Presto

Issue: 1927 2123

20
April 9, 1927.
PRESTO-TIMES
BUILDING A CLIENTELE
Supplying Articles Not in Stock Following
Promise to Customers Is Potent in
Creating Character for Service.
Our large stock ta very seldom depleted, and your
order, -whether large or small, will receive Imme-
diate attention. In addition, you get the very
beat of
Felts; Cloths; Hammers; Punching*;
Music Wire; Tuning Pins; Player
Parts; Hinges; Castings; etc.
We have In stock a full line of materials for
Pianos and Organs.
AMERICAN PIANO
SUPPLY COMPANY
110-112 EAST 13th STREET
N E W YORK
Worry Over Player Details
is avoided by the manufac-
turer who uses the
A. C. Cheney Player Action
in his products. He knows
everything is all right and
that the best musical quali-
ties of his pianos are develop*
ed by the use of this player
mechanism.
The average general music store may differ in size
from the great department store, but their business
is similar in the essentials. In music stores, as in the
great department stores it is a daily happening that
customers call for something that is not in stock.
In the music stores this applies particularly to the
smaller things like a sheet of music, a roll, a record,
a mouthpiece or certain make fiddle string; every-
thing, anything that people who play music want.
Many music merchants respond to such calls by
"We haven't got it" and let it go at that. It is a
poor plan and the reverse of business building. Many,
however, apply the methods of progressiveness in
instances of this kind and leave the handling of such
inquiries to the "promise department." It has differ-
ent names in different stores, but its purposes are the
same in the progressive music house and the well-
managed department store.
It is a fairly common experience for a customer
to come into a music store to get an article that is
not in stock or has never been carried. There is the
dangerous possibility of lost sales in such incidents.
The people have been induced to come to the store
by the advertising of the house, an investment of
money for attracting customers. The inquiries are
the opportunities to realize on the advertising outlay.
Failure to sell nullifies the advertising and turns an
investment asset into a liability.
The policy of the up-to-date store is not, if possi-
ble, to allow any customer to be disappointed in his
or her expectations of the store or its service. So
to carry out its self-imposed obligation it creates a
"promise department" to function in such cases.
Worked successfully this service prevents the loss of
many sales. No matter what such a department is
called it really comprises two classes of service—
wants and promises.
Wants are familiar to the music merchant. In sup-
plying the want not in stock involves the promise.
The underlying- principle of the system is an organ-
ized and carefully followed up machinery to secure
A. C. CHENEY
PIANO ACTION COMPANY
CASTLETON, N. Y.
SCHAFF
Piano String Co.
Manufacturers of
THOMAS' TUNING FORK.
The tuning fork made in Eugland for the late Theo-
dore Thomas and used by him in 1882 when he low-
ered the old pitch nine-sixteenths of a tone in estab-
lishing the American national pitch, has been given to
the Library of Congress by the conductor's widow,
together with manuscript and other material illus-
trating the part played by her husband in the history
of American orchestral music.
NEW CLARK ROLLS.
Two rolls of the "theater specials," designed by
the Clark Orchestra Roll Co., De Kalb, 111., for mo-
tion picture houses, have been released and the sam-
ples excellently show new advantages for the music
dealers. The rolls are arranged purely for organ
effects and as an accompaniment to the picture. An-
nouncement of the new series is made in the latest
bulletin of the company.
Musical merchandise and sheet music have been
added by the Burley Floral & Music Co., Burley,
Ida., with George A. Stanley in charge.
and Greater
Comfort
SCARFS,
CUSH-
IONS,
COVERS
SERVICE
RECOVERING
BUSHING
SHARPS
E. A. BOUSLOG, Inc.
2106 Boulevard Place
FOREIGN ROLLS SELL.
The long lists of foreign rolls produced each month
by the leading roll manufacturers is an evidence that
there is no diminution in the calls for rolls of that
description. Trying out the new rolls is a delightful
monthly rite shared in by the whole family, accord-
ing to several Chicago dealers who have built up a
big and profitable business among foreign born citi-
zens. Special demonstration rooms reserved for the
foreign customers are used continuously in the
evenings.
