Presto

Issue: 1928 2206

November 10, 1928
11
PRESTO-TIMES
CHARGES SLOGAN
APATHYTO TRADE
Henry C. Lomb, President of National Asso-
ciation of Musical Instrument and Acces-
sories Manufacturers, Says Lack of
Interest Is Apparent.
Apathy of music merchants towards efforts to
quicken trade by means of the Music Slogan Contest
is commented on by Henry C. Lomb, president of the
National Association of Musical Instruments and Ac-
cessories Manufacturers in a statement given out by
the Music Industries Chamber of Commerce. Al-
though public interest in the contest is keen, as man-
ifested by the number of slogan entries daily received,
Mr. Lomb calls attention to the fact that only com-
paratively few have come "from sources that have
had direct contact with music dealers." Notwith-
standing the apparent lack of interest in the contest
on the part of many dealers, the chamber has dis-
tributed a half million leaflets descriptive of the con-
test. About 30 per cent of this total has been dis-
tributed through dealers throughout the country.
''As we enter the eighth week of the Slogan Cam-
paign," says Mr. Lomb's statement, "it is becoming
more evident that the American public is mightily
interested in helping the music industry find a slogan
that best expresses the gospel of the self-playing of
music. Strange to say, how r ever, this great public
interest does not appear to be due in any great meas-
ure to any effort on the part of those who have really
most to gain, namely, the music merchants.
Outsiders Interested.
"This rather disconcerting circumstance is shown
by the fact that among the thousands of slogans thus
far received by the Slogan Committee, only a vanish-
ing number have come from sources that have had
drect contact with the music dealer. Practically all
have demonstrably come from persons who have
heard of the Slogan Contest from other sources, and
from their own statement have often appealed to
the dealer in vain for information concerning it.
"To any dealer who has his own future at heart,
this should come as a humiliating paradox. Sup-
posedly, the music merchant is the one who above all
others has his finger on the musical pulse of his com-
munity and is their guide and counsellor in all things
musical. In the Slogan Contest he has a rare and
singular opportunity of tying to himself all the music-
lovers of his town through self-interest in winning a
substantial sum of money and at the same time build-
ing up a permanent future for himself and the whole
music business through the increased music-interest
that a contest of this kind is sure to bring about.
Instituted by Manufacturers.
"As a matter of fact, the Slogan Campaign was in-
stituted by the manufacturers and jobbers of the
music industry with the particular needs of the music
merchant in mind. The idea was conceived several
years ago in the fertile brain of that brilliant member
of the music industry, William J. Haussler. of har-
monica fame, and received its initial moral and finan-
cial support at the hands of the National Association
of Music Instrument and Accessories Manufacturers.
Since then it has been given the hearty and unquali-
fied backing of practically every organized unit of the
music trade.
"It is an admitted fact that a forceful, and at the
same time intriguing, slogan has pulled more than one
American industry out of the slough of despond into
the focus of public favor. Why should it not be pos-
sible with the music industry? Displayed as it would
be on every piece of literature, on every package,
everywhere, it would so impress itself upon the pub-
lic mind that the playing of music could not but help
to be powerfully inflamed.
"The expense involved to any individual firm is so
slight and the benefits," immediate and future, are
so plain and so great, that every individual or firm
connected with the music business should back this
movement to the last man."
TRIP OF OETTING
ENVOY IS SUCCESSFUL
W. M. Shailer Winding Up Tour in Supply
Line Finds Conditions Satis-
factory.
W. M. Shailer, secretary of Philip W. Oetting &
Son, Inc., 213 East 19th street, New York, is on a
western trip in the interests of the Weickert prod-
ucts. He is making a thorough tour of the West and
Central States territory, visiting the leading piano
manufacturers and other clientele, and while in Chi-
cago this week was the guest of his brother, L. L.
Shailer, 4552 Monticello avenue.
From Chicago Mr. Shailer intends going to Cin-
cinnati, and he will call on the industrial plants in
Indiana and after they are covered he will go home
by way of Washington and Baltimore.
Mr. Shailer's main comment on conditions as he
found them in the piano trade upon his rounds was
that he was satisfied, as his house was getting its
share of the business.
He took the opportunity to remark to a manufac-
turer who was complaining: "When you're talking
about present-day conditions, do you ever think back
to 1893, when many piano factories and practically
all the music industries, were closed for long periods
of time? We had a much harder time to come
through then, and plants were manufacturing fewer
pianos than they did at the lowest points in 1927 or
1928."
AD MAN BUYS SOHMER GRAND.
C. L. Sleininger, advertising manager of the Bre-
BUSY AT WESTERN ELECTRIC CO.
mer-Tully Manufacturing Company, radio manufac-
The Western Electric Piano Company, manufac- turers, 656-662 Washington boulevard, Chicago, last
turers of coin-operated electric and selection-con- week purchased from Henry E. Weisert of the Bissell-
trolled pianos, 632-650 Blackhawk street, Chicago, is We:sert Piano Company, 26 South Michigan boule-
greatly encouraged over the outlook. It has a good vard, Chicago, one of the latest and handsomest Soh-
many orders on its books and the factory has the mer grands. "I am very proud of our new Sohmer,"
facilities for producing the goods promptly. B. C. said Mr. Slieninger to a Presto-Times representative
Waters, the president, when seen on Saturday morn- on Wednesday of this week. Mr. Sleininger has this
ing of last week, was a.jrery busy individual, but he instrument in his home, 5852 North Fairfield avenue,
found time for every caller.
