Presto
Issue: 1928 2206 - Page 11
November 10, 1928
11
PRESTO-TIMES
CHARGES SLOGAN
APATHYTO TRADE
Henry C. Lomb, President of National Asso-
ciation of Musical Instrument and Acces-
sories Manufacturers, Says Lack of
Interest Is Apparent.
Apathy of music merchants towards efforts to
quicken trade by means of the Music Slogan Contest
is commented on by Henry C. Lomb, president of the
National Association of Musical Instruments and Ac-
cessories Manufacturers in a statement given out by
the Music Industries Chamber of Commerce. Al-
though public interest in the contest is keen, as man-
ifested by the number of slogan entries daily received,
Mr. Lomb calls attention to the fact that only com-
paratively few have come "from sources that have
had direct contact with music dealers." Notwith-
standing the apparent lack of interest in the contest
on the part of many dealers, the chamber has dis-
tributed a half million leaflets descriptive of the con-
test. About 30 per cent of this total has been dis-
tributed through dealers throughout the country.
''As we enter the eighth week of the Slogan Cam-
paign," says Mr. Lomb's statement, "it is becoming
more evident that the American public is mightily
interested in helping the music industry find a slogan
that best expresses the gospel of the self-playing of
music. Strange to say, how r ever, this great public
interest does not appear to be due in any great meas-
ure to any effort on the part of those who have really
most to gain, namely, the music merchants.
Outsiders Interested.
"This rather disconcerting circumstance is shown
by the fact that among the thousands of slogans thus
far received by the Slogan Committee, only a vanish-
ing number have come from sources that have had
drect contact with the music dealer. Practically all
have demonstrably come from persons who have
heard of the Slogan Contest from other sources, and
from their own statement have often appealed to
the dealer in vain for information concerning it.
"To any dealer who has his own future at heart,
this should come as a humiliating paradox. Sup-
posedly, the music merchant is the one who above all
others has his finger on the musical pulse of his com-
munity and is their guide and counsellor in all things
musical. In the Slogan Contest he has a rare and
singular opportunity of tying to himself all the music-
lovers of his town through self-interest in winning a
substantial sum of money and at the same time build-
ing up a permanent future for himself and the whole
music business through the increased music-interest
that a contest of this kind is sure to bring about.
Instituted by Manufacturers.
"As a matter of fact, the Slogan Campaign was in-
stituted by the manufacturers and jobbers of the
music industry with the particular needs of the music
merchant in mind. The idea was conceived several
years ago in the fertile brain of that brilliant member
of the music industry, William J. Haussler. of har-
monica fame, and received its initial moral and finan-
cial support at the hands of the National Association
of Music Instrument and Accessories Manufacturers.
Since then it has been given the hearty and unquali-
fied backing of practically every organized unit of the
music trade.
"It is an admitted fact that a forceful, and at the
same time intriguing, slogan has pulled more than one
American industry out of the slough of despond into
the focus of public favor. Why should it not be pos-
sible with the music industry? Displayed as it would
be on every piece of literature, on every package,
everywhere, it would so impress itself upon the pub-
lic mind that the playing of music could not but help
to be powerfully inflamed.
"The expense involved to any individual firm is so
slight and the benefits," immediate and future, are
so plain and so great, that every individual or firm
connected with the music business should back this
movement to the last man."
TRIP OF OETTING
ENVOY IS SUCCESSFUL
W. M. Shailer Winding Up Tour in Supply
Line Finds Conditions Satis-
factory.
W. M. Shailer, secretary of Philip W. Oetting &
Son, Inc., 213 East 19th street, New York, is on a
western trip in the interests of the Weickert prod-
ucts. He is making a thorough tour of the West and
Central States territory, visiting the leading piano
manufacturers and other clientele, and while in Chi-
cago this week was the guest of his brother, L. L.
Shailer, 4552 Monticello avenue.
