Classic Mode

Presto

Issue: 1928 2212

Page 17 Text:

December 22, 1928
PRESTO-TIMES
17
PUBLICITY FOR DEALER
Good Will and Confidence of Teachers and
Music Buying Public Generally, Con-
sidered Best Form of Advertising.
The Heppe, Marcellus and Edouard Jules Piano
manufactured by the
HEPPE PIANO COMPANY
are the only pianos In the •world with
Three Sounding Boards.
Patented In the United States, Great Britain,
Prance, Germany and Canada.
Liberal arrangements to responsible agents only.
Main Office, 1117 Chestnut St.
PHILADELPHIA, PA.
THE FAMOUS
CLARK
ORCHESTRA ROLLS
of De Kalb, Illinois
The Best for Automatic Playing Pianos
Organs and Orchestrions
Whether you sell automatic playing in-
struments or not, it will pay you to
handle and be able to furnish
CLARK ORCHESTRA ROLLS
Monthly bulletins of new records. Write
for lists, folders and FULL PARTICU-
LARS.
Clark Orchestra Roll Company
Manufacturers — Originators — Patentees
De Kalb, Illinoi.
HIGH GRADE
Folding Organs
School Organs
Practice Keyboards
Dealers' Attention Solicited
A. L. WHITE MFG. CO.
215 Englewood Av«., CHICAGO. ILL.
Sheet music advertising in all its forms is a matter
that interests the earnest sheet music dealer. How to
find the sheet music customer and make him or her a
continuous one requires special forms of advertising
that differ in a great many ways from ordinary lines
of publicity. The aim and end of the advertising of
sheet music dealers is to create the greatest number
of satisfied customers, which are the best advertise-
ments.
The general impression to be gathered from the
talks of dealers at the recent annual convention is
that the strongest form of advertising for the re-
tailer is the good will and confidence of the music
teachers and the buyers included in the great mass of
prospects—the public. Whatever form of publicity
that concentrates on this end is good. It was agreed
that the publisher's advertising is two-fold: he is in
duty bound to create a demand for his music and at
the same time protect his agents from any encroach-
ment on their particular territory.
There is nothing new in the general admission
that it is imperative for the publisher to so regulate
his advertising as to create good will and confidence
between dealer and publisher and between the retail
dealer and the teacher. The big problem for the
publisher is today as it always has been—to create
a demand throughout the country for his music, using
such methods as will protect the dealers in certain
territories against any encroachments on their rights,
so that the result will be increased business for the
dealer through whom the final sales are made.
It was also generally agreed by individual dealers
at the convention that all advertising, of no matter
what form, will prove unsatisfactory unless it is based
on L his aim: To build up permanent trade, sincere
good will and cooperation between dealer and pub-
lisher.
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
Style C-2
FROM THE BIGGEST
ORCHESTRION
NEW STORE MANAGER
Hvman Stein, formerly manager of the radio de-
partment of the Wolfe Music Co., is now radio man-
ager of the Starr Piano Co., Cleveland. He succeeds
Charles Corbett, resigned. The company is doing an
increasingly large business in radio through the use
of placing standard sets in cabinets of their own man-
ufacture. The piano department report considerable
interest in studio pianos and a number of orders are
being secured for grands for Christmas.
NONOGENARIAN A VIOLIN
MAKER.
Violin-making is a beloved art to Oliver Leroy
Fraser, 95, who has followed the trade 70 years in
Bay City, Mich. Fraser believes this generation "does
not realize what is involved in loyalty to an art."
He thinks he is one of the few scientifically trained
violin makers. Fraser acquired his training in the
Celtic Violin College. Glasgow, Scotland, where the
principles of Antonius Stradivarius were taught.
Fraser has made 3,800 Cremona models.
TO
The Aromora Choralcelo is now being manufac-
tured at Chicago, and demonstrations of it are of
daily occurrence at 120 North Green street, seventh
floor, given by W. L. Flint, electrical engineer and
superintendent of the factory.
We Supply More Than
90%
of the Piano, Organ
and Action Trade in
U. S. and Canada
Pouch Skins
a Specialty
Write for sample book
Supply especially
for REPAIR MEN
T.L.LUTKINSInc
4 0 SPRUCE ST.. NEWYORK.N.Y.
BANG!—WE'RE OFF!
Over 1000 orders were filled the past month to
Professional Artist for this "Song." In every
State of U. S. A.
THE MAN THAT CATCHES ME MUST
HAVE THE GOOD HARD CASH
(Comic with Extra Verses)
Regular Trade Price—Retails at 35c
Write for Special Introductory Rates
(Unsold copies can be exchanged.)
J. S. UNGER MUSIC HOUSE, Publishers
Reading
.
.
.
Pennsylvania
Tiny Colnola
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Page 18 Text:

