Presto
Issue: 1927 2123 - Page 20
20
April 9, 1927.
PRESTO-TIMES
BUILDING A CLIENTELE
Supplying Articles Not in Stock Following
Promise to Customers Is Potent in
Creating Character for Service.
Our large stock ta very seldom depleted, and your
order, -whether large or small, will receive Imme-
diate attention. In addition, you get the very
beat of
Felts; Cloths; Hammers; Punching*;
Music Wire; Tuning Pins; Player
Parts; Hinges; Castings; etc.
We have In stock a full line of materials for
Pianos and Organs.
AMERICAN PIANO
SUPPLY COMPANY
110-112 EAST 13th STREET
N E W YORK
Worry Over Player Details
is avoided by the manufac-
turer who uses the
A. C. Cheney Player Action
in his products. He knows
everything is all right and
that the best musical quali-
ties of his pianos are develop*
ed by the use of this player
mechanism.
The average general music store may differ in size
from the great department store, but their business
is similar in the essentials. In music stores, as in the
great department stores it is a daily happening that
customers call for something that is not in stock.
In the music stores this applies particularly to the
smaller things like a sheet of music, a roll, a record,
a mouthpiece or certain make fiddle string; every-
thing, anything that people who play music want.
Many music merchants respond to such calls by
"We haven't got it" and let it go at that. It is a
poor plan and the reverse of business building. Many,
however, apply the methods of progressiveness in
instances of this kind and leave the handling of such
inquiries to the "promise department." It has differ-
ent names in different stores, but its purposes are the
same in the progressive music house and the well-
managed department store.
It is a fairly common experience for a customer
to come into a music store to get an article that is
not in stock or has never been carried. There is the
dangerous possibility of lost sales in such incidents.
The people have been induced to come to the store
by the advertising of the house, an investment of
money for attracting customers. The inquiries are
the opportunities to realize on the advertising outlay.
Failure to sell nullifies the advertising and turns an
investment asset into a liability.
The policy of the up-to-date store is not, if possi-
ble, to allow any customer to be disappointed in his
or her expectations of the store or its service. So
to carry out its self-imposed obligation it creates a
"promise department" to function in such cases.
Worked successfully this service prevents the loss of
many sales. No matter what such a department is
called it really comprises two classes of service—
wants and promises.
Wants are familiar to the music merchant. In sup-
plying the want not in stock involves the promise.
The underlying- principle of the system is an organ-
ized and carefully followed up machinery to secure
A. C. CHENEY
PIANO ACTION COMPANY
CASTLETON, N. Y.
SCHAFF
Piano String Co.
Manufacturers of
THOMAS' TUNING FORK.
The tuning fork made in Eugland for the late Theo-
dore Thomas and used by him in 1882 when he low-
ered the old pitch nine-sixteenths of a tone in estab-
lishing the American national pitch, has been given to
the Library of Congress by the conductor's widow,
together with manuscript and other material illus-
trating the part played by her husband in the history
of American orchestral music.
NEW CLARK ROLLS.
Two rolls of the "theater specials," designed by
the Clark Orchestra Roll Co., De Kalb, 111., for mo-
tion picture houses, have been released and the sam-
ples excellently show new advantages for the music
dealers. The rolls are arranged purely for organ
effects and as an accompaniment to the picture. An-
nouncement of the new series is made in the latest
bulletin of the company.
Musical merchandise and sheet music have been
added by the Burley Floral & Music Co., Burley,
Ida., with George A. Stanley in charge.
and Greater
Comfort
SCARFS,
CUSH-
IONS,
COVERS
SERVICE
RECOVERING
BUSHING
SHARPS
E. A. BOUSLOG, Inc.
2106 Boulevard Place
FOREIGN ROLLS SELL.
The long lists of foreign rolls produced each month
by the leading roll manufacturers is an evidence that
there is no diminution in the calls for rolls of that
description. Trying out the new rolls is a delightful
monthly rite shared in by the whole family, accord-
ing to several Chicago dealers who have built up a
big and profitable business among foreign born citi-
zens. Special demonstration rooms reserved for the
foreign customers are used continuously in the
evenings.
