Presto
Issue: 1929 2228 - Page 28
June 1, 1929
P R E S T 0-T I M E S
28
CHICKERING
New Models
find Eager Buyers
Letters from dealers tell of public's warm admiration • • •
• • . and of new sales opportunities opened up*
First dealer deliveries less than four weeks ago, and already every mail brings enthusiastic word from
dealers . . . of customers flocking to admire these models . . . of sales already made . . . and of new business
in sight.
Telegram from BEN PLATT, Presi-
dent, Platt Music Company,
Los Angeles, Calif.
NEW CHICKERING SAM-
PLES JUST RECEIVED
STOP IF PUBLIC WJLL
SHOW ONLY FIFTY PER
CENT ENTHUSIASM EX-
PRESSED BY OUR SALES
FORCE WE SHALL SELL
MORE CHICKERING PI-
ANOS THAN FIGURE I
MENTIONED WHEN IN
Y O U R OFFICE
STOP
WANT TO CONGRATU-
L A T E OFFICIALS OF
AMERICAN PIANO COM-
PANY
INSTRUMENTAL
IN PRODUCING
THIS
WONDERFUL PIANO AT
MOST A T T R A C T I V E
P R I C E ANY INSTRU-
MENT THAT GRADE HAS
EVER BEEN SOLD STOP
TO SUPPORT MY EN-
THUSIASM ENTER FOL-
LOWING ORDER FOR
IMMEDIATE SHIPMENT:
10 Style 300, 8 Style 301, 6
Style 350, 4 Style 351, 1 Style
325, 1 Style 376.
From THE J. W. GREENE COMPANY,
Toledo, Ohio:
"Mr. Church and I looked
over the new Style 300 Chick-
ering Straight Grand and we
were very much delighted
with it. The case is very de-
lightful and especially do we
like the lighter shade of ma-
hogany—our hopes being that
the public will like them as
well and that you will contin-
ue to make them. We predict
this piano is going to be an
exceptionally good seller. You
have our congratulations."
Letter from EDWIN LESTER, Gen-
eral Sales Manager, Platt Music
Company, Los Angeles, Cal.:
"The first of the new Chicker-
ings has arrived and we
are delighted with them.
We are placing the Chicker-
ing line in all of our outlets
to insure maximum benefit
from the sales possibilities
thus presented.
"Individually, the straight
grand is certainly unusually
artistic, and to me the most
attractive note in it is the re-
versing of the mahogany ve-
neer in the panel just above
the legs. That's really smart.
"The samples we have are be-
ing distributed, and we will
let you know as soon as re-
sults show just how things
are going. Meanwhile, suc-
cess to you in the new
scheme of things."
From
BEN REYNOLDS
Washington, Pa.:
& Co.,
"We received the new style
Chickering Grand on this date
and we congratulate you upon
its beautiful design and work-
manship. It certainly lives up
to its reputation and sur-
passes the former Chickering
designs. We are pleased with
it and hope to be able to turn
in some fine Chickering busi-
ness in the future."
From JOHN B. BANIGAN, Manager
Piano Dept., Quackenbush Com-
pany, Pater son, N. J.:
"Am indeed pleased to tell
you how enthusiastically the
new Chickering has been re-
ceived by our entire sales or-
ganization, as well as how
definitely it conforms with
the wrfter's idea of a most
marketable addition to the
American Piano Company's
line.
"It is simple and dignified in
case design, and will, there-
fore, have a wide appeal. Yet
with this simplicity it has un-
usual character and individu-
ality that will attract the
critical purchaser. Its mod-
ern tendencies should stimu-
late interest among those who
know what is 'style right.'
Needless to add its tone is
worthy of its illustrious name.
"Let me congratulate you,
Mr. Kavanagh, as sponsor of
this remarkable instrument."
From
STOTLER MUSIC CO.,
Tulsa, Ok la.:
"Please put me down for one
of the Chickering Florentines
with the Ampico Style 376
walnut. The Chickering you
sent us is a beauty, and you
are certainly to be congratu-
lated for turning out such a
beautiful instrument."
From
ARTHUR JORDAN PIANO
COMPANY, Washington, D. C:
"Enclosed you will find our
order for two Chickering
Grands to be shipped as di-
rected. Permit me to say that
this little grand is a peach
and we are looking for a rec-
ord sale of Chickerings this
year."
From STANLEY H. AVERII.L, Man-
ager Piano Department, Stewart
Dry Goods Co., Louisville, Ky.:
"We have just received the
new Chickering Grand Piano
and we can hardly find words
to express our enthusiasm
over this gorgeous instru-
ment.
"We wish to compliment
your division on producing
such a beautiful piano. The
case is exquisite, and we like
it better than any Chickering
we have ever seen. We like
the new style music desk, too,
and believe this to be a great
improvement over the old.