December 22, 1928
PRESTO-TIMES
18
The Background PRESTO-TIMES WANT AD VS.
A BUSY ROLL
DEPARTMENT
PIANO SALESMAN WANTED.
WANTED—Experienced man to follow leads of a busy
Chicago floor salesman and his associate, who have
more than they can attend to. Must have a success-
ful record and understand how to approach a high-
grade clientele. Address your reply, giving full par-
ticulars, which will be kept in confidence, to "R. J.
C , " General Manager, Cable Piano Company, Wa-
bash and Jackson, Chicago.
TUNER WANTED.
WANTED—An energetic tuner and regulator; also repair
man who understands automatics and reproducing
pianos as well as every phase of the radio business.
One experienced salesman given preference. A good
salary and chance for advancement. Must have A1
reference. Please apply in own handwriting. Address
" M , " care of PRESTO-TIMES, Chicago, III.
MANAGER FOR MUSIC BUSINESS.
WANTED—Capable man who understands all branches
of the music business who desires to connect with
live music house by January 1. Address " M . J., No.
19," PRESTO-TIMES, 417 S. Dearborn St., Chicago.
POSITION WANTED—Man of wide experience in all
departments of piano business; manufacturing, whole-
saling, retailing and branch store management, is
open for engagement, preferably with piano manufac-
turing concern. Would make a deal on commission
with either drawing account or part salary. Also con-
trols a valuable piano name. Address "Experience,"
care PRESTO-TIMES, Chicago.
EXPERIENCED MAN.
WANTED—Young, experienced piano salesman as out-
side assistant in retail sales department. Interest in
music desirable but not essential. Call F. L. Ryder,
Cable Piano Co., 301 S. Wabash, Chicago.
SALES HEAD WANTED.
WANTED—An optimistic, energetic director of
retail
sales. A man who can keep salesmen busy and suc-
cessfully direct their efforts. A fine position for such
a man in a large city. Address " K , " care PRESTO-
TIMES, 417 S. Dearborn St., Chicago.
TUNER WANTS POSITION.
POSITION WANTED—Experienced tuner and repairer
wants connection with reliable music house. South
preferred. Married. Strictly sober and reliable. L. H.
Ransbuger, 664—5 Jefferson Ave., Marshall, Mo.
THE NEW
CAPITOL
WORD ROLLS
JUST RELEASED.
5104—Down By the Old Front Gate—Fox Trot
5102—Dream House^Fox Trot
5101—Etiquette Blues—Fox Trot
5093 F'rinstance—Fox Trot
5090 Good Night—Waltz
5098—1 Get the Blues When It Rains—Fox Trot
5094—I Must Be Dreaming—Fox Trot
5088 I Tore Up Your Picture—Marimba Waltz
5092 I'd Like to Ride Away to a Little Hide-
Away
5089—I'll Be With You When the Roses Bloom
Again
5097 I'm Winging Home—Fox Trot
5100 Just A Little Bit o' Driftwood—Fox Trot
5086 Just Like a Melody Out of the S k y -
Fox Trot
5082 Little Mother—Waltz
5099 Love Affairs—Fox Trot
5085 My Heart Keeps On Speaking of Love—
Fox Trot
5095 Old Pals Are the Best Pals After A l l -
Fox Trot
5087 Rag Doll—Fox Trot
5081 Rosette—Waltz
5103 She's A Great, Great Girl—Fox Trot
5106 Six Feet of Earth (Make Us All of One
Size)
5091 The Dance of the Blue Danube—Fox Trot
5096 Whisper Sweet and Whisper Low—Fox
Trot
5105 When You're Smiling—Fox Trot
5084 You Can't Blame Me For That—Fox Trot
Extra Choruses
A Longer Roll
Seventy-five cents
Printed Words
POSITION WANTED
By man capable of managing general music business c
piano manufacturing seeks position. Extensive ex-
perience in retail, wholesale and manufacturing lines
with important music houses. First-class references.
Address "Manager," Box 8, PRESTO-TIMES.
OUTSIDE SALESMAN WANTED.
EXPERIENCED cutside piano salesman wanted. Must
be able to work country trade, selling pianos and
phonographs. Address "R. W. H.," Box 28, care
PRESTO-TIMES. 417 S. Dearborn St., Chicago, III.
there is a good call for parts, the main attention by
far is centered on sets, particularly A. C. console
and table models and dynamic speakers. The mar-
ket for the latter, according to trade opinion, has
scarcely been scratched and affords excellent sales
possibilities next year.
GULBRANSEN RADIO ADVERTISING
A group of three advertisements has been issued,
featuring the 1929 models Gulbransen rad:o. The
