Presto

November 15, 1929
CLIPPINGS FROM THE BEST ADS
These Show Initiative in Construction, Knowledge of the Public Mind
and the Trend of Trade Generally
Presto-Times here presents a symposium of a few
of the thoughts brought out in the latest trade adver-
tisements—the best that have come under the notice
of the writers for this paper.
New 1930 Model Chickering.
The new 1930 model Chickering is for families
whose children are critical. When daughter returns
home after several weeks' absence, she's acquired an
outside point of view. Her fresh, sophisticated eyes
—like those of your friends and neighbors—perceive
all the clumsiness, all the gaucherie of an out-of-date
piano.
Don't let an antiquated instrument hint that you
can't keep up with the times. Replace the old derelict
with one of the new Chickering models, perhaps the
most beautiful pianos that have yet been created.
To any person who appreciates beauty of design,
the slenderness and grace of the Chickering will prove
a continual source of pleasure. Its rich tone explains
why Chickering is the only p : ano ever to have re-
ceived the Legion of Honor; its name is respected
wherever piano music is heard, for it is to improve-
ments made nearly a hundred years ago by Jonas
Chickering that the modern piano owes its tone. The
Chickering stands in the home of hundreds of Amer-
ica's socially prominent. When will it enter yours?
The Artistic Conover.
The Cable Piano Company, whose regional head-
quarters stores are at Wabash avenue and Jackson
boulevard, Chicago; 84 North Broad street, Atlanta;
1264 Library avenue, Detroit; Nicollet avenue at
Eighth street, Minneapolis, and 209 Superior street,
Toledo, ran this ad in the Christian Science Monitor,
Boston:
"So carefully is every part of the Conover con-
structed that its tone is even more lovely after years
of usage. No harshness creeps in, nor stridency. In-
stead, there is a beautiful mellowing of tone—a rich
deepening of tone color.
Real Meaning in Steinway Name.
A current ad in several leading publications by
Steinway & Sons, 109 West 57th street, New York,
shows the picture "The Entrance of the Gods Into
Valhalla," painted for the Steinway collection by
Rockwell Kent. The text\eads:
"It is in 'Das Rheingold' that many critics feel that
Wagner first realized his full power as the master
'musical scene-painter.' Certainly the subl : me Val-
halla theme, with its tranquil majesty and its stirring
note of victory, bespeaks all the glory of the ancient
gods.
"There is real meaning in a name like Steinway.
For the admiration of themost critical and exacting
of all musical judges—the foremost composers and
concert pianists—could only be won with unexampled
performance. A performance unquestionably worthy
of their art.
"Among such artists there is endless musical con-
troversy and contention. But in choosing the me-
dium for his self-expression each is uncompromising
in his demand for tonal perfection—and it is a sig-
nificant fact that the Steinway has been the choice
of virtually every music'an of note from Wagner to
Rachmaninoff.
"Yet for all its pre-eminence in the concert world,
the Steinway is essentially a piano for the home.
There it is a constant source of pleasure to the count-
less musically informed who find happiness in the
personal performance of fine music. And each of
these Steinway owners enjoys the same perfection in
tone-quality. For there are many styles and sizes of
BUYERS' GUIDE IS GOING VERY WELL
Orders Coming in Regularly for "The Book That Sells Pianos" and Here
Are a Few Snappy Samples of Them
How goes the Buyers' Guide? How the Buyers'
Guide goes! Yes, the 1929 Buyers' Guide has been
going at a very lively pace all through this year. It
seems that in these days ways and means of getting
the pianos before the public are more important
than ever before and the Buyers' Guide seems to be a
leader in such promotional publicity.
The Presto Buyers' Guide is coming into play more
and more as a method of spreading the facts about
the good makes of pianos to the readers of the world.
Not only from all over the United States luit from
abroad the orders come for tlrs compendium of
useful information about pianos and radios and their
makers. By mail, by telegraph and airplane they
come day by day. Here are a few orders taken at
random and given especially to show the manner in
which the customers make their demands for de
livery:
"Send me at once a copy of the Buyers' Guide.
"D. M. SMITH,
"Box 1173, Modesto, Calif."
"Send us your Buyers' Guide.
"RODOLF CONALES,
"Monterey, Mexico."
'Send copy of 1929 Buyers' Guide.
"SAN ANTONIO MUSIC COMPANY,
"San Antonio, Tex."
'Enclosed find 50 cents for Buyers' Guide.
"SCHMOLLER & MUELLER MUSIC CO..
"Lincoln, Neb."
'Send me a copy of the book that sells pianos."
"C. A. FULLERTON.
"Head of the Music Department Iowa State
Teachers' College, Cedar Falls, Iowa."
'Inclosed find 50 cents for copy of Buyers' Guide.
"J. H. THOMAS (care Holzwasser. Inc.),
"Broadway at Fifth, San Diego. Calif."
