Presto
Issue: 1927 2116 - Page 20
20
February 19, 1927.
PRESTO-TIMES
TELEPHONE ROLL SALES
Admirable Plan Used by Many Active Dealers
Keeps up a Continuous Interest in the
New Numbers.
The telephone as an aid to roll sales is practically
endorsed by many active and observant dealers and
roll department managers. They are not satisfied
with merely mailing the bulletins when they arrive
each month but make their effects more assured by
'phone conversations with the player owners on the
list. The custom in use in one Chicago retail store
is followed generally by the alert roll department
managers everywhere.
The roll prospect list with the more systematic
dealers, supplements the name and address with
memoranda as to the particular variety of music
favored by the customer and his family. Sometimes
the parents have different tastes from the children
Our large stock la very seldom depleted, and your
order, whether large or small, will receive Imme-
diate attention. In addition, you get the very
best of
Felts; Cloths; Hammers; Punching*;
Music Wire; Tuning Pins; Player
Parts; Hinges; Castings; etc.
We have In stock a full line of materials for
Pianos and Organs.
AMERICAN PIANO
SUPPLY COMPANY
110-112 EAST 13* STREET
NEW YORK
and even the latter will often be divided in their
choice of selections. The more special information
in the prospect list the more valuable it is for the
purposes of the monthly telephone appeal.
The plan is to put a bright girl at the telephone
who rings up the customers one after another and
tries, with the aid of the information following the
names, to interest them in the numbers on the new
monthly list. When she learns the identity of the
person at the other end of the wire, a reference to
the memoranda will suggest the line of her allure-
ments. A particular number in the classics may in-
terest the father or mother or a musical son or daugh-
ter and it's rare when the younger people do not
order a number of the new dance tunes. The girl's
task is to tell the new titles and relate the roll story
briefly.
It is found that about seventy per cent of those
talked with on the 'phone buy. Sometimes as many
as five rolls are ordered. When it is found the family
is away from home for vacation or any continued
stay, a record is kept and the plea made for the rolls
the following month.
The rule described is followed by one dealer on
the West Side of Chicago who has built up a big
business in foreign rolls. The foreign-born custom-
ers differ from the native ones in that they rarely se-
lect a roll from the 'phone descriptions. They are in-
terested though and following the telephone round-up
the special demonstration room reserved for the for-
eign customers is used continuously in the evenings.
Buying new rolls is a delightful monthly rite at-
tended by the whole family.
OTTO R. TREFZ, Jr.
PIANO BASS STRINGS —PIANO REPAIR SUPPLIES
TUNERS AND REPAIRERS
Our new Illustrated Catalogue of Piano
and Player Hardware, Felts and Tools
is now ready. If you haven't received
your copy let us know.
2110 Fairmount Ave.
PHILADELPHIA, PA.
Greater Beauty and Greater Comfort
Piano String Co.
Manufacturers of
Bench Cushions, Piano Throws, Bags
for Small Instruments, Upholstered
Bench Tops.
Illustrated Folders On Request"
Period Drapery and Mfg. Co.
NEW ALBANY, IND.
PIANO KEYS RECOVERED
Piano Bass Strings
Heaviest grade Pyralin Ivory, beveled
and polished to look like the finest ivory
keyboards built. Beautiful work, guaran-
teed. Sharps ebonized, bushings, etc.
We begin work on your keys the minute they
arrive. Write for New Price List.
2009-2021 CLYBOURN AVENUE
Cor er Lewis Street
McMACKIN PIANO SERVICE
CHICAGO
Factory: 1721-3 Mondamin Avenue
DES MOINES, IA.
HAMMACHER, SCHLEMMER & CO.
PIANO and PLAYER
HARDWARE, FELTS, TOOLS,
RUBBERIZED PLAYER FABRICS
New York, Since 1848
Sheet Music Trade Veterans Recall Days When Song
Hits and Artists Were Linked.
The veteran in the sheet music field cannot help
comparing the methods of popularizing songs a dec-
ade or so ago and the procedure on which the pub-
lishers depend for publicity today. The veterans will
name a number of songs which had a big sale and
a long continued reign of popularity, and invariably
they will associate the hits with the names of stage
folk who were nationally known.
