PRESTO TIMES
Established 1884-THE AMERICAN MUSIC TRADE JOURNAL-£**a««w issr
NUMBER
V CHICAGO, AUGUSf 1, 1929
2232 .
m.
«™
YEAR
I
or later every
t r u e music-lover learns
what it means to sit at the
keyboard of a fine piano
. . . to hear it spring to life
beneath his hands . . . to
feel the deep and intimate
thrill of personal creation.
The first instrument was con-
structed by the firm of
STEINWAY & SONS
in 1853.
When this h a s hap-
pened, it is almost invar-
iably the case that he sets
his heart upon a Steinway. For
among people who know anything
at all about music, this name is
virtually synonymous with piano
excellence.
It stands for the
noblest and most lovely tone, the
finest workmanship, the longest
life. It spells prestige, and pride
of possession, and companionship.
It means a friend.
This leadership in the making
of fine pianos has existed since the
earliest years of the business.
Almost over-night the Steinway
JOSEF HOFMAXN AT THE STEINWAY
became "The Instrument of the
Immortals." Rubinstein played it.
Wagner chose it as his personal
instrument. The great Liszt owned
one.
Paderewski, Rachmaninoff,
Hofmann, Cortot , . . the list grows
endless. Whether on the concert
stage or in the home, the superiority
of the Steinway is everywhere ac-
knowledged.
*
It is this quality of permanence
in the Steinway which places it
among the least expensive of pianos.
For 30, 40, and even 50 years or
more it will serve you well, as only
the best things can. And when at
Many of these historic pianos are last it has given all that it has to
give, it will not be within your
still in existence, and they are still
good pianos. For they, like every lifetime. You need never buy an-
other Steinway, exhibit to an as- other piano.
Steinway & Sons, Steinway
109
tonishing degree that dur-
ability which comes only
of the most consummate
craftsmanship. Not only
does the Steinway com-
mand a richer, more beautiful tone,
but it continues to command it long
after an ordinary instrument has
outlived its usefulness.
West
57th
Street,
Hall
N e w York
Steinway Dealers
Are Leaders
THE INSTRUMENT QJF THE IMMORTALS
,
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