Presto
Issue: 1927 2129 - Page 21
Mav 21. 1927.
21
PRESTO-TIMES
COINOLAS
FUR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
Style C-2
FROM THE BIGGEST
ORCHESTRION
NEED FOR PROPAGANDA
Announcement of Officers of Sheet Music
Dealers' Association Is Strong Appeal
to Sheet Music Men to Act.
At the business session of the fourteenth conven-
tion of the National Association of Sheet Music Deal-
ers at the Hotel Stevens, Chicago, June 6, 7 and 8,
the value of propaganda as a means to encouraging
sheet music sales will be discussed. It is a recog-
nition of the fact in commerce that the spontaneous
inclination of the public to buy a commodity may be
vastly stimulated by the proper measures.
In a notice to members and the trade generally
sent out by officers of the organization this week, it
is said that people hitherto have been left to the
spontaneous urge and specific inducements to buy
music have been the exception rather than the rule
in the trade. To the lack of an organized trade a
large proportion of the public has become indifferent
to the continuous appearance of new music, is the
statement.
In the appeal for a unified effort to revitalize the
public into enthusiastic interest in music there is a
suggestion of what other trades have performed.
Where one said it with flowers a few years ago,
thousands eloquently speak by means of the blos-
soms today. The slogan of the cut flower dealers
was the war cry in an organized effort that became
general all over the country. Propaganda has brought
the cranberry industry from a hit-or-miss affair to
one of the big commercial activities of the country.
Trade is filled with instances of the value of organ-
ized concentrated effort in directing public attention
to the merits of this or that commodity. Why not
use propaganda as a means to more sales of sheet
music? That is the query the convention of sheet
music dealers will be asked to answer.
There are other questions which may find their
answers in the discussions at the Hotel Stevens next
month. Is the "On-Sale Plan" to endure? That is
something that should stimulate every sheet music
Crossman Lumber
Company
Choice Lower Michigan
End Dried White Maple
Quartered Maple
Wide Maple
All thicknesses
dealer to add his suggestion for a cure to the many
already distracting the trade. The officers of the
sheet music dealers national association say some-
thing must be done to end a custom that "means
slow death to the sheet music dealer." Whether the
sheet music counter is to be a means to just profits
or only a circulating library, remains to be determined
by the 'trade at its convention at the Hotel Stevens.
The association has sent out a vigorous call. Let it
be answered enthusiastically by the trade.
CHADWICK PROCESSIONAL.
Two of the numbers on the musical program at the
annual unveiling of busts in the Hall of Fame for
Great Americans held on the afternoon of May 5 on
the campus of New York University were composed
especially for this occasion. George Whitefield Chad-
wick set to music the Hall of Fame processional
"Fathers of the Free," the words of which were
written some years ago by Elmer Ellsworth Brown,
chancellor of the University. The piece was sung by
a mixed choir from the Oratorio Society and led
by Albert Stoessel, director of that organization and
head of the Department of Music of New York Uni-
versity. A brass quartet from the New York Sym-
phony Orchestra accompanied the choir.
REEDS WITHOUT VIBRATION.
Sometimes a box of reeds marked "soft" is found to
contain reeds that are medium, stiff and extra stiff.
The reason is that the cane from which they were
cut was not dry enough and consequently soft. When
they are packed in boxes for a long time, they dry,
but the originally soft reeds become changed to
medium and stiff. The inside of the fibre of the reeds
dried in a box where there is no air becomes filled
with crystalized compositions of the reeds, thereby
destroying the vibration.
PATENTS ORGAN DEVICE.
William D. Wood, manager for the organ depart-
ment of Sherman, Clay & Co., San F*rancisco, has
applied for a patent on an electrical contact multiple
switch for coupler and stop action, a device which
cuts down the number of cables heretofore required
and simplifies generally 'the electric action of organs.
The new device accomplishes several economies in
organ construction. The invention will be handled by
Sherman, Clay & Co.
MARTIN BAND DISPLAY.
A special exhibit of the latest developments of
the nationally known Martin handcraft band instru-
ments is being shown at the Southern Hotel, Balti-
more, Md., in connection with the national conven-
tion of the Union Musicians. The exhibit, is being
made under the personal direction of E. C. Leavitt,
factory representative. These instruments are being
sold exclusively in Baltimore by the Hammann-Levin
Company.
E. Paul Hamilton has been made director of Sta-
tion WOK, operated bv T.. Bamberger & Co., New-
ark. N. T.
Grand Rapids, Michigan
Philip W. Oetting & Son, Inc.
213 East 19th Street, New York
HIGH GRADE
Folding Organs
School Organs
Sole Agents for
WEICKERT
Hammer and Damper Felts
Practice Keyboards
Grand and Upright Ham-
mer* Made of Weickert Felt
Dealers' Attention Solicited
A. L. WHITE MFG. CO.
215 Englewood Ave., CHICAGO, ILL.
Fine Action Bushing Cloths, etc
KEYS RECOVERED AND REBUSHED
Tiny Coinola
THE SMALLEST
KEYLESS
FRIELD MILLER & COMPANY
Samples of Work on Request
Prompt and Efficient Service
3355 North Illinois Street, INDIANAPOLIS, IND.
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
FAIRBANKS
PIANO PLATES
THE FAIRBANKS CO., Springfield, Ohio
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
21
PRESTO-TIMES
COINOLAS
FUR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
Style C-2
FROM THE BIGGEST
ORCHESTRION
NEED FOR PROPAGANDA
Announcement of Officers of Sheet Music
Dealers' Association Is Strong Appeal
to Sheet Music Men to Act.
