Presto
Issue: 1929 2232 - Page 5
PRESTO
MUSICAL
TIMES
Established
1884
Established
1881
10 Cents a Copy
1 Year
$1.25
THE AMERICAN MUSIC TRADE JOURNAL
10 Months. . . $1.00
6 Months. .75 cents
CHICAGO, ILL., AUGUST 1, 1929
Issued Semi-Monthly
First and Third Saturdays
REASONS WHY PEOPLE SHOULD BUY PIANOS
The National Piano Manufacturers' Association has just issued,
in booklet form, a conspectus surveying and concisely epitomizing
the reasons why people buy pianos, and the place of the piano in the
field of musical instruments. It is one of the best compendiums of
instruction in the whole field of piano literature now extant, and is
worth reading over at least twice. The association asks salesmen
who have good lines of thought that can be added to this list to send
them in to its office, 247 Park avenue. New York,
The reasons listed here are the result of sifting an initial list
of over five hundred:
THE POSITION OF THE PIANO IN THE FIELD OF MUSICAL
INSTRUMENTS
1.
2.
The Piano is the basic musical instrument.
No other musical instrument has contributed so much to the progress of
mankind.
3. The Piano is the most used musical instrument.
4. The Piano is not a luxury—it is a necessity.
THE PIANO . . .
The
Piano
as a deco-
ration
is an instrument of beauty.
lends a pleasing atmosphere to any surrounding.
blends with the decorative scheme of any home.
adds dignity to your home.
is today made in a greater variety of colors, sizes, styles and designs,
than ever before.
prepares you for life of poetry and rhythm.
prevents melancholy.
-^
breeds contentment.
furnishes conversational topics.
sharpens all the faculties.
THE ABILITY TO PLAY THE PIANO . . .
The
Piano
for
religious
advance-
ment
The
Piano
for
financial
advance-
ment
Price
and
Value
THE PIANO . . .
is the only complete musical instrument, embodying all the elements of
The
Piano
as a pro-
ducer of
music
the art, namely: melody, harmony and rhythm.
embodies the whole range of the orchestra.
is the most adaptable of all musical instruments, being able to render
both the classic and jazz.
gives greater expressions to your moods, tastes, impulses and emotions.
and the ability to play develops three of the five senses: sight, touch and
hearing.
World
The Piano is played regularly by many of the leaders in world industry.
apprecia-
The Piano is played by leaders in society.
tion of the Millions of people in all walks of life play the Piano.
Piano
World famous opera and theatrical stars turn to the Piano "to keep
them fit."
THE ABILITY TO PLAY THE PIANO . . .
The
Piano
for social
advance-
ment
adds to your appreciation of all arts and sciences.
develops a broader background of general knowledge.
classes one among the cultured.
gives one the dignity of accomplishment.
commands respect for your mental application.
broadens mental outlook.
helps you meet a better class of people.
promotes popularity among acquaintances.
assists in gaining new friends.
increases the esteem of friends.
curbs self consciousness.
•""""
develops the aesthetic nature.
improves manner and bearing.
helps you to understand others.
enables you to become a leader.
promotes your standing in the community.
Piano
fcr enter-
tainment
enables you to recreate the works of the masters.
is an uplifting influence.
aids in recalling pleasant memories in old age.
adds romance to your life.
brings added beauty to all surroundings.
affords pleasant diversion.
enables you to entertain friends more successfully.
provides music for dancing.
The
THE ABILITY TO PLAY THE PIANO . . .
improves the mind.
Piano
for mental
advance.
ment
develops the memory.
enlarges your vocabulary in all languages.
improves self discipline.
locates dormant talents.
assists the business person to develop mentally and earn more money.
enables youths to earn way through college.
opens way to pleasant remunerative employment.
helps you to success through inspiration imparted.
saves money that would otherwise be spent in foolish amusements.
The Piano costs less today than ever before.
You can purchase a Piano on easy terms that meet your convenience.
The Piano has more lasting value than any other article of home
furnishing.
Nothing gives greater enjoyment for the money invested.
The initial cost of a piano is small for the long time enjoyment it
brings.
Pianos are priced for every pocketbook.
