Presto
Issue: 1928 2212 - Page 17
December 22, 1928
PRESTO-TIMES
17
PUBLICITY FOR DEALER
Good Will and Confidence of Teachers and
Music Buying Public Generally, Con-
sidered Best Form of Advertising.
The Heppe, Marcellus and Edouard Jules Piano
manufactured by the
HEPPE PIANO COMPANY
are the only pianos In the •world with
Three Sounding Boards.
Patented In the United States, Great Britain,
Prance, Germany and Canada.
Liberal arrangements to responsible agents only.
Main Office, 1117 Chestnut St.
PHILADELPHIA, PA.
THE FAMOUS
CLARK
ORCHESTRA ROLLS
of De Kalb, Illinois
The Best for Automatic Playing Pianos
Organs and Orchestrions
Whether you sell automatic playing in-
struments or not, it will pay you to
handle and be able to furnish
CLARK ORCHESTRA ROLLS
Monthly bulletins of new records. Write
for lists, folders and FULL PARTICU-
LARS.
Clark Orchestra Roll Company
Manufacturers — Originators — Patentees
De Kalb, Illinoi.
HIGH GRADE
Folding Organs
School Organs
Practice Keyboards
Dealers' Attention Solicited
A. L. WHITE MFG. CO.
215 Englewood Av«., CHICAGO. ILL.
Sheet music advertising in all its forms is a matter
that interests the earnest sheet music dealer. How to
find the sheet music customer and make him or her a
continuous one requires special forms of advertising
that differ in a great many ways from ordinary lines
of publicity. The aim and end of the advertising of
sheet music dealers is to create the greatest number
of satisfied customers, which are the best advertise-
ments.
The general impression to be gathered from the
talks of dealers at the recent annual convention is
that the strongest form of advertising for the re-
tailer is the good will and confidence of the music
teachers and the buyers included in the great mass of
prospects—the public. Whatever form of publicity
that concentrates on this end is good. It was agreed
that the publisher's advertising is two-fold: he is in
duty bound to create a demand for his music and at
the same time protect his agents from any encroach-
ment on their particular territory.
There is nothing new in the general admission
that it is imperative for the publisher to so regulate
his advertising as to create good will and confidence
between dealer and publisher and between the retail
dealer and the teacher. The big problem for the
publisher is today as it always has been—to create
a demand throughout the country for his music, using
such methods as will protect the dealers in certain
territories against any encroachments on their rights,
so that the result will be increased business for the
dealer through whom the final sales are made.
It was also generally agreed by individual dealers
at the convention that all advertising, of no matter
what form, will prove unsatisfactory unless it is based
on L his aim: To build up permanent trade, sincere
good will and cooperation between dealer and pub-
lisher.
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
Style C-2
FROM THE BIGGEST
ORCHESTRION
NEW STORE MANAGER
Hvman Stein, formerly manager of the radio de-
partment of the Wolfe Music Co., is now radio man-
ager of the Starr Piano Co., Cleveland. He succeeds
Charles Corbett, resigned. The company is doing an
increasingly large business in radio through the use
of placing standard sets in cabinets of their own man-
ufacture. The piano department report considerable
interest in studio pianos and a number of orders are
being secured for grands for Christmas.
NONOGENARIAN A VIOLIN
MAKER.
Violin-making is a beloved art to Oliver Leroy
Fraser, 95, who has followed the trade 70 years in
Bay City, Mich. Fraser believes this generation "does
not realize what is involved in loyalty to an art."
He thinks he is one of the few scientifically trained
violin makers. Fraser acquired his training in the
Celtic Violin College. Glasgow, Scotland, where the
principles of Antonius Stradivarius were taught.
Fraser has made 3,800 Cremona models.
TO
The Aromora Choralcelo is now being manufac-
tured at Chicago, and demonstrations of it are of
daily occurrence at 120 North Green street, seventh
floor, given by W. L. Flint, electrical engineer and
superintendent of the factory.
We Supply More Than
90%
of the Piano, Organ
and Action Trade in
U. S. and Canada
Pouch Skins
a Specialty
Write for sample book
Supply especially
for REPAIR MEN
T.L.LUTKINSInc
4 0 SPRUCE ST.. NEWYORK.N.Y.
BANG!—WE'RE OFF!
Over 1000 orders were filled the past month to
Professional Artist for this "Song." In every
State of U. S. A.
THE MAN THAT CATCHES ME MUST
HAVE THE GOOD HARD CASH
(Comic with Extra Verses)
Regular Trade Price—Retails at 35c
Write for Special Introductory Rates
(Unsold copies can be exchanged.)
J. S. UNGER MUSIC HOUSE, Publishers
Reading
.
.