Greater Beauty
GENERAL PIANO KEY
REPAIRING
24-HOUR
for the customer and deliver the item not in stock.
The system is operated in this way:
A customer asks for a certain make of instrument
which the dealer is not able to supply from stock.
It may belong to a line not carried and failing to
interest the customer in his own line, the dealer or
his salesman suggests a willingness to get it. The
customer's name and address is then written on a
special form provided for the purpose, which "prom-
ise book" form is part of the regular sales book.
Two copies of the promise slip are made. One bears
the date on which the delivery will be made. The
other copy is filed bearing the date of the day after
the delivery was promised to the customer.
INDIANAPOLIS, IND.
Bench Cushions, Piano Throws, Bags
for Small Instruments, Upholstered
Bench Tops.
Illustrated Folders On Request
Period Drapery and Mfg. Co.
PIANO KEYS RECOVERED
Piano Bass Strings
2009-2021 CLYBOURN AVENUE
Heaviest grade Pyralin Ivory, beveled
and polished to look like the finest ivory
keyboards built. Beautiful work, guaran-
teed. Sharps ebonized, bushings, etc.
We begin work on your keys the minute they
arrive. Write for New Price List.
Comer Lewis Street
McMACKIN PIANO SERVICE
CHICAGO
Factory: 1721-3 Mondamin Avenue
DES MOINES, IA.
PIANO and PLAYER
HARDWARE, FELTS, TOOLS,
RUBBERIZED PLAYER FABRICS
4th AVC aild 13th St.
OTTO R. TREFZ, Jr.
PIANO BASS STRINGS —PIANO REPAIR SUPPLIES
TUNERS AND REPAIRERS
Our new Illustrated Catalogue of Piano
and Player Hardware, Felts and Tools
is now ready. If you haven't received
your copy let us know.
2110 Fairmount Ave.
HAMMACHER, SCHLEMMER & CO.
New York, Since 1848
NEW ALBANY, IND.
J
PHILADELPHIA, PA.
The Piano Repair Shop
Pianos and Phonographs Rebuilt by
Expert Workmen
Player-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms,
THE PIANO REPAIR SHOP
339 South Wabash AYO.
Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
April 9, 1927.
PRESTO-TIMES
BUILDING A CLIENTELE
Supplying Articles Not in Stock Following
Promise to Customers Is Potent in
Creating Character for Service.
Our large stock ta very seldom depleted, and your
order, -whether large or small, will receive Imme-
diate attention. In addition, you get the very
beat of
Felts; Cloths; Hammers; Punching*;
Music Wire; Tuning Pins; Player
Parts; Hinges; Castings; etc.
We have In stock a full line of materials for
Pianos and Organs.
AMERICAN PIANO
SUPPLY COMPANY
110-112 EAST 13th STREET
N E W YORK
Worry Over Player Details
is avoided by the manufac-
turer who uses the
A. C. Cheney Player Action
in his products. He knows
everything is all right and
that the best musical quali-
ties of his pianos are develop*
ed by the use of this player
mechanism.
The average general music store may differ in size
from the great department store, but their business
is similar in the essentials. In music stores, as in the
great department stores it is a daily happening that
customers call for something that is not in stock.
In the music stores this applies particularly to the
smaller things like a sheet of music, a roll, a record,
a mouthpiece or certain make fiddle string; every-
thing, anything that people who play music want.
Many music merchants respond to such calls by
"We haven't got it" and let it go at that. It is a
poor plan and the reverse of business building. Many,
however, apply the methods of progressiveness in
instances of this kind and leave the handling of such
inquiries to the "promise department." It has differ-
ent names in different stores, but its purposes are the
same in the progressive music house and the well-
managed department store.
It is a fairly common experience for a customer
to come into a music store to get an article that is
not in stock or has never been carried. There is the
dangerous possibility of lost sales in such incidents.
The people have been induced to come to the store
by the advertising of the house, an investment of
money for attracting customers. The inquiries are
the opportunities to realize on the advertising outlay.
Failure to sell nullifies the advertising and turns an
investment asset into a liability.
The policy of the up-to-date store is not, if possi-
ble, to allow any customer to be disappointed in his
or her expectations of the store or its service. So
to carry out its self-imposed obligation it creates a
"promise department" to function in such cases.