At the business session of the fourteenth conven-
tion of the National Association of Sheet Music Deal-
ers at the Hotel Stevens, Chicago, June 6, 7 and 8,
the value of propaganda as a means to encouraging
sheet music sales will be discussed. It is a recog-
nition of the fact in commerce that the spontaneous
inclination of the public to buy a commodity may be
vastly stimulated by the proper measures.
In a notice to members and the trade generally
sent out by officers of the organization this week, it
is said that people hitherto have been left to the
spontaneous urge and specific inducements to buy
music have been the exception rather than the rule
in the trade. To the lack of an organized trade a
large proportion of the public has become indifferent
to the continuous appearance of new music, is the
statement.
In the appeal for a unified effort to revitalize the
public into enthusiastic interest in music there is a
suggestion of what other trades have performed.
Where one said it with flowers a few years ago,
thousands eloquently speak by means of the blos-
soms today. The slogan of the cut flower dealers
was the war cry in an organized effort that became
general all over the country. Propaganda has brought
the cranberry industry from a hit-or-miss affair to
one of the big commercial activities of the country.
Trade is filled with instances of the value of organ-
ized concentrated effort in directing public attention
to the merits of this or that commodity. Why not
use propaganda as a means to more sales of sheet
music? That is the query the convention of sheet
music dealers will be asked to answer.
There are other questions which may find their
answers in the discussions at the Hotel Stevens next
month. Is the "On-Sale Plan" to endure? That is
something that should stimulate every sheet music
Crossman Lumber
Company
Choice Lower Michigan
End Dried White Maple
Quartered Maple
Wide Maple
All thicknesses
dealer to add his suggestion for a cure to the many
already distracting the trade. The officers of the
sheet music dealers national association say some-
thing must be done to end a custom that "means
slow death to the sheet music dealer." Whether the
sheet music counter is to be a means to just profits
or only a circulating library, remains to be determined
by the 'trade at its convention at the Hotel Stevens.
The association has sent out a vigorous call. Let it
be answered enthusiastically by the trade.
CHADWICK PROCESSIONAL.
Two of the numbers on the musical program at the
annual unveiling of busts in the Hall of Fame for
Great Americans held on the afternoon of May 5 on
the campus of New York University were composed
especially for this occasion. George Whitefield Chad-
wick set to music the Hall of Fame processional
"Fathers of the Free," the words of which were
written some years ago by Elmer Ellsworth Brown,
chancellor of the University. The piece was sung by
a mixed choir from the Oratorio Society and led
by Albert Stoessel, director of that organization and
head of the Department of Music of New York Uni-
versity. A brass quartet from the New York Sym-
phony Orchestra accompanied the choir.
REEDS WITHOUT VIBRATION.
Sometimes a box of reeds marked "soft" is found to
contain reeds that are medium, stiff and extra stiff.
The reason is that the cane from which they were
cut was not dry enough and consequently soft. When
they are packed in boxes for a long time, they dry,
but the originally soft reeds become changed to
medium and stiff. The inside of the fibre of the reeds
dried in a box where there is no air becomes filled
with crystalized compositions of the reeds, thereby
destroying the vibration.
PATENTS ORGAN DEVICE.
William D. Wood, manager for the organ depart-
ment of Sherman, Clay & Co., San F*rancisco, has
applied for a patent on an electrical contact multiple
switch for coupler and stop action, a device which
cuts down the number of cables heretofore required
and simplifies generally 'the electric action of organs.
The new device accomplishes several economies in
organ construction. The invention will be handled by
Sherman, Clay & Co.
MARTIN BAND DISPLAY.
A special exhibit of the latest developments of
the nationally known Martin handcraft band instru-
ments is being shown at the Southern Hotel, Balti-
more, Md., in connection with the national conven-
tion of the Union Musicians. The exhibit, is being
made under the personal direction of E. C. Leavitt,
factory representative. These instruments are being
sold exclusively in Baltimore by the Hammann-Levin
Company.
E. Paul Hamilton has been made director of Sta-
tion WOK, operated bv T.. Bamberger & Co., New-
ark. N. T.
Grand Rapids, Michigan
Philip W. Oetting & Son, Inc.
213 East 19th Street, New York
HIGH GRADE
Folding Organs
School Organs
Sole Agents for
WEICKERT
Hammer and Damper Felts
Practice Keyboards
Grand and Upright Ham-
mer* Made of Weickert Felt
Dealers' Attention Solicited
A. L. WHITE MFG. CO.
215 Englewood Ave., CHICAGO, ILL.
Fine Action Bushing Cloths, etc
KEYS RECOVERED AND REBUSHED
Tiny Coinola
THE SMALLEST
KEYLESS
FRIELD MILLER & COMPANY
Samples of Work on Request
Prompt and Efficient Service
3355 North Illinois Street, INDIANAPOLIS, IND.
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
FAIRBANKS
PIANO PLATES
THE FAIRBANKS CO., Springfield, Ohio
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).