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Presto

Issue: 1927 2121 - Page 1

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Eighty-seven Years in the Service of the Music Trade and Industry
Established 7 ^ 4 - T H E AMERICAN MUSIC TRADE WEEKLY-Established
N U M B E R 2121.
. XV.'
CHICAGO, MARCH 26, 1927
mi
Published weekly by Presto Publishing
Co., 417 S. Dearborn St., Chicago, IlF
to
THE 1MMOPLTAIS
All who can afford Pianos can afford STEINWAYS
The Steinway is so well and favorably
known in the world of music that singers,
pianists, composers and conductors every-
where invariably give it their serious
consideration, and most of them finally
choose and buy Steinway, as the long list
of celebrated Steinway owners will prove.
However, there are many people who
wish to buy a Steinway Piano who think
the instrument that is used and most
highly valued in musical circles through-
out the world would be beyond the reach
of students and amateurs of modest
means.
But this is not true. It has never been
true. The Steinway piano has always, as
a matter of policy, been kept available to
the largest possible number of men and
women with limited incomes. The Stein-
way family, who own and control the
entire Steinway business, have followed
this guiding principle for more than
STEINWAY & SONS
STEINWAY HALL
109 West 57th Street, New York
seventy years. They have kept the price,
throughout their history, as low as
possible.
This is one of the principal reasons why^
Steinway pianos are to be found, not only
in the town and country houses of the
wealthy, but in modest suburban homes,
in remote farmhouses, in small towns,
and in tiny apartments. To people who
have the true musician's instinct, the
Steinway is a thing to be planned and
saved for as carefully as a home . . . It
is for such people that the Steinway was
originally designed and made. And it is
to such people that the great majority of
Steinway pianos are sold today.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
YEAR

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