Presto

Issue: 1929 2239

November 15, 1929
CLIPPINGS FROM THE BEST ADS
These Show Initiative in Construction, Knowledge of the Public Mind
and the Trend of Trade Generally
Presto-Times here presents a symposium of a few
of the thoughts brought out in the latest trade adver-
tisements—the best that have come under the notice
of the writers for this paper.
New 1930 Model Chickering.
The new 1930 model Chickering is for families
whose children are critical. When daughter returns
home after several weeks' absence, she's acquired an
outside point of view. Her fresh, sophisticated eyes
—like those of your friends and neighbors—perceive
all the clumsiness, all the gaucherie of an out-of-date
piano.
Don't let an antiquated instrument hint that you
can't keep up with the times. Replace the old derelict
with one of the new Chickering models, perhaps the
most beautiful pianos that have yet been created.
To any person who appreciates beauty of design,
the slenderness and grace of the Chickering will prove
a continual source of pleasure. Its rich tone explains
why Chickering is the only p : ano ever to have re-
ceived the Legion of Honor; its name is respected
wherever piano music is heard, for it is to improve-
ments made nearly a hundred years ago by Jonas
Chickering that the modern piano owes its tone. The
Chickering stands in the home of hundreds of Amer-
ica's socially prominent. When will it enter yours?
The Artistic Conover.
The Cable Piano Company, whose regional head-
quarters stores are at Wabash avenue and Jackson
boulevard, Chicago; 84 North Broad street, Atlanta;
1264 Library avenue, Detroit; Nicollet avenue at
Eighth street, Minneapolis, and 209 Superior street,
Toledo, ran this ad in the Christian Science Monitor,
Boston:
"So carefully is every part of the Conover con-
structed that its tone is even more lovely after years
of usage. No harshness creeps in, nor stridency. In-
stead, there is a beautiful mellowing of tone—a rich
deepening of tone color.
Real Meaning in Steinway Name.
A current ad in several leading publications by
Steinway & Sons, 109 West 57th street, New York,
shows the picture "The Entrance of the Gods Into
Valhalla," painted for the Steinway collection by
Rockwell Kent. The text\eads:
"It is in 'Das Rheingold' that many critics feel that
Wagner first realized his full power as the master
'musical scene-painter.' Certainly the subl : me Val-
halla theme, with its tranquil majesty and its stirring
note of victory, bespeaks all the glory of the ancient
gods.
"There is real meaning in a name like Steinway.
For the admiration of themost critical and exacting
of all musical judges—the foremost composers and
concert pianists—could only be won with unexampled
performance. A performance unquestionably worthy
of their art.
"Among such artists there is endless musical con-
troversy and contention. But in choosing the me-
dium for his self-expression each is uncompromising
in his demand for tonal perfection—and it is a sig-
nificant fact that the Steinway has been the choice
of virtually every music'an of note from Wagner to
Rachmaninoff.
"Yet for all its pre-eminence in the concert world,
the Steinway is essentially a piano for the home.
There it is a constant source of pleasure to the count-
less musically informed who find happiness in the
personal performance of fine music. And each of
these Steinway owners enjoys the same perfection in
tone-quality. For there are many styles and sizes of
BUYERS' GUIDE IS GOING VERY WELL
Orders Coming in Regularly for "The Book That Sells Pianos" and Here
Are a Few Snappy Samples of Them
How goes the Buyers' Guide? How the Buyers'
Guide goes! Yes, the 1929 Buyers' Guide has been
going at a very lively pace all through this year. It
seems that in these days ways and means of getting
the pianos before the public are more important
than ever before and the Buyers' Guide seems to be a
leader in such promotional publicity.
The Presto Buyers' Guide is coming into play more
and more as a method of spreading the facts about
the good makes of pianos to the readers of the world.
Not only from all over the United States luit from
abroad the orders come for tlrs compendium of
useful information about pianos and radios and their
makers. By mail, by telegraph and airplane they
come day by day. Here are a few orders taken at
random and given especially to show the manner in
which the customers make their demands for de
livery:
"Send me at once a copy of the Buyers' Guide.
"D. M. SMITH,
"Box 1173, Modesto, Calif."
"Send us your Buyers' Guide.
"RODOLF CONALES,
"Monterey, Mexico."
'Send copy of 1929 Buyers' Guide.
"SAN ANTONIO MUSIC COMPANY,
"San Antonio, Tex."
'Enclosed find 50 cents for Buyers' Guide.
"SCHMOLLER & MUELLER MUSIC CO..