The sheet music veterans will reel off a list of
vaudeville artists and legitimate stage celebrities, and
in every instance the names are associated with songs
so well established in the public mind that they are
well remembered today. What Al Jolson and Eddie
Cantor, and a few others, are doing today, a few
score of artists were doing twenty years ago. They
did the publicity job so well that song and artist are
remindful one of the other.
Of course the publishers today have more ways
for exploiting a song that had the publishers of a
decade ago. The dance orchestra, talking machine
record, player music roll and the radio give the pub-
lishers and composers an advantage over their pre-
decessors in the field. Theaters, movie houses and
publishers' agencies scattered all over the country are
new and effective advantages in the sheet music
publishing field. The task of exploiting a song is no
longer a single-handed job. But some of the most
popular vaudeville artists on circuit today appre-
ciate the distinction and value of having exclusive
rights to the singing of a song.
DEMONSTRATES CONN CORNETS.
During the engagement in Youngstown, O , re-
cently of Paul Whiteman's Band, H. Segrist, the
famous cornet soloist of the organization, gave a
demonstration of Conn trumpets and cornets which
was enjoyed by large crowds.
GENERAL PIANO KEY
REPAIRING
24-HOUR
SCARFS,
GUSH-
IONS,
COVERS
SCHAFF
CHANGE IN SONG EXPLOITING
4th Ave. and 13th St.
SERVICE
RECOVERING
BUSHING
SHARPS
E. A. BOUSLOG, Inc.
2106 Boulevard Place
INDIANAPOLIS, IND.
Worry Over Player Details
is avoided by the manufac-
turer who uses the
A. C. Cheney Player Action
in his products. He knows
everything is all right and
that the best musical quali-
ties of his pianos are develop-
ed by the use of this player
mechanism.
A. C. CHENEY
PIANO ACTION COMPANY
CASTLETON, N. Y.
The Piano Repair Shop
Pianos and Phonographs Rebuilt by
Expert Workmen
Player-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms.
THE PIANO REPAIR SHOP
339 South Wabash Ave.
Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
February 19, 1927.
PRESTO-TIMES
TELEPHONE ROLL SALES
Admirable Plan Used by Many Active Dealers
Keeps up a Continuous Interest in the
New Numbers.
The telephone as an aid to roll sales is practically
endorsed by many active and observant dealers and
roll department managers. They are not satisfied
with merely mailing the bulletins when they arrive
each month but make their effects more assured by
'phone conversations with the player owners on the
list. The custom in use in one Chicago retail store
is followed generally by the alert roll department
managers everywhere.
The roll prospect list with the more systematic
dealers, supplements the name and address with
memoranda as to the particular variety of music
favored by the customer and his family. Sometimes
the parents have different tastes from the children
Our large stock la very seldom depleted, and your
order, whether large or small, will receive Imme-
diate attention. In addition, you get the very
best of
Felts; Cloths; Hammers; Punching*;
Music Wire; Tuning Pins; Player
Parts; Hinges; Castings; etc.
We have In stock a full line of materials for
Pianos and Organs.
AMERICAN PIANO
SUPPLY COMPANY
110-112 EAST 13* STREET
NEW YORK
and even the latter will often be divided in their
choice of selections. The more special information
in the prospect list the more valuable it is for the
purposes of the monthly telephone appeal.
The plan is to put a bright girl at the telephone
who rings up the customers one after another and
tries, with the aid of the information following the
names, to interest them in the numbers on the new
monthly list. When she learns the identity of the
person at the other end of the wire, a reference to
the memoranda will suggest the line of her allure-
ments. A particular number in the classics may in-
terest the father or mother or a musical son or daugh-
ter and it's rare when the younger people do not
order a number of the new dance tunes. The girl's
task is to tell the new titles and relate the roll story
briefly.
It is found that about seventy per cent of those
talked with on the 'phone buy. Sometimes as many
as five rolls are ordered. When it is found the family
is away from home for vacation or any continued
stay, a record is kept and the plea made for the rolls
the following month.
