Presto

MUSICAL
TIMES
PRESTO
Established
1881
Established
1884
THE AMERICAN MUSIC TRADE WEEKLY
10 Cents a Copy
CHICAGO, SATURDAY, JULY 14, 1928
$2 The Year
Co., Colorado Springs, Colo.; D. Z. Phillips Music Co.,
Pueblo, Colo.; Heim's Music Store, Danbury, Conn.;
P. H. Durden, Athens, Ga.; Humes Music Co., Co-
lumbus, Ga.; C. C. Cocroft Music Co., Thomasville,
Ga.; Mathis & Youmans Co., Valdosta, Ga.; Samp-
son Music House, Boise, Idaho; Knapp Piano Co.,
Belleville, 111.; J. S. Lamb Piano Co., Cairo, 111.;
Emerson Piano House, Decatur, 111.; Lloyd L. Par-
ker Co., Harrisburg, 111.; Harding & Miller Music
Co., Evansville, Ind.; Harry Aschenbach, Ft. Wayne,
Ind.; Butler Music Co., Marion, Ind.; Jensen, Broth-
ers, Terre Haute, Ind.
Cooper & West Furniture & Carpet Co., Shenan-
doah, Iowa; J. W. Grantham's Music Shop, Bexter
Springs, Kans.; The Pioneer Hardware & Music Co.,
Burlington, Kans.; J. H. Bell Music Co., Lawrence,
Kans.; Saunders Music Co., Ottawa, Kans.; Cumber-
land Valley Music & Machine Co., Harlan, Ky.; Pin-
cus & Murphy, Inc., Alexandria, La.; Rice & Tyler,
Bangor, Me.; P. S. Berrie, Houlton, Me.; Rumford
Furniture Co., Rumford, Me.; M. P. Moller Co..
Hagerstown, Md.; Richard A. O'Connell, Lowell,
Mass.; Dupuis Piano Co., New Bedford, Mass.; L. B.
Gorton Music Co., Benton Harbor, Mich.; Chas. E.
Roat, Music Co., Battle Creek, Mich; Meyer Music
Store, Kalamazoo, Mich.; Beerman's Music House.
Muskegon, Mich.; W. J. Davis Music House, Sag-
inaw, Mich.; Sandon-Anderson Music Co., Mankato,
Minn.; Bach Music Co., Rochester, Minn.; William
M. Hardt, Winona, Minn.
A. Gressett Music Co., Meridian, Miss.; Taylor
Music Co., Columbia, Mo.; Eshelman's Music Shop,
St. Joseph, Mo.; Orton Bros., Butte, Mont.; Dickin-
son Piano Co., Missoula, Mont.; Becker Music House,
Grand Island, Neb.; William H. Avery, Concord,
N. H.; Dodge & Gardner, Littleton, N. H.; W. L.
Nutting, Inc., Nashua, N. H.; Altenburg Piano House,
Elizabeth, N, J.; Dunkerley & Co., Passaic, N. J.;
Quackenbush Co., Paterson, N. J.; Fowler Piano Co.,
Binghamton, N. Y.; Henry S. Hornbeck & Son,
Hampton Bays, L. I.; Luger Furniture Co., Fargo,
N. D.; Carrie B. Glass, Coshocton, Ohio; Summers
& Son, Jackson, Ohio; Charles M. Zitzer, Mans-
field, Ohio.
Wainwrght Music Co., Marietta, Ohio; The Sidle
Co.. Van Wert, Ohio; Hoffman Music Co., Miami,
Okla.; Kroh Music Co., Muskogee, Okla.; Okmulgee
Furniture Co., Okmulgee. Okla.; Adler Music Co.,
Baker, Ore.; Seth Laraway, Eugene, Ore.; Palmer
Piano House, Medford, Ore.; Ott's Music House,
Roseburg, Ore.; George C. Will, Salem, Ore.; C.
Luther Lowe, DuBois, Pa.; Ben Reynolds & Co..
Washington, Pa.; Landon-Gleckner Music Co., Wil-
liamsport, Pa.; Marchant Music Co., Inc., Orange-
burg, S. C ; Sterchi Bros. & Fowler, Chattanooga,
Term.; Sterchi Bros., Knoxville, Tenn.; Hall Music
Co., Abilene, Tex.
