Presto

Issue: 1927 2145

September 10, 1927
15
PRESTO-TIMES
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
first impulse is condemnation of the broadcaster.
The average home today is not receiving programs
of the standard of the present, but rather of the
standard of two or three years ago, depending on
Relation of One to the Other Clearly Defined the age of the set being used, and it is strictly up
to the dealers to effect organizations that will tend
by J. W. Laughlin, Managing Director
to clear the field of irresponsible merchandisers who
of KPO, San Francisco.
see nothing beyond the immediate sale and who trade
The relation of broadcasting to the sale of radio upon the people's ignorance at the expense of the
sets is plain, although it is said 78 per cent of the entire industry."
broadcasters have no connection whatever with radio
merchandising. But audiences are only made pos-
The Bagdad Music Co., of Ballard, Wash., recently
sible by the receivers. The average dealer in radio
equipment has no more conception of the trials or opened at 2212 Market street, under the management
problems of the broadcaster than the average listener, of C. W. Dawley.
and yet his business is dependent wholly upon the
broadcaster.
"How few have given thought to the tremendous
problem of the fourteen hours a day program main-
tained by a station of the first standard?" asks J. W.
Laughlin, managing director of KPO, San Fran-
cisco. "As compared with the booking department
of a theater, which books an attraction for a week,
a month, or longer, the program department of a
broadcasting station is presented with the necessity
for hourly changes throughout the day, the week, the
month, and the year. Then, again, that problem of
filling time with such matter as may engage the
approval and hold the attention of the greatest num-
—to become specialists in a field which will not
ber of people; the problem of letting nothing go out
only pay them exceptionally well but which
will give them social standing and prominence!
that may offend a single individual in the vast
O young men looking; for such an opportunity wo
audience.
have an unusual offer. Right now in numberless
T
cities and towns in the United States, there ia a jfreat
shortage of piano experts, technicians and tuners.
Mutual Interests.
The few masters there are, are earning lame salaries
for this exceptionally pleasant work. Their time is
I have tried to stress the importance of a con-
Knee**
theirown. They meet the best peo-
rKfcfc
pie and soon establish a wealthy clien-
ception of mutuality of interests between the broad-
- . , . .
tele. We can fit you for this profession
Send for free book- in LMproximately 12 short weeks' time!
let which tells al
casters and those engaged in the manufacture or
N l ) w ,| o n . t n a y
u ttre n o t „ m u s i c | a n l
about our practical Y ou don't ne.-.l t.i be. In fact. 60 per
and thorough train- c e n t o f o u r ? r a , | u a t , , s never took a music
sale of radio receivers. If radio is to realize its
ing course, bend lesson. And now they are earning from
for it nowl
$250 to $500 a month!
possibilities, there must be a dual effort on the part
This ia the opportunity you are lookinu for Pull yourself out
* the rut. Make a place for yourself among the
of both looking to the consummation of an ideal.
>estpeople. Our complete course in our new J86,-
000.00 laboratory fits you for a real paying pro-
There are still nearly 20,000,000 homes in the United
backiiiKthan you n«vV. Fiiuf out the fa'cts'anyway'i
States that have no radio receivers. Less than 25
POLK COLLEQE OF PIANO TUNINQ
. Polk Building. DatllO
La Port.. Ind.
per cent of the homes of this Nation are today
equipped to receive radio programs. The saturation
I'olk Colleire of Piano Tuning, La Porte. Ind.
Please send me a copy of your free booklet.
point, as compared with passenger automobiles,
1 like the idea of becoming a Drofeaslo&Al
piano expert.
phonographs and telephones, is far from reached, and
the radio merchant has only scratched the surface of
the tremendous mine of business available to him.
BROADCASTING AND SALES
Wanted. Young Men!
Style C-2
FROM THE BIGGEST
ORCHESTRION
Misrepresentation.
A condition that must be overcome before real
advance of the radio industry can be realized is the
irresponsible methods and, many times, rank mis-
representation on the part of dealers in radio re-
ceivers. Much of the receiving apparatus foisted
upon the public today is of such quality as to make
impossible proper reception. We must see to it
that the public has better receiving sets, encouraging
the purchase of really adequate equipment in order
to properly receive the splendid programs that are
broadcast. Old and makeshift sets are the cause of
more criticism of broadcast programs than any other
factor. The ordinary cheap or out of date set can-
not do justice to the music in the air.
"When the music is handled through a medium
like this, its phonograph-like sound offends and the
Philip W. Oetting & Son, Inc.
