Classic Mode

Presto

Issue: 1927 2147

10
September 24, 1927
PRESTO-TIMES
EASTERN CONDUCTOR'S
PRAISE FOR THE BALDWIN
Earle Laros, Organizer and Conductor of the Eastern
Symphony Orchestra, Writes to Manufacturers.
Earle Laros, director of the Eastern Symphony Or-
chestra, is a user and warm admirer of the Baldwin
paino. Besides having a large list of private pupils
Quaker City. The Baldwin is the official piano for
the Eastern Symphony Orchestra. This is what Mr.
Laros says in a letter to the Baldwin Piano Co.,
Cincinnati:
"The Baldwin has a rich sonority of tone that satis-
fies the most exacting artist. Its range is from that
of a whispering pianissimo to the loftiest fortissimo.
The action is wonderful and is ideal for the rendition
of any dynamics."
TIE-UP WITH STRAUBE
NATIONAL ADVERTISING
Effective Use of Prepared Publicity Urged in
Letter to Dealers by Straube
Piano Company.
Straube "National Advertising" for October will
center in the "Good Housekeeping" Magazine, a very
fine publication which has a circulation of 1,442,174.
"It would be a good plan to get a copy of it, not only
to see the Straube ad but to point it out and talk it
over with the prospects you have who may be inter-
ested in pianos. They will also read with interest the
Late Treasurer of C. Kurtzmann & Co., "Good Housekeeping" "Money-Back Guarantee," is
Buffalo, Took Particular Joy in His
the advice of the Straube Piano Co., Hammond, Ind.,
in a letter to dealers.
Activities in Singing Societies.
"In the meantime, we are sending you some large
George H. Moessenger, treasurer of C. Kurtzmann
reprints of the Straube ad under separate cover for
& Co., Buffalo, who died recently, always showed
window display. Also we are enclosing a small
great interest in musical and singing societies, with reprint of the ad set up for local newspaper adver-
many of which he was affiliated. He was treasurer tising and if you will send in the card quickly show-
of the old Liedertafel Singing Society and filled the ing whether you want mats or electros, we will sup-
same office for the Buffalo Orpheus Singing Society. ply them promptly. Then if you will dress up a
He was enthusiastic in his faith in the potency of
Straube window, your window display, newspaper
such organizations to advance the cause of music advertising and our National Advertising will all be
generally and to spread an understanding of tine running concurrently.
music particularly.
"That is called 'tie-up' advertising, and it is the
Since Mr. Moessinger joined C. Kurtzmann & Co., only way to get full benefit from National Advertis-
in 1892, he has been interested in a special manner ing because it stirs up interest and lets the people
with such forms of music advancement. His position
know where they can see, hear and try out the par-
as treasurer of C. Kurtzmann. which he had held
ticular instrument they have been reading about. Of
since the company was incorporated in 1901 with course they know where your store is now, but they
Jacob Hackenheimer as president, increased his force may not know you handle Straube."
as a recognized leader of music and singing move-
ments. His activities in that respect were continued
Lee's Music Shop was re-opened last week at 625
from his school days in Buffalo, of which he was a West Lexington street, Baltimore.
life-long resident.
GEORGE H. MOESSENGER
ABLY AIDED MUSIC CAUSE
EARLE I.AROS.
in piano, Mr. Laros is the organizer and conductor
of the Eastern Symphony Orchestra, which bears
the same relation to the musical life of the Lehigh
Valley, including Easton, Allentown and Bethlehem,
as the Philadelphia Orchestra bears to that of the
The Original Small Piano
Made and marketed by specialists in small
pianos. Valuable territory still open.
Write for our effective sales plan.
THE LITTLE PIANO WITH THE BIG TONE
MIESSNER PIANO COMPANY
126 Reed St.
Milwaukee, Wis.
Becker Bros.
Manufacturer* of
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Wareroomb
767-769 Tenth Avenue, New York
HFXHT BROS. BALTIMORE
OPENS MUSIC SECTION
Large Furniture and Department Store Adds Pianos,
Phonographs and Musical Merchandise.