"Lincoln, Neb."
'Send me a copy of the book that sells pianos."
"C. A. FULLERTON.
"Head of the Music Department Iowa State
Teachers' College, Cedar Falls, Iowa."
'Inclosed find 50 cents for copy of Buyers' Guide.
"J. H. THOMAS (care Holzwasser. Inc.),
"Broadway at Fifth, San Diego. Calif."
'Address me a copy of your Buyers' Guide.
"JOHN A. PATRIS,
"Georgetown, British Guiana."
11
P R E S T O-T I M E S
"I have not received the Buyers' Guide. Send it.
"CHARLES E. H I L L (Piano Tuner),
"Diller, Neb."
"Can use the Buyers' Guide. Please send copy at
once.
"
' F R E D SPENCER,"
"Huddersfield, England."
"Please send at once four copies of Buyers' Guide.
"HALL MUSIC COMPANY,
"Abilene, Tex."
"Please send a Buyers' Guide to me.
"MAUD EH MAN,
"Morgan County, Texas."
the Steinway. each at a different price. But there is
only one quality."
Stewart-Warner
Foster & Waldo, 818-820 Nicollet avenue, Minne-
apolis, ran a very attractive advertisement in the
Evening Tribune of that city recently showing a dog
team in the far north drawing a sledge containing
Stewart-Warner screen-grid radio sets. The ad reads
in part: "From the Parliament buildings in Ottawa
to the hut of the Esquimaux where night is six
months long, throughout the length and breadth of
Canada stretches the long arm of the Hudson Bay
Company, purveyor of Milady of Fashion in London;
almost the 'government' to the soldiery in far-North
provinces in Canada, 'big brother' to the trappers and
Ind : ans.
"And Stewart-Warner radios are sold in each and
every one of the 211 stores and trading posts of the
Hudson Bay Company, even in those beyond the
Arctic Circle, a tribute to Stewart-Warner which is
the envy of a host of manufacturers in all lines.
"P. S.— Foster & Waldo are not merely selling
radios. We are selling satisfaction. Of course we
sell radios—as do all radio merchants—but this is not
what we sell. We sell satisfaction."
Stromberg-Carlson
The Stromberg-Carlson Manufacturing Company,
17 South Jefferson street. Chicago, stresses "eagerness
to take pains" as one of the reasons why the Strom-
berg-Carlson Radio is excellent. The ad. reads in
part:
"The quality of the music which pours from your
receiver is determined by the spirit wh'ch goes into
the making of the instrument. All the world's knowl-
edge of radio design is in a Stromberg-Carlson—of
coarse. But there is more. There is the eagerness
to take pains—to put here a little stronger piece of
material, to shield there with a heaver plate of cop-
per, to wind this coil just a bit more thoroughly, to
make that wire connection a degree more solid.
"And the result is the Stromberg-Carlson Receiver
of today; decidedly better in giving you the true
enjoyment that radio can afford because of that idea
of 'just a little better' wh : ch has gone into every
single operation of its making."
ENTERS ALTUS, OKLA., MUSIC TRADE.
Dr. Edward A. Abernethy. well-known and musi-
cally interested citizen of Altus, Okla., is engaging
in the musical instrument trade at Altus. Dr. Aber-
nethy considers prospects excellent for the piano and
general music business and anticipates a good trade
this season.
From Page 10
of
T h e TONKBENCH
Catalog
We Present
"Forward to us at once three copies of the Buyers'
Guide.
" P O P P L E R PIANO COMPANY,
"Grand Forks, N. D."
We give the above samples simply to show some of
the many, many orders we are receiving right along.
In the last few days they have come from a dozen
states, Mexico and some of the United States pos-
sessions.
MORE PIANO AND LESS RADIO.
The A. L. Owen Music Co., 4736-38 Broadway,
Chicago, which for some time past has featured, in
a very prominent manner, the radio division of its
business, is now running advertisements in the Chi-
cago dailies which indicate a marked trend toward
piano sales. In the columns of the Sunday papers,
"The Dist : nguished Everett Grand" w T as offered, with
an illustration of the Everett Heppelwhite period
model grand. Either to strengthen the advertise-
ment or through a desire to dispose of the instru-
ment, a used Steinway piano was offered in the same
advertisement at a remarkably low price
NEW INDIANAPOLIS FIRM.
Robertson Piano Company, Inc , Indianapolis, has
been incorporated; capital stock of ten shares having
no par value; objects, engage in musical merchandis-
ing and merchandising of musical instruments, musi-
cal instrument parts; incorporators: Lan Robertson,
Guthard G. Miller. Elizabeth E. Loehr.