Worked successfully this service prevents the loss of
many sales. No matter what such a department is
called it really comprises two classes of service—
wants and promises.
Wants are familiar to the music merchant. In sup-
plying the want not in stock involves the promise.
The underlying- principle of the system is an organ-
ized and carefully followed up machinery to secure
A. C. CHENEY
PIANO ACTION COMPANY
CASTLETON, N. Y.
SCHAFF
Piano String Co.
Manufacturers of
THOMAS' TUNING FORK.
The tuning fork made in Eugland for the late Theo-
dore Thomas and used by him in 1882 when he low-
ered the old pitch nine-sixteenths of a tone in estab-
lishing the American national pitch, has been given to
the Library of Congress by the conductor's widow,
together with manuscript and other material illus-
trating the part played by her husband in the history
of American orchestral music.
NEW CLARK ROLLS.
Two rolls of the "theater specials," designed by
the Clark Orchestra Roll Co., De Kalb, 111., for mo-
tion picture houses, have been released and the sam-
ples excellently show new advantages for the music
dealers. The rolls are arranged purely for organ
effects and as an accompaniment to the picture. An-
nouncement of the new series is made in the latest
bulletin of the company.
Musical merchandise and sheet music have been
added by the Burley Floral & Music Co., Burley,
Ida., with George A. Stanley in charge.
and Greater
Comfort
SCARFS,
CUSH-
IONS,
COVERS
SERVICE
RECOVERING
BUSHING
SHARPS
E. A. BOUSLOG, Inc.
2106 Boulevard Place
FOREIGN ROLLS SELL.
The long lists of foreign rolls produced each month
by the leading roll manufacturers is an evidence that
there is no diminution in the calls for rolls of that
description. Trying out the new rolls is a delightful
monthly rite shared in by the whole family, accord-
ing to several Chicago dealers who have built up a
big and profitable business among foreign born citi-
zens. Special demonstration rooms reserved for the
foreign customers are used continuously in the
evenings.
Greater Beauty
GENERAL PIANO KEY
REPAIRING
24-HOUR
for the customer and deliver the item not in stock.
The system is operated in this way:
A customer asks for a certain make of instrument
which the dealer is not able to supply from stock.
It may belong to a line not carried and failing to
interest the customer in his own line, the dealer or
his salesman suggests a willingness to get it. The
customer's name and address is then written on a
special form provided for the purpose, which "prom-
ise book" form is part of the regular sales book.
Two copies of the promise slip are made. One bears
the date on which the delivery will be made. The
other copy is filed bearing the date of the day after
the delivery was promised to the customer.
INDIANAPOLIS, IND.
Bench Cushions, Piano Throws, Bags
for Small Instruments, Upholstered
Bench Tops.
Illustrated Folders On Request
Period Drapery and Mfg. Co.
PIANO KEYS RECOVERED
Piano Bass Strings
2009-2021 CLYBOURN AVENUE
Heaviest grade Pyralin Ivory, beveled
and polished to look like the finest ivory
keyboards built. Beautiful work, guaran-
teed. Sharps ebonized, bushings, etc.
We begin work on your keys the minute they
arrive. Write for New Price List.
Comer Lewis Street
McMACKIN PIANO SERVICE
CHICAGO
Factory: 1721-3 Mondamin Avenue
DES MOINES, IA.
PIANO and PLAYER
HARDWARE, FELTS, TOOLS,
RUBBERIZED PLAYER FABRICS
4th AVC aild 13th St.
OTTO R. TREFZ, Jr.
PIANO BASS STRINGS —PIANO REPAIR SUPPLIES
TUNERS AND REPAIRERS
Our new Illustrated Catalogue of Piano
and Player Hardware, Felts and Tools
is now ready. If you haven't received
your copy let us know.
2110 Fairmount Ave.
HAMMACHER, SCHLEMMER & CO.
New York, Since 1848
NEW ALBANY, IND.
J
PHILADELPHIA, PA.
The Piano Repair Shop
Pianos and Phonographs Rebuilt by
Expert Workmen
Player-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms,
THE PIANO REPAIR SHOP
339 South Wabash AYO.
Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).