The depreciation in a Piano is small.
Upkeep cost is negligible.
THE ABILITY TO PLAY THE PIANO . . .
The
Piano
for
physical
advance-
ment
improves nervous condition.
invites needed rest.
aids in rectifying defects in carriage.
promotes rhythm of movement.
provides relaxation.
soothes affliction.
The
often makes the difference between a house and a home.
encourages entertainment at home.
brings added joy to the home.
strengthens the ties of home life.
promotes harmony in the household.
promotes a common understanding among members of the family.
THE ABILITY TO PLAY THE PIANO . . .
Piano
in the
home
THE ABILITY TO PLAY THE PIANO . . .
What
the
Piano
Means
in the
Life of
Children
THE ABILITY TO PLAY THE PIANO . . .
keeps you up to the minute on the latest music.
The
gives rest to the bereaved soul.
keeps many from the fruits of idleness.
improves ability to resist evil.
promotes reverence.
makes brothers of all God's people.
teaches value of disciplined association,
opens the door for their rapid mental development,
will make your child more popular in society,
will keep young folks in safe, wholesome surroundings,
will make the home attractive to the desirable young folk of the neigh-
borhood.
develops their personal charm and culture,
attracts proper associates for your children,
develops self expression,
develops sense of music harmony,
promotes their mental alertness.
provides them with a means for pleasure that continues for life,
will raise their ambitions.
provides a means for them to secure pleasant, remunerative work.
fits many to become instructors.
TEACHING CHILDREN TO PLAY THE PIANO IS NOW DONE
UNDER CHANGED METHODS
Piano
no more live linger exercises.
Study
Made
Easy
the child does not realize the discipline to which fingers, ears, and mind
are subjected.
teaching is now done with easier methods,
cost of instruction is negligible.
results of present methods of instruction are more thorough and faster.
1,000,000 children in the United States are taking Piano lessons.
Inspira-
tional
inspires to greater learning.
furnishes inspiration for greater achievement socially,
furnishes inspiration for quicker business advancement,
inspires the development of personality.
THE ABILITY TO PLAY THE PIANO . .
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
MUSICAL
TIMES
Established
1884
Established
1881
10 Cents a Copy
1 Year
$1.25
THE AMERICAN MUSIC TRADE JOURNAL
10 Months. . . $1.00
6 Months. .75 cents
CHICAGO, ILL., AUGUST 1, 1929
Issued Semi-Monthly
First and Third Saturdays
REASONS WHY PEOPLE SHOULD BUY PIANOS
The National Piano Manufacturers' Association has just issued,
in booklet form, a conspectus surveying and concisely epitomizing
the reasons why people buy pianos, and the place of the piano in the
field of musical instruments. It is one of the best compendiums of
instruction in the whole field of piano literature now extant, and is
worth reading over at least twice. The association asks salesmen
who have good lines of thought that can be added to this list to send
them in to its office, 247 Park avenue. New York,
The reasons listed here are the result of sifting an initial list
of over five hundred:
THE POSITION OF THE PIANO IN THE FIELD OF MUSICAL
INSTRUMENTS
1.
2.
The Piano is the basic musical instrument.
No other musical instrument has contributed so much to the progress of
mankind.
3. The Piano is the most used musical instrument.
4. The Piano is not a luxury—it is a necessity.
THE PIANO . . .
The
Piano
as a deco-
ration
is an instrument of beauty.
lends a pleasing atmosphere to any surrounding.
blends with the decorative scheme of any home.
adds dignity to your home.
is today made in a greater variety of colors, sizes, styles and designs,
than ever before.
prepares you for life of poetry and rhythm.
prevents melancholy.
-^
breeds contentment.
furnishes conversational topics.
sharpens all the faculties.
THE ABILITY TO PLAY THE PIANO . . .
The
Piano
for
religious
advance-
ment
The
Piano
for
financial
advance-
ment
Price
and
Value
THE PIANO . . .
is the only complete musical instrument, embodying all the elements of
The
Piano
as a pro-
ducer of
music
the art, namely: melody, harmony and rhythm.
embodies the whole range of the orchestra.
is the most adaptable of all musical instruments, being able to render
both the classic and jazz.
gives greater expressions to your moods, tastes, impulses and emotions.
and the ability to play develops three of the five senses: sight, touch and
hearing.