213 East 19th Street, New York
Sole Agents for
WEICKERT
Hammer and Damper Felts
Grand and Upright Hani'
men Made of Weickert Felt
Fine Action Bushing Cloths, etc
Crossman Lumber
Company
HIGH GRADE
Folding Organs
School Organs
Choice Lower Michigan
End Dried White Maple
Quartered Maple
Wide Maple
All thicknesses
Grand Rapids, Michigan
Tiny Colnola
THE SMALLEST
KEYLESS
Practice Keyboards
D.al»rs' Attention Solicited
A. L. WHITE MFG. CO.
215 Englev,ood Ave., CHICAGO, ILL.
KEYS RECOVERED AND REBUSHED
FRIELD MILLER & COMPANY
Samples of Work on Request
Prompt and Efficient Service
3355 North Illinois Street, INDIANAPOLIS, IND.
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
FAIRBANKS
THE FAIRBANKS CO., Springfield, Ohio
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
16
PRESTO-TIMES
September 10, 1927
SMALL GOODS, MUSIC ROLLS AND SHEET MUSIC
Herbert L. Hoover, Springfield, Mo., formerly
manager of the musical merchandise section of the
Martin Bros. Piano Co., has opened his own store
The McDougall-Freiheit Music Co. Established by in the McDaniel Building, 318 St. Louis street.
G. A. Cassedy Co., Inc., 466 State street, Schenec-
Two Well-Known Musicians.
tady, N. Y., has opened a new branch at 65 South
W. A. McDougall and A. Charles Freiheit of Port- Main street, Gloversville, N. Y.
land, Ore., will open up this week for business under
The University Music Co., Seattle, Wash., has
the firm name of the McDougall-Freiheit Music Co., moved into new quarters in the University Centre,
at 167 Broadway, next door to the new million dollar Fourteenth and Forty-seventh, N. E., streets.
Pantages Theatre. The new firm will carry a com-
A. Mortensen is now sole owner of the Frisco
plete line of small goods and everything that pertains
Manufacturing Co., San Francisco, C. M. Willis
thereto.
having severed his connection with the firm recently.
Mr. McDougall has been in the music business in
L. C. Wells, of Oakland, Cal., has purchased the
Portland for many years and is well and favorably Weyand
Music Shoppe, of Napa, Cal.
known in trade and music circles. He has for many
years been the leader of the Elks Band and has The new music store of R. M. Thornberry, in
Owensboro, Ky., has been formally opened, handling
brought it up to a high stage of efficiency.
a complete line of phonographs, records and other
Mr. Freiheit is also a member of the Elks Band musical instruments.
and has been a member of the Portland Symphony
The Pearson Piano Co., Indianapolis, recently
Orchestra for the past ten years. He is also a mem-
opened a branch store in Kokomo, Ind.
ber of the Shrine Band and has a wide circle of
friends among the musicians of the city and state.
NEW PORTLAND, ORE., FIRM
PROMINENCE OF DRUM LINE
IN SMALL GOODS DEPARTMENT
Important Phase of Musical Merchandise Business
Interests Professional and Amateur Drummers.
Greater Interest in Musical Merchandise Shows in
New Stores and Old Ones.
Never before has the interest in drums been so
On July 17 last the firm of F. T. Merz, of Mark- keen. The formation of fife and drum corps and
neukirchen, one of the leading German export houses regular bands and orchestras necessitate the purchase
in orchestral instruments, registered its hundredth of drums, so that when the musical merchandise
dealer anywhere is advertising drums, he is talking
year of existence.
Lyle E. Markham, who recently purchased the to the professional drummers as well as the amateur.
small goods department from the Winter Piano Co., The professional is exacting. But even the amateur
Erie, Pa., is carrying a fu'.l line of musical instru- does not play the drum for any length of time with-
out becoming particular as to the merits of the outfit
ments.
he uses.
The Wainwright Music Co., Marietta, O., has taken
Neither the professional nor the amateur coming
over the musical merchandise department of the Cul-
r
r
len & Myers Co., located at 125 Putnam street. D. M. to buy a drum at a store w ill say "W rap it up"
right
off,
because
the
drum
shown
is
handsome.
The
Cullen has been retained as salesman.
dealer
may
assure
the
customer
that
the
drum
is
Norbert J. Beihoff, a saxophone teacher, has opened
a music store at 811 Forty-seventh street, Milwaukee, the best made, while at the same time the latter is
Wis. He carries a complete line of Lyon & Healy wondering how it will sound on the job. The dealer
with faith in his line is always anxious to give the
Continuous Conical Bore Brass Instruments.
customer an opportunity to try out the drum; he
A new store has been opened by the Chelsea Music provides a room where the try-outs will not disturb
Co. at 152 Chestnut street, Chelsea, Mass.
any other customers.
L. M. Glassman has been made general manager
The main part of a drum is not the looks but the
of the Cole & Dunas Music Co., 430 South Wabash
playing qualities. That does not mean that the drum-
avenue, Chicago.
mers are not particular about appearance. As a fact,
they are most particular, and among the bandsmen
are the most progressive buyers the music dealer has.
