Presto
Issue: 1927 2121 - Page 11
March 26, 1927.
NEW AUDITORIUM GRAND CHAPEL ORGAN
The A. L. White Mfg. Co., of Chicago, makers of
the famous folding and school organs, and practice
keyboards, have just completed the first of an entirely
new Auditorium Grand Chapel Organ which must
prove of very genera] interest to the trade and public
generally. The instrument presents a number of
wholly original features and, as something that will
meet a demand already growing, a somewhat com-
plete description is more than justified here, and the
accompanying illustration will serve to convey some
idea of the beauty and dignity of outline of the new
instrument.
The case of this beautiful organ is made entirely of
selected quarter-sawed oak, even to the ends and
11
PRESTO-TIMES
Contrary to custom the manufacturers have elimi-
nated all superfluous and unnecessary modulating
stops, using only those that are necessary to obtain
the desired results, from the most exacting of the
organist's profession, and it may not be amiss to enu-
merate the principal features that cause this organ to
stand out in bold type.
Pipe Melodia and Pipe Diapason, which contains
five octaves of reeds, is a continuous set located in
cells so constructed as to give seven times the vibrat-
ing chamber for each reed that is possible to ordinary
reed cells. Choir Invisible is a new and distinctive
feature, and the nearest approach to the human voice
that has thus far been achieved. Harp Aeo'.ian,
WHAT SOME DENVER
DEALERS ARE DOING NOW
Trade in the Mile High City of Colorado Is
Alive and Piano Tuners Are After
Next Year's Convention.
Harrow Music Company seems to have sprung
something "different" in the trade-in lines. They offer
to allow those willing to trade in a phonograph or
piano, no matter the make, $100 on the old instru-
ment as first payment, later payments to begin about
sixty days after purchase.
All of the music dealers in Denver used the recent
Grand Opera season as the subject for local news-
paper advertisements: "You can get the same music
with one of our player-pianos, or you get the songs
from our phonograph." This was a timely and sales-
getting advertising.
The Denver chapter of the National Association of
Piano Tuners want the 1928 national convention, and
Francis E. Tate, Denver chapter president, has been
instructed to go to New York in August and get it.
Knight-Campbell, in a newspaper advertisement,
say: "If you can afford a piano you can afford a
Steinway, the Instrument of the Immortals."
Tito Schipa's coming to Denver brought forth from
the Denver Music company a full page advertisement
in which the new song "Catina," by the renowned
tenor, formed a feature. A photograph of Tito, an
illustration of the Mason & Hamlin Ampico and it
was related that "Tito Schipa is one of many world-
famous artists who in public and private life demand
the Mason & Hamlin pianoforte. He demands as
the background for his art, the most superb instru-
ment at his command—the Mason & Hamlin piano."
KANSAS SCHOOL BOARD
SELECTS BEHNING PIANO
Pleasanton High School Equipped with Behning
Grand Through Activities of Woolsey Music House.
In Kansas, the Behning piano, made by the Behn-
ing Piano Co,, New York, is recognized as one of
the highest types of instruments. This was made
clear the other day when the question of equipping
the Pleasanton High School with a new piano came
before the school board.
Five or six of the most famous pianos competed
with the Behning for the honor of being selected as
14 Steps, 26 Octaves on 318 Reeds, Vox Humana, Treble and Bass Couplers.
the official instrument of the school. On its merits,
however, its tonal quality, beauty, workmanship and
located in the .bass of the action and, like the Choir
edges of all parts of the case. It is finished in dark
dependability, a Behning Grand was selected by
Invisible, is composed of a double set of reeds in
golden antique, hand rubbed and polished.
both stops, giving a most beautiful effect, either as an unanimous choice.
Massiveness combined with beautiful simplicity and
Verne Woolsey, of the Woolsey Music House, the
accompaniment or as solo stops.
symetrical proportions are the first impressions given
Behning representative in Fort Scott, consummated
The principal, a four foot set, \.i used as a medium
by this beautiful reed organ. The action is made
light accompaniment in bass continuation of which, the sale for the Behning Grand. Mr. Woolsey is an
under patents and can be used by no other manu-
facturer. The method of constructing the reed cells in the treble, is a four ft. flute set, of three octaves, enthusiastic dealer and says that in his long and
varied experience he has never come across a piano
is different from anything that ever appeared on the which adds brilliancy when used in connection with
market, consequently the tone is different and unlike any other stop, either in bass or treble. The 'Cello so dependable and saleable from every point of view
any other reed organ and in quality, volume and is a wonderfully fine imitation of the rich, mellow as the Behning.
sweetness, this instrument is second only to a real tones of that instrament. The Bourdon stop, 16 ft.
tone, gives that deep, rich mellow tone that can be
pipe organ.