From Chicago Mr. Shailer intends going to Cin-
cinnati, and he will call on the industrial plants in
Indiana and after they are covered he will go home
by way of Washington and Baltimore.
Mr. Shailer's main comment on conditions as he
found them in the piano trade upon his rounds was
that he was satisfied, as his house was getting its
share of the business.
He took the opportunity to remark to a manufac-
turer who was complaining: "When you're talking
about present-day conditions, do you ever think back
to 1893, when many piano factories and practically
all the music industries, were closed for long periods
of time? We had a much harder time to come
through then, and plants were manufacturing fewer
pianos than they did at the lowest points in 1927 or
1928."
AD MAN BUYS SOHMER GRAND.
C. L. Sleininger, advertising manager of the Bre-
BUSY AT WESTERN ELECTRIC CO.
mer-Tully Manufacturing Company, radio manufac-
The Western Electric Piano Company, manufac- turers, 656-662 Washington boulevard, Chicago, last
turers of coin-operated electric and selection-con- week purchased from Henry E. Weisert of the Bissell-
trolled pianos, 632-650 Blackhawk street, Chicago, is We:sert Piano Company, 26 South Michigan boule-
greatly encouraged over the outlook. It has a good vard, Chicago, one of the latest and handsomest Soh-
many orders on its books and the factory has the mer grands. "I am very proud of our new Sohmer,"
facilities for producing the goods promptly. B. C. said Mr. Slieninger to a Presto-Times representative
Waters, the president, when seen on Saturday morn- on Wednesday of this week. Mr. Sleininger has this
ing of last week, was a.jrery busy individual, but he instrument in his home, 5852 North Fairfield avenue,
found time for every caller.
Chicago.
•••'€•
o
ACTIONS, KEYS and ORGAN KEYS
Piano and Organ Manufacturers, Piano
Tuners and Repair Men Rely for prompt
Service and Perfect Satisfaction on the
House which has Built up Character
for Reliability.
The Piano & Organ Supply Company
2100 No. Racine Ave.
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
11
PRESTO-TIMES
CHARGES SLOGAN
APATHYTO TRADE
Henry C. Lomb, President of National Asso-
ciation of Musical Instrument and Acces-
sories Manufacturers, Says Lack of
Interest Is Apparent.
Apathy of music merchants towards efforts to
quicken trade by means of the Music Slogan Contest
is commented on by Henry C. Lomb, president of the
National Association of Musical Instruments and Ac-
cessories Manufacturers in a statement given out by
the Music Industries Chamber of Commerce. Al-
though public interest in the contest is keen, as man-
ifested by the number of slogan entries daily received,
Mr. Lomb calls attention to the fact that only com-
paratively few have come "from sources that have
had direct contact with music dealers." Notwith-
standing the apparent lack of interest in the contest
on the part of many dealers, the chamber has dis-
tributed a half million leaflets descriptive of the con-
test. About 30 per cent of this total has been dis-
tributed through dealers throughout the country.
''As we enter the eighth week of the Slogan Cam-
paign," says Mr. Lomb's statement, "it is becoming
more evident that the American public is mightily
interested in helping the music industry find a slogan
that best expresses the gospel of the self-playing of
music. Strange to say, how r ever, this great public
interest does not appear to be due in any great meas-
ure to any effort on the part of those who have really
most to gain, namely, the music merchants.
Outsiders Interested.
"This rather disconcerting circumstance is shown
by the fact that among the thousands of slogans thus
far received by the Slogan Committee, only a vanish-
ing number have come from sources that have had
drect contact with the music dealer. Practically all
have demonstrably come from persons who have
heard of the Slogan Contest from other sources, and
from their own statement have often appealed to
the dealer in vain for information concerning it.