No. 5 2 0 20 Inches High
No. 5 2 0 | 18 Inches High
Knocked down only. Upholstered tops—32" Long.
In Red, Brown, Blue and Taupe Figured Velour. No.
520 carried in stork in Medium Red and Brown Ma-
hogany and Medium Walnut. INo. 520$ carried in
stock in Medium Brown Mahogany and Medium Wal-
nut. Not made in Oak.
In Ordering—Specify Upholstery and Dull or Polished
Finish.
The Complete New Toiikbench Catalogue will be sent on request
TONK MFG. CO.
1912 Lewis Street
Chicago, 111,
4627 E. 50th St., Los Anacles, Calif.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
12
PRESTO-TIMES
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
Style C-2
FROM THE BIGGEST
ORCHESTRION
TO
ACTIVITY IN THE
INDIANAPOLIS MARKET
Frank Carlin Says More Interest Is Being Displayed
in the Piano Every Day—G. C. Pearson Returns.
By HOWARD M. RUDEAUX.
The C. G. Conn Company, Ltd., is comfortably
located in its new quarters with the E. L. Lennox
Piano Company, in North Pennsylvania street. New
wall cases have been installed, with all-glass cases
serving as counters, where the famous line of instru-
ments are on display. The fixtures are very attrac-
tive and fashioned in walnut, dull finish. The store
is one of the most attractive in this section, and is
in an ideal location.
The E. L. Lennox Piano Company, newly organ-
ized, is having a very good business, and Mr. Stock-
dale, in charge of the sales department, is well pleased
with results. The store has been generally over-
hauled and re-arranged, and is nearing completion.
Some changes are still being made on the upper floors
in the way of re-decorating and re-arranging the
display rooms.
Robertson's Music House, formerly located at 235
North Pennsylvania street, has moved to new quar-
ters at 225 North Pennsylvania street. The new
location is a more modern building, with plenty of
window space for display purposes.
On October 30 the Wilking Music Company was
robbed of $140. The robbers entered through a door
in the basement, leading from the main basement of
the building, by prying the doors. The money was
hidden in a desk, but after a diligent search, from
the looks of things, it was discovered. In fleeing,
the thief dropped a new one-dollar bill which was
found on the basement floor.
The Pearson Piano Company reports business good
with prospects good for real Christmas selling.
George C. Pearson has returned from California,
where he spent the greater part of the summer. He
is enjoying the best of health and taking an active
interest in business affairs.
Frank Carlin. of the Carlin Music Company, re-
ports business in good shape. Mr. Carlin is looking
for a good holiday trade, and says that there is more
interest displayed in the piano every day. Inquiries
are more frequent, and the general trend is better.
The Marion Music Company is going right along
with the Schumann piano, which is reported selling
better every day. The company reports some activity
with the Brinkerhoff Studio instrument, which has
been selling exceptionally well. Radios are keeping
up in their sales, and business in general is good.
There is an attempt on foot to organize a sym-
phony orchestra in Indianapolis by John DeCenant,
formerly with the Richard Strauss Orchestra in
Vienna, with Victor Herbert and Sousa's Band in
this country.
Recent visitors in Ind'anapolis were: W. N. Van
Matre, of the Schumann Piano Company and Charles
Mclntosh of the company were visitors at the Marion
Music Company last week. They were on their
way to Dayton, Ohio, to visit the Schumann repre-
sentative there.
J. H. Shale, represenf'ng the American Piano Com-
pany, called on the E. L. Lennox Piano Company
last week. Jesse French, Jr.. of Jesse French &
Sans Piano Company, New Castle, Ind., was in In-
dianapolis last week.
STYLE L STRAUBE PIANO.
Tiny Colnola
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
The Style L Period Straube of the Straube Piano
Company, Hammond, Ind., is undoubtedly the most
talked about and written about piano in the high
quality field because of the fact that it contains many
special fertures most noticeable, of which is the
Duplex Overstrung Scale, an invention patented by
Straube. This invention permits of a string length
about 10 inches longer than ordinary piano construc-
tion would permit. It is a very valuable arrangement
contributing to unusual volume and richness of tone.
Both the musical and technical professions have ex-
pressed very high admiration for this instrument, due
to the fact that it is not only a beautiful piano musi-
cally and structurally but, the company claims, it also
is the only full scale 7 l / 3 octave ample string length
piano of its size in existence. The sufficiency of
string length means that tonal excellence is attained
without radically weighting or straining the strings.