Hecht Bros., large furniture and department store
operators of Baltimore, Md., has opened a complete
piano and musical instrument department at their
branch store on Howard and Franklin streets. Pianos,
radios and Victrolas are carried in the department
and the lines carried are all nationally known.
The concern also maintains piano and musical ill-
s'rument departments at their main store, Baltimore,
Pine and Redwood streets, and their branch store at
412-14 South Broadway. Complete lines of pianos,
radios and Victrolas are carried. Tn the enlarged
main store, to which a new six-story addition is now
being erected, a new and larger piano, radio and Vic-
trola department will be opened. It will be more
than twice as large as the old department.
BRINKERHOFF
Grands
-
Reproducing Grands
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
711 Milwaukee Ave., CHICAGO, ILL.
THE JEWETT PIANOS
Reliable Grand, Upright and Player Pianos
JEWETT PIANO CO., Boston Factories: Leominster, Mass.
PRESTO BUYERS' GUIDE
GOLDSMITH
Price 50 Cents
Players and Pianos
PRESTO PUBLISHING CO.
Have Every Advantage in Quality and Results
to the Dealers
An Investigation Will Prove It
CHICAGO
GOLDSMITH PIANO COMPANY
1223-1227 Miller Street, CHICAGO
A QUALITY PRODUCT
FOR OVER
QUARTER OF A CENTURY
POOLE
-BOSTON-
GRAND AND UPRIGHT PIANOS
ANO
PLAYER PIANOS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
September 24, 1927
11
PRESTO-TIMES
A DUCO FINISHED GULBRANSEN
JESSE FRENCH & SONS
^Make Homes Happy "
Cr
@ SONS
£Xffre.of'Pianos/PlaijQrs 6»Granc
Write for Catalog*
Oastl©, Indiana.
l"J
The accompanying cut shows the Gulbransen dis- DuPont exhibit, a very large proportion of them see
play at the DuPont Exhibit room on the Boardwalk,
the Gulbransen display. The instrument has at-
Atlantic City, N. J., recently. The instrument show r n tracted a great deal of attention and inquiry, and
is a Gulbransen Louis XVI Grand in mahogany, the DuPont people are very enthused over the splen-
with bench to match. D. J. O'Connell, manager of
did quality and appearance of this Gulbransen instru-
the DuPont Products Exhibit, states that at this ment, which is only one of a varied line of products
time of the year many people are visiting the Board- finished in duco and displayed at the headquarters,
walk and owing to the conspicuous location of the 1121 Boardwalk.
THE HOUSE OF GRANDS'
Concert, Parlor and Small Grands
Period and Modern Designs
Manufacturers of the
Grand in Upright Form
Grand tone and quality in the Upright Piano
is exclusively Bush & Lane
(PaUnud)
Reproducing and Player Pianos—
Welte-Mignon (Licensee) and Cecilian
Wrttt for our Art Catalog
Bush & Lane
Piano Co.
Holland. Michigan
•T
"~
SCHILLER
A GREAT NAME—A GREAT PIANO
THE SCHILLER
Makes Friends, Makes Customers, Makes
Money, for the Dealer
Super-Grands, Medium Grands, Small
Grands. Full Plate Uprights; Medium
Uprights; Small (3 :7) Uprights.
Reproducing Grands, Uprights and
Players
Grands with the Famous Bauer
Patented Construction
The SCHILLER PIANO challenges
superiority in tone quality as in construc-
tion, workmanship, finish and appearance.
For Agency Proposition and All
Particulars, address
SCMLLER PIANO COMPANY
Factory and General Offices:
OREGON, ILLINOIS
CHICAGO OFFICE:
State and Adams St».