"Frankly, we like every line
of the case. It is truly a work
of art, really a masterpiece.
It exceeds our fondest ex-
pectations, and it should en-
able us to sell more Chicker-
ings than ever before."
From
OTTO
B. HEATON CO.,
Columbus, Ohio:
From J. D. POPE
From G. N. SNYDER, Snyder Music
Company, Wilkes-Barre, Pa.:
PIANO CO.,
Searcy, Arkansas:
"The Chickering Grand came
yesterday, and I am pleased
with it in every way."
"The finest piano ever built
under the Chickering name.
"You have my congratula-
tions."
"Congratulate you upon the
new s t y l e
Chickering,
Colonial model grand re-
ceived a few days ago. This
piano is a little gem and
should meet with instant
success."
Style—in dress, automobiles, homes, furnishings—and, as a matter of course, in pianos—has come into its own. Chickering,
America's oldest piano, firmly rooted in the respect and affection of the American people, is today more than ever the style
leader among pianos. With the introduction of these new models the franchise of the Chickering dealer becomes even
more valuable.
Three Beautiful Styles
The Colonial
The Florentine
Beautifully designed and extraordinarily
h a n d s o m e . Style 300. Colonial, in
richly grained mahogany—List, $1,095, plus
transportation. S t y l e 301. Colonial
Model in finest walnut—List, $1,145, plus
transportation. Length, 5 ft., 4 ins. Width,
4 ft., 7 ins. Height, 3 ft., V/ 2 ins.
A Rembrandt on the wall, an Aubusson
on the floor, could lend to a room no great-
er distinction than this charming piano.
Style 326. Florentine, in handsome walnut
—List, $1,275, plus transportation. Style
376. Florentine, with Ampico—List, $2,175,
plus transportation. Length, 5 ft., 4 ins.
Width, 4 ft., 7 ins. Height, 3 ft., 1}& ins.
The Sheraton
Its graceful lines show why Sheraton de-
sign is so eagerly sought after. Style 325.
Sheraton in deep brown mahogany—List,
$1,275, plus transportation. Style 375. Sher-
aton, with Ampico—List, $2,175, plus trans-
portation. Length, 5 ft.,
4 ins. Width, 4 ft.,
7 ins. Height, 3 ft., l l / 2 ins.
For complete information, write
C H I C K E R I N G
&
584 Fifth Avenue, New York
S O N S
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
P R E S T 0-T I M E S
28
CHICKERING
New Models
find Eager Buyers
Letters from dealers tell of public's warm admiration • • •
• • . and of new sales opportunities opened up*
First dealer deliveries less than four weeks ago, and already every mail brings enthusiastic word from
dealers . . . of customers flocking to admire these models . . . of sales already made . . . and of new business
in sight.
Telegram from BEN PLATT, Presi-
dent, Platt Music Company,
Los Angeles, Calif.
NEW CHICKERING SAM-
PLES JUST RECEIVED
STOP IF PUBLIC WJLL
SHOW ONLY FIFTY PER
CENT ENTHUSIASM EX-
PRESSED BY OUR SALES
FORCE WE SHALL SELL
MORE CHICKERING PI-
ANOS THAN FIGURE I
MENTIONED WHEN IN
Y O U R OFFICE
STOP
WANT TO CONGRATU-
L A T E OFFICIALS OF
AMERICAN PIANO COM-
PANY
INSTRUMENTAL
IN PRODUCING
THIS
WONDERFUL PIANO AT
MOST A T T R A C T I V E
P R I C E ANY INSTRU-
MENT THAT GRADE HAS
EVER BEEN SOLD STOP
TO SUPPORT MY EN-
THUSIASM ENTER FOL-
LOWING ORDER FOR
IMMEDIATE SHIPMENT:
10 Style 300, 8 Style 301, 6
Style 350, 4 Style 351, 1 Style
325, 1 Style 376.
From THE J. W. GREENE COMPANY,
Toledo, Ohio:
"Mr. Church and I looked
over the new Style 300 Chick-
ering Straight Grand and we
were very much delighted
with it. The case is very de-
lightful and especially do we
like the lighter shade of ma-
hogany—our hopes being that
the public will like them as
well and that you will contin-
ue to make them. We predict
this piano is going to be an
exceptionally good seller. You
have our congratulations."
Letter from EDWIN LESTER, Gen-
eral Sales Manager, Platt Music
Company, Los Angeles, Cal.:
"The first of the new Chicker-
ings has arrived and we
are delighted with them.
We are placing the Chicker-
ing line in all of our outlets
to insure maximum benefit
from the sales possibilities
thus presented.
"Individually, the straight
grand is certainly unusually
artistic, and to me the most
attractive note in it is the re-
versing of the mahogany ve-
neer in the panel just above
the legs. That's really smart.
