Presto
Issue: 1927 2125 - Page 17
April 23, 1927.
The Background
A BUSY ROLL
DEPARTMENT
THE NEW
CAPITOL
WORD ROLLS
1694
1673
1686
1683
1682
1661
1685
1690
1696
1695
1691
1684
1687
1674
1689
1693
1688
1675
1679
1672
1678
1680
1676
1697
1681
1682
75c—LATE RELEASES—75c
A Little Music in the Moonlight
—Fox Trot
Candy Lips—Fox Trot
Don't Forget the Pal You Left at
Home—Marimba Waltz
Elsie Schultz-En-Heim—Fox Trot
Give Me a Ukulele—Fox Trot
Gone Again Gal—Fox Trot
Knows His Groceries—Fox Trot
Hello, Swanee! Hello!—Fox Trot
How Could Red Riding Hood?—
Fox Trot
I Don't Mind Being Alone—Fox
Trot
If Tears Could Bring You Back to
Me—Fox Trot
I'm Tellin' the Birds—Tellin' the
Bees—Fox Trot
It Made You Happy When You
Made Me Cry—Fox Trot
I've Got the Girl—Fox Trot
My Baby Knows How—Fox Trot
My Girl Has Eye Trouble—Fox
Trot
Oh, How She Could Play a Uku-
lele—Fox Trot
Original Black Bottom D a n c e
She's Still My Baby—Fox Trot
Sidewalk Blues
Susie's Feller—Fox Trot
Tonight You Belong to Me—Waltz
Trail of Dreams—Waltz
When I First Met Mary—Fox Trot
When I'm in Your Arms—Fox
Trot
Within the Prison of My Dreams
—Fox Trot
Extra Choruses
17
PRESTO-TIMES
A Longer Roll
Seventy-five cents
Printed Words
Hand Played
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Capitol rolls the deal-
er s best profit producer
ir, a roll department.
Capitol Roll & Record Co.
721 N. Kedne A?e., CHICAGO, ILL.
(Formerly Columbia Music Roll Co.)
ANOTHER BIG BAND YEAR
able toys like the gramophone, none of these inven-
tions and substitutes, excellent though they be, can
ever take the place of the real thing."
Gratifying Fact Is Assured by News of New
Bands and Enlarged Old Ones in
All Sections.
This is going to be another big band instrument
year and the newspaper exchanges from all parts of
the country verify the belief. In big and little 'towns,
villages and rural communities bands are in process
of promotion or already are justifying the work of
the promoters and gratifying the citizens by giving
concerts. New bands mean more band instruments
sold and, of course, more profits in some dealers'
pockets.
Most of these new bands had their inception in
the minds of music dealers alive to their opportuni-
ties. Some worked according to tried methods and
others along original lines suggested by the exigen-
cies of the cases. But it is certain that every little
item telling of the formation of a band has a story
of some dealer's energy back of it.
EASTERN ASSOCIATION MEETS
Talking Machine and Radio Men, Inc., Plan for Fall
and Winter Business.
"Spring is here and the time has come to 'talk
things over and to prepare for a bigger, better, finer,
more profitable fall and winter season," was the
declaration in the notice to members of the meeting
of Talking Machine and Radio Men, Inc., held at
the Cafe Boulevard, New York, April 20, at which
•the following matters of interest to the trade were
discussed.
"Is the present retail discount profitable from the
dealers' point of view and advisable from the manu-
facturers' and jobbers' point of view?"
"Shall we ask for legislation which will compel all
of the stations in New York City and vicinity to
remain silent for two hours some evening during each
Dead Town Beckons.
week?"
"What suggestions have you of stations that should
The dead town actually shouts for the band pro-
moter. According to a man who has made a spe- be eliminated from the air in order to clear up the
situation?"
cialty of band promotion the lifeless village in an
agricultural section is ideal for the development of
"Is cooperative advertising worth while? What
the band spirit. This is done by arousing the com- stand should the association take on it?"
munity spirit. Many of the little towns are without
Assemblyman Meyer Alterman, who introduced
a source of entertainment or amusement except the
into the Legislature the measure changing the At-
moving pictures provided occasionally, a traveling
tachment Law so as to exclude music merchandise,
carnival or a tent show. Radios are becoming com-
was a guest and delivered a short address.
mon, but these only tend towards greater isolation of
The question of our joining the Federated Radio
the individual, whereas it is distraction of a more
Trade Association was taken up.
social nature they want. The town band is the
thing around which all the social, civic and com-
CHICAGO PUBLISHERS MOVE.
munity activities rally. And no town is too dead to
react to the stimulative music of 'the band.