'Address me a copy of your Buyers' Guide.
"JOHN A. PATRIS,
"Georgetown, British Guiana."
11
P R E S T O-T I M E S
"I have not received the Buyers' Guide. Send it.
"CHARLES E. H I L L (Piano Tuner),
"Diller, Neb."
"Can use the Buyers' Guide. Please send copy at
once.
"
' F R E D SPENCER,"
"Huddersfield, England."
"Please send at once four copies of Buyers' Guide.
"HALL MUSIC COMPANY,
"Abilene, Tex."
"Please send a Buyers' Guide to me.
"MAUD EH MAN,
"Morgan County, Texas."
the Steinway. each at a different price. But there is
only one quality."
Stewart-Warner
Foster & Waldo, 818-820 Nicollet avenue, Minne-
apolis, ran a very attractive advertisement in the
Evening Tribune of that city recently showing a dog
team in the far north drawing a sledge containing
Stewart-Warner screen-grid radio sets. The ad reads
in part: "From the Parliament buildings in Ottawa
to the hut of the Esquimaux where night is six
months long, throughout the length and breadth of
Canada stretches the long arm of the Hudson Bay
Company, purveyor of Milady of Fashion in London;
almost the 'government' to the soldiery in far-North
provinces in Canada, 'big brother' to the trappers and
Ind : ans.
"And Stewart-Warner radios are sold in each and
every one of the 211 stores and trading posts of the
Hudson Bay Company, even in those beyond the
Arctic Circle, a tribute to Stewart-Warner which is
the envy of a host of manufacturers in all lines.
"P. S.— Foster & Waldo are not merely selling
radios. We are selling satisfaction. Of course we
sell radios—as do all radio merchants—but this is not
what we sell. We sell satisfaction."
Stromberg-Carlson
The Stromberg-Carlson Manufacturing Company,
17 South Jefferson street. Chicago, stresses "eagerness
to take pains" as one of the reasons why the Strom-
berg-Carlson Radio is excellent. The ad. reads in
part:
"The quality of the music which pours from your
receiver is determined by the spirit wh'ch goes into
the making of the instrument. All the world's knowl-
edge of radio design is in a Stromberg-Carlson—of
coarse. But there is more. There is the eagerness
to take pains—to put here a little stronger piece of
material, to shield there with a heaver plate of cop-
per, to wind this coil just a bit more thoroughly, to
make that wire connection a degree more solid.
"And the result is the Stromberg-Carlson Receiver
of today; decidedly better in giving you the true
enjoyment that radio can afford because of that idea
of 'just a little better' wh : ch has gone into every
single operation of its making."
ENTERS ALTUS, OKLA., MUSIC TRADE.
Dr. Edward A. Abernethy. well-known and musi-
cally interested citizen of Altus, Okla., is engaging
in the musical instrument trade at Altus. Dr. Aber-
nethy considers prospects excellent for the piano and
general music business and anticipates a good trade
this season.
From Page 10
of
T h e TONKBENCH
Catalog
We Present
"Forward to us at once three copies of the Buyers'
Guide.
" P O P P L E R PIANO COMPANY,
"Grand Forks, N. D."
We give the above samples simply to show some of
the many, many orders we are receiving right along.
In the last few days they have come from a dozen
states, Mexico and some of the United States pos-
sessions.
MORE PIANO AND LESS RADIO.
The A. L. Owen Music Co., 4736-38 Broadway,
Chicago, which for some time past has featured, in
a very prominent manner, the radio division of its
business, is now running advertisements in the Chi-
cago dailies which indicate a marked trend toward
piano sales. In the columns of the Sunday papers,
"The Dist : nguished Everett Grand" w T as offered, with
an illustration of the Everett Heppelwhite period
model grand. Either to strengthen the advertise-
ment or through a desire to dispose of the instru-
ment, a used Steinway piano was offered in the same
advertisement at a remarkably low price
NEW INDIANAPOLIS FIRM.
Robertson Piano Company, Inc , Indianapolis, has
been incorporated; capital stock of ten shares having
no par value; objects, engage in musical merchandis-
ing and merchandising of musical instruments, musi-
cal instrument parts; incorporators: Lan Robertson,
Guthard G. Miller. Elizabeth E. Loehr.
No. 5 2 0 20 Inches High
No. 5 2 0 | 18 Inches High
Knocked down only. Upholstered tops—32" Long.
In Red, Brown, Blue and Taupe Figured Velour. No.
520 carried in stork in Medium Red and Brown Ma-
hogany and Medium Walnut. INo. 520$ carried in
stock in Medium Brown Mahogany and Medium Wal-
nut. Not made in Oak.
In Ordering—Specify Upholstery and Dull or Polished
Finish.
The Complete New Toiikbench Catalogue will be sent on request
TONK MFG. CO.
1912 Lewis Street
Chicago, 111,
4627 E. 50th St., Los Anacles, Calif.
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