Panhandle Music Co., Amarillo, Tex.; Lee &
Lindly Music Co., Waco, Tex.; Glen Bros.-Roberts
Piano Co., Ogden, Utah; Lee Piano Co., Lynchburg,
Va.; Kinney Bros. & Sipprell, Everett,Wash; Bendix
Music Co., Walla Walla, Wash.; Irving Zuelke, Apple-
ton, Wis.; Badger Music Shop, Fond-du-Lac, Wis.;
Wilson Music Co., Oshkosh, Wis.; August Zehlen,
Sheboygan, Wis.; Honolulu Music Co., Honolulu,
T. H.; Bryan's Inc., Staunton, Va.; Hopper-Kelly
Co., Seattle, Wash.; Raymond Stetler, Tulsa. Okla.
ACTIVE ESTEY
SALES METHODS
LYON & HEALY BUYS
DREHER PIANO CO.
Big Chicago Music House to Operate Old
Cleveland Concern Under Direction of
Harry Valentine, Who Becomes
Second Vice-President of
Lyon & Healy.
Lyon & Healy, Inc., Chicago, has purchased the
Dreher Piano Co., 1220 Huron road, Cleveland, O.
This is one of the most important events to transpire
in the music trade in some time, by which the Chi-
cago music house, established in 1864, obtains control
of the 74-year-old business in Cleveland.
R. E. Durham, president of Lyon & Healy, said:
"It is the intention of Lyon & Healy to carry on
the Dreher Piano Company's business as before,
making such improvements in the premises and
changes in the operation as will accrue to the benefit
of a business that for nearly three-quarters of a cen-
tury has enjoyed so highly respected a position in
the musical life of Ohio's metropolis."
Old Cleveland Firm.
The Dreher Piano Company was founded in 1854
by Henry Dreher, father of the Henry Dreher, the
recent owner. Throughout the Dreheu Company's
existence the direction of its affairs has remained in
the hands of the Dreher family. No name in the
music industry has acquired a more enviable repu-
tation. For years it has been one of Cleveland's
most substantial commercial enterprises and one of
the country's best known music institutions.
Due to impaired health, Mr. Dreher, who has been
the active head of the business for many years, has
felt it desirable to seek relief from the duties which
management of the company's affairs has entailed.
Lyon & Healy, Inc., which takes over the Dreher
interests at once, will operate the Cleveland enter-
prise as a separate Ohio corporation. Harry Val-
ent'ne, who has been actively associated with the
Dreher company for twenty-five years, will occupy
the office of local vice-president and assume active
management of the Dreher store for Lyon & Healy.
Plans of the Owners
The big Chicago house will at once proceed to
remodel the Dreher premises on Euclid avenue and
considerably enlarge the scope of the business. It
is the intention of Lyon & Healy, said Mr. Durham,
to increase the. latitude of lines already carried by
the Dreher company and add thereto whatever may
be required to make the store a model of complete
mus.'cal service.
Lyon & Healy has been one of Chicago's outstand-
ing commercial organizations since 1864, and ranks
as one of the largest and most progressive of the
country's music houses. The extension of the Lyon
& Healy operations to Cleveland is the latest of sev-
eral important developments launched by the Chicago
concern within the last year and a half. The presence
of Lyon & Healy in Cleveland will be an addition to
Cleveland's roster of representative commercial in-
terests, of which the city can be proud.
Lyon & Healy plan to occupy the remodeled Dreher
premises on September 1.
FIRMS REPRESENTING
AMERICAN PIANO CO.
Long List of Music Houses in Various Cities
of the Country Which Present the Com-
prehensive Line of the New
York House.
MUSIC COMPANY MOVES
The Clark Music Company, Cherokee, Okla., for-
merly located in the Eastman building, has moved
into new quarters which have been remodeled and
redecorated to meet the need of the music concern.
As a removal sale proposition, Mr. Bardwell, man-
ager of the Clark Music store, is holding a removal
sale.
ADDS TO PIANO LINE.
