Presto

February 19, 1927.
PRESTO-TIMES
The Background
A BUSY ROLL
DEPARTMENT
THE NEW
CAPITOL
WORD ROLLS
75c- -FEBRUARY RELEASES—75c
1694 A Little Music in the Moonlight
1673
1686
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—Fox Trot
Candy Lips—Fox Trot
Don't Forget the Pal You Left at
Home—Marimba Waltz
Elsie Schultz-En-Heim—Fox Trot
Give Me a Ukulele—Fox Trot
Gone Again Gal—Fox Trot
Knows His Groceries—Fox Trot
Hello, Swanee! Hello!—Fox Trot
How Could Red Riding Hood?—
Fox Trot
I Don't Mind Being Alone—Fox
Trot
If Tears Could Bring You Back to
Me—Fox Trot
I'm Tellin' the Birds—Tellin' the
Bees—Fox Trot
It Made You Happy When You
Made Me Cry—Fox Trot
I've Got the Girl—Fox Trot
My Baby Knows How—Fox Trot
My Girl Has Eye Trouble—Fox
Trot
Oh, How She Could Play a Uku-
lele—Fox Trot
Original Black Bottom D a n c e
She's Still My Baby—Fox Trot
Sidewalk Blues
Susie's Feller—Fox Trot
Tonight You Belong to Me—Waltz
Trail of Dreams—Waltz
When I First Met Mary—Fox Trot
When I'm in Your Arms—Fox
Trot
Within the Prison of My Dreams
—Fox Trot
Extra Choruses
A Longer Roll
Seventy-five cents
Printed Words
Hand Played
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Capitol rolls the deal-
er's best profit producer
in a roll department.
Capitol Roll & Record Co.
721 N. Kedzie Aw., CHICAGO, ILL
(Formerly Columbia Music Roll Co.)
MOVING THE MUSIC ROLLS
Accumulation of Clingers Prevented by Effort
to Sell the Sparsely Advertised Numbers
While Pops Sell Themselves.
Are sales of player rolls in any month the greater
for the invitation 'to buy than for the push in pre-
senting? There is a distinction in the processes. Any
answer to the question involves a review of methods
both of production and distribution.
There are still roll department managers who de-
clare that 'too many numbers are produced each
month. But they are few compared with the day not
so very long ago when manufacturers vied with
each other in the effort to produce the greatest num-
ber of rolls each month. In addition to distracting
the roll department managers it had become an ex-
pensive effort with the roll producers.
Despite the best judgment in selection and the
utmost vigilance on the part of 'the retailer a certain
percentage of numbers in the monthly bulletin are
slow in selling. Each month adds to the accumula-
tion of stock. All the slow ones are not "dead ones"
either. Many are classics that are always alive and
always possible of stimulation.
Apparently the easy selling ones should be the titles
on which the advertising has been concentrated. But
often the heralded hits featured in the advertising
prove "lemons," something which may reflect on the
song or the music rather than on the publicity. Pub-
lic taste in popular music is a most unreliable thing.
The sentiment in a song that gets over today may
have no power to influence a music roll buyer in a
few weeks.
The old remedy for indigestion, "Fast for a spell,"
is an instance of where the cure is worse than the
disease. The problem of overloaded shelves of accu-
mulated rolls calls for more efficacious action than
stopping off the new supplies. But dealers are no
longer distracted with excessively large issues of roll
titles each month.
The clean roll stock; the one with the small per-
centage of stickers, is in the store of the man who
cured his case of music roll indigestion by beneficent
exercise. He is the man who surprised himself with
the discovery that he could sell the most tenacious
clinger by seriously trying to. There should be no
debilitating fast in new roll buying. The rule of
health in the music roll stock is to use the utmost
effort to sell sparsely featured numbers while the well
featured hot populars "sell themselves."
NEW ELECTRIC PIANO MUSIC
Automatic Music Roll Co., Chicago, Issues March
Bulletin for Pianos and Organs.
The Automatic Music Roll Company, Chicago, has
issued its March bulletin of music for automatic, coin-
operated electric pianos, organs and orchestrions.
Fox trots and waltzes galore are included in rolls
for electric pianos. The xylophone specials are inter-
esting features of the new presentations and suggest
that the xylophone attachments are growing in favor.
For the M S R organs six new rolls are provided
for in the March presentations. The numbers include
popular organ tunes, prize march and heavy dra-
matic pieces. For the X P series three new rolls are
included in the March bulletin and the titles suggest
the character of the rolls: Latest Dance Classics,
Surprise Hits and Special Song Successes.