"The samples we have are be-
ing distributed, and we will
let you know as soon as re-
sults show just how things
are going. Meanwhile, suc-
cess to you in the new
scheme of things."
From
BEN REYNOLDS
Washington, Pa.:
& Co.,
"We received the new style
Chickering Grand on this date
and we congratulate you upon
its beautiful design and work-
manship. It certainly lives up
to its reputation and sur-
passes the former Chickering
designs. We are pleased with
it and hope to be able to turn
in some fine Chickering busi-
ness in the future."
From JOHN B. BANIGAN, Manager
Piano Dept., Quackenbush Com-
pany, Pater son, N. J.:
"Am indeed pleased to tell
you how enthusiastically the
new Chickering has been re-
ceived by our entire sales or-
ganization, as well as how
definitely it conforms with
the wrfter's idea of a most
marketable addition to the
American Piano Company's
line.
"It is simple and dignified in
case design, and will, there-
fore, have a wide appeal. Yet
with this simplicity it has un-
usual character and individu-
ality that will attract the
critical purchaser. Its mod-
ern tendencies should stimu-
late interest among those who
know what is 'style right.'
Needless to add its tone is
worthy of its illustrious name.
"Let me congratulate you,
Mr. Kavanagh, as sponsor of
this remarkable instrument."
From
STOTLER MUSIC CO.,
Tulsa, Ok la.:
"Please put me down for one
of the Chickering Florentines
with the Ampico Style 376
walnut. The Chickering you
sent us is a beauty, and you
are certainly to be congratu-
lated for turning out such a
beautiful instrument."
From
ARTHUR JORDAN PIANO
COMPANY, Washington, D. C:
"Enclosed you will find our
order for two Chickering
Grands to be shipped as di-
rected. Permit me to say that
this little grand is a peach
and we are looking for a rec-
ord sale of Chickerings this
year."
From STANLEY H. AVERII.L, Man-
ager Piano Department, Stewart
Dry Goods Co., Louisville, Ky.:
"We have just received the
new Chickering Grand Piano
and we can hardly find words
to express our enthusiasm
over this gorgeous instru-
ment.
"We wish to compliment
your division on producing
such a beautiful piano. The
case is exquisite, and we like
it better than any Chickering
we have ever seen. We like
the new style music desk, too,
and believe this to be a great
improvement over the old.
"Frankly, we like every line
of the case. It is truly a work
of art, really a masterpiece.
It exceeds our fondest ex-
pectations, and it should en-
able us to sell more Chicker-
ings than ever before."
From
OTTO
B. HEATON CO.,
Columbus, Ohio:
From J. D. POPE
From G. N. SNYDER, Snyder Music
Company, Wilkes-Barre, Pa.:
PIANO CO.,
Searcy, Arkansas:
"The Chickering Grand came
yesterday, and I am pleased
with it in every way."
"The finest piano ever built
under the Chickering name.
"You have my congratula-
tions."
"Congratulate you upon the
new s t y l e
Chickering,
Colonial model grand re-
ceived a few days ago. This
piano is a little gem and
should meet with instant
success."
Style—in dress, automobiles, homes, furnishings—and, as a matter of course, in pianos—has come into its own. Chickering,
America's oldest piano, firmly rooted in the respect and affection of the American people, is today more than ever the style
leader among pianos. With the introduction of these new models the franchise of the Chickering dealer becomes even
more valuable.
Three Beautiful Styles
The Colonial
The Florentine
Beautifully designed and extraordinarily
h a n d s o m e . Style 300. Colonial, in
richly grained mahogany—List, $1,095, plus
transportation. S t y l e 301. Colonial
Model in finest walnut—List, $1,145, plus
transportation. Length, 5 ft., 4 ins. Width,
4 ft., 7 ins. Height, 3 ft., V/ 2 ins.
A Rembrandt on the wall, an Aubusson
on the floor, could lend to a room no great-
er distinction than this charming piano.
Style 326. Florentine, in handsome walnut
—List, $1,275, plus transportation. Style
376. Florentine, with Ampico—List, $2,175,
plus transportation. Length, 5 ft., 4 ins.
Width, 4 ft., 7 ins. Height, 3 ft., 1}& ins.
The Sheraton
Its graceful lines show why Sheraton de-
sign is so eagerly sought after. Style 325.
Sheraton in deep brown mahogany—List,
$1,275, plus transportation. Style 375. Sher-
aton, with Ampico—List, $2,175, plus trans-
portation. Length, 5 ft.,
4 ins. Width, 4 ft.,
7 ins. Height, 3 ft., l l / 2 ins.
For complete information, write
C H I C K E R I N G
&
584 Fifth Avenue, New York
S O N S
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).