Chicago.
•••'€•
o
ACTIONS, KEYS and ORGAN KEYS
Piano and Organ Manufacturers, Piano
Tuners and Repair Men Rely for prompt
Service and Perfect Satisfaction on the
House which has Built up Character
for Reliability.
The Piano & Organ Supply Company
2100 No. Racine Ave.
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
12
P R E S T 0-T I M E S
PIANOS BOUGHT BY THE
BUSH CONSERVATORY
Famous Music Teaching Institution Big User
of Pianos in Close to
Thirty Years.
The following list, contributed by W. L. Bush,
includes pianos bought and owned by Bush Con-
servatory of Music during close to thirty years in
Chicago and Dallas schools, in which a 6,000 enroll-
ment of students was reported. Three hundred pianos
and five pipe organs in use.
In 1901, Bush & Gerts, Steinway, Victor and W. L.
Bush.
During 1905 were added Crown, Bush & Lane, Con-
cord and Kimball.
Added in 1906, Mason & Hamlin, Hardman, Mil-
ton, Estey, Aeolian, Weber, Starr, Jesse French,
Emerson, Seybold, Marshall, Ricca.
In 1910, Baldwin, Wissner.
1914—Bush & Gerts, Brinkerhoff, Hensel, Harring-
ton.
1917—Steinert Grands, Vose, Lagonda, A. B. Chase,
Henry F. Miller, Mason & Hamlin, Conover, Cable.
1924—Kimball, Rush & Lane, W. L. Bush.
1925—Steinert, Vose, A. B. Chase, Henry F. Miller.
1928—M. Schulz Grand, M. Schuiz Upright.
ARTISTS ENDORSE KRANICH & BACH.
The Kranich & Bach Chicago store, 77 East Jack-
son boulevard, in its advertising mentions Sousa,
Sundelius, Claussen, Lazzari, Easton and Eddy as
"a few of the names of a long list of great artists
and impresarios in the front rank of present-day
musicians who indorse Kranich & Bach pianos. A
musical instrument must be extraordinarily fine to
November 10, 1928
deserve such commendation. Try the Kranich &
Bach piano yourself. Listen to its marvelous tone—
test its sympathetic responsiveness of touch and
action."
NEW "Y" BUILDING USES
IVERS & POND PIANOS
NEW INCORPORATIONS
IN MUSIC GOODS TRADE
Crowning Feature of Furnishing the New Y. M. C. A.
at Middletown, Conn., Two Fine Pianos.
Alexis A. Mahan, of the Ivers & Pond Piano Com-
pany, Boston, Mass., who makes regular calls upon
New and Old Concerns Secure Charters in Various
the piano dealers of New England, favored Presto-
Places.
Times this week with a copy of an advertisement
Rex Music Shop, Inc., Gary, Tnd.,, with a capital clipped from the Middletown, (Conn.) Press of Octo-
stock of $10,000; objects, sellings, leasing and con- ber 20, which is extremely interesting to the Ivers &
signment of radios and the accessories thereto. Don Pond people as well as to their Middletown dealer,
Hall's Music Shop. . .
Whitman, Orvile Shelton, Mrs. P. M. Shelton.
The ad. was illustrated with a cut of a beautiful
Ye Music Box, Inc., Martinsville, Ind., to operate
Ivers & Pond Grand, which showed up well, as it was
a music store.
The Music Shop, Inc., East Point, Ga.; Brower in the rotogravure section of the paper, in the new
Y. M. C. A. dedication number. And it said:
Thomas, owner.
"Hall's Music Shop, 275 Main street, leads again.
The Brunswick Music Shop, 424 South Third street,
Ivers & Pond pianos chosen for the new Y. M. C. A.
Baltimore, Md., with 500 shares of no par value.
Hamilton S. Jordon, 33 East 21st street, New York, Two beautiful Ivers & Pond grand pianos have been
installed in the new 'Y' by Hall's Music Shop. The
to operate a music store; $40,000.
The Supreme Radio & Phonograph Co., Inc., 880 'Y' officials sought instruments, combining power and
sweetness of tone with beauty of case design.
Amsterdam avenue. New York City; $20,000.
"After an extensive canvass and careful study they
The English W. Goldman Co., 928 Spruce street,
chose two Ivers & Pond instruments, which, because
Philadelphia; $25,000.
of their enduring quality, would, they felt, be in
keeping with the beauty and carefully selected equip-
ment of our ne* r 'Y' building.
"The fact that we also furnished two grands for the
New Middlesex and two grands for the Capitol, shows
that our instruments appeal in high quality and dollar-
Genuine Revival Assured to Trade with Truthful for-dol!ar value."