922 Republic Bid*.
NEW TOKK OFFICE:
130 W. 42nd St.
Bush Terminal
his address said, "It is beyond comprehension that
the amount of confusion and misunderstanding that
now exists can continue much longer without causing
the government to take some action." W. A. Ansley,
chairman of the committee on co-operation, which
includes forty-one of the largest national advertisers
Event at Coliseum This Week, in Which in the country manufacturing trademarked goods,
said that among the sufferers from present conditions
Close to a Thousand Participate Further
are those manufacturers whose products are suffi-
Advertises Piano Classes.
ciently prominent to make them a target for price
A public recital was given on Friday evening, Sep- cutters who offer these trademarked goods at cut
tember 23, in the Coliseum, Toledo, Ohio, by the rates as "leaders," thereby seeking to create the false
pupils who had completed twelve lessons in the
impression that all their merchandise is sold at cut
Melody Way course provided by the Toledo Music prices.
Merchants' Association and the Toledo Blade. Be-
It was announced at the meeting that the Resale
tween 900 and 1,000 boys and girls participated and
Price
Bill introduced at the last session of Congress
ten pianos were used on the stage. Henry Stucke,
manager for Grinnell Bros., was in charge of the by Senator Capper, of Kansas, and Representative
Kelly, of Pennsylvania, had been redrafted by a spe-
recital, which was the first of a series to be held in
cial committee of the House Committee on Interstate
the same place.
and Foreign Commerce and would be re-introduced
Today (September 24) a picnic is scheduled at
at the opening of the next Congress.
Walbridge Park for all Melody Way students. The
Secretary Whittier's report said that during the past
event was planned by the Toledo Blade which ap- year the Association has handled 355 cases involving
pointed Fred N. Goosman head of the Goosman
unfair business, of which 258 have been brought to
Piano Co., as chairman of arrangements, with W. W. satisfactory conclusions, 21 have been submitted to
Smith, president of the J. W. Green Co., as his aide.
the prosecuting authorities, thirteen have been con-
The piano houses have given help in popularizing
cluded without definite results, and the remainder
the piano course in a most important way. Piano are pending.
companies holding daily lessons in store studios are
the J. W. Greene Co., Goosman Piano Co., Frazelle
REOPENS IN LOS ANGELES.
Piano Co., Cable Piano Co., Whitriey-Blaine-Wilder-
muth Co., and Grinnell Bros., in Toledo, and the The Weaver Music Co., which used to be in busi-
following out-of-town firms: Crane-Halleck Music ness ?.t 4516 South Broadway, Los Angeles, Cal., is
Co., Bowling Greene, and Stilson's Music Store, again in active operation and now located at 5961
Gibsonburg, Ohio.
Whittier boulevard, that city, where it has lately
completed its own building and, as E. H. Weaver
says, "where we intend to remain a long time."
TOLEDO RECITAL FOR
PIANO CONTEST PUPILS
CONFLICTING DECISIONS
ON RESALE PRICES
Industrial Leaders at American Fair Trade
Association Annual Meeting Answer Or-
ganized Attack on National Advertising.
Recent court decisions and interpretations of the
Sherman Law in regard to the right of producers and
distributors to enter into contracts regulating resale
prices have created a situation which interferes seri-
ously with the progress of American industry and
which can be remedied only by federal legislation,
according to opinions expressed by members of the
American Fair Trade Association who attended the
thirteenth annual meeting of that organization held
last week at the Waldorf-Astoria Hotel, New York.
The association, which includes in its member-
ship 225 of the country's largest manufacturers in
addition to about 500 retailers and jobbers, has from
the start been working to protect the public as well
as the manufacturer and distributor through legisla-
tion authorizing standard resale prices.
Charles H. Ingersoll, president of the association, in
OPENS IN BOWLING GREEN, KY.
E. E. Todd, agent for the Baldwin Piano Co. in
Bowling Green, Ky., has rented the building on
Tenth street and will open a music store there. The
building is a combination store and residence, and
Mr. and Mrs. Todd will make their home there. The
place is being remodeled and Mr. Todd will open
his business this week.
STR1CH & ZEIDLER, Inc.
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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