Presto

Issue: 1927 2112

January 22, 1927.
PRESTO-TIMES
CHRISTMAN
'•The First Touch Tells"
THE CHRISTMAN
Reproducing Grand
MIESSNER AND
AMPICO COOPERATE
Fotent Results in Group Piano Instruction
Assured by the Close Relationship of Two
Forces Announced by Educational De-
partment of Ampico Corporation.
MR. MIESSNER'S PART
Author of Melody Way System of Group Piano In-
struction Will Record His Playing Exclusively
for Ampico Special Course.
Arrangements have been made between the Ampico
Corporation and The Miessner Institute of Milwau-
kee, Wis., whereby a clo^e relationship is established
between the Institute and the Educational Depart-
ment of The Ampico Corporation. This affiliation
will provide each with added resources for research
work, and for the continuation of their already estab-
be ready within a month's time. In speaking of his
recording for the Ampico, Mr. Miessner makes the
following statement:
Mr. Miessner's Views
"It is indeed gratifying to see the realization of
an educational plan which has been identified with
my Melody Way System of class piano instruction
since its first inception. This idea embodies the use
of the reproducing piano, not only in the study of
music appreciation, and as a model for interpretative
guidance, but I feel, most important of all, as the
ever-present teacher in the home. The Ampico
makes this possible through the use of specially pre-
pared recordings With the use of these recordings
the child is stimulated and assisted in learning to
play the piano manually. Attractive folk melodies,
with suitable song words, assure the child's interest
from the start. Furthermore, the Ampico becomes
an educational factor in the direct meaning of the
term.
Factors in Prano Study.
"In choosing the Ampico, I have in mind the fidel-
ity with which it re-enacts the playing of the artist,
and I feel that I can literally he at the side of thou-
sands of my Melody-Way pupils.
"The Miessner Institute is prepared to familiarize
its affiliated teachers with those new and important
developments in t!ie use of Melody W r ay. The dealer
can become a vital factor in this educational work by
making personal calls on school officials and impress-
ing them with the soc'al importance of the music in
the home and of the piano in particular as the fun-
damental instrument for self-expression in music."
SCHILLER PIANO CO.
HOLDS ANNUAL ELECTION
This Remarkable Instrument is
equipped with the
Policy for 1927 Outlined and a Bigger and
Better Business for the Schiller
Line Is Anticipated.
Has no Superiors and Few Equals in
Tone, Construction or Beauty
Christman Studio Grand
W. OTTO MIESSNKR.
(Only 5 Feet Long)
The year now started will be a good
one for representatives of this famous
little Grand. In everything that wins
trade the Studio Grand is positively
unsurpassed and stands in a field of its
own. It is an instrument of such pre-
eminence that it almost literally "sells
on sight."
Write for full particulars and illus-
trated catalogues.
"The First Touch Tells ''
Reg
U. S
Pat. Off
Christman Piano Co.
5 7 East 137th St.
New York
Hshed policies of providing the schools of the coun-
try with the most modern material for mus'c study.
It will also provide those using the Ampico with ma-
terial for teaching music as an applied art. in addi-
tion to work in music appreciat'on.
The Miessner Institute, therefore, will collaborate
with The Ampico Corporation in this field, and work
concurrently with the appreciation research work
which The Ampico Corporation has been conduct-
ing under the direction of an advisory com nittee
consisting of Peter W. Dykema, Clarence G. Hamil-
ton, Alexander Henneman, H C. MacDougall, Carl
Pfatieicher, Alexander Russell, M. E. Snvder, Sig-
mund Spaeth, Artur Rodansky, Josef Lhevinne, and
E. Robert Schmitz.
The Miessner Institute was established three years
ago to tra : n teachers in the art of class piano instruc-
tion; to establish normal training centers for teachers
in every part of the country; to inform and convince
school superintendents and music supervisors of the
value of class piano study as a vital part of the public
school music carriculu n. In addition to these activi-
ties, the Institute has enlisted the cooperation of many
wide-awake dealers, who have demonstrated the re-
sults that can be achieved with the Melody Way. As
a result of this cooperation several hundred publ'c
school systems have already adopted this method of
group piano instruction.
Use of Melody Way.
W. Otto Miessner, author of The Melody Way
System of group piano instruction, will record his
playing exclusively for the Ampico, and The Ampico
Corporation will issue an authoritative set of record-
ings for use in teaching this course, which has already
been adopted by over 300 school systems.
The Ampico recordings played by Mr. Miessner
are based on modern teaching principles as applied
by him to piano instruction, and will provide perfect
models for imitative playing and for interpretative
guidance. A special edition of the course, to correlate
with the recordings has been prepared by the M'ess-
ner Institute. Copies of this edition are famished
in the box with the recording. These recordings will
The Schiller P : ano Co., Oregon, 111., held its annual
meeting and election of officers for the year on Tues-
day of last week. All officers were re-elected; they
are: E. B Jones, president; Frank Hood, vice-pres-
ident; B. F. Shelly, secretary; and C. F. Jones,
treasurer. The officers of the company are unusually
optimistic in expectations for the new year.
"The entire Schiller line is experiencing an excel-
lent demand and the prospect for a lrg year ahead
are exceedingly bright," said Mr. Hood, to a Presto-
Times representative this week. "Our entire force
is working full time and we are receiving aboat as
many orders as we can fill at the present time. How-
ever, we are adequately equipped to meet all require-
ments promptly, regardless of size. New case designs
and the h'gh-light finishes of the Schiller line will be
strong assets this year, and the tone quality is rec-
ognized everywhere and speaks for iiself."
TRAVELERS OF CHICAGO HOUSE
OF BALDWIN HOLD MEETING
Spirited Gathering and Dinner Closed with Presenta-
tion of Gold Watch to W. E. Smith.
The meeting of the Baldwin Chicago division trav-
elers on January 6, 7, 8 was an event of special inter-
est. A star feature was the dinner at the Union League
Club on the 7t'i. The subjects discussed during the
meeting pertained to publicity and exploitation plans,
as set forth by Philip Wyman and Harry L. Adams,
of Cincinnati. New styles, dealers' selling helps for
this year, were also discussed.
The travelers present included the following: T. R.
Htiston. J. M. Wyl'e, L. A. Dunaway, lack Rodman,
M. A. Anderson, J. A. Duffy. H. G Austin, J. L.
Sawyer, James F. Thomas, J. R. Huckins.
The publicity department of the house was well
sustained by Phillip Wyman and Harry L. Adams.
The office end of the business was represented by
E. P. Williams, G. W. Lawrence, F. A. Davis, H. G.
Johnson, F. W Kammien, F. J. Lynch, W. T. Coffey.
An incident of special interest, which drew forth
applause, was the presentation to W. A. Smith of a
gold watch from fellow travelers_ and associate; on
his retiring from road work.
BEST BIG BUSINESS YEAR.
