Presto
Issue: 1928 2196 - Page 15
15
PRESTO-TIMES
September 1, 1928
TIMELINESS IN MUSIC ROLLS
Excellent Advice Given to Automatic Piano
Owners and Dealers by Coin Slot, Pub-
lished by Clark Orchestra Roll Co.
The success of any business (with the possible ex-
ception of antiques) depends upon not only the new-
ness and popularity of the products, but on the time-
liness of the business methods employed, says The
Coin Slot, the house organ of the Clark Orchestra
Roll Co., De Kalb, 111.
A popular roll has a limited time value, that is, the
roll is good only while the numbers it contains are
enjoying a run of popularity. In attempting to ex-
change rolls of this type the dealer must necessarily
saddle the inevitably high depreciation charge on
the original cost in order to insure hr'mself against
loss. Because he cannot determine with any degree
of accuracy just how long a roll will be popular, he
must make the margin of profit large enough to cover
a possible deficit.
Of course all of this must be borne by the cus-
tomer. The sale value of a roll may be roughly
compared to that of a newspaper. No one would
think of asking his newsdealer to exchange yester-
day's paper for today's. No one would think of
trying to use last year's calendar except the afore-
mentioned dealer. News, like popular songs, has a
limited time value and any attempt to trade upon its
evanescent value is certain to be costly if not im-
practical.
We believe that a proper solution of this question
lies neither in the direction of exchange nor the con-
tinued playing of one roll until its popularity has
been lost through too frequent repetition as is all
too often the case. We are inclined to think that, as
in so many other fields of endeavor, a little more
capital expended means muc'i larger returns. New
rolls, and what is equally important, a frequent change
of rolls on the player, we are confident, will work
wonders with net profits.
While we are always anxious to extend every serv-
ice to our customers we would not feel justified in
adopting a policy of exchanging Clark Orchestra
Rolls until such plan will not involve prohibitive cost
and a possible flooding of the market with rolls
that have outlived their popularity.
It is an admitted fact that the newest of rolls are
essential to assure the greatest possible returns—and
THAT'S WHAT COUNTS.
DISTINCTIVE
TONE QUALITY
MEMPHIS AND BIRMINGHAM BAND'S.
It is the Memphis Police Band, instead of the Bir-
mingham band, that is one of Mrs. M. Corinne Mel-
ville's prospective bands in the near future. Mrs.
Melville will be called to Birmingham to organize a
large industrial band. Presto-Times makes this cor-
rection at Mrs Melville's suggestion, as Birmingham
already has a very fine police band, equipped entirely
with Conn instruments.
SOUSA COMING TO CHICAGO.
Lieutenant-Commander John Philip Sousa, for 48
years a bandmaster, is beginning his thirty-fifth Amer-
ican tour, and will appear in Chicago Sunday after-
noon and evening, September 23. Older readers of
Presto-Times will remember that the "March King"
became internationally famous at the Chicago
World's Fair in 1893.
The Gulf Coast Music Co., Pascagoula, Miss., is
successor to the Variety Music Shop.
Piano Dealers
You can sell more pianos if you give
the purchaser one of the wonderful
new Ensco Piano Units. It makes a
Perfect Radio Loudspeaker of any
piano in two minutes.
For generations Poehlmann
Music Wire and Fly Brand
Tuning Pins have made
many pianos famous for
their r e n o w n c d tonal
qualities.
The continued prestige of Fly Brantf
Pins and Poehlmann Wire is due solely
to quality. Every detail is watched
minutely. Made from special drawn wire
by men who have done nothing else fo' 1 a
lifetime, they embody every known
requisite for quality. That is why many
manufacturers of high grade pianos de-
mand Poehlmann W i r e a n d Fly
Brand Pins.
SOLE AGENT, U. S. A.
AMERICAN PIANO SUPPLY CO.
Write for Full Details
Division of
ENGINEERS' SERVICE CO.
25 Church Street
WESSELL, NICKEL & GROSS
NEW YORK
HAMMACHER-SCHLEMMER & CO.
104-106 East 13th St.
New York, N. Y.
MOVING TRUCKS
Manufacturers of
for
PIANO ACTIONS
ONE GRADE ONLY
HIGHEST GRADE
PIANOS
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
Orthophonic Victrolas
Electric Refrigerators
OFFICE.
457 W . 45^ Slr eel
FACTORIES:
1\JI?\X/
45th St., 10th AT*. & W 46th. 1 ~ E* W
Write for catalog and prices for End Trucks, SilJ
Trucks. Hoists, Covers and Special Straps.
JULIUS BRECKWOLDT & SON, INC.
DOLGEVILLE. N. Y.
Manufactured by
Self-Liftinsr PianoTruck Co.
Manufactured of
FINDLAY, OHIO
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
J BREGKWOLDT, Prei.
W. A. BRECKWOLDT. S*c. & Tread.
THE O S. KELLY CO.
Manufacturers
PRESTO BUYERS* GUIDE
TELLS ALL ABOUT ALL PIANOS
of
High
Grade
PIANO PLATES
SPRINGFIELD
XH E CO MSTOCK, C H E NET" Y
IVORYTON, CONN •
-
-
OHIO
& CO.