Drummers want the latest and it must look right as
well as play right. The dealer who would cultivate
this class of musicians must set the stage properly
for them. He must present the best and give the
'Carolina" (I'm Coming Back to You.) "Mem-
customer an opportunity to prove the dealer's claims.
ories Dream," "Supposing," "Yes, Dreams Come
True," "The Man That Catches Me Must Have
Ernest A. Rork, who was in the music publishing
the Good Hard Cash," "Your Arms Are Home
business in Paducah, Ky., for a number of years, and
Sweet Home to Me," Etc.
Herbert B. Collier, song writer, who is well known
Exploited nationally by hundreds of the leading stars
in all parts of U. S. A. Special prices for a STARTER
in Paducah, last week announced the completion of
to DEALERS, 10c each.
(Unsold copies can be
exchanged.) Sell for 25 to 35c net. Big profit, no risk.
plans for the opening of a music publishing house
ORDER NOW—Offer good for a limited time only.
in Memphis, Tenn. Ewing Reid, composer, of
J. S. Unger Mus'c House, Pub., Reading, Penn.
Evansville, Ind., will also be a member of the firm,
which will bear the name of "Collier, Rork & Reid."
SONGS THAT LIVE AND SELL
CONTINUOUSLY
INTERS
- 9est /-
Music Printers (
Gladly Furnished
on Anything in Music
WestbfNewYorkV
ANY PUBLISHER
OUR REFERENCE

,
^
Singers Reaching the Finals to Be Judged Solely on
Natural Beauties of Voice.
Singers who reach the finals in the National Radio
Audition of The Atwater Kent Foundation next
December will be judged solely on the basis of the
natural beauty of the voice and not on musical tech-
nique, and no repertoire will be insisted upon. These
decisions were announced this week by the national
committee of sponsorship and judging, composed of
Mrs. Edgar Stillman Kelley of Oxford, Ohio, pres-
ident of the National Federation of Music Clubs;
Mrs. Otto H. Kahn of New York City; Madam
Louise Homer, and Edward W. Bok, Philadelphia
editor and publicist.
Local auditions in communities throughout the
states are to be held during September to certify
to State Auditions two winners—one boy and one girl
from each participating town. Decisions as to win-
ners of local contests may be made in any way local
committees decide, either by public vote in an audi-
torium; by mail ballot after a concert; by committee
selection where contests are waived, or otherwise.
Large cities may select winners by their own series
of elimination contests, as New York City, Philadel-
phia, Detroit and other cities have announced they
will do. State Auditions will be held during Octo-
ber, and the five District Auditions during November.
Only amateur singers between the ages of 18 and
25, who are accredited by local committees can com-
pete at the State Auditions. Communities desiring
to enter promising young singers may write to the
Atwater Kent Foundation at Philadelphia for par-
ticulars regarding the formation of local commit-
tees. Awards totaling $17,500 in cash, plus tuition
in a leading American conservatory will be awarded.
MECHANICAL MUSIC ON RADIO
If Music Is from Roll or Record, Fact Must Be
Announced, Is Order.
Broadcasting of mechanically reproduced music
without announcement that it is on rolls or records was
banned by a Radio Commission order which became
effective August 21.
''The Federal Radio Commission finds that while
the broadcasting of music performed through the
agency of mechanical reproductions such as records
or perforated rolls, is not in itself objectionable,"
said the order, "the failure clearly to announce the
nature of such broadcasting is in some instance
working what is, in effect, a fraud upon the listening
public.
"The commission, therefore, hereby orders that,
effective August 21, 1927, all broadcasters of music
performed through the agency of mechanical repro-
ductions shall be clearly announced as such with the
announcement of each and every one such broadcast,
and that proved failure to make such announcement
shall be deemed cause for action under Section 32 of
the Radio Act of 1927."
THE FAMOUS
CLARK
ORCHESTRA ROLLS
of De Kalb, Illinois
-• WORK DONE BY
ALL PROCESSES
2054-2060 W.Lake StXhicaqalll.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pres.
J. F. BOYER, Sec'y
World's largest manufacturers of High Grade Band and Orchestra Instruments. Employs 1,000
expert workmen.
The most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable valve or key action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
beautiful finish and reliable construction.
Conn Instruments are sent to a*iy point in the U. S. subject to ten days free trial. Branch stores
• r agencies will be found in all large cities. Write for catalogues, prices, etc.
C. G. CONN, Ltd.
ATWATER KENT FOUNDATION
DEPT. MS.
ELKHART, IND.
The Best for Automatic Playing Pianos
Organs and Orchestrions
Whether you sell automatic playing in-
struments or not, it will pay you to
handle and be able to furnish
CLARK ORCHESTRA ROLLS
Monthly bulletins of new records. Write
for lists, folders and FULL PARTICU-
LARS.
Clark Orchestra Roll Company
Manufacturers — Originators — Patentees
De Kalb, Illinois
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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