Presto
Issue: 1927 2136 - Page 4
July 9, 1927.
PRESTO-TIMES
CHICKERINQ FOR MODEL HOME
In the accompanying cut
is shown the Model Home
just completed at North-
field, Atlantic City, which
h a s been
furnished
throughout by representa-
tive manufacturers dealing
with Wanamaker's Phila-
delphia store, the Chicker-
ing dealer in that city. The
equipment of this attrac-
tive home will include a
5 ft. 8 in. Chickering Am-
pico finished in Chinese
lacquer.
Selection for a place in
the Model Home is consid-
ered a distinction by the
various
manufacturers
whose commodities furnish
the dwelling.
GRANDS PREPONDERATE
IN TOLEDO'S TRADE
July Business Coming in Slowly, But What
There Is Is of a Very Substantial
Kind.
By HENRY MACMULLAN.
country for use in their own business, at the slight
cost tor reproduction of mats or cuts only.
A very important point to remember in consider-
ing this service is that there is nothing about the
drawings that refer to any particular line or class
of merchandise, but any or all of them may be used
Portfolio of Drawings and Cartoons for Retail in almost any kind of a music goods advertisement.
All of them contain that "human interest appeal" that
Advertising Also Offers Cut and Mat
catches and holds the attention of every parent.
Service of Great Value.
it so happened that the first advertisements fea-
The Packard Piano Co., Fort Wayne, Ind., an- tured by the retail store after securing these finished
nounces the issue of a portfolio featuring a mat and cuts was the campaign for "free piano lessons," so
we used some of these drawings and cartoons to
cut service for piano dealers.
The art drawings and cartoons reproduced in this secure pupils for these classes.
"We were so successful in this effort that it was
portfolio were conceived by C. R. Moores, manager
of the retail store of the company in Fort Wayne, decided to prepare a portfolio describing in detail
and he had them prepared for use in his regular news- every angle of attack, and which would reproduce
copies of all advertisements, circulars, letters, forms,
paper advertising campaigns.
Mr. Moores has met with exceptional success this etc., used in the campaign," writes W. B. Marshall,
season in securing results from newspaper advertise- sales manager.
ments using art work headings and cartoons; so he
"As far as we are able to learn, this is the only
has followed out this same idea in this series of
service of its kind available to piano dealers, and
drawings, which we are offering dealers all over the
we have proven without question of a doubt that
AIDS FOR DEALERS BY
PACKARD PIANO CO.
The sale of grands is somewhat in preponderance
over the uprights in Toledo, Ohio, this summer.
Despite the intensely hot wave—four torrid days pre-
ceeding the Fourth of July, four red-hot days that
caused sixteen deaths here, several grands have been
delivered to good homes.
It is now over eight years since Grinnell Bros,
took over the Whitney & Curriner Co.'s business
in Toledo. Grinnell Bros. Music House, 603-605
Adams street, is ever on the alert for good sales.
W. T. Warren, office and credit manager, thinks the
outlook is propitious for an excellent late-summer
trade in pianos and playerpianos. And at the De-
troit headquarters the same view is taken by Mr.
Howes, by Jay Grinnell, by Mr. Clark and by Mr.
Henderson.
The Hayes Music Co., 422 Superior street, is selling
coin-operated pianos on commission.
The Whitney-Blaine-Wildermuth Co., 703 Adams
street, is advertising Mrs. Spitzer's piano, a beautiful
Steinway & Sons Verti Grand, "tone and finish like
new, with bench to match."
HOWARD E. WURLITZER, CHAIRMAN.
Howard E. Wurlitzer, who has been affiliated with
the Rudolph Wurlitzer Company since 1892, and who,
since June 23, 1912, has served as director and presi-
dent, was re-elected a director and made chairman of
the Cincinnati board of directors. Rudolph H. Wur-
litzer has been made president.
these drawings and cartoons contain a 'human in-
terest appeal 1 strong enough to actually produce re-
sults for both 'free piano lessons' and other regular
sale campaigns. We believe that many dealers all
over the country are anxiously waiting for some such
a boost to start them right in the way of more
business."
The Remarkable Quality of Tone in all
MATHUSHEK PIANOS
Is based upon the inventions of Frederick Mathushek
WHOCREATEDTHEOVERSTRINGING SYSTEM.
The enormous strain from the strings is borne by the
iron plate instead of the wood pin block, thus eliminating
the effect of climatic changes.
This is but one of the several original features which
make the Mathushek
THE MOST DURABLE PIANO IN THE WORLD"
MATHUSHEK PIANO MFG. CO.