largest of these ads is three columns by % l / 2 inches,
the next size is two columns by eight inches, and
there is one that is one column by seven inches. The
largest one of the group is in an outstanding mod-
ernistic style that will attract attention on the news-
paper page. The models No. 360 and No. 260 are
featured in these ads, and special attention is drawn
to the sliding doors of the model No. 360. In all of
the Gulbransen radio advertising the ter:n is now
being used, "Queen of the Air."
ZENITH PRODUCTION.
To fulfill its tremendous volume of domestic busi-
ness, the Zenith Radio Corporation, Chicago, has
during the past week, stopped all export slr'pments
of Zenith radio receivers and will continue to with-
hold all foreign orders until after the first of the
year. Over a quarter of a million dollars worth of
merchandise for foreign distributors has been can-
celled since the first of November in preference to
domestic orders. In order to cope with the present
MAJESTIC ON TRAINS.
demand for Zenith sets, the mammoth Zenith plant
Just another striking instance of the importance of
Radio in the American scheme of things was the in- has been working on a twenty-four hour shift pro-
duction schedule for the past month, with all pre-
stallation by the Chicago & Northwestern Railwav
recently, of Majestic Electric Radio receiving sets on dictions of top-notch production until spring.
all of its principal trains for the purpose of receiving
BUSY IN ZANESVILLE, O.
election returns. This is said to have been the first
A number of t'le newest Brunswick Panatrope-
time that radio was used on a moving train to give
j passengers up to the minute information on a national radiolas are on display during the holiday season in
election. Before the famous Northwestern line de- the show rooms of Burrier Music Company, North
cided to use Majesties, they experimented for some Fourth street, Zanesville, O. Some of the most com-
time with various makes and types of receivers, finally plete models of both Panatropes and the combination
deciding that Majestic performed to the greatest ad- sets are being demonstrated.
The display windows of the store are decorated in
vantage on a moving passenger train. C. A. Cairns,
passenger traffic manager of the Northwestern, an- Christmas colors and present a snappy appearance.
Numerous descriptive pictures are placed in the
nounced that the election returns, especially, afforded
great pleasure to passengers, who crowded around window and a large Panatrope is located in the center
the Majestic receiver until a late hour during the of one window. All sets are encased in walnut
cabinets.
evening to receive the latest news.
NEW KENTUCKY FIRM.
RADIO JOBBERS ARE BUSY.
Faith & Stringer Music Co., Central City, Ky.,
a new concern, has opened for business there. Mr
Faith was formerly connected with the Daniel-Samuel
Music Company at Owensboro and Mr. Stringer was
formerly with the Moore-Stewart Co., of Central
City. The company w ; ll carry pianos, phonographs,
records, sheet music and music rolls.
The demand for radio merchandise has been no-
tably active during the last few days and New York
jobbers have been kept busy filling calls for quick
delivery. Even with this heavy demand of the past
five weeks the trade looks for new records to be
set up for turnover between now and Dec. 31. While
THE KOHLER INDUSTRIES
of NEW YORK
Hand Played
AFFILIATED COMPANIES
M
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Capitol rolls the deal-
er's best profit producer
in a roll department.
r
anufacturing for the trade
Upright and Grand Pianos Player Pianos
Welte Mignon (Licensee) Reproducing Pianos
De Luxe Player Actions
Standard Player Actions
Welte Mignon (Licensee) Reproducing Actions
Expression Player Actions
Piano Hammers
Bass Strings
Wholesale Chicago Office and Service
Capitol Music Roll Co.
721 N. Kedzie Ave., CHICAGO, ILL.
San Francisco Office
458 Phelan Building
Departments
KOHLER INDUSTRIES
1222
KIMBALLL
BUILDING
CHICAGO
(Formerly Columbia Music Roll Co.)
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 17: PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.