Greater Beauty
GENERAL PIANO KEY
REPAIRING
24-HOUR
for the customer and deliver the item not in stock.
The system is operated in this way:
A customer asks for a certain make of instrument
which the dealer is not able to supply from stock.
It may belong to a line not carried and failing to
interest the customer in his own line, the dealer or
his salesman suggests a willingness to get it. The
customer's name and address is then written on a
special form provided for the purpose, which "prom-
ise book" form is part of the regular sales book.
Two copies of the promise slip are made. One bears
the date on which the delivery will be made. The
other copy is filed bearing the date of the day after
the delivery was promised to the customer.
INDIANAPOLIS, IND.
Bench Cushions, Piano Throws, Bags
for Small Instruments, Upholstered
Bench Tops.
Illustrated Folders On Request
Period Drapery and Mfg. Co.
PIANO KEYS RECOVERED
Piano Bass Strings
2009-2021 CLYBOURN AVENUE
Heaviest grade Pyralin Ivory, beveled
and polished to look like the finest ivory
keyboards built. Beautiful work, guaran-
teed. Sharps ebonized, bushings, etc.
We begin work on your keys the minute they
arrive. Write for New Price List.
Comer Lewis Street
McMACKIN PIANO SERVICE
CHICAGO
Factory: 1721-3 Mondamin Avenue
DES MOINES, IA.
PIANO and PLAYER
HARDWARE, FELTS, TOOLS,
RUBBERIZED PLAYER FABRICS
4th AVC aild 13th St.
OTTO R. TREFZ, Jr.
PIANO BASS STRINGS —PIANO REPAIR SUPPLIES
TUNERS AND REPAIRERS
Our new Illustrated Catalogue of Piano
and Player Hardware, Felts and Tools
is now ready. If you haven't received
your copy let us know.
2110 Fairmount Ave.
HAMMACHER, SCHLEMMER & CO.
New York, Since 1848
NEW ALBANY, IND.
J
PHILADELPHIA, PA.
The Piano Repair Shop
Pianos and Phonographs Rebuilt by
Expert Workmen
Player-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms,
THE PIANO REPAIR SHOP
339 South Wabash AYO.
Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
April 9, 1927.
PRESTO-TIMES
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
almost compelled to use American-published music
instead." The writer adds: "The root of the trouble
is the fact that so many publishers, instead of ap-
A Few Items Interesting to People in Sheet Music pointing a Canadian agent, leave Canadian sales in
the hands of their United States agent. For the past
Department Are Printed.
20 years I have heard this grievance discussed by
Charles K. Harris, writer of "After the Ball," a Canadian musicians. Is it not time it was remedied?
historic hit, has written and published a new waltz, It is obviously absurd that London publishers should
"The Last Dance After the Ball."
carry out their sales to a part of the British Empire
William Purdy, manager of the sheet music depart- through the medium of a foreign country."
ment of Sherman, Clay & Co., San Francisco, says
the sheet music business of the first three months
of the year is far ahead of that of the same months
in 1926.
The Society of Oregon Composers, organized seven
Percy A. Tonk, in "Tank Topics," Impresses Fact
years ago, now has fifty-four members.
When Apologizing to C. E. Patterson.
A new musical score for the Rose Festival in Port-
The
Tonk Manufacturing Co.'s branch at 4627 East
land next June was written by Charles Wakefield
Cudman, who has been engaged as musical director 50th street, Los Angeles, is, to a great section of the
West, what the main plant, at 1912 Lewis street,
of the pageant.
Miss Elizabeth Garrett, the blind composer of New Chicago, is to another great field for the sale of
Mexico's state song, "Oh, Fair New Mexico," and Tonkbenches—a dependable source of dealers' supply.
other songs, who now lives in El Paso, Tex., is So in preparing copy for Tonk Topics of January-
February, Percy A. Tonk saw no necessity of point-
the daughter of the famous Mexican sheriff, Pat
Garrett, w T hose outlaw hunting exploits are classics ing out what he considered an obvious fact.