132nd St. and Alexander Ave.
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
CHICKERINQ FOR MODEL HOME
In the accompanying cut
is shown the Model Home
just completed at North-
field, Atlantic City, which
h a s been
furnished
throughout by representa-
tive manufacturers dealing
with Wanamaker's Phila-
delphia store, the Chicker-
ing dealer in that city. The
equipment of this attrac-
tive home will include a
5 ft. 8 in. Chickering Am-
pico finished in Chinese
lacquer.
Selection for a place in
the Model Home is consid-
ered a distinction by the
various
manufacturers
whose commodities furnish
the dwelling.
GRANDS PREPONDERATE
IN TOLEDO'S TRADE
July Business Coming in Slowly, But What
There Is Is of a Very Substantial
Kind.
By HENRY MACMULLAN.
country for use in their own business, at the slight
cost tor reproduction of mats or cuts only.
A very important point to remember in consider-
ing this service is that there is nothing about the
drawings that refer to any particular line or class
of merchandise, but any or all of them may be used
Portfolio of Drawings and Cartoons for Retail in almost any kind of a music goods advertisement.
All of them contain that "human interest appeal" that
Advertising Also Offers Cut and Mat
catches and holds the attention of every parent.
Service of Great Value.
it so happened that the first advertisements fea-
The Packard Piano Co., Fort Wayne, Ind., an- tured by the retail store after securing these finished
nounces the issue of a portfolio featuring a mat and cuts was the campaign for "free piano lessons," so
we used some of these drawings and cartoons to
cut service for piano dealers.
The art drawings and cartoons reproduced in this secure pupils for these classes.
"We were so successful in this effort that it was
portfolio were conceived by C. R. Moores, manager
of the retail store of the company in Fort Wayne, decided to prepare a portfolio describing in detail
and he had them prepared for use in his regular news- every angle of attack, and which would reproduce
copies of all advertisements, circulars, letters, forms,
paper advertising campaigns.
Mr. Moores has met with exceptional success this etc., used in the campaign," writes W. B. Marshall,
season in securing results from newspaper advertise- sales manager.
ments using art work headings and cartoons; so he
"As far as we are able to learn, this is the only
has followed out this same idea in this series of
service of its kind available to piano dealers, and
drawings, which we are offering dealers all over the
we have proven without question of a doubt that
AIDS FOR DEALERS BY
PACKARD PIANO CO.
The sale of grands is somewhat in preponderance
over the uprights in Toledo, Ohio, this summer.
Despite the intensely hot wave—four torrid days pre-
ceeding the Fourth of July, four red-hot days that
caused sixteen deaths here, several grands have been
delivered to good homes.
It is now over eight years since Grinnell Bros,
took over the Whitney & Curriner Co.'s business
in Toledo. Grinnell Bros. Music House, 603-605
Adams street, is ever on the alert for good sales.
W. T. Warren, office and credit manager, thinks the
outlook is propitious for an excellent late-summer
trade in pianos and playerpianos. And at the De-
troit headquarters the same view is taken by Mr.
Howes, by Jay Grinnell, by Mr. Clark and by Mr.
Henderson.
The Hayes Music Co., 422 Superior street, is selling
coin-operated pianos on commission.
The Whitney-Blaine-Wildermuth Co., 703 Adams
street, is advertising Mrs. Spitzer's piano, a beautiful
Steinway & Sons Verti Grand, "tone and finish like
new, with bench to match."
HOWARD E. WURLITZER, CHAIRMAN.
Howard E. Wurlitzer, who has been affiliated with
the Rudolph Wurlitzer Company since 1892, and who,
since June 23, 1912, has served as director and presi-
dent, was re-elected a director and made chairman of
the Cincinnati board of directors. Rudolph H. Wur-
litzer has been made president.
these drawings and cartoons contain a 'human in-
terest appeal 1 strong enough to actually produce re-
sults for both 'free piano lessons' and other regular
sale campaigns. We believe that many dealers all
over the country are anxiously waiting for some such
a boost to start them right in the way of more
business."
The Remarkable Quality of Tone in all
MATHUSHEK PIANOS
Is based upon the inventions of Frederick Mathushek
WHOCREATEDTHEOVERSTRINGING SYSTEM.
The enormous strain from the strings is borne by the
iron plate instead of the wood pin block, thus eliminating
the effect of climatic changes.
This is but one of the several original features which
make the Mathushek
THE MOST DURABLE PIANO IN THE WORLD"
MATHUSHEK PIANO MFG. CO.
132nd St. and Alexander Ave.
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).