.
Pennsylvania
Tiny Colnola
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
17
PUBLICITY FOR DEALER
Good Will and Confidence of Teachers and
Music Buying Public Generally, Con-
sidered Best Form of Advertising.
The Heppe, Marcellus and Edouard Jules Piano
manufactured by the
HEPPE PIANO COMPANY
are the only pianos In the •world with
Three Sounding Boards.
Patented In the United States, Great Britain,
Prance, Germany and Canada.
Liberal arrangements to responsible agents only.
Main Office, 1117 Chestnut St.
PHILADELPHIA, PA.
THE FAMOUS
CLARK
ORCHESTRA ROLLS
of De Kalb, Illinois
The Best for Automatic Playing Pianos
Organs and Orchestrions
Whether you sell automatic playing in-
struments or not, it will pay you to
handle and be able to furnish
CLARK ORCHESTRA ROLLS
Monthly bulletins of new records. Write
for lists, folders and FULL PARTICU-
LARS.
Clark Orchestra Roll Company
Manufacturers — Originators — Patentees
De Kalb, Illinoi.
HIGH GRADE
Folding Organs
School Organs
Practice Keyboards
Dealers' Attention Solicited
A. L. WHITE MFG. CO.
215 Englewood Av«., CHICAGO. ILL.
Sheet music advertising in all its forms is a matter
that interests the earnest sheet music dealer. How to
find the sheet music customer and make him or her a
continuous one requires special forms of advertising
that differ in a great many ways from ordinary lines
of publicity. The aim and end of the advertising of
sheet music dealers is to create the greatest number
of satisfied customers, which are the best advertise-
ments.
The general impression to be gathered from the
talks of dealers at the recent annual convention is
that the strongest form of advertising for the re-
tailer is the good will and confidence of the music
teachers and the buyers included in the great mass of
prospects—the public. Whatever form of publicity
that concentrates on this end is good. It was agreed
that the publisher's advertising is two-fold: he is in
duty bound to create a demand for his music and at
the same time protect his agents from any encroach-
ment on their particular territory.
There is nothing new in the general admission
that it is imperative for the publisher to so regulate
his advertising as to create good will and confidence
between dealer and publisher and between the retail
dealer and the teacher. The big problem for the
publisher is today as it always has been—to create
a demand throughout the country for his music, using
such methods as will protect the dealers in certain
territories against any encroachments on their rights,
so that the result will be increased business for the
dealer through whom the final sales are made.
It was also generally agreed by individual dealers
at the convention that all advertising, of no matter
what form, will prove unsatisfactory unless it is based
on L his aim: To build up permanent trade, sincere
good will and cooperation between dealer and pub-
lisher.
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
Style C-2
FROM THE BIGGEST
ORCHESTRION
NEW STORE MANAGER
Hvman Stein, formerly manager of the radio de-
partment of the Wolfe Music Co., is now radio man-
ager of the Starr Piano Co., Cleveland. He succeeds
Charles Corbett, resigned. The company is doing an
increasingly large business in radio through the use
of placing standard sets in cabinets of their own man-
ufacture. The piano department report considerable
interest in studio pianos and a number of orders are
being secured for grands for Christmas.
NONOGENARIAN A VIOLIN
MAKER.
Violin-making is a beloved art to Oliver Leroy
Fraser, 95, who has followed the trade 70 years in
Bay City, Mich. Fraser believes this generation "does
not realize what is involved in loyalty to an art."
He thinks he is one of the few scientifically trained
violin makers. Fraser acquired his training in the
Celtic Violin College. Glasgow, Scotland, where the
principles of Antonius Stradivarius were taught.
Fraser has made 3,800 Cremona models.
TO
The Aromora Choralcelo is now being manufac-
tured at Chicago, and demonstrations of it are of
daily occurrence at 120 North Green street, seventh
floor, given by W. L. Flint, electrical engineer and
superintendent of the factory.
We Supply More Than
90%
of the Piano, Organ
and Action Trade in
U. S. and Canada
Pouch Skins
a Specialty
Write for sample book
Supply especially
for REPAIR MEN
T.L.LUTKINSInc
4 0 SPRUCE ST.. NEWYORK.N.Y.
BANG!—WE'RE OFF!
Over 1000 orders were filled the past month to
Professional Artist for this "Song." In every
State of U. S. A.
THE MAN THAT CATCHES ME MUST
HAVE THE GOOD HARD CASH
(Comic with Extra Verses)
Regular Trade Price—Retails at 35c
Write for Special Introductory Rates
(Unsold copies can be exchanged.)
J. S. UNGER MUSIC HOUSE, Publishers
Reading
.
.
.
Pennsylvania
Tiny Colnola
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).