Presentation of the Instruments.
BUSINESS GOOD FOR
HUSTLER, SAYS W. L BUSH
"What ails the piano business? What ails piano
men, salesmen, dealers and manufacturers? Disor-
ganization. Sixty or more per cent fear that the
comparison of reprehensible advertising, juggling
with 'one-price' systems, the camouflage of trade in
prices, as compared with cash values," writes W. L.
Bush this week.
"The remedy for trade evils which is ever ready
and available, is sparsely used and applied. There
can only be a genuine revival of and restoration of
volume business in pianos through a truthful, con-
vincing, sane and cleanly offering of pianos of all
kinds upon a basis of intrinsic money value with terms
based upon a reasonable interest computation of car-
rying and collection charges. Eliminate all the bunk
regarding name value, and place the piano upon a
basis of actual value musically and constructively,
plus a sane overhead; figure depreciation 10 per cent
per annum instead of 25 per cent as upon the over-
worked automobile; get down to earth on overhead,
and maintain it at a maximum of 20 per cent—not
35 to 60 per cent, which is now so frequently dis-
closed by certified audit.
"The piano business is just as good as it has ever
been for a good hustler retailing directly from several
factories with no show-room or display except cata-
logs, circulars and correspondence."
ADAM SCHAAF STYLE A.
In advertising the Adam Schaaf grand piano, Style
A, in the Chicago Daily News, the company says:
"A piano for the moderate-sized home, built with the
glorious rich tone of a full-sized concert grand. Made
by master craftsmen in a number of distinguished
period designs for different schemes of interior decora-
tion. Available to you at once for the coming winter
evenings—on a deferred payment plan if you find
this method more convenient. The Adam Schaaf
Grand Style 'A' for small apartments is beautifully
finished in the new shades of English brown mahog-
any and burl walnut."
RESULT OF SCHOOL PLAYING.
ALWAYS
a p r o d u c t w o r t h y of
"A Name Well Known Since
1875"
JESSE FRENCH & SONS PIANO CO.
NEW CASTLE, INDIANA
Traugott F. Weber, head of the firm of Meyer &
Weber, 174 Xorth Michigan boulevard, Chicago,
found direct benefit in the preliminary piano lessons
a little girl had learned in group instruction in one
of the public schools of Chicago. One day last week
a proud father, and well-to-do, walked into the Meyer
& Weber store and after paying the compliments of
the day to Mr. Weber, who is an old acquaintance,
informed that piano man that his little daughter had
learned to play simple pieces at school and had im-
portuned him to come to the §tore and buy her a
piano. Of course, Mr. Weber welcomed the cus-
tomer and sold him one of the finest pianos in the
store, for the man said he wanted the best. No one
could now convince Mr. Weber that there is no ben-
efit to a piano dealer in class lessons in the schools,
for here was a concrete case of a sale directly caused
by the persistent importuning of the child, brought
to realize her necessity.
STRONG STEINWAY AD.
TheCABLECOMPANY
Makers of Grand, Upright
and Inner'Player Pianos,
including Conover, Cable,
Kingsbury, Wellington and
Euphona.
Chicago
i
In an attractive display in the Chicago Sunday
newspapers, Lyon & Healy, Chicago, offered "88
Keys to Happiness." This is said: "Sitting before a
Steinway, you have at your fingers' tips 88 keys to
happiness. They will admit you to the magic realms
of music, with all its changing moods and emotions.
They will release for your enjoyment the most lovely
tone that a piano ever produced."
Wanted:
Young Men!
to become specialists in a field which will not
only pay them exceptionally well but which
will
give them social standing and prominence!
r
TX) young men looking for such an opportunity w
J. have an unusual offer. Right now in numberless
cities and towns in the United States, there is a great
shortage of piano experts, technicians and tuners.
The few masters there are, are earning large salaries
for this exceptionally pleasant work. Their time is
their own. They meet the best peo-
pie and soon establish a wealthy c-Tien-
tl
W
fi
f
thi
fi
a k-
l
al
n
in auproximately 12 short weeks' time!
Now don't say yon are not a musician!
don't need to be. In fa<-t, 50 per
f
j
t ok
k a mu i
rning fr
le
Y ou
t
$250 to $500 J
lity you are Im
nth!
elf c
_
yourself ainonK the
. pla
bestpeopiel'Our'complete'course in our new 486,-
000.00 laboratory fita you for a real paying pro-
fession. You can doit. Othem have with no better
backing than you have. Find out the facts anyway.
POLK COLLEGE OF PIANO TUNING
Polk Building, Dapt. 1O
La Porte, Ind.
Polk Colle
of Piano Tuning. La Porte. Ind.
I me a copy of your free booklet,
ea uf becoming a professional
OPENS NEW MUSIC STORE.
The Toupin music shop, Lake Linden, Mich., the
first music establishment to be opened there, is now
ready for business. The grand opening of the store,
however, will not take place until Saturday of this
week. • -
'
_ _ ^
fTTVVTTTffTfTfTTTTTTTffTTTTTTTTtTtTT
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 11: PDF File | Image

Download Page 12 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.