Presto
Issue: 1927 2125 - Page 10
10
PRESTO-TIMES
MELODY WAY AS A
BUSINESS BUILDER
Complete Instruction Included in Pamphlet
and Newspaper Reprints Distributed Free
by the Miessner Institute of Music
to All Interested.
A PIANO TRADE STIMULANT
Pamphlet Prepared by Milwaukee Musician and
Manufacturer Tells How Piano Classes Promoted
by Music Merchants Help Sales.
A pamphlet for the use and instruction of music
merchants adopting the Melody Way Piano Club
plan for promoting piano playing contests, has been
prepared by the Miessner Institute of Music, 29
South Water street, Milwaukee. The plan includes
twelve newspaper Melody Way lessons, prepared by.
W. Otto Miessner; weekly lessons and daily club
periods by radio, and prize piano playing contest,
National Music Week, 1928.
A piano keyboard chart and detailed instructions
for the contestants according to the Melody Way
system, as conducted by the Milwaukee Journal in
it secures quick results and convinces parents of the
musical ability of their children; it creates a desire
and a need for music and musical instruments in the
home, so that people want pianos more than they
want other things. The plan is designed for chil-
dren (and adults, too) who have never previously
had piano lessons. Obviously, when more people
learn to play the piano, more people will buy pianos.
The plan is aimed particularly at homes where there
arc now no pianos."
Sheet Music Sales
"The Melody Way lessons as printed in your
local paper are not suitable for long and continued
use. Through an attractive window display and
suitable announcements in your newspaper advertis-
ing, you can develop a profitable sale of Melody Way
pupils' sets. As the pupils become more proficient,
sale of other sheet music will naturally follow.
"Melody Way selections are now available on
Victor Records, Ampico and Duo-Art Rolls. The
wise dealer will anticipate the demand for these by
carrying an ample stock."
To the Dealer.
"The Melody Way plan will find willing ears in
practically every home you reach. It appeals to all
normal children, and, through them, to their parents.
It gives to the stenographer, the young office man,
who have had no chance in music and who consider
themselves too old to begin private lessons, an oppor-
tunity to learn to play 'The Melody Way' right in
their own homes.
"The printed lessons, as contained in your local
paper, will intrigue and interest children and adults
alike. Every pupil who studies the first lesson will
tune in when it is repeated by radio. The Melody
Way Club for children is another magnet which will
draw regular listeners to your station.
"The Melody Way plan, in short, is a community
service which will bring you rich dividends of friend-
ship, appreciation, and good will."
ADVANCEMENT OF MUSIC
COMMITTEE IS STRONG ONE
Organization for Promulgation of Piano Study One
Which Music Merchants Should Encourage.
The Committee for the Advancement of Piano
Study which has been organized by the National
Piano Manufacturers' Association is one of the pro-
gressive steps taken by the industry. It has for its
purpose the promulgation of piano study throughout
the nation. Certainly mothers and fathers, teachers
and every one will listen to the voice of a committee
with such a distinguished membership. The names
of the committee members include many of the most
active and distinguished devotees of music in this
country and the purpose of the organization is clearly
indicated by its title.
Ernestine Schumann-Heink, Ossip Gabrilowitsch,
Harold Bauer, Yolanda Mero, Maria Carreras, Frank
LaForge, Mrs. Edgar Stillman-Kelley, president
National Federation of Music Clubs; Oscar Saenger,
Lawrence Tibbett, Olga Samaroff, Walter Damrosch,
W. OTTO MIESSNER.
Frank Damrosch, Alfred Hertz, James Francis
cooperation with the Wisconsin Association of Music Cooke, president Presser Foundation; Frederick
Merchants, is provided for dealers elsewhere who are Stock, Rudolph Ganz, Walter R. Spalding, professor
interested in the piano playing contest. It has the of music, Harvard University; Josef Hofmann, Her-
simplicity and thoroughness that shows the efficient
bert Witherspoon, Ernest Hutcheson, W. W. Hin-
hand of Mr. Miessner. Proper position at piano, shaw, Professor Leopold Auer, Harold Randolph,
studying the keyboard, naming the fingers, key find- director Peabody Conservatory of Music; Willem
ing, chord finding and explanation of the notes are Van Hoogstraten, Sergei Rachmaninoff, Reinald Wer-
initial steps that lead the youthful pupils to playing renrath, Percy Grainger, A. M. See, secretary and
tunes. The plan includes twelve lessons of wonderful general manager Eastman School of Music, Roches-
value for stimulating the ambition of children to ter; Dean Harold L. Butler, College of Fine Arts,
play the piano.