The Pallma Music Publishers, Chicago, has moved
to 713-714 Lyon & Healy building, where the com-
Keeps Sons at Home.
pany has the advantage of double the space occupied
The problem of anchoring their sons and daugh-
in the old quarters at 509 South Wabash avenue.
ters at home on the farm is one with which tillers of
B. Papineaus is now associated with Frank Pallma
the soil in all sections of the United States are con- in the business. The company was established two
fronted. The farmers in 'the rich sections have it as years ago and has established a record for producing
acutely as those in the poorer ones. The band pro-
songs of a classical character, including sacred num-
moter alluded to says the work of promoting bands
bers. A recent success is "When Twilight Comes,"
in isolated farm communities is easy compared with
sung by John McCormack.
efforts in more thickly settled sections nearer the pop-
ulous towns.
NEW PORTLAND MANAGER.
After the promoter has sown the preliminary seeds
Howard Stanch field has been appointed manager
of interest in a community band he is usually able
of the small goods department of Sherman, Clay &
to persuade several of the leading farmers to under-
Co. of Portland, Ore., replacing S. H. Johnson, former
write the two or three thousand dollars' worth of
manager who, after 21 years in the music trade,
instruments. They possibly have sons or valued
retires to enter the selling of automobiles. Mr.
employes with a desire to join the band, and anyway
Stanchfield is well known in both the trade and music
the band is considered a means to anchor the young
circles in Portland, having been in charge of the
fellows to the farm.
small goods department of -the G. F. Johnson Piano
In the villages and small towns the band promotion Co. for many years and for the past year in charge
of that department of the Sieberling, Lucas Music Co.
thought is usually created by a local music dealer
or one from a nearby town.
Bands Considered Necessary.
ROLL MAKING IN THE MOVIES.
The formation of a chamber of commerce is invaria-
The various processes in the development of a
bly followed by the organizing of a band. The music
music roll from the inception of the tune in the mind
is wisely considered to indicate a progressive spirit.
of the composer to its final rendition by the auto-
And when a Kiwanis club or other organization of
matic piano are clearly shown in a motion picture
that nature is established in the growing community,
film recently made by the Clark Orchestra Roll Co.,
the municipal band is considered a plain necessity.
De Kalb, 111. The motion picture the "Making of
But in every instance the alert music dealer is there a Melody" shows the transcription of the tune to a
with the original suggestion and subsequently keeps
music staff, its editing and harmonic treatment, the
the band spirit alive in many effective ways.
making of the dies, and spools, the cutting, labeling,
packing and shipping are all interestingly shown.
WANTS NO MUSIC SUBSTITUTE.
At the Beethoven Centenary celebration at the
MUSICAL TRUTH FOR SPRING.
Savoy Hotel in London, recently, Sir Thomas
Many facts of interest and business value for music
Beecham, who alluded to the radio broadcasters as
merchants are contained in the spring issue of the
"those brigands of music," declared England was at Conn Musical Truth, published by C. G. Conn, Ltd.,
the cross-roads in the history of music and that
Elkhart, Ind. According to 'the publication twenty-
musically she had been for the past fifty years in an six states now have tax band laws and seven others
"interesting state of suspended animation and our will soon vote on the question. Not the least notable
present condition hopelessly bad. Let us realize,"
features in the issue are the page displays of Conn
said Sir Thomas, "once and for all, that, whether
products. These are always not only good publicity
they are unpleasant toys like broadcasting, or agree-
but of the most suggestive news value.
AMJSIC PRINTERS
ENGRAVERS AND LITHOGRAPHERS
PRINT ANYTHING IN MUSIC
BY ANY PROCESS
SEND FOR QUOTATION AND SAMPLES
NC ORDER TOO SMALL TO RECEIVE ATTENTION
THE LARGEST EXCLUSIVE MUSIC PRINTER V E S T OF NEW YORK AND
THE LARGEST ENGRAVING DEPARTMENT IN THE UNITED STATES.
ESTABLISHED 1876
REFERENCE ANY PUBLISHER
THE O T T O
CINCINNATI,
ZIMMERMAN
SON CO.jNC.
OHIO.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
.