The Grosvenor Music Co., 1022 Wilson avenue,
Chicago, has added several new lines of pianos to its
representations. These include the pianos of E. Gab-
ler & Bro., A. B. Chase Piano Co., Emerson Piano
Co. and Lindeman & Sons Piano Co. The company
w r ill continue to feature the Hazelton Bros. line.
The following is a list of sole agents of the Amer-
ican Piano Company lines throughout the country:
Arkadelphia Music Co., Arkadelphia, Ark.; R. C.
Bollinger Music Co.. Ft. Smith, Ark.; Heinemann
Dry Goods Co., Jonesboro, Ark.; Don C. Preston,
The Gunn-Ahrens Co., of Little Rock, radio equip-
Bakersfield, Cal.; Hockett-Cowan Music Co., Fresno, ment dealers, has been incorporated with a capital
Cal.; Ellas Marx Music Co., Sacramento, Cal.; Mc- of $50,000. H. L. Gunn is president, and L. E.
Neill & Co., Stockton, Cal.: Colorado Springs Music Thompson, secretary-treasurer.
Three Officials of the Estey Piano Corporation
Now Making Individual Drives in Selling,
Achieve Excellent Results in Various
Parts of the Counutry.
The reports of continuously increasing production
of pianos by the Estey Piano Corporation, of good
shipments and the assuring receipt of orders may be
explained by the activity in the sales field of the
officers of the corporation and the all-round merits of
the Estey piano line, sustaining which is the foremost
policy of the corporation. The trade is constantly
being reminded of the qualities that make the Estey
pianos desirable. This is performed in a convincing
way by presenting facts persistently about the distin-
guished pianos and the admirable publicity is notably
effective. But the active-minded officials of the Estey
Piano Corporation supplement the potency of the
printed word with the power of the spoken word and
the force of their personalities.
A Great Factory Man.
B. K. Settergren, president of the corporation, is
admittedly happiest when personally directing the
operations in the factory. Piano dealers who are
aware of his piano building skill and knowledge of
the essentials of a fine piano understand that fact.
But Mr. Settergren has a commercial instinct that
makes him more valuable as a factory superintendent.
He knows what the trade requires and to keep up to
date in his understanding he makes occasional trips
to have personal interviews with dealers. Of course
he is enough of a salesman to make the most of an
opportunity, so booking nice, fat orders are frequent
incidents of his visits to dealers.
W. C. Hess, secretary of the corporation, is now in
the far west and his frequent orders from old and new
representatives of the Estey line are proofs of his
tried ability as a salesman. Nobody better knows the
sales value of a product of traditional excellence
than Mr. Hess, who all his business life has been
assoc : ated with manufactured goods of the highest
character. As a salesman he is naturally eloquent, but
the merits of the Estey pianos give greater weight to
his words.
E. B. Fox, like Mr. Settergren, believes that his
official usefulness may be increased by giving the
largest proportion of his time to talking Estey p ; ano
to dealers. In fact, Mr. Fox is following his natural
prompting when he pursues the customers. That is
why he is found in the middle west at this time and
for several days this week was taking orders in
Clvxago.
Estey Claims.
The presentation of the Estey line to the trade is
one of pleasure and profit to the active members of
the Estey Piano Corporation. The name Estey is
one of the best known ones in the piano industry
and the association of the active trio with it is cal-
culated to sustain the esteem for the pianos among
the dealers. Every day the list of dealers handling
the fine line is being increased and in every case
the representatives chosen are firms of standing in
their territories. The splendid range of pianos,
grands and uprights and reproducing grands in Period
and other artistic designs adds greater selling
strength to the houses.
A particularly good selling number in the Estey
line is the new design "Modernistic" five foot, two
inch grand, which fulfills every requirement in that
style of piano.
NEW TERRE HAUTE COMPANY.
Articles of incorporation for the Sterchi Music Co.,
Terre Haute, Ind., have been filed with the county
recorder by Arba Anderson, Merle Sterchi and Victor
Harkness of Libertyville, Ind. The new firm, the
articles state, is to take over the business of Victor
Harkness and Glenn Collins at 659 I/ 4 Wabash ave-
nue and the Trade Shop of Arba Anderson and Grant
Pritchard at $900 evaluation for the latter and $1,200
for the former. Total capital of the corporation is to
be $5,000 with 100 shares of common stock at $50 per
share.
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