SHEET MUSIC DEALERS HAPPY
Continuous Growth of Sales in Standard Numbers
and Orchestrations Pleasant Feature of Trade.
Highly satisfactory reports are being made by
sheet music dealers and jobbers and the publishers
generally speak in a cheering way of sales. Of course
the favorites in the popular songs are achieving prof-
its for the dealers who know how to take advantage
of the opportunities, which too often are fleeting.
But it is the condition in standard numbers and
orchestrations that particularly creates the feeling of
satisfaction in the sheet music trade. The business
during the recent holiday period exceeded everything
in previous years, and books, folios and specialized
music for the season, presented as gift propositions,
ran into total sales considerably over other years.
The growth of the sales in saxophones, clarinets,
stringed and brass instruments, consequent on the
spread of the band and orchestra spirit naturally has
been accompanied by a similar growth in the sales
of music for the instruments. And it is a ratio the
dealers may depend upon for years to come. Music
today is a more important factor than ever before
in the lives, of young people and those who are
touched with a sufficient influence conducive to the
purchase of sheet music or music books are becoming
greater every day. The inclusion of music study in
the curriculum of schools is an assured means for
perpetuating the continuous increase in sales of music
and music books everywhere.
NEWS OF SMALL GOODS FIELD
Many New Names Appear in Musical Instrument
Business and Old Ones Continue in Activities.
A repair shop for woodwind instruments has been
opened at 277 Eddy street, San Francisco, by Leigh
Ingalbse.
The D. W. Level Music Co., Canton, O., is offer-
ing free lessons to purchasers of banjos, saxophones
and other instruments in the musical merchandise
stock.
Dean's Music House, 123 State street, Springfield,
Mass., is making excellent use of its show windows
since moving down to the first floor.
A collection of antique violins is an attractive fea-
ture of the new violin store of Leon C. Clark, re-
cently opened at 49 North Tenth street, Allentown,
Pennsylvania.
S. Kaufman has been made manager of the new
small goods section added recently by the Cooper
Music Store, 2357 West Broad street, Columbus.
Barry's Music Store, formerly known as Burry's
Saxophone Shop, Canton, O., is developing a lively
business for all kinds of musical merchandise.
A complete line of musical merchandise is carried
by Mark A. Snyder, who recently opened a store in
Springfield, O.
Harry Meyers, formerly manager of the New Or-
leans Conn Co., has been made manager of the
Selmer-Conn Co., New York.
TELL THE COMPOSERS.
The alert music dealer often gives a friendly and
valuable pointer to a composer-customer when he
gives him the name of Rayner, Dalheim & Co., the
progressive music printers at 2054-2060 West Lake
street, Chicago. It is sometimes showing the way
into print. Every community has a man or woman
whose musical talent is expressed in composition.
And the music dealer does a service to his customer
and himself when he suggests a safe way into print
provided by Rayner, Dalheim & Co., which prints
music by all processes, and gladly furnishes estimates
on anything in music.
STRADIVARIUS STOLEN.
A Stradivarius violin valued at $8,000 was stolen
from the home of Mrs. Olga Woltz, South Bend, Ind.,
last week. The violin was treasured in the Woliz
home and had been handed down from generation
to generation. The rare old instrument was taken
during the family's absence, and the theft discovered
only upon return of the family to that city. Nothing
else had been disturbed.
OFFICIAL SONG SUNG.
The new song, "Roses Are in Bloom," the official
song of the Pasadena Tournament of Roses, was
sung last week at a reception to the composers at a
meeting of the tournament association, Pasadena.
Mrs. Francesca Falk Miller won a $500 cash prize
for the words, which were set to music by Carrie
Jacobs Bond.
AMJSIC PRINTERS
ENGRAVERS AND LITHOGRAPHERS
PRINT ANYTHING IN MUSIC
BY ANY PROCESS
SEND FOR QUOTATION AND SAMPLES
NC ORDER TOO SMALL TO RECEIVE ATTENTION
THE LARGEST EXCLUSIVE MUSIC PRINTER VEST OF NEW YORK AND
THE LARGEST ENGRAVING DEPARTMENT IN THE UNITED STATES.
ESTABLISHED 1876
THE OTTO
CINCINNATI,
REFERENCE ANY PUBLISHER
ZIMMERMAN
SON CO.jNC.
OHIO.
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