Syracuse University; Dr. J. A. C. Chandler, Col-
lege of William and Mary, Williamsburg, Virginia;
Appeal to Music Merchant.
Eugene Goosens, conductor, Eastman School of
In the typewritten appeal of the Miessner Institute Music, Rochester.
the music dealer is told many facts to explain "Why
People Don't Buy Pianos." This is a question that
every piano merchant seeks to solve. Probably most
WURLITZER CO'S 150% STOCK DIV.
music dealers will agree with the Melody Way plan
The Rudolph Wurlitzer Co., has announced a stock
promoters that the following are among the prin- dividend of 150 per cent, amounting to $3,000,000 in
cipal reasons:
common stock, to be distributed to shareholders as
"1. Nobody in the family can play the piano; les- of April 1. It was also announced that the entire
sons are expensive and the results are in doubt; 8 per cent preferred stock has been called in for re-
parents fear children will refuse to practice, and then tirement. The capital structure now consists of
the piano will stand idle. If the buyer of an auto- $5,000,000 common and $2,000,000 7 per cent preferred
mobile had to practice two or three years before he stock.
could drive, what would happen to that business.
"2. People want other things more than they want
W. H. BEACH IN PORTLAND.
pianos, and they get them and PAY for them, too.
W r . H. Beach, treasurer and general manager of
The basic prosperity of the country is sound—savings the Bush & Lane Piano Company, Holland, Mich.,
accounts are bigger than ever before.
has been on the Pacific Coast for several weeks past,
"3. Music is now permitted to be the accomplish- making Portland, Ore , his headquarters. Important
ment of a very few; music in the home doesn't hold changes in Bush & Lane agencies and distributors
the place it formerly did, when families gathered on the coast are being made and Mr. Beach has
found it advisable to prolong his visit in that section
about the piano, to sing the songs everyone loved."
The brochure claims that the Melody Way plan pending these conditions.
is a remedy for what ails the piano business.
"It will positively increase your piano sales by
The Music Shop, Bismarck, N. D., has moved to
creating a new market for you. The plan places a new quarters in the Annex Hotel Building, Fifth
child-pianist in the home at no expense to parents; street and Broadway.
April 23, 1927.
For a
Bigger and Better
Business
There is nothing to compare
with the complete line ot
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO,.
711 Milwaukee Avenue
CHICAGO
SOUTHERN BRANCH: 730 Candler Bldg., ATLANTA, GA.
All Interested In
PIANOS, PLAYER-PIANOS
and All Other
MUSICAL INSTRUMENTS
Should Read
The American Music Trade Weekly
A Combination of Fresto, Established 1884
mid Musical Times, Established 1881.
Published Every Saturday
PRESTO-TIMES is the most widely read of
any journal devoted to Music and Musical
Instruments in their industrial and commercial
phases.
PRESTO-TIMES is an illustrated paper,
giving the complete news of the Music Trades
and Industries in all their branches. It con-
tains in every issue practical suggestions for the
Betterment of Business and the Success of
Piano Merchants and their Salesmen.
One of the regular features is the "Where
Doubts Are Dispelled" department, in which
questions relating to the manufacture, purchase
and sale of pianos are plainly and satisfactorily
answered. This department is alone worth
many times the subscription price.
Another department of PRESTO-TIMES
covers the Phonograph and Radio in popular
and practical manner.
Subscription Price $2 a Year Which Includes
a Copy of
"PRESTO BUYERS' GUIDE"
The Book That Sells Pianos
Sample On Request
Presto Publishing Co.
417 So. Dearborn Street
CHICAGO, ILL., U. S. A.
The Original Small Piaon
Made and marketed by specialists in small
pianos. Valuable territory still open.
Write for our effective sales plan.