NEWARK, N. J., FIRM BUILDS.
The A. L. White Manufacturing Company has re- obtained from no other set of reeds in the organ.
During the erection of the fifteen-story building of
In addition there is a 13-tone sub base which cor- the Griffith Piano Co., at 605-607 Broad street, New-
frained from public announcement of this new organ
until they were sure the demand would justify show- responds with the lowest octave of a pedal base, and ark, N. J.. the company will occupy temporary quar-
ing its exploitation. The increasing demand, how- when the Grand Organ is brought into use by the ters at 101 ( S Broad street. The structure, in the Ital-
ever, for a superior reed organ tone, owing to the left knee lever, and the Grand Swell with the right
ian Renaissance style, will have an auditorium
high prices maintained by pipe organ builders, has knee lever, the volume of tone produced is almost equipped with organ and stage with ihe usual scenic
convinced the manufacturers of its need, and the unbelievable. People who hear it without seeing it and curtain properties.
large number of inquiries which have come as a result are inclined to think it is a real pipe organ.
of having seen and heard this pipe-tone reed organ
The bellows is ample for all requirements, and
REOPENS IN WASHINGTON.
has prompted its maker to produce it in larger quan- quite easily operated, not at all tiresome. It is made
Harry C. Grove, Inc., Washington, D. C, whose
tities with the view to supply the demand as rapidly of S-ply wood and the best rubber sheeting that can
store at 1210 G street, N. W., was completely de-
as it may develop.
be obtained and will wear indefinitely.
stroyed by fire early this year, will occupy the store
at 523 Eleventh street when the work of remodeling
the pieces properly interpreted, and now the latest is completed. The new quarters are commodious and
the location is most desirable for a progressive music
medium of interpretation is the roll-played piano.
For purposes of demonstration, Justin Brothers house.
used a Gulbransen Registering Piano. The four
numbers—Musette, Solfeggietto, Third Two Part In-
STARR TRADE MARK RENEWED.
vention and Bourree—were played on the Gulbransen
The application of the Starr Piano Co., Richmond,
Justin Brothers, Dealers in Cicero, a Chicago by Mrs. Anna Tomlinson Boyd. She demonstrated to Tnd., to the United States Patent Office to extend its
a large group of children, many of whom were trade mark for another twenty years, beginning Janu-
Suburb, Uses Gulbransen Piano and
already entered in the piano playing tournament, ary 29, 1927, has been granted. The old term ex-
Special Contest Rolls.
how to play the four selections, in proper time and
pired on that date.
with proper accent and feeling. This proved of
Another way of spreading the message of the
Greater Chicago Piano Playing Tournament to the exceptional interest to the youngsters.
THOSE PRICE CARDS.
The rolls of these four numbers were of Gulbran-
people was brought out last week by Justin Brothers,
"Funny hats should cost more than pianos," said
the dealers of Cicero, 111., a Chicago suburb. This sen manufacture, having been especially made up for little Margaret as they walked along.
the Chicago Piano Tournament. Justin Brothers
progressive house invited the public, and particularly
"They don't, dear," said her mother. "What made
the youngsters of school age, to hear the four con- plan not only to continue these lessons in the future, you think so?"
as
a
help
to
Cicero
school
children,
but
will
inaug-
test selections properly interpreted on a Gulbransen
"Well, that sign in the window says: 'Hats, $10
urate a series of twice-a-week class piano lessons.
Registering Piano.
up,' and just now I saw a sign in another window,
As is well known, lessons arc being given weekly
'Pianos, $10 down.'".—Exchange.
over the radio stations; individual instruction is given
Mr. Burton, of Cable, Shelby, Burton music house.
by teachers: leading Chicago theaters are inviting
The stock of the Stemper Music Store, Frceport,
Birmingham, Ala., has been a Chicago visitor this
the school children on Saturday mornings to hear
week.
111., has been purchased by T. R. Collier.