World
The Piano is played regularly by many of the leaders in world industry.
apprecia-
The Piano is played by leaders in society.
tion of the Millions of people in all walks of life play the Piano.
Piano
World famous opera and theatrical stars turn to the Piano "to keep
them fit."
THE ABILITY TO PLAY THE PIANO . . .
The
Piano
for social
advance-
ment
adds to your appreciation of all arts and sciences.
develops a broader background of general knowledge.
classes one among the cultured.
gives one the dignity of accomplishment.
commands respect for your mental application.
broadens mental outlook.
helps you meet a better class of people.
promotes popularity among acquaintances.
assists in gaining new friends.
increases the esteem of friends.
curbs self consciousness.
•""""
develops the aesthetic nature.
improves manner and bearing.
helps you to understand others.
enables you to become a leader.
promotes your standing in the community.
Piano
fcr enter-
tainment
enables you to recreate the works of the masters.
is an uplifting influence.
aids in recalling pleasant memories in old age.
adds romance to your life.
brings added beauty to all surroundings.
affords pleasant diversion.
enables you to entertain friends more successfully.
provides music for dancing.
The
THE ABILITY TO PLAY THE PIANO . . .
improves the mind.
Piano
for mental
advance.
ment
develops the memory.
enlarges your vocabulary in all languages.
improves self discipline.
locates dormant talents.
assists the business person to develop mentally and earn more money.
enables youths to earn way through college.
opens way to pleasant remunerative employment.
helps you to success through inspiration imparted.
saves money that would otherwise be spent in foolish amusements.
The Piano costs less today than ever before.
You can purchase a Piano on easy terms that meet your convenience.
The Piano has more lasting value than any other article of home
furnishing.
Nothing gives greater enjoyment for the money invested.
The initial cost of a piano is small for the long time enjoyment it
brings.
Pianos are priced for every pocketbook.
The depreciation in a Piano is small.
Upkeep cost is negligible.
THE ABILITY TO PLAY THE PIANO . . .
The
Piano
for
physical
advance-
ment
improves nervous condition.
invites needed rest.
aids in rectifying defects in carriage.
promotes rhythm of movement.
provides relaxation.
soothes affliction.
The
often makes the difference between a house and a home.
encourages entertainment at home.
brings added joy to the home.
strengthens the ties of home life.
promotes harmony in the household.
promotes a common understanding among members of the family.
THE ABILITY TO PLAY THE PIANO . . .
Piano
in the
home
THE ABILITY TO PLAY THE PIANO . . .
What
the
Piano
Means
in the
Life of
Children
THE ABILITY TO PLAY THE PIANO . . .
keeps you up to the minute on the latest music.
The
gives rest to the bereaved soul.
keeps many from the fruits of idleness.
improves ability to resist evil.
promotes reverence.
makes brothers of all God's people.
teaches value of disciplined association,
opens the door for their rapid mental development,
will make your child more popular in society,
will keep young folks in safe, wholesome surroundings,
will make the home attractive to the desirable young folk of the neigh-
borhood.
develops their personal charm and culture,
attracts proper associates for your children,
develops self expression,
develops sense of music harmony,
promotes their mental alertness.
provides them with a means for pleasure that continues for life,
will raise their ambitions.
provides a means for them to secure pleasant, remunerative work.
fits many to become instructors.
TEACHING CHILDREN TO PLAY THE PIANO IS NOW DONE
UNDER CHANGED METHODS
Piano
no more live linger exercises.
Study
Made
Easy
the child does not realize the discipline to which fingers, ears, and mind
are subjected.
teaching is now done with easier methods,
cost of instruction is negligible.
results of present methods of instruction are more thorough and faster.
1,000,000 children in the United States are taking Piano lessons.
Inspira-
tional
inspires to greater learning.
furnishes inspiration for greater achievement socially,
furnishes inspiration for quicker business advancement,
inspires the development of personality.
THE ABILITY TO PLAY THE PIANO . .
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).