The rule described is followed by one dealer on
the West Side of Chicago who has built up a big
business in foreign rolls. The foreign-born custom-
ers differ from the native ones in that they rarely se-
lect a roll from the 'phone descriptions. They are in-
terested though and following the telephone round-up
the special demonstration room reserved for the for-
eign customers is used continuously in the evenings.
Buying new rolls is a delightful monthly rite at-
tended by the whole family.
OTTO R. TREFZ, Jr.
PIANO BASS STRINGS —PIANO REPAIR SUPPLIES
TUNERS AND REPAIRERS
Our new Illustrated Catalogue of Piano
and Player Hardware, Felts and Tools
is now ready. If you haven't received
your copy let us know.
2110 Fairmount Ave.
PHILADELPHIA, PA.
Greater Beauty and Greater Comfort
Piano String Co.
Manufacturers of
Bench Cushions, Piano Throws, Bags
for Small Instruments, Upholstered
Bench Tops.
Illustrated Folders On Request"
Period Drapery and Mfg. Co.
NEW ALBANY, IND.
PIANO KEYS RECOVERED
Piano Bass Strings
Heaviest grade Pyralin Ivory, beveled
and polished to look like the finest ivory
keyboards built. Beautiful work, guaran-
teed. Sharps ebonized, bushings, etc.
We begin work on your keys the minute they
arrive. Write for New Price List.
2009-2021 CLYBOURN AVENUE
Cor er Lewis Street
McMACKIN PIANO SERVICE
CHICAGO
Factory: 1721-3 Mondamin Avenue
DES MOINES, IA.
HAMMACHER, SCHLEMMER & CO.
PIANO and PLAYER
HARDWARE, FELTS, TOOLS,
RUBBERIZED PLAYER FABRICS
New York, Since 1848
Sheet Music Trade Veterans Recall Days When Song
Hits and Artists Were Linked.
The veteran in the sheet music field cannot help
comparing the methods of popularizing songs a dec-
ade or so ago and the procedure on which the pub-
lishers depend for publicity today. The veterans will
name a number of songs which had a big sale and
a long continued reign of popularity, and invariably
they will associate the hits with the names of stage
folk who were nationally known.
The sheet music veterans will reel off a list of
vaudeville artists and legitimate stage celebrities, and
in every instance the names are associated with songs
so well established in the public mind that they are
well remembered today. What Al Jolson and Eddie
Cantor, and a few others, are doing today, a few
score of artists were doing twenty years ago. They
did the publicity job so well that song and artist are
remindful one of the other.
Of course the publishers today have more ways
for exploiting a song that had the publishers of a
decade ago. The dance orchestra, talking machine
record, player music roll and the radio give the pub-
lishers and composers an advantage over their pre-
decessors in the field. Theaters, movie houses and
publishers' agencies scattered all over the country are
new and effective advantages in the sheet music
publishing field. The task of exploiting a song is no
longer a single-handed job. But some of the most
popular vaudeville artists on circuit today appre-
ciate the distinction and value of having exclusive
rights to the singing of a song.
DEMONSTRATES CONN CORNETS.
During the engagement in Youngstown, O , re-
cently of Paul Whiteman's Band, H. Segrist, the
famous cornet soloist of the organization, gave a
demonstration of Conn trumpets and cornets which
was enjoyed by large crowds.
GENERAL PIANO KEY
REPAIRING
24-HOUR
SCARFS,
GUSH-
IONS,
COVERS
SCHAFF
CHANGE IN SONG EXPLOITING
4th Ave. and 13th St.
SERVICE
RECOVERING
BUSHING
SHARPS
E. A. BOUSLOG, Inc.
2106 Boulevard Place
INDIANAPOLIS, IND.
Worry Over Player Details
is avoided by the manufac-
turer who uses the
A. C. Cheney Player Action
in his products. He knows
everything is all right and
that the best musical quali-
ties of his pianos are develop-
ed by the use of this player
mechanism.
A. C. CHENEY
PIANO ACTION COMPANY
CASTLETON, N. Y.
The Piano Repair Shop
Pianos and Phonographs Rebuilt by
Expert Workmen
Player-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms.
THE PIANO REPAIR SHOP
339 South Wabash Ave.
Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).