But the Los Angeles manager, who long ago dis-
of the West.
covered the value of the printed word, promptly
asked Mr. Tonk how he got that way, or words to
that effect. The reply in. the March-April number of
Tonk Topics just out has this "Public Apology to
The Instrument at Last Achieves a Legitimate Place C. E. Patterson":
C. E. Patterson, our genial general manager of
in the Music World.
the Los Angeles Tonkbench factory, was certainly
According to a writer in Le Figaro, of Paris, the slighted in the last issue of Tonk Topics. I didn't
guitar is at last established legitimately in music, and even print his name and address in a single copy—
the man who placed it there is Jacques Tessarech, just treated him like a "stepchild."
He certainly deserved no such neglect
who devoted more than thirty years of labor to the and I'm so sorry.
here's a public apology to Pat and the mem-
cause. Tessarech has just published "The Evolution bers of the Los Angeles factory who are doing so
of the Guitar" and French reviewers call it a fine much to make Tonkbench quality and service avail-
achievement.
able to piano merchants in the West at prices minus
M. St. Golestan in Le Figaro remarks that of all the excess freight charges our good friends the rail-
the family of stringed instruments no other has had roaders seem to think they must get in order to make
so hard a struggle for recognition. Tracing its origin, a living.
If you're a Westerner and want 100 per cent serv-
he relates that at the beginning of the sixteenth cen-
ice on Tonkbenches write C. E Patterson, Tonk
tury Virdung gave the name of quintern to an
Manufacturing Co., 4627 East 50th street, Los An-
instrument that corresponded to a lute but was geles,
Cal.
smaller and had five strings. This is supposed to
have been the forerunner of the present guitar. In
PLANNING FOR OUTING.
the teaching manuals little is said of the guitar except
The
Association
of Music Men, which is composed
by Berlioz, who writes of it sympathetically, valuing
its melancholy and dreamy character and the charm of members of the sales staffs of standard music
publishing houses in New York and the metropoli-
it may wield when used as a solo instrument.
tan area generally, held one of its occasional meet-
Tessarech's book sets forth the characteristics of
ings recently at the Central Opera House, 205 East
the instrument, its variations a n d development 67th street, when preliminary plans for the annual
through the ages. He has penetrated the technical outing in June were discussed.
secrets of the guitar and has composed for it. Being
a Corsican, he arranged many of his native folk-
INVITATION FROM BOSTON.
tunes for his favorite and he is said to draw from it
At the recent luncheon of the Boston Music Pub-
"a musical synthesis of lyricism and picturesque
charm" which should aid in his object of popularizing lishers Association, held at the Boston Art Club, at
which the president, William Arms Fisher, presided,
the instrument.
Charles W. Homeyer proposed that the National
Sheet Music Dealers Association be invited to hold
CANADIAN DEALERS' GRIEVANCE.
its annual convention in Boston this ' summer. The
Tn commenting on the difficulties of Canadian proposition was carried.
musicians in the obtaining of music of British pub-
lication, a writer in the Music Trades Review of
London says: "Conductors, music teachers and others
who would like to use British-published music are
SHEET MUSIC TRADE NOTES
TONK MFG. CO. IN LOS ANGELES
NEW GUITAR HAS "ARRIVED'
Style C-2
FROM THE BIGGEST
ORCHESTRION
Philip W. Oetting & Son, Inc.
HIGH GRADE
Folding Organs
School Organs
213 East 19th Street, New York
Sole Agents for
WEICKERT
Hammer
Practice Keyboards
215 Englewood Ave., CHICAGO. ILL.
Felts
Grand and Upright Ham-
mers Made of Weickert Felt
Dealers' Attention Solicited
A. L. WHITE MFG. CO.
and Damper
Fine Action Bushing Cloths, etc
KEYS RECOVERED AND REBUSHED
Tiny Coinola
THE SMALLEST
KEYLESS
FRIELD MILLER & COMPANY
Samples of Work on Request
Prompt and Efficient Service
3355 North Illinois Street, INDIANAPOLIS, IND.
Manufactured by
The Operators Piano Co.
715-721 N. Kedzis Ave.
CHICAGO
FAIRBANKS
PIANO PLATES
THE. FAIRBANKS CO., Springfield, Ohio
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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