The Background
A BUSY ROLL
DEPARTMENT
THE NEW
CAPITOL
WORD ROLLS
1694
1673
1686
1683
1682
1661
1685
1690
1696
1695
1691
1684
1687
1674
1689
1693
1688
1675
1679
1672
1678
1680
1676
1697
1681
1682
75c—LATE RELEASES—75c
A Little Music in the Moonlight
—Fox Trot
Candy Lips—Fox Trot
Don't Forget the Pal You Left at
Home—Marimba Waltz
Elsie Schultz-En-Heim—Fox Trot
Give Me a Ukulele—Fox Trot
Gone Again Gal—Fox Trot
Knows His Groceries—Fox Trot
Hello, Swanee! Hello!—Fox Trot
How Could Red Riding Hood?—
Fox Trot
I Don't Mind Being Alone—Fox
Trot
If Tears Could Bring You Back to
Me—Fox Trot
I'm Tellin' the Birds—Tellin' the
Bees—Fox Trot
It Made You Happy When You
Made Me Cry—Fox Trot
I've Got the Girl—Fox Trot
My Baby Knows How—Fox Trot
My Girl Has Eye Trouble—Fox
Trot
Oh, How She Could Play a Uku-
lele—Fox Trot
Original Black Bottom D a n c e
She's Still My Baby—Fox Trot
Sidewalk Blues
Susie's Feller—Fox Trot
Tonight You Belong to Me—Waltz
Trail of Dreams—Waltz
When I First Met Mary—Fox Trot
When I'm in Your Arms—Fox
Trot
Within the Prison of My Dreams
—Fox Trot
Extra Choruses
17
PRESTO-TIMES
A Longer Roll
Seventy-five cents
Printed Words
Hand Played
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Capitol rolls the deal-
er s best profit producer
ir, a roll department.
Capitol Roll & Record Co.
721 N. Kedne A?e., CHICAGO, ILL.
(Formerly Columbia Music Roll Co.)
ANOTHER BIG BAND YEAR
able toys like the gramophone, none of these inven-
tions and substitutes, excellent though they be, can
ever take the place of the real thing."
Gratifying Fact Is Assured by News of New
Bands and Enlarged Old Ones in
All Sections.
This is going to be another big band instrument
year and the newspaper exchanges from all parts of
the country verify the belief. In big and little 'towns,
villages and rural communities bands are in process
of promotion or already are justifying the work of
the promoters and gratifying the citizens by giving
concerts. New bands mean more band instruments
sold and, of course, more profits in some dealers'
pockets.
Most of these new bands had their inception in
the minds of music dealers alive to their opportuni-
ties. Some worked according to tried methods and
others along original lines suggested by the exigen-
cies of the cases. But it is certain that every little
item telling of the formation of a band has a story
of some dealer's energy back of it.
EASTERN ASSOCIATION MEETS
Talking Machine and Radio Men, Inc., Plan for Fall
and Winter Business.
"Spring is here and the time has come to 'talk
things over and to prepare for a bigger, better, finer,
more profitable fall and winter season," was the
declaration in the notice to members of the meeting
of Talking Machine and Radio Men, Inc., held at
the Cafe Boulevard, New York, April 20, at which
•the following matters of interest to the trade were
discussed.
"Is the present retail discount profitable from the
dealers' point of view and advisable from the manu-
facturers' and jobbers' point of view?"
"Shall we ask for legislation which will compel all
of the stations in New York City and vicinity to
remain silent for two hours some evening during each
Dead Town Beckons.
week?"
"What suggestions have you of stations that should
The dead town actually shouts for the band pro-
moter. According to a man who has made a spe- be eliminated from the air in order to clear up the
situation?"
cialty of band promotion the lifeless village in an
agricultural section is ideal for the development of
"Is cooperative advertising worth while? What
the band spirit. This is done by arousing the com- stand should the association take on it?"
munity spirit. Many of the little towns are without
Assemblyman Meyer Alterman, who introduced
a source of entertainment or amusement except the
into the Legislature the measure changing the At-
moving pictures provided occasionally, a traveling
tachment Law so as to exclude music merchandise,
carnival or a tent show. Radios are becoming com-
was a guest and delivered a short address.
mon, but these only tend towards greater isolation of
The question of our joining the Federated Radio
the individual, whereas it is distraction of a more
Trade Association was taken up.
social nature they want. The town band is the
thing around which all the social, civic and com-
CHICAGO PUBLISHERS MOVE.
munity activities rally. And no town is too dead to
react to the stimulative music of 'the band.