THE UTTLE PIANO WITH THE BIG TONE
MIESSNER PIANO COMPANY
126 Reed St.
Milwaukee, Wis.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
MELODY WAY AS A
BUSINESS BUILDER
Complete Instruction Included in Pamphlet
and Newspaper Reprints Distributed Free
by the Miessner Institute of Music
to All Interested.
A PIANO TRADE STIMULANT
Pamphlet Prepared by Milwaukee Musician and
Manufacturer Tells How Piano Classes Promoted
by Music Merchants Help Sales.
A pamphlet for the use and instruction of music
merchants adopting the Melody Way Piano Club
plan for promoting piano playing contests, has been
prepared by the Miessner Institute of Music, 29
South Water street, Milwaukee. The plan includes
twelve newspaper Melody Way lessons, prepared by.
W. Otto Miessner; weekly lessons and daily club
periods by radio, and prize piano playing contest,
National Music Week, 1928.
A piano keyboard chart and detailed instructions
for the contestants according to the Melody Way
system, as conducted by the Milwaukee Journal in
it secures quick results and convinces parents of the
musical ability of their children; it creates a desire
and a need for music and musical instruments in the
home, so that people want pianos more than they
want other things. The plan is designed for chil-
dren (and adults, too) who have never previously
had piano lessons. Obviously, when more people
learn to play the piano, more people will buy pianos.
The plan is aimed particularly at homes where there
arc now no pianos."
Sheet Music Sales
"The Melody Way lessons as printed in your
local paper are not suitable for long and continued
use. Through an attractive window display and
suitable announcements in your newspaper advertis-
ing, you can develop a profitable sale of Melody Way
pupils' sets. As the pupils become more proficient,
sale of other sheet music will naturally follow.
"Melody Way selections are now available on
Victor Records, Ampico and Duo-Art Rolls. The
wise dealer will anticipate the demand for these by
carrying an ample stock."
To the Dealer.
"The Melody Way plan will find willing ears in
practically every home you reach. It appeals to all
normal children, and, through them, to their parents.
It gives to the stenographer, the young office man,
who have had no chance in music and who consider
themselves too old to begin private lessons, an oppor-
tunity to learn to play 'The Melody Way' right in
their own homes.
"The printed lessons, as contained in your local
paper, will intrigue and interest children and adults
alike. Every pupil who studies the first lesson will
tune in when it is repeated by radio. The Melody
Way Club for children is another magnet which will
draw regular listeners to your station.
"The Melody Way plan, in short, is a community
service which will bring you rich dividends of friend-
ship, appreciation, and good will."
ADVANCEMENT OF MUSIC
COMMITTEE IS STRONG ONE
Organization for Promulgation of Piano Study One
Which Music Merchants Should Encourage.
The Committee for the Advancement of Piano
Study which has been organized by the National
Piano Manufacturers' Association is one of the pro-
gressive steps taken by the industry. It has for its
purpose the promulgation of piano study throughout
the nation. Certainly mothers and fathers, teachers
and every one will listen to the voice of a committee
with such a distinguished membership. The names
of the committee members include many of the most
active and distinguished devotees of music in this
country and the purpose of the organization is clearly
indicated by its title.
Ernestine Schumann-Heink, Ossip Gabrilowitsch,
Harold Bauer, Yolanda Mero, Maria Carreras, Frank
LaForge, Mrs. Edgar Stillman-Kelley, president
National Federation of Music Clubs; Oscar Saenger,
Lawrence Tibbett, Olga Samaroff, Walter Damrosch,
W. OTTO MIESSNER.
Frank Damrosch, Alfred Hertz, James Francis
cooperation with the Wisconsin Association of Music Cooke, president Presser Foundation; Frederick
Merchants, is provided for dealers elsewhere who are Stock, Rudolph Ganz, Walter R. Spalding, professor
interested in the piano playing contest. It has the of music, Harvard University; Josef Hofmann, Her-
simplicity and thoroughness that shows the efficient
bert Witherspoon, Ernest Hutcheson, W. W. Hin-
hand of Mr. Miessner. Proper position at piano, shaw, Professor Leopold Auer, Harold Randolph,
studying the keyboard, naming the fingers, key find- director Peabody Conservatory of Music; Willem
ing, chord finding and explanation of the notes are Van Hoogstraten, Sergei Rachmaninoff, Reinald Wer-
initial steps that lead the youthful pupils to playing renrath, Percy Grainger, A. M. See, secretary and
tunes. The plan includes twelve lessons of wonderful general manager Eastman School of Music, Roches-
value for stimulating the ambition of children to ter; Dean Harold L. Butler, College of Fine Arts,
play the piano.