IVORY CUTTERS SINCE 1834
MANUFACTURERS OF
Grand Keys, Actions and Hammers, Upright Keys
Actions and Hammer , Pipe Organ Keys
Piano Forte Ivory for the Trade
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
September 1, 1928
TIMELINESS IN MUSIC ROLLS
Excellent Advice Given to Automatic Piano
Owners and Dealers by Coin Slot, Pub-
lished by Clark Orchestra Roll Co.
The success of any business (with the possible ex-
ception of antiques) depends upon not only the new-
ness and popularity of the products, but on the time-
liness of the business methods employed, says The
Coin Slot, the house organ of the Clark Orchestra
Roll Co., De Kalb, 111.
A popular roll has a limited time value, that is, the
roll is good only while the numbers it contains are
enjoying a run of popularity. In attempting to ex-
change rolls of this type the dealer must necessarily
saddle the inevitably high depreciation charge on
the original cost in order to insure hr'mself against
loss. Because he cannot determine with any degree
of accuracy just how long a roll will be popular, he
must make the margin of profit large enough to cover
a possible deficit.
Of course all of this must be borne by the cus-
tomer. The sale value of a roll may be roughly
compared to that of a newspaper. No one would
think of asking his newsdealer to exchange yester-
day's paper for today's. No one would think of
trying to use last year's calendar except the afore-
mentioned dealer. News, like popular songs, has a
limited time value and any attempt to trade upon its
evanescent value is certain to be costly if not im-
practical.
We believe that a proper solution of this question
lies neither in the direction of exchange nor the con-
tinued playing of one roll until its popularity has
been lost through too frequent repetition as is all
too often the case. We are inclined to think that, as
in so many other fields of endeavor, a little more
capital expended means muc'i larger returns. New
rolls, and what is equally important, a frequent change
of rolls on the player, we are confident, will work
wonders with net profits.
While we are always anxious to extend every serv-
ice to our customers we would not feel justified in
adopting a policy of exchanging Clark Orchestra
Rolls until such plan will not involve prohibitive cost
and a possible flooding of the market with rolls
that have outlived their popularity.
It is an admitted fact that the newest of rolls are
essential to assure the greatest possible returns—and
THAT'S WHAT COUNTS.
DISTINCTIVE
TONE QUALITY
MEMPHIS AND BIRMINGHAM BAND'S.
It is the Memphis Police Band, instead of the Bir-
mingham band, that is one of Mrs. M. Corinne Mel-
ville's prospective bands in the near future. Mrs.
Melville will be called to Birmingham to organize a
large industrial band. Presto-Times makes this cor-
rection at Mrs Melville's suggestion, as Birmingham
already has a very fine police band, equipped entirely
with Conn instruments.
SOUSA COMING TO CHICAGO.
Lieutenant-Commander John Philip Sousa, for 48
years a bandmaster, is beginning his thirty-fifth Amer-
ican tour, and will appear in Chicago Sunday after-
noon and evening, September 23. Older readers of
Presto-Times will remember that the "March King"
became internationally famous at the Chicago
World's Fair in 1893.
The Gulf Coast Music Co., Pascagoula, Miss., is
successor to the Variety Music Shop.
Piano Dealers
You can sell more pianos if you give
the purchaser one of the wonderful
new Ensco Piano Units. It makes a
Perfect Radio Loudspeaker of any
piano in two minutes.
For generations Poehlmann
Music Wire and Fly Brand
Tuning Pins have made
many pianos famous for
their r e n o w n c d tonal
qualities.
The continued prestige of Fly Brantf
Pins and Poehlmann Wire is due solely
to quality. Every detail is watched
minutely. Made from special drawn wire
by men who have done nothing else fo' 1 a
lifetime, they embody every known
requisite for quality. That is why many
manufacturers of high grade pianos de-
mand Poehlmann W i r e a n d Fly
Brand Pins.
SOLE AGENT, U. S. A.
AMERICAN PIANO SUPPLY CO.
Write for Full Details
Division of
ENGINEERS' SERVICE CO.
25 Church Street
WESSELL, NICKEL & GROSS
NEW YORK
HAMMACHER-SCHLEMMER & CO.
104-106 East 13th St.
New York, N. Y.
MOVING TRUCKS
Manufacturers of
for
PIANO ACTIONS
ONE GRADE ONLY
HIGHEST GRADE
PIANOS
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
Orthophonic Victrolas
Electric Refrigerators
OFFICE.
457 W . 45^ Slr eel
FACTORIES:
1\JI?\X/
45th St., 10th AT*. & W 46th. 1 ~ E* W
Write for catalog and prices for End Trucks, SilJ
Trucks. Hoists, Covers and Special Straps.
JULIUS BRECKWOLDT & SON, INC.
DOLGEVILLE. N. Y.
Manufactured by
Self-Liftinsr PianoTruck Co.
Manufactured of
FINDLAY, OHIO
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
J BREGKWOLDT, Prei.
W. A. BRECKWOLDT. S*c. & Tread.
THE O S. KELLY CO.
Manufacturers
PRESTO BUYERS* GUIDE
TELLS ALL ABOUT ALL PIANOS
of
High
Grade
PIANO PLATES
SPRINGFIELD
XH E CO MSTOCK, C H E NET" Y
IVORYTON, CONN •
-
-
OHIO
& CO.
IVORY CUTTERS SINCE 1834
MANUFACTURERS OF
Grand Keys, Actions and Hammers, Upright Keys
Actions and Hammer , Pipe Organ Keys
Piano Forte Ivory for the Trade
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).