The Pallma Music Publishers, Chicago, has moved
to 713-714 Lyon & Healy building, where the com-
Keeps Sons at Home.
pany has the advantage of double the space occupied
The problem of anchoring their sons and daugh-
in the old quarters at 509 South Wabash avenue.
ters at home on the farm is one with which tillers of
B. Papineaus is now associated with Frank Pallma
the soil in all sections of the United States are con- in the business. The company was established two
fronted. The farmers in 'the rich sections have it as years ago and has established a record for producing
acutely as those in the poorer ones. The band pro-
songs of a classical character, including sacred num-
moter alluded to says the work of promoting bands
bers. A recent success is "When Twilight Comes,"
in isolated farm communities is easy compared with
sung by John McCormack.
efforts in more thickly settled sections nearer the pop-
ulous towns.
NEW PORTLAND MANAGER.
After the promoter has sown the preliminary seeds
Howard Stanch field has been appointed manager
of interest in a community band he is usually able
of the small goods department of Sherman, Clay &
to persuade several of the leading farmers to under-
Co. of Portland, Ore., replacing S. H. Johnson, former
write the two or three thousand dollars' worth of
manager who, after 21 years in the music trade,
instruments. They possibly have sons or valued
retires to enter the selling of automobiles. Mr.
employes with a desire to join the band, and anyway
Stanchfield is well known in both the trade and music
the band is considered a means to anchor the young
circles in Portland, having been in charge of the
fellows to the farm.
small goods department of -the G. F. Johnson Piano
In the villages and small towns the band promotion Co. for many years and for the past year in charge
of that department of the Sieberling, Lucas Music Co.
thought is usually created by a local music dealer
or one from a nearby town.
Bands Considered Necessary.
ROLL MAKING IN THE MOVIES.
The formation of a chamber of commerce is invaria-
The various processes in the development of a
bly followed by the organizing of a band. The music
music roll from the inception of the tune in the mind
is wisely considered to indicate a progressive spirit.
of the composer to its final rendition by the auto-
And when a Kiwanis club or other organization of
matic piano are clearly shown in a motion picture
that nature is established in the growing community,
film recently made by the Clark Orchestra Roll Co.,
the municipal band is considered a plain necessity.
De Kalb, 111. The motion picture the "Making of
But in every instance the alert music dealer is there a Melody" shows the transcription of the tune to a
with the original suggestion and subsequently keeps
music staff, its editing and harmonic treatment, the
the band spirit alive in many effective ways.
making of the dies, and spools, the cutting, labeling,
packing and shipping are all interestingly shown.
WANTS NO MUSIC SUBSTITUTE.
At the Beethoven Centenary celebration at the
MUSICAL TRUTH FOR SPRING.
Savoy Hotel in London, recently, Sir Thomas
Many facts of interest and business value for music
Beecham, who alluded to the radio broadcasters as
merchants are contained in the spring issue of the
"those brigands of music," declared England was at Conn Musical Truth, published by C. G. Conn, Ltd.,
the cross-roads in the history of music and that
Elkhart, Ind. According to 'the publication twenty-
musically she had been for the past fifty years in an six states now have tax band laws and seven others
"interesting state of suspended animation and our will soon vote on the question. Not the least notable
present condition hopelessly bad. Let us realize,"
features in the issue are the page displays of Conn
said Sir Thomas, "once and for all, that, whether
products. These are always not only good publicity
they are unpleasant toys like broadcasting, or agree-
but of the most suggestive news value.
AMJSIC PRINTERS
ENGRAVERS AND LITHOGRAPHERS
PRINT ANYTHING IN MUSIC
BY ANY PROCESS
SEND FOR QUOTATION AND SAMPLES
NC ORDER TOO SMALL TO RECEIVE ATTENTION
THE LARGEST EXCLUSIVE MUSIC PRINTER V E S T OF NEW YORK AND
THE LARGEST ENGRAVING DEPARTMENT IN THE UNITED STATES.
ESTABLISHED 1876
REFERENCE ANY PUBLISHER
THE O T T O
CINCINNATI,
ZIMMERMAN
SON CO.jNC.
OHIO.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
.
Future scanning projects are planned by the International Arcade Museum Library (IAML).