Presto

Issue: 1928 2196

15
PRESTO-TIMES
September 1, 1928
TIMELINESS IN MUSIC ROLLS
Excellent Advice Given to Automatic Piano
Owners and Dealers by Coin Slot, Pub-
lished by Clark Orchestra Roll Co.
The success of any business (with the possible ex-
ception of antiques) depends upon not only the new-
ness and popularity of the products, but on the time-
liness of the business methods employed, says The
Coin Slot, the house organ of the Clark Orchestra
Roll Co., De Kalb, 111.
A popular roll has a limited time value, that is, the
roll is good only while the numbers it contains are
enjoying a run of popularity. In attempting to ex-
change rolls of this type the dealer must necessarily
saddle the inevitably high depreciation charge on
the original cost in order to insure hr'mself against
loss. Because he cannot determine with any degree
of accuracy just how long a roll will be popular, he
must make the margin of profit large enough to cover
a possible deficit.
Of course all of this must be borne by the cus-
tomer. The sale value of a roll may be roughly
compared to that of a newspaper. No one would
think of asking his newsdealer to exchange yester-
day's paper for today's. No one would think of
trying to use last year's calendar except the afore-
mentioned dealer. News, like popular songs, has a
limited time value and any attempt to trade upon its
evanescent value is certain to be costly if not im-
practical.
We believe that a proper solution of this question
lies neither in the direction of exchange nor the con-
tinued playing of one roll until its popularity has
been lost through too frequent repetition as is all
too often the case. We are inclined to think that, as
in so many other fields of endeavor, a little more
capital expended means muc'i larger returns. New
rolls, and what is equally important, a frequent change
of rolls on the player, we are confident, will work
wonders with net profits.
While we are always anxious to extend every serv-
ice to our customers we would not feel justified in
adopting a policy of exchanging Clark Orchestra
Rolls until such plan will not involve prohibitive cost
and a possible flooding of the market with rolls
that have outlived their popularity.
It is an admitted fact that the newest of rolls are
essential to assure the greatest possible returns—and
THAT'S WHAT COUNTS.
DISTINCTIVE
TONE QUALITY
MEMPHIS AND BIRMINGHAM BAND'S.
It is the Memphis Police Band, instead of the Bir-
mingham band, that is one of Mrs. M. Corinne Mel-
ville's prospective bands in the near future. Mrs.
Melville will be called to Birmingham to organize a
large industrial band. Presto-Times makes this cor-
rection at Mrs Melville's suggestion, as Birmingham
already has a very fine police band, equipped entirely
with Conn instruments.
SOUSA COMING TO CHICAGO.
Lieutenant-Commander John Philip Sousa, for 48
years a bandmaster, is beginning his thirty-fifth Amer-
ican tour, and will appear in Chicago Sunday after-
noon and evening, September 23. Older readers of
Presto-Times will remember that the "March King"
became internationally famous at the Chicago
World's Fair in 1893.
The Gulf Coast Music Co., Pascagoula, Miss., is
successor to the Variety Music Shop.
Piano Dealers
You can sell more pianos if you give
the purchaser one of the wonderful
new Ensco Piano Units. It makes a
Perfect Radio Loudspeaker of any
piano in two minutes.
For generations Poehlmann
Music Wire and Fly Brand
Tuning Pins have made
many pianos famous for
their r e n o w n c d tonal
qualities.
The continued prestige of Fly Brantf
Pins and Poehlmann Wire is due solely
to quality. Every detail is watched
minutely. Made from special drawn wire
by men who have done nothing else fo' 1 a
lifetime, they embody every known
requisite for quality. That is why many
manufacturers of high grade pianos de-
mand Poehlmann W i r e a n d Fly
Brand Pins.
SOLE AGENT, U. S. A.
AMERICAN PIANO SUPPLY CO.
Write for Full Details
Division of
ENGINEERS' SERVICE CO.
25 Church Street
WESSELL, NICKEL & GROSS
NEW YORK
HAMMACHER-SCHLEMMER & CO.
104-106 East 13th St.
New York, N. Y.