DEALERS STIMULATE
PIANO PLAYING CONTEST
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
NEW AUDITORIUM GRAND CHAPEL ORGAN
The A. L. White Mfg. Co., of Chicago, makers of
the famous folding and school organs, and practice
keyboards, have just completed the first of an entirely
new Auditorium Grand Chapel Organ which must
prove of very genera] interest to the trade and public
generally. The instrument presents a number of
wholly original features and, as something that will
meet a demand already growing, a somewhat com-
plete description is more than justified here, and the
accompanying illustration will serve to convey some
idea of the beauty and dignity of outline of the new
instrument.
The case of this beautiful organ is made entirely of
selected quarter-sawed oak, even to the ends and
11
PRESTO-TIMES
Contrary to custom the manufacturers have elimi-
nated all superfluous and unnecessary modulating
stops, using only those that are necessary to obtain
the desired results, from the most exacting of the
organist's profession, and it may not be amiss to enu-
merate the principal features that cause this organ to
stand out in bold type.
Pipe Melodia and Pipe Diapason, which contains
five octaves of reeds, is a continuous set located in
cells so constructed as to give seven times the vibrat-
ing chamber for each reed that is possible to ordinary
reed cells. Choir Invisible is a new and distinctive
feature, and the nearest approach to the human voice
that has thus far been achieved. Harp Aeo'.ian,
WHAT SOME DENVER
DEALERS ARE DOING NOW
Trade in the Mile High City of Colorado Is
Alive and Piano Tuners Are After
Next Year's Convention.
Harrow Music Company seems to have sprung
something "different" in the trade-in lines. They offer
to allow those willing to trade in a phonograph or
piano, no matter the make, $100 on the old instru-
ment as first payment, later payments to begin about
sixty days after purchase.
All of the music dealers in Denver used the recent
Grand Opera season as the subject for local news-
paper advertisements: "You can get the same music
with one of our player-pianos, or you get the songs
from our phonograph." This was a timely and sales-
getting advertising.
The Denver chapter of the National Association of
Piano Tuners want the 1928 national convention, and
Francis E. Tate, Denver chapter president, has been
instructed to go to New York in August and get it.
Knight-Campbell, in a newspaper advertisement,
say: "If you can afford a piano you can afford a
Steinway, the Instrument of the Immortals."
Tito Schipa's coming to Denver brought forth from
the Denver Music company a full page advertisement
in which the new song "Catina," by the renowned
tenor, formed a feature. A photograph of Tito, an
illustration of the Mason & Hamlin Ampico and it
was related that "Tito Schipa is one of many world-
famous artists who in public and private life demand
the Mason & Hamlin pianoforte. He demands as
the background for his art, the most superb instru-
ment at his command—the Mason & Hamlin piano."
KANSAS SCHOOL BOARD
SELECTS BEHNING PIANO
Pleasanton High School Equipped with Behning
Grand Through Activities of Woolsey Music House.
In Kansas, the Behning piano, made by the Behn-
ing Piano Co,, New York, is recognized as one of
the highest types of instruments. This was made
clear the other day when the question of equipping
the Pleasanton High School with a new piano came
before the school board.
Five or six of the most famous pianos competed
with the Behning for the honor of being selected as
14 Steps, 26 Octaves on 318 Reeds, Vox Humana, Treble and Bass Couplers.
the official instrument of the school. On its merits,
however, its tonal quality, beauty, workmanship and
located in the .bass of the action and, like the Choir
edges of all parts of the case. It is finished in dark
dependability, a Behning Grand was selected by
Invisible, is composed of a double set of reeds in
golden antique, hand rubbed and polished.
both stops, giving a most beautiful effect, either as an unanimous choice.
Massiveness combined with beautiful simplicity and
Verne Woolsey, of the Woolsey Music House, the
accompaniment or as solo stops.
symetrical proportions are the first impressions given
Behning representative in Fort Scott, consummated
The principal, a four foot set, \.i used as a medium
by this beautiful reed organ. The action is made
light accompaniment in bass continuation of which, the sale for the Behning Grand. Mr. Woolsey is an
under patents and can be used by no other manu-
facturer. The method of constructing the reed cells in the treble, is a four ft. flute set, of three octaves, enthusiastic dealer and says that in his long and
varied experience he has never come across a piano
is different from anything that ever appeared on the which adds brilliancy when used in connection with
market, consequently the tone is different and unlike any other stop, either in bass or treble. The 'Cello so dependable and saleable from every point of view
any other reed organ and in quality, volume and is a wonderfully fine imitation of the rich, mellow as the Behning.
sweetness, this instrument is second only to a real tones of that instrament. The Bourdon stop, 16 ft.
tone, gives that deep, rich mellow tone that can be
pipe organ.