This advantage insures the instrument retaining its
tonal excellence indefinitelv.
November 15, 1929
of the Conover Grands they had purchased, that they
sent The Cable Company written expressions of their
satisfaction. They are: Notre Dame, Syracuse Uni-
versity and the Universities of Missouri, Alabama,
Illinois, Wisconsin, Montana, Northwestern and
Minnesota.
BONDS AND NOTES
ARE PROTECTED
The Bankers-Commercial Security Company Shows
Reasons for Its Reliability.
The Bankers-Commercial Security Company, 270
Madison avenue, New York, has several music trade
men among its officers, namely, George G. Foster,
chairman of the board; Richard W. Lawrence, ex-
piano man, president; Walter A. Hall, attorney, who
is also attorney for the Chase-Emerson Piano Com-
pany; Frank E. Wade, former president of the Am-
phion action works, Syracuse, N. Y.; C. Alfred Wag-
ner, vice-president and director, The Aeolion Com-
pany, New York.
These bonds and notes are protected by: The re-
sponsibility of the makers of the title retaining install-
ment contracts held by the trustees; the guaranty of
dealers of approved credit standing; a direct lien on
radio receivers, talking machines, pianos, industrial
equipment and similar merchandise covered by the
installment contracts; the protection afforded by a
dealer reserve of 20 per cent, representing that por-
tion of the purchase price of the paper on which pay-
ment is deferred; the obligation of many leading man-
ufacturers and jobbers with respect to installment
contracts purchased from their dealers; the company's
resources of over $18,000,000.
Other safety factors are: The geographical distri-
bution of the makers and guarantors over 48 states,
Canada and England; the self-liquidating nature of
the bonds and notes; collections on the installment
paper automatically providing funds more than ade-
quate for the payment of every obligation at ma-
turity without re-financing.
The liquidity of the company. If the purchase of
contracts was stopped, the collections on paper now
on its books would, within less than eight months,
retire every dollar's worth of outstanding obligations.
U. S.'MARINEIBAND ADDS
LYON & HEALY HARP
The dean of American bandmasters, John Philip
Sousa, once remarked that "no other instrument could
take the place of the harp when that instrument is
needed." This is fast becoming a recognized fact
among bandmen throughout the world.
Latest among prominent band organizations to add
the Lyon & Healy harp is the famous United States
Marine Band of Washington, D. C , official band of
the President. R. J. Keenley, manager of the harp
department of Lyon & Healy, Chicago, announces the
recent purchase of the beautiful concert model 22.
Z E N I T H P R E S I D E N T ON YACHT T R I P .
The yacht Mizpah, in which Commander Eugene F.
McDonald, Jr., of Chicago, president of the Zenith
Radio Corporation, intends to cruise the Mediterranean,
left Chicago on November 3 on the first leg of its jour-
ney. The yacht goes to New York by way of the
great lakes and St. Lawrence river, a distance of
2,940 miles. The owner with his party will join the
yacht when it reaches New York and will start from
New York for the Mediterranean early next month.
In Commander McDonald's party will be Dr. Baker
Brownell of Northwestern University, Dr. Hiram
B. Hawley of Syracuse, and J. M. Kinney, banker of
Buffalo..
MUSIC H E L P , GULBRANSEN AIM.
The seres of Saturday night broadcasts over the
Columbia Broadcasting System which the Gulbran-
sen Company is sponsoring and in which Henry
Hadley, foremost composer-conductor, and the Gul-
bransen Symphony Orchestra are featured, was
planned with a definite educational purpose, according
to a statement by John S. Gorman, vice-president of
the Gulbransen Company of Chicago.
"Believing that the American public needs to be
awakened to the many benefits to be derived from
the study of music, we decided upon a series of radio
broadcasts as a part of a nation-wide educational pro-
gram for the purpose of creating greater interest in
NINE RAHS FOR CONOVERS!
Just at this season of the year college football
seems to be what the average person has on his mind.
Realizing that, The Cable Company, Chicago, is
"cashing in" on that interest with a display of foot-
ball gear and pennants in one of its show windows.
The pennants, however, are not merely used to catch
the eyes of passers-by; they are the emblems of nine
colleges, which were so enthused with the qualities
W. R. G. BAKER P R O M O T E D
'
W. R. G. Baker, at present in charge of radio engi-
neering and manufacturing at Schenectady, N. Y.,
with the General Electric Company, has been selected
to head the engineering division of the new RCA-
Victor Corporation, with the title of vice-president in
charge of engineering. His headquarters will be in
Camden, N. J,
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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