Presto
Issue: 1927 2145 - Page 15
September 10, 1927
15
PRESTO-TIMES
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
first impulse is condemnation of the broadcaster.
The average home today is not receiving programs
of the standard of the present, but rather of the
standard of two or three years ago, depending on
Relation of One to the Other Clearly Defined the age of the set being used, and it is strictly up
to the dealers to effect organizations that will tend
by J. W. Laughlin, Managing Director
to clear the field of irresponsible merchandisers who
of KPO, San Francisco.
see nothing beyond the immediate sale and who trade
The relation of broadcasting to the sale of radio upon the people's ignorance at the expense of the
sets is plain, although it is said 78 per cent of the entire industry."
broadcasters have no connection whatever with radio
merchandising. But audiences are only made pos-
The Bagdad Music Co., of Ballard, Wash., recently
sible by the receivers. The average dealer in radio
equipment has no more conception of the trials or opened at 2212 Market street, under the management
problems of the broadcaster than the average listener, of C. W. Dawley.
and yet his business is dependent wholly upon the
broadcaster.
"How few have given thought to the tremendous
problem of the fourteen hours a day program main-
tained by a station of the first standard?" asks J. W.
Laughlin, managing director of KPO, San Fran-
cisco. "As compared with the booking department
of a theater, which books an attraction for a week,
a month, or longer, the program department of a
broadcasting station is presented with the necessity
for hourly changes throughout the day, the week, the
month, and the year. Then, again, that problem of
filling time with such matter as may engage the
approval and hold the attention of the greatest num-
—to become specialists in a field which will not
ber of people; the problem of letting nothing go out
only pay them exceptionally well but which
will give them social standing and prominence!
that may offend a single individual in the vast
O young men looking; for such an opportunity wo
audience.
have an unusual offer. Right now in numberless
T
cities and towns in the United States, there ia a jfreat
shortage of piano experts, technicians and tuners.
Mutual Interests.
The few masters there are, are earning lame salaries
for this exceptionally pleasant work. Their time is
I have tried to stress the importance of a con-
Knee**
theirown. They meet the best peo-
rKfcfc
pie and soon establish a wealthy clien-
ception of mutuality of interests between the broad-
- . , . .
tele. We can fit you for this profession
Send for free book- in LMproximately 12 short weeks' time!
let which tells al
casters and those engaged in the manufacture or
N l ) w ,| o n . t n a y
u ttre n o t „ m u s i c | a n l
about our practical Y ou don't ne.-.l t.i be. In fact. 60 per
and thorough train- c e n t o f o u r ? r a , | u a t , , s never took a music
sale of radio receivers. If radio is to realize its
ing course, bend lesson. And now they are earning from
for it nowl
$250 to $500 a month!
possibilities, there must be a dual effort on the part
This ia the opportunity you are lookinu for Pull yourself out
* the rut. Make a place for yourself among the
of both looking to the consummation of an ideal.
>estpeople. Our complete course in our new J86,-
000.00 laboratory fits you for a real paying pro-
There are still nearly 20,000,000 homes in the United
backiiiKthan you n«vV. Fiiuf out the fa'cts'anyway'i
States that have no radio receivers. Less than 25
POLK COLLEQE OF PIANO TUNINQ
. Polk Building. DatllO
La Port.. Ind.
per cent of the homes of this Nation are today
equipped to receive radio programs. The saturation
I'olk Colleire of Piano Tuning, La Porte. Ind.
Please send me a copy of your free booklet.
point, as compared with passenger automobiles,
1 like the idea of becoming a Drofeaslo&Al
piano expert.
phonographs and telephones, is far from reached, and
the radio merchant has only scratched the surface of
the tremendous mine of business available to him.
BROADCASTING AND SALES
Wanted. Young Men!
Style C-2
FROM THE BIGGEST
ORCHESTRION
Misrepresentation.
A condition that must be overcome before real
advance of the radio industry can be realized is the
irresponsible methods and, many times, rank mis-
representation on the part of dealers in radio re-
ceivers. Much of the receiving apparatus foisted
upon the public today is of such quality as to make
impossible proper reception. We must see to it
that the public has better receiving sets, encouraging
the purchase of really adequate equipment in order
to properly receive the splendid programs that are
broadcast. Old and makeshift sets are the cause of
more criticism of broadcast programs than any other
factor. The ordinary cheap or out of date set can-
not do justice to the music in the air.
"When the music is handled through a medium
like this, its phonograph-like sound offends and the
Philip W. Oetting & Son, Inc.
213 East 19th Street, New York
Sole Agents for
WEICKERT
Hammer and Damper Felts
Grand and Upright Hani'
men Made of Weickert Felt
Fine Action Bushing Cloths, etc
Crossman Lumber
Company
HIGH GRADE
Folding Organs
School Organs
Choice Lower Michigan
End Dried White Maple
Quartered Maple
Wide Maple
All thicknesses
Grand Rapids, Michigan
Tiny Colnola
THE SMALLEST
KEYLESS
Practice Keyboards
D.al»rs' Attention Solicited
A. L. WHITE MFG. CO.
215 Englev,ood Ave., CHICAGO, ILL.
KEYS RECOVERED AND REBUSHED
FRIELD MILLER & COMPANY
Samples of Work on Request
Prompt and Efficient Service
3355 North Illinois Street, INDIANAPOLIS, IND.
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
FAIRBANKS
THE FAIRBANKS CO., Springfield, Ohio
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
15
PRESTO-TIMES
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
first impulse is condemnation of the broadcaster.
