Presto

Issue: 1927 2129

Established 1884-THE AMERICAN MUSIC TRADE WEEKLY-Estabiished mi
NUMBER 2129 Entered as second class matter Jan. 29, 1896, at
N U M B E R z-\&. p o g t Offl ce, Chicago, under Act of Mar. 3. 1879.
CIAIC A P f J
V^rllV_AVjU,
Published weekly by Presto Publishing
Co., 417 S. Dearborn St., Chicago, HE
1VIAV 91
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« N D YEAR
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excellenc
Every Steinway piano is personally in-
spected by a member of the Steinway
family who, now as always, own and
control the entire business. . . . This has
been done for more than seventy years.
Each Steinway piano is sold at the
lowest possible price, according to the
principle formulated by Henry Stein-
0&£
w a y . . . . This -principle has been jolloived
for more than seventy years.
Each of the many styles and sizes is
as perfect as it can be made. Five years
and eleven months of preparation and
construction are required to build a
Steinway piano. No half-measures, no
compromises are permissible. . . .This
cLuAivelu
exc
vtrnanji
family has made important contri- Considered from the standpoint of
b u t i o n s . . . . For more than seventy years, value given and received, such facts
all the most advanced methods and prin- place the Steinway definitely among
ciples have been embodied in each Steinivay the least expensive of all pianos.
piano.
These are among the many reasons
why the Steinway is bought in ever-
increasing numbers by people who
most carefully consider the family bud-
The majority of the improvements get. To buy the best is to practice
marking the progress of the piano orig- real economy. And the Steinway may
inated and were brought to perfection be expected to give twenty, thirty, or
in the Steinway workshops. Each of even forty, years of perfect service.
the four generations of the Steinway You need never buy another piano.
insistence on perfection has characterised
each Steinivay piano for more than seventy
years.
S T E I N W A Y
1 0 9
&
W e s t
S O N S ,
5 7 t h
There is a Steinway dealer in your com-
munity, or near you, through whom you may
purchase a new Steinway piano with a
small cash deposit, and the balance will be
extended over a period of two years.
Prices: $ 8 7 5 and up „„?£.*.
USED PIANOS ACCEPTED IN PARTIAL
EXCHANGE
S T E I N W A Y
S t r e e t ,
N e w
H A L L
Y o r k
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Mav 21. 1927.
PRESTO-TIMES
We Want
All PROGRESSIVE
Music
Houses
to Read
This
Page
GRAB this
to secure the>4{jency for
the H O B A R T MT C A B L E
BL UE RIBB ON LINE
THIS IS
Qfie Song "Bird
Just three feet eight inches in height.
An adult seated, can easily see over
the top of this baby upright.
^ Jn
Conservatory
C i / theHobartMCable
SONGBIRD
3 Feet 8 Inches High
For homes with larger rooms, for
schools, colleges, conservatories of
music and other public institutions,
this artistic model--four feet four
inches in height —is designed. A
matchless tone in a case of rare
beauty.
A FASCINATING new line of Hobart M. Cable in-
Z^/JL struments! THE BLUE RIBBON LINE-with all
the quality plus its name implies.
The finer, fuller, exquisitely lovely and lasting tone quality proud-
ly carries on Hobart M. Cable traditions.The cases of distinctively
different design are built to harmonize with present-day modes
in fine furniture. Note the eye-compelling beauty, the charm and
grace of this newline. Blue Ribbon instruments carry that distin-
guished touch which particular people appreciate.They are built
for those wanting a piano that puts thrill ofpride into ownership.
cJristocrat
Aninterpretingplayer-pianoofsmall
dimensions-four feet tour inches in
height. Of unsurpassed tone quality.
Brings the playing of the masters of
the piano to appreciative,music-lov-
ingf oik. whothemselves lack the nec-
essary time for study and practice.
Each Blue Ribbon model has its own individuality, expressed in the distinctive name
you will find at the right hand side of each fall board.
"I'LV'E knew the trade was ready and waiting for
fY a small apartment or kindergarten uprigh t of
real quality — one that would fit into even a small
room without crowding—one that could be eas-
ily handled in the school room. But we were not
satisfied to bring out merely a "toy" piano with
jingling tone. We counted ourselves honor bound
to the music-loving public—whose implicit con-
fidence we have won during our quarter of a
century of building fine pianos—to offer a new
baby upright with the same high standards
of perfection that have always character-
ized all Hobart M. Cable instruments.
So Hobart M. Cable craftsmen exper-
imented patiently and untiringly,
until at last they have succeeded
in building up a scale for the
SONG BIRD that gives this
baby of the new Blue Ribbon
Line a fluency, a
warmth and rich-
ness of tone, that
makes it truly
the "little piano
with t h e full-
sized Hobart M.
Cable tone."
The woods are selected, beautifully grained burl walnut or rich, lustrous dark red or
brown mahogany; also furnished in the artistic new high light, two tone blended —hand
rubbed to a velvety finish.
And Hobart M. Cable Blue Ribbon models are offered at a price that at once stamps them
an outstanding value. When you secure the franchise for the Hobart M. Cable Blue Ribbon
Line, you will have something new to talk about—something right up-to-the-minute to offer
your customers.
The Qold Odedal
Blue Ribbon feature
is a Knockout
\
The 'Blue "Ribbon Line
Charms Critical Customers
This is without doubt the snappiest line of
quality merchandise in the piano industry.
Grab this agency before your competitor
takes it over.
Write— or better still, WIRE—for literature,
prices and terms. Let's get acquainted.
Lift up the top of any Blue Ribbon model and
inside you will find,attached to ablue ribbon,
an exact 3-inch reproduction of the Yukon-
Pacific gold medal awarded Hobart M. Cable
instruments for superiority. Your customers
will be interested in examining this addition-
al proof of Hobart M. Cable excellence.
GJhe "Patrician
This newly perfected baby irrand piano, de-
signed and built by Hobart M. Cable artisans,
is a beautiful, chaste creation. Experts and
accomplished musicians alike praise it et
siastieally forits perfection, its rich, ful
ume, its evenness of scale, and responi
ness of touch. A baby grand of inexpresi
charm both as to case design and tone qua
/
THE HOBART M. CABLE COM PANY
Builders of Fine Pianos
1223 Factory St., LaPorte, Indiana
See the Enhanced
display
of beautiful Blue Ribbon Instruments in Room 906A Stevens Hotel, Chicago, during the Piano Trades Convention, June 6-10
content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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