MOVING TRUCKS
Manufacturers of
for
PIANO ACTIONS
ONE GRADE ONLY
HIGHEST GRADE
PIANOS
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
Orthophonic Victrolas
Electric Refrigerators
OFFICE.
457 W . 45^ Slr eel
FACTORIES:
1\JI?\X/
45th St., 10th AT*. & W 46th. 1 ~ E* W
Write for catalog and prices for End Trucks, SilJ
Trucks. Hoists, Covers and Special Straps.
JULIUS BRECKWOLDT & SON, INC.
DOLGEVILLE. N. Y.
Manufactured by
Self-Liftinsr PianoTruck Co.
Manufactured of
FINDLAY, OHIO
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
J BREGKWOLDT, Prei.
W. A. BRECKWOLDT. S*c. & Tread.
THE O S. KELLY CO.
Manufacturers
PRESTO BUYERS* GUIDE
TELLS ALL ABOUT ALL PIANOS
of
High
Grade
PIANO PLATES
SPRINGFIELD
XH E CO MSTOCK, C H E NET" Y
IVORYTON, CONN •
-
-
OHIO
& CO.
IVORY CUTTERS SINCE 1834
MANUFACTURERS OF
Grand Keys, Actions and Hammers, Upright Keys
Actions and Hammer , Pipe Organ Keys
Piano Forte Ivory for the Trade
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
16
Sent ember
PRESTO-TIMES
and joining. Maple lias always been one of the finest
violin woods and it is nearly always combined witli
some softwoods, like pine or spruce.
Hardwoods constitute eighty per cent of all the ma-
That Desirable Characteristic of the Wood Causes It terial furnished by forests to the manufacturers of
to Be Employed Considerably in Manufacture
musical instruments in this country, or about 208,-
000,000 feet annually. Maple heads the list with 45,-
of Musical Instruments.
500,000 feet; yellow poplar is second with an annual
Spruce takes up and transmits vibrations more per- consumption of more than 40,000,000 feet, and
fectly than any other wood that can be had in ade- 38,000,000 feet, of chestnut is used each year. Oak,
quate quantities. The cause of spruce resonance is elm, birch, basswood, red gum and black walnut fol-
thought to lie in the wood's long fibres and in their low chestnut on the hardwoods list in the order
uniform or regular arrangement. The fibres vibrate named. Yellow poplar is an excellent cabinet wood,
like so many taut chords. Resonant woods, like taking a smooth, fine polish. Highest grade panels
spruce and Southern white cedar, are employed widely
may be made of yellow poplar, the casual observer
in the manufacture of pianos and similar musical supposing them to be rosewood or ebony. Red gum
instruments. For some other instruments, like the is also a fine cabinet wood for musical instruments.
violin, wood of unusual strength, as maple and birch, It closely resembles Circassian walnut.
is sought in order to give necessary rigidity.
A new material for large musical instruments is
Of a total of feet of softwoods estimated to be used California redwood, which is used in a Detroit pipe
in the manufacture of musical instruments in this organ.
country each year, more than fifty per cent is spruce.
White pine is second on the list of softwoods with
FREED-EISEMANN JULY SALES.
9,000,000' feet used annually.
The Freed-Eisemann Radio Corporation reports the
The quality of wood in a violin has much to do with
the value of the instrument and the old master makers greatest volume of July shipments in the history of
of violins selected their wood and prepared it with the company, and a statement by Joseph D. R. Freed,
as much care as they bestowed on the actual shaping president, indicates that August shipments are ex-
pected to show an even larger proportion of increase.
Rate of production of radio sets and speakers at the
Freed-Eisemann factory at Liberty avenue and Junius
street, Brooklyn, N. Y., is much greater than any
We Supply More Than
previous month of August. Some of the departments
are working nights to catch up with production re-
90%
quirements, states Mr. Freed.
of the Piano, Organ
and Action Trade in
U. S. and Canada
BUSH & LANE RADIOS.
The Bush & Lane Piano Company of Holland,
Pouch Shins
Mich., has announced distribution of radios in Detroit
a Specialty
this year through the H. D. Robertson company, 6553
Write for sample book
Woodward avenue. The Bush & Lane rad : o has for
Supply especially
a background many years' national reputation in the
for REPAIR MEN
piano field. The company builds seven different mod-
els, and the built-in speakers and all cabinet work is
done in their own factories at Holland.