The average home today is not receiving programs
of the standard of the present, but rather of the
standard of two or three years ago, depending on
Relation of One to the Other Clearly Defined the age of the set being used, and it is strictly up
to the dealers to effect organizations that will tend
by J. W. Laughlin, Managing Director
to clear the field of irresponsible merchandisers who
of KPO, San Francisco.
see nothing beyond the immediate sale and who trade
The relation of broadcasting to the sale of radio upon the people's ignorance at the expense of the
sets is plain, although it is said 78 per cent of the entire industry."
broadcasters have no connection whatever with radio
merchandising. But audiences are only made pos-
The Bagdad Music Co., of Ballard, Wash., recently
sible by the receivers. The average dealer in radio
equipment has no more conception of the trials or opened at 2212 Market street, under the management
problems of the broadcaster than the average listener, of C. W. Dawley.
and yet his business is dependent wholly upon the
broadcaster.
"How few have given thought to the tremendous
problem of the fourteen hours a day program main-
tained by a station of the first standard?" asks J. W.
Laughlin, managing director of KPO, San Fran-
cisco. "As compared with the booking department
of a theater, which books an attraction for a week,
a month, or longer, the program department of a
broadcasting station is presented with the necessity
for hourly changes throughout the day, the week, the
month, and the year. Then, again, that problem of
filling time with such matter as may engage the
approval and hold the attention of the greatest num-
—to become specialists in a field which will not
ber of people; the problem of letting nothing go out
only pay them exceptionally well but which
will give them social standing and prominence!
that may offend a single individual in the vast
O young men looking; for such an opportunity wo
audience.
have an unusual offer. Right now in numberless
T
cities and towns in the United States, there ia a jfreat
shortage of piano experts, technicians and tuners.
Mutual Interests.
The few masters there are, are earning lame salaries
for this exceptionally pleasant work. Their time is
I have tried to stress the importance of a con-
Knee**
theirown. They meet the best peo-
rKfcfc
pie and soon establish a wealthy clien-
ception of mutuality of interests between the broad-
- . , . .
tele. We can fit you for this profession
Send for free book- in LMproximately 12 short weeks' time!
let which tells al
casters and those engaged in the manufacture or
N l ) w ,| o n . t n a y
u ttre n o t „ m u s i c | a n l
about our practical Y ou don't ne.-.l t.i be. In fact. 60 per
and thorough train- c e n t o f o u r ? r a , | u a t , , s never took a music
sale of radio receivers. If radio is to realize its
ing course, bend lesson. And now they are earning from
for it nowl
$250 to $500 a month!
possibilities, there must be a dual effort on the part
This ia the opportunity you are lookinu for Pull yourself out
* the rut. Make a place for yourself among the
of both looking to the consummation of an ideal.
>estpeople. Our complete course in our new J86,-
000.00 laboratory fits you for a real paying pro-
There are still nearly 20,000,000 homes in the United
backiiiKthan you n«vV. Fiiuf out the fa'cts'anyway'i
States that have no radio receivers. Less than 25
POLK COLLEQE OF PIANO TUNINQ
. Polk Building. DatllO
La Port.. Ind.
per cent of the homes of this Nation are today
equipped to receive radio programs. The saturation
I'olk Colleire of Piano Tuning, La Porte. Ind.
Please send me a copy of your free booklet.
point, as compared with passenger automobiles,
1 like the idea of becoming a Drofeaslo&Al
piano expert.
phonographs and telephones, is far from reached, and
the radio merchant has only scratched the surface of
the tremendous mine of business available to him.
BROADCASTING AND SALES
Wanted. Young Men!
Style C-2
FROM THE BIGGEST
ORCHESTRION
Misrepresentation.
A condition that must be overcome before real
advance of the radio industry can be realized is the
irresponsible methods and, many times, rank mis-
representation on the part of dealers in radio re-
ceivers. Much of the receiving apparatus foisted
upon the public today is of such quality as to make
impossible proper reception. We must see to it
that the public has better receiving sets, encouraging
the purchase of really adequate equipment in order
to properly receive the splendid programs that are
broadcast. Old and makeshift sets are the cause of
more criticism of broadcast programs than any other
factor. The ordinary cheap or out of date set can-
not do justice to the music in the air.
"When the music is handled through a medium
like this, its phonograph-like sound offends and the
Philip W. Oetting & Son, Inc.
213 East 19th Street, New York
Sole Agents for
WEICKERT
Hammer and Damper Felts
Grand and Upright Hani'
men Made of Weickert Felt
Fine Action Bushing Cloths, etc
Crossman Lumber
Company
HIGH GRADE
Folding Organs
School Organs
Choice Lower Michigan
End Dried White Maple
Quartered Maple
Wide Maple
All thicknesses
Grand Rapids, Michigan
Tiny Colnola
THE SMALLEST
KEYLESS
Practice Keyboards
D.al»rs' Attention Solicited
A. L. WHITE MFG. CO.
215 Englev,ood Ave., CHICAGO, ILL.
KEYS RECOVERED AND REBUSHED
FRIELD MILLER & COMPANY
Samples of Work on Request
Prompt and Efficient Service
3355 North Illinois Street, INDIANAPOLIS, IND.
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
FAIRBANKS
THE FAIRBANKS CO., Springfield, Ohio
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).