Presto

January 22, 1927.
PRESTO-TIMES
CHRISTMAN
'•The First Touch Tells"
THE CHRISTMAN
Reproducing Grand
MIESSNER AND
AMPICO COOPERATE
Fotent Results in Group Piano Instruction
Assured by the Close Relationship of Two
Forces Announced by Educational De-
partment of Ampico Corporation.
MR. MIESSNER'S PART
Author of Melody Way System of Group Piano In-
struction Will Record His Playing Exclusively
for Ampico Special Course.
Arrangements have been made between the Ampico
Corporation and The Miessner Institute of Milwau-
kee, Wis., whereby a clo^e relationship is established
between the Institute and the Educational Depart-
ment of The Ampico Corporation. This affiliation
will provide each with added resources for research
work, and for the continuation of their already estab-
be ready within a month's time. In speaking of his
recording for the Ampico, Mr. Miessner makes the
following statement:
Mr. Miessner's Views
"It is indeed gratifying to see the realization of
an educational plan which has been identified with
my Melody Way System of class piano instruction
since its first inception. This idea embodies the use
of the reproducing piano, not only in the study of
music appreciation, and as a model for interpretative
guidance, but I feel, most important of all, as the
ever-present teacher in the home. The Ampico
makes this possible through the use of specially pre-
pared recordings With the use of these recordings
the child is stimulated and assisted in learning to
play the piano manually. Attractive folk melodies,
with suitable song words, assure the child's interest
from the start. Furthermore, the Ampico becomes
an educational factor in the direct meaning of the
term.
Factors in Prano Study.
"In choosing the Ampico, I have in mind the fidel-
ity with which it re-enacts the playing of the artist,
and I feel that I can literally he at the side of thou-
sands of my Melody-Way pupils.
"The Miessner Institute is prepared to familiarize
its affiliated teachers with those new and important
developments in t!ie use of Melody W r ay. The dealer
can become a vital factor in this educational work by
making personal calls on school officials and impress-
ing them with the soc'al importance of the music in
the home and of the piano in particular as the fun-
damental instrument for self-expression in music."
SCHILLER PIANO CO.
HOLDS ANNUAL ELECTION
This Remarkable Instrument is
equipped with the
Policy for 1927 Outlined and a Bigger and
Better Business for the Schiller
Line Is Anticipated.
Has no Superiors and Few Equals in
Tone, Construction or Beauty
Christman Studio Grand
W. OTTO MIESSNKR.
(Only 5 Feet Long)
The year now started will be a good
one for representatives of this famous
little Grand. In everything that wins
trade the Studio Grand is positively
unsurpassed and stands in a field of its
own. It is an instrument of such pre-
eminence that it almost literally "sells
on sight."
Write for full particulars and illus-
trated catalogues.
"The First Touch Tells ''
Reg
U. S
Pat. Off
Christman Piano Co.
5 7 East 137th St.
New York
Hshed policies of providing the schools of the coun-
try with the most modern material for mus'c study.
It will also provide those using the Ampico with ma-
terial for teaching music as an applied art. in addi-
tion to work in music appreciat'on.
The Miessner Institute, therefore, will collaborate
with The Ampico Corporation in this field, and work
concurrently with the appreciation research work
which The Ampico Corporation has been conduct-
ing under the direction of an advisory com nittee
consisting of Peter W. Dykema, Clarence G. Hamil-
ton, Alexander Henneman, H C. MacDougall, Carl
Pfatieicher, Alexander Russell, M. E. Snvder, Sig-
mund Spaeth, Artur Rodansky, Josef Lhevinne, and
E. Robert Schmitz.
The Miessner Institute was established three years
ago to tra : n teachers in the art of class piano instruc-
tion; to establish normal training centers for teachers
in every part of the country; to inform and convince
school superintendents and music supervisors of the
value of class piano study as a vital part of the public
school music carriculu n. In addition to these activi-
ties, the Institute has enlisted the cooperation of many
wide-awake dealers, who have demonstrated the re-
sults that can be achieved with the Melody Way. As
a result of this cooperation several hundred publ'c
school systems have already adopted this method of
group piano instruction.
Use of Melody Way.
W. Otto Miessner, author of The Melody Way
System of group piano instruction, will record his
playing exclusively for the Ampico, and The Ampico
Corporation will issue an authoritative set of record-
ings for use in teaching this course, which has already
been adopted by over 300 school systems.
The Ampico recordings played by Mr. Miessner
are based on modern teaching principles as applied
by him to piano instruction, and will provide perfect
models for imitative playing and for interpretative
guidance. A special edition of the course, to correlate
with the recordings has been prepared by the M'ess-
ner Institute. Copies of this edition are famished
in the box with the recording. These recordings will
The Schiller P : ano Co., Oregon, 111., held its annual
meeting and election of officers for the year on Tues-
day of last week. All officers were re-elected; they
are: E. B Jones, president; Frank Hood, vice-pres-
ident; B. F. Shelly, secretary; and C. F. Jones,
treasurer. The officers of the company are unusually
optimistic in expectations for the new year.
"The entire Schiller line is experiencing an excel-
lent demand and the prospect for a lrg year ahead
are exceedingly bright," said Mr. Hood, to a Presto-
Times representative this week. "Our entire force
is working full time and we are receiving aboat as
many orders as we can fill at the present time. How-
ever, we are adequately equipped to meet all require-
ments promptly, regardless of size. New case designs
and the h'gh-light finishes of the Schiller line will be
strong assets this year, and the tone quality is rec-
ognized everywhere and speaks for iiself."
TRAVELERS OF CHICAGO HOUSE
OF BALDWIN HOLD MEETING
Spirited Gathering and Dinner Closed with Presenta-
tion of Gold Watch to W. E. Smith.
The meeting of the Baldwin Chicago division trav-
elers on January 6, 7, 8 was an event of special inter-
est. A star feature was the dinner at the Union League
Club on the 7t'i. The subjects discussed during the
meeting pertained to publicity and exploitation plans,
as set forth by Philip Wyman and Harry L. Adams,
of Cincinnati. New styles, dealers' selling helps for
this year, were also discussed.
The travelers present included the following: T. R.
Htiston. J. M. Wyl'e, L. A. Dunaway, lack Rodman,
M. A. Anderson, J. A. Duffy. H. G Austin, J. L.
Sawyer, James F. Thomas, J. R. Huckins.
The publicity department of the house was well
sustained by Phillip Wyman and Harry L. Adams.
The office end of the business was represented by
E. P. Williams, G. W. Lawrence, F. A. Davis, H. G.
Johnson, F. W Kammien, F. J. Lynch, W. T. Coffey.
An incident of special interest, which drew forth
applause, was the presentation to W. A. Smith of a
gold watch from fellow travelers_ and associate; on
his retiring from road work.
BEST BIG BUSINESS YEAR.
Foster & Waldo. Minneapolis, declared that 1926
was the biggest year in the history of the business.
Mr. Foster is a great exponent of institutional adver-
tising and a great believer in giving credit, where it is
due. to the men within his organization. That, no
doubt, is one of the "secrets" of the big business of
his house. And again he is an enthusiastic admirer
of the Schumann piano, of which Foster & Waldo
sell a great many.
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