"To any dealer who has his own future at heart,
this should come as a humiliating paradox. Sup-
posedly, the music merchant is the one who above all
others has his finger on the musical pulse of his com-
munity and is their guide and counsellor in all things
musical. In the Slogan Contest he has a rare and
singular opportunity of tying to himself all the music-
lovers of his town through self-interest in winning a
substantial sum of money and at the same time build-
ing up a permanent future for himself and the whole
music business through the increased music-interest
that a contest of this kind is sure to bring about.
Instituted by Manufacturers.
"As a matter of fact, the Slogan Campaign was in-
stituted by the manufacturers and jobbers of the
music industry with the particular needs of the music
merchant in mind. The idea was conceived several
years ago in the fertile brain of that brilliant member
of the music industry, William J. Haussler. of har-
monica fame, and received its initial moral and finan-
cial support at the hands of the National Association
of Music Instrument and Accessories Manufacturers.
Since then it has been given the hearty and unquali-
fied backing of practically every organized unit of the
music trade.
"It is an admitted fact that a forceful, and at the
same time intriguing, slogan has pulled more than one
American industry out of the slough of despond into
the focus of public favor. Why should it not be pos-
sible with the music industry? Displayed as it would
be on every piece of literature, on every package,
everywhere, it would so impress itself upon the pub-
lic mind that the playing of music could not but help
to be powerfully inflamed.
"The expense involved to any individual firm is so
slight and the benefits," immediate and future, are
so plain and so great, that every individual or firm
connected with the music business should back this
movement to the last man."
TRIP OF OETTING
ENVOY IS SUCCESSFUL
W. M. Shailer Winding Up Tour in Supply
Line Finds Conditions Satis-
factory.
W. M. Shailer, secretary of Philip W. Oetting &
Son, Inc., 213 East 19th street, New York, is on a
western trip in the interests of the Weickert prod-
ucts. He is making a thorough tour of the West and
Central States territory, visiting the leading piano
manufacturers and other clientele, and while in Chi-
cago this week was the guest of his brother, L. L.
Shailer, 4552 Monticello avenue.
From Chicago Mr. Shailer intends going to Cin-
cinnati, and he will call on the industrial plants in
Indiana and after they are covered he will go home
by way of Washington and Baltimore.
Mr. Shailer's main comment on conditions as he
found them in the piano trade upon his rounds was
that he was satisfied, as his house was getting its
share of the business.
He took the opportunity to remark to a manufac-
turer who was complaining: "When you're talking
about present-day conditions, do you ever think back
to 1893, when many piano factories and practically
all the music industries, were closed for long periods
of time? We had a much harder time to come
through then, and plants were manufacturing fewer
pianos than they did at the lowest points in 1927 or
1928."
AD MAN BUYS SOHMER GRAND.
C. L. Sleininger, advertising manager of the Bre-
BUSY AT WESTERN ELECTRIC CO.
mer-Tully Manufacturing Company, radio manufac-
The Western Electric Piano Company, manufac- turers, 656-662 Washington boulevard, Chicago, last
turers of coin-operated electric and selection-con- week purchased from Henry E. Weisert of the Bissell-
trolled pianos, 632-650 Blackhawk street, Chicago, is We:sert Piano Company, 26 South Michigan boule-
greatly encouraged over the outlook. It has a good vard, Chicago, one of the latest and handsomest Soh-
many orders on its books and the factory has the mer grands. "I am very proud of our new Sohmer,"
facilities for producing the goods promptly. B. C. said Mr. Slieninger to a Presto-Times representative
Waters, the president, when seen on Saturday morn- on Wednesday of this week. Mr. Sleininger has this
ing of last week, was a.jrery busy individual, but he instrument in his home, 5852 North Fairfield avenue,
found time for every caller.
Chicago.
•••'€•
o
ACTIONS, KEYS and ORGAN KEYS
Piano and Organ Manufacturers, Piano
Tuners and Repair Men Rely for prompt
Service and Perfect Satisfaction on the
House which has Built up Character
for Reliability.
The Piano & Organ Supply Company
2100 No. Racine Ave.
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).