RESONANCE OF SPRUCE
ANNOUNCER MUST BE CAREFUL
Faulty Pronunciation of Composers' Names and
Musical Titles Evoke Call-Downs from Listeners.
Radio has made the general public so familiar with
the proper pronunciation of the names of composers
and their works that the radio announcer has to
watch his verbal step and attend closely to his enun-
ciation. The call-downs from the listeners are becom-
ing very frequent.
Radio has brought about a change in the mind of
the public about music. A few years ago it was rare
to find any except the musically educated who could
pronounce the names of such composers as Beetho-
ven, Liszt, Wagner, Rachmaninoff—or the mention
of these and the names of other such composers
produced in the minds of the hearers the thought that
their compositions were heavy, dull, uninteresting
and technical.
Of course, radio has not yet educated all of its
listeners to the point where they are always able to
appreciate the heavier classics, but the radio audience
today does thoroughly enjoy the orchestrations of the
lighter classics that have lived for generations because
of their melody and tunefulness.
PORTLAND RADIO MEN MEET
The Oregon Radio Trades association held a dinner
meeting at the Congress hotel in Portland, Ore.,
August 20, at which time t'.ie association, after dis-
cussion of the question of holding a radio exposition
this fall it was decided not to hold it. The principal
reason advanced was that a number of radio dealers
in the city had exhibited and demonstrated the new
1928-29 models at their places of business and prac-
tically nothing new was left to exhibit to the buying
public. James Condon, Jr., president of the associa-
t'on expressed regret that conditions were such as
to bar the holding of the exposition but said that it
would be foolish to hold it under the circumstances.
It was the consensus of opinion of the distributors
and dealers attending that the coming fall season
promised to be the most prosperous one in radio
history.
T.L.LUTKINSInc
4 0 SPRUCE ST.. NEWYORK.N.Y.
HIGH GRADE
THE FAMOUS
CLARK
ORCHESTRA ROLLS
of De tCalb, Illinois
BJLJ
PL
I MM
WJLJJ
mi
Folding Organs
School Organs
CONN MEN'S CONVENTION.
The fourth annual convention of Conn dealers and
branch managers was held August 27, 28, 29 and 30,
at the C. G. Conn, Ltd., factories, Elkhart, Ind., and
was well attended. President C. D. Greenleaf gave the
address of welcome. In the days following there
were thirty-seven other addresses, covering methods
of getting and handling business, the effect of the
movie-tone on business, how the dealer can best
be financed, and kindred topics. Conn artists pro-
duced the music.
Practice Keyboards
Dealers' Attention Solicited
A. L. WHITE MFG. CO.
5 Englewcod Av«., CHICAGO. ILL.
The Best for Automatic Playing Pianos
Organs and Orchestrions
/AUSIC PRINTERS
Whether you sell automatic playing in-
struments or not, it will pay you to
handle and be able to furnish
CLARK ORCHESTRA ROLLS
Monthly bulletins of new records. Write
for lists, folders and FULL PARTICU-
LARS.
Clark Orchestra Roll Company
Manufacturers — Originators — Patentee*
De Kalb, Illinois
ENGRAVERS AND LITHOGRAPHERS
/ •
PRINT ANYTHING IN MUSIC
BY ANY PROCESS
SEND FOR QUOTATION AND SAMPLES
NO ORDER TOO SMALL TO RECEIVE ATTENTION
THE LARGEST EXCLUSIVE MUSIC PRINTER V E S T OF NEW YORK AND
THE LARGEST ENGRWING DEPARTMENT IN THE UNITED STATES.
ESTABLISHED 1 8 7 6
THE OTTO
CINCINNATI,
REFERENCE ANY PUBLISHER
7 IMMPDMAM
llrlrlLKriAN
SON CO.,INC.
OHIO.
99%
interested prospects become customers
BECAUSE
PERFECTION BENCHES
are used by people who have good taste, appreciate fine things and know sound values.
De Luxe
Louis XV
Send for Catalogue
1514-20 Blue Island Ave.
Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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