Presto

10
September 24, 1927
PRESTO-TIMES
EASTERN CONDUCTOR'S
PRAISE FOR THE BALDWIN
Earle Laros, Organizer and Conductor of the Eastern
Symphony Orchestra, Writes to Manufacturers.
Earle Laros, director of the Eastern Symphony Or-
chestra, is a user and warm admirer of the Baldwin
paino. Besides having a large list of private pupils
Quaker City. The Baldwin is the official piano for
the Eastern Symphony Orchestra. This is what Mr.
Laros says in a letter to the Baldwin Piano Co.,
Cincinnati:
"The Baldwin has a rich sonority of tone that satis-
fies the most exacting artist. Its range is from that
of a whispering pianissimo to the loftiest fortissimo.
The action is wonderful and is ideal for the rendition
of any dynamics."
TIE-UP WITH STRAUBE
NATIONAL ADVERTISING
Effective Use of Prepared Publicity Urged in
Letter to Dealers by Straube
Piano Company.
Straube "National Advertising" for October will
center in the "Good Housekeeping" Magazine, a very
fine publication which has a circulation of 1,442,174.
"It would be a good plan to get a copy of it, not only
to see the Straube ad but to point it out and talk it
over with the prospects you have who may be inter-
ested in pianos. They will also read with interest the
Late Treasurer of C. Kurtzmann & Co., "Good Housekeeping" "Money-Back Guarantee," is
Buffalo, Took Particular Joy in His
the advice of the Straube Piano Co., Hammond, Ind.,
in a letter to dealers.
Activities in Singing Societies.
"In the meantime, we are sending you some large
George H. Moessenger, treasurer of C. Kurtzmann
reprints of the Straube ad under separate cover for
& Co., Buffalo, who died recently, always showed
window display. Also we are enclosing a small
great interest in musical and singing societies, with reprint of the ad set up for local newspaper adver-
many of which he was affiliated. He was treasurer tising and if you will send in the card quickly show-
of the old Liedertafel Singing Society and filled the ing whether you want mats or electros, we will sup-
same office for the Buffalo Orpheus Singing Society. ply them promptly. Then if you will dress up a
He was enthusiastic in his faith in the potency of
Straube window, your window display, newspaper
such organizations to advance the cause of music advertising and our National Advertising will all be
generally and to spread an understanding of tine running concurrently.
music particularly.
"That is called 'tie-up' advertising, and it is the
Since Mr. Moessinger joined C. Kurtzmann & Co., only way to get full benefit from National Advertis-
in 1892, he has been interested in a special manner ing because it stirs up interest and lets the people
with such forms of music advancement. His position
know where they can see, hear and try out the par-
as treasurer of C. Kurtzmann. which he had held
ticular instrument they have been reading about. Of
since the company was incorporated in 1901 with course they know where your store is now, but they
Jacob Hackenheimer as president, increased his force may not know you handle Straube."
as a recognized leader of music and singing move-
ments. His activities in that respect were continued
Lee's Music Shop was re-opened last week at 625
from his school days in Buffalo, of which he was a West Lexington street, Baltimore.
life-long resident.
GEORGE H. MOESSENGER
ABLY AIDED MUSIC CAUSE
EARLE I.AROS.
in piano, Mr. Laros is the organizer and conductor
of the Eastern Symphony Orchestra, which bears
the same relation to the musical life of the Lehigh
Valley, including Easton, Allentown and Bethlehem,
as the Philadelphia Orchestra bears to that of the
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HFXHT BROS. BALTIMORE
OPENS MUSIC SECTION
Large Furniture and Department Store Adds Pianos,
Phonographs and Musical Merchandise.
Hecht Bros., large furniture and department store
operators of Baltimore, Md., has opened a complete
piano and musical instrument department at their
branch store on Howard and Franklin streets. Pianos,
radios and Victrolas are carried in the department
and the lines carried are all nationally known.
The concern also maintains piano and musical ill-
s'rument departments at their main store, Baltimore,
Pine and Redwood streets, and their branch store at
412-14 South Broadway. Complete lines of pianos,
radios and Victrolas are carried. Tn the enlarged
main store, to which a new six-story addition is now
being erected, a new and larger piano, radio and Vic-
trola department will be opened. It will be more
than twice as large as the old department.
BRINKERHOFF
Grands
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Reproducing Grands
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and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
711 Milwaukee Ave., CHICAGO, ILL.
THE JEWETT PIANOS
Reliable Grand, Upright and Player Pianos
JEWETT PIANO CO., Boston Factories: Leominster, Mass.
PRESTO BUYERS' GUIDE
GOLDSMITH
Price 50 Cents
Players and Pianos
PRESTO PUBLISHING CO.
Have Every Advantage in Quality and Results
to the Dealers
An Investigation Will Prove It
CHICAGO
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1223-1227 Miller Street, CHICAGO
A QUALITY PRODUCT
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