Syracuse University; Dr. J. A. C. Chandler, Col-
lege of William and Mary, Williamsburg, Virginia;
Appeal to Music Merchant.
Eugene Goosens, conductor, Eastman School of
In the typewritten appeal of the Miessner Institute Music, Rochester.
the music dealer is told many facts to explain "Why
People Don't Buy Pianos." This is a question that
every piano merchant seeks to solve. Probably most
WURLITZER CO'S 150% STOCK DIV.
music dealers will agree with the Melody Way plan
The Rudolph Wurlitzer Co., has announced a stock
promoters that the following are among the prin- dividend of 150 per cent, amounting to $3,000,000 in
cipal reasons:
common stock, to be distributed to shareholders as
"1. Nobody in the family can play the piano; les- of April 1. It was also announced that the entire
sons are expensive and the results are in doubt; 8 per cent preferred stock has been called in for re-
parents fear children will refuse to practice, and then tirement. The capital structure now consists of
the piano will stand idle. If the buyer of an auto- $5,000,000 common and $2,000,000 7 per cent preferred
mobile had to practice two or three years before he stock.
could drive, what would happen to that business.
"2. People want other things more than they want
W. H. BEACH IN PORTLAND.
pianos, and they get them and PAY for them, too.
W r . H. Beach, treasurer and general manager of
The basic prosperity of the country is sound—savings the Bush & Lane Piano Company, Holland, Mich.,
accounts are bigger than ever before.
has been on the Pacific Coast for several weeks past,
"3. Music is now permitted to be the accomplish- making Portland, Ore , his headquarters. Important
ment of a very few; music in the home doesn't hold changes in Bush & Lane agencies and distributors
the place it formerly did, when families gathered on the coast are being made and Mr. Beach has
found it advisable to prolong his visit in that section
about the piano, to sing the songs everyone loved."
The brochure claims that the Melody Way plan pending these conditions.
is a remedy for what ails the piano business.
"It will positively increase your piano sales by
The Music Shop, Bismarck, N. D., has moved to
creating a new market for you. The plan places a new quarters in the Annex Hotel Building, Fifth
child-pianist in the home at no expense to parents; street and Broadway.
April 23, 1927.
For a
Bigger and Better
Business
There is nothing to compare
with the complete line ot
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO,.
711 Milwaukee Avenue
CHICAGO
SOUTHERN BRANCH: 730 Candler Bldg., ATLANTA, GA.
All Interested In
PIANOS, PLAYER-PIANOS
and All Other
MUSICAL INSTRUMENTS
Should Read
The American Music Trade Weekly
A Combination of Fresto, Established 1884
mid Musical Times, Established 1881.
Published Every Saturday
PRESTO-TIMES is the most widely read of
any journal devoted to Music and Musical
Instruments in their industrial and commercial
phases.
PRESTO-TIMES is an illustrated paper,
giving the complete news of the Music Trades
and Industries in all their branches. It con-
tains in every issue practical suggestions for the
Betterment of Business and the Success of
Piano Merchants and their Salesmen.
One of the regular features is the "Where
Doubts Are Dispelled" department, in which
questions relating to the manufacture, purchase
and sale of pianos are plainly and satisfactorily
answered. This department is alone worth
many times the subscription price.
Another department of PRESTO-TIMES
covers the Phonograph and Radio in popular
and practical manner.
Subscription Price $2 a Year Which Includes
a Copy of
"PRESTO BUYERS' GUIDE"
The Book That Sells Pianos
Sample On Request
Presto Publishing Co.
417 So. Dearborn Street
CHICAGO, ILL., U. S. A.
The Original Small Piaon
Made and marketed by specialists in small
pianos. Valuable territory still open.
Write for our effective sales plan.
THE UTTLE PIANO WITH THE BIG TONE
MIESSNER PIANO COMPANY
126 Reed St.
Milwaukee, Wis.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).