NEWARK, N. J., FIRM BUILDS.
The A. L. White Manufacturing Company has re- obtained from no other set of reeds in the organ.
During the erection of the fifteen-story building of
In addition there is a 13-tone sub base which cor- the Griffith Piano Co., at 605-607 Broad street, New-
frained from public announcement of this new organ
until they were sure the demand would justify show- responds with the lowest octave of a pedal base, and ark, N. J.. the company will occupy temporary quar-
ing its exploitation. The increasing demand, how- when the Grand Organ is brought into use by the ters at 101 ( S Broad street. The structure, in the Ital-
ever, for a superior reed organ tone, owing to the left knee lever, and the Grand Swell with the right
ian Renaissance style, will have an auditorium
high prices maintained by pipe organ builders, has knee lever, the volume of tone produced is almost equipped with organ and stage with ihe usual scenic
convinced the manufacturers of its need, and the unbelievable. People who hear it without seeing it and curtain properties.
large number of inquiries which have come as a result are inclined to think it is a real pipe organ.
of having seen and heard this pipe-tone reed organ
The bellows is ample for all requirements, and
REOPENS IN WASHINGTON.
has prompted its maker to produce it in larger quan- quite easily operated, not at all tiresome. It is made
Harry C. Grove, Inc., Washington, D. C, whose
tities with the view to supply the demand as rapidly of S-ply wood and the best rubber sheeting that can
store at 1210 G street, N. W., was completely de-
as it may develop.
be obtained and will wear indefinitely.
stroyed by fire early this year, will occupy the store
at 523 Eleventh street when the work of remodeling
the pieces properly interpreted, and now the latest is completed. The new quarters are commodious and
the location is most desirable for a progressive music
medium of interpretation is the roll-played piano.
For purposes of demonstration, Justin Brothers house.
used a Gulbransen Registering Piano. The four
numbers—Musette, Solfeggietto, Third Two Part In-
STARR TRADE MARK RENEWED.
vention and Bourree—were played on the Gulbransen
The application of the Starr Piano Co., Richmond,
Justin Brothers, Dealers in Cicero, a Chicago by Mrs. Anna Tomlinson Boyd. She demonstrated to Tnd., to the United States Patent Office to extend its
a large group of children, many of whom were trade mark for another twenty years, beginning Janu-
Suburb, Uses Gulbransen Piano and
already entered in the piano playing tournament, ary 29, 1927, has been granted. The old term ex-
Special Contest Rolls.
how to play the four selections, in proper time and
pired on that date.
with proper accent and feeling. This proved of
Another way of spreading the message of the
Greater Chicago Piano Playing Tournament to the exceptional interest to the youngsters.
THOSE PRICE CARDS.
The rolls of these four numbers were of Gulbran-
people was brought out last week by Justin Brothers,
"Funny hats should cost more than pianos," said
the dealers of Cicero, 111., a Chicago suburb. This sen manufacture, having been especially made up for little Margaret as they walked along.
the Chicago Piano Tournament. Justin Brothers
progressive house invited the public, and particularly
"They don't, dear," said her mother. "What made
the youngsters of school age, to hear the four con- plan not only to continue these lessons in the future, you think so?"
as
a
help
to
Cicero
school
children,
but
will
inaug-
test selections properly interpreted on a Gulbransen
"Well, that sign in the window says: 'Hats, $10
urate a series of twice-a-week class piano lessons.
Registering Piano.
up,' and just now I saw a sign in another window,
As is well known, lessons arc being given weekly
'Pianos, $10 down.'".—Exchange.
over the radio stations; individual instruction is given
Mr. Burton, of Cable, Shelby, Burton music house.
by teachers: leading Chicago theaters are inviting
The stock of the Stemper Music Store, Frceport,
Birmingham, Ala., has been a Chicago visitor this
the school children on Saturday mornings to hear
week.
111., has been purchased by T. R. Collier.
DEALERS STIMULATE
PIANO PLAYING CONTEST
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).