have been evolved
by members of the association and in every case have
been utilized successfully in business operation and
have produced actual sales of musical instruments.
The plan of presenting these ideas to the members
was suggested by the executive secretary following
the extraordinary meeting of the board of control
of the association which took place on the last day of
the last convention and which was presided over by
President Werlein. At that meeting after the rou-
tine matters connected with the association were
disposed of. members of the board of control entered
into a frank and free discussion of. merchandising
methods which they have used successfully. Tin's
was essentially a development of the open forum
conducted at the convention for the first time and
presided over also by Pr Jent Werlein.
This
pointed the way to what
ly probably take place
at the next convention in
w York when it is fore-
casted that there will be
uch greater opportunity
offered for free and open
ssion of business plans
and selling ideas than at any time in the previous
history of the association which dates back to 1901.
The motivating idea back of all of this is one of
complete cooperatr'on between the members of the
association—a desire to be of mutual help to each
other.
The executive office has added new members since
the close of the last convention. There has been a
gratifying increase in membership since June 1, last.
WILLIAM R. STEINWAY
IN UNITED STATES
EVERY CHILD'S TITLE
TO CHANCE IN MUSIC
These Titles Are Becoming as Sacred in Col-
umbus, Ohio, as Titles to Real
Estate or Marriage Cer-
tificates.
Heaton's Music Store, Columbus, Ohio, of which
Otto B. Heaton is president, has been running a big
campaign of advertising in the Columbus dailies in
He Has Reached New York and Is Expected the shape of a contest for the best answers to the
question, "Should Columbus Schools Teach Classes in
in Chicago in a Few Days—He Regrets
Piano?"
Paderewski's Illness.
The first prize is to be $50; second prize, $25; third
prize, $10; fourth prize, $5, and fifth to fifteenth, $1
William R. Steinway, general foreign manager of
Steinway & Sons, whose headquarters are in London, each. The judges will be: E. F. Abbott, vice-presi-
is in New York on one of his periodical visits to this dent of the First Citizens' Trust Company; Grant
Council, president Capitol College of Music and Ora-
country.
His London office is in Steinway Hall, 1 and 2 tory; Mrs. C. W. Graham, president Women's Music
George street, corner of Conduit street, London, W. 1. Club.
Mr. Steinway is punctiliously particular about this
In one of the letters, Reva Y. Zuravsky, 473 Don-
address as he must needs be in such a jumbled-up aldson street, Columbus, wrote: "Children are more
town as old London. He says: "This old London attentive at school and learn more in a group than
is a very funny city, and lias just exactly 21 George they do by individual instruction. They profit not only
streets, and I cbuld not begin to tell you how many by their own experiences, but by those of their class-
King streets, Queen streets, Duke streets, etc., there mates. The new class method of teaching the piano
are. Therefore, 'Corner of Conduit street' is very recently adopted has proved very successful.
It
necessary, and my orderly mind always spots an
should not only be the privilege but the right of
omission of that kind which acts in the form of a every child to explore its own possibilities for better-
restraint of prompt postal service "
ment through an opportunity of studying music in
Mr. Steinway when seen by a Presto-Times repre- its basic form, the p : ano."
sentative in New York said Steinway & Sons re-
Otto Heaton, when met by a Presto-Times repre-
gretted exceedingly to learn of Paderewski's illness, sentative, said:
which would prevent the distinguished pianist from
"Judging from the hundreds of answers received,
touring this country this Autumn.
He said there was little to tell of a thrilling busi- Columbus people agree that every child i." entitled to
ness nature about most of the countries of Europe a chance in music—rich and poor alike. Almost every
at present. In the city of London where he has school has a seldom-used piano somewhere in the
his main office most of the dealers in high-grade building. These pianos should be used every day by
those underprivileged children hungering for musi-
.pianos were keeping fairly busy.
cal training. Who knows what talent might thus be
As to the house of Steinway & Sons, it kept as
discovered. Mayhap a Padcrewski, a Schumann-
busy as usual. Three of the sons of the late George Heink, or a John McCormack.
Eshelby are now Steinway men. One of them is a
"Music instruction is far more important than
live wire at the London house, while the two others
are in the Steinway factory at Hamburg, Germany. algebra, and many other subjects stressed in school
A cousin, John B. Eshelby, is assistant manager at these days.
"Every child who wishes should be able to sit down
the London headquarters. "Anyway. Steinway &
Sons are doing all they can on that side of the water and play the piano. A different atmosphere would
to keep the American flag waving," said Mr. Stein- permeate the home. Musical people are happy peo-
ple. Music drives away dull care, worry and fatigue.
way.
It inspires both young and old; it stimulates ambition
and rests the w r eary. Music in the home puts sun-
HEADS A PIANO EXCHANGE
shine in the heart. It keeps the children at home.
A. Weber, of Lawrence, Kan., writes to Presto-
"What would a church or a theater be without
Times that he has learned that the better class of
pianos now enjoy a healthy business. He is running music? Can you imagine a parade without a band?
a repair and piano exchange at 105 West Eighth The school boards ought lo make music an elective
street, Lawrence, and he says the Kansas State studv."
Chamber of Commerce with a high-powered man of
New York are surveying Lawrence and other Kansas
The Brunswick Music Shop at Robinson, 111., has
cities for better business and the encouragement of
changed its name to the Music Shop. M. G. Lorancc
capitalists to locate industries in the state.
is proprietor and Vernice Mullins is service man.
Grand and Upright Actions
Reconditioned
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Expression Devices <

> Governors *

> Air Motors, Etc.
Striking Pneumatics
If you have grand or upright actions which have been damaged by water, moth, etc., and
are not prepared or do not have the time to rebuild these actions in your shops, let us give you
an estimate.

Special equipment and factory experienced mechanics enable us to give you a high grade
of work at minimum cost, and very prompt service.
E. A. BOUSLOG, Inc.
2106 Boulevard Place
Harrison 2268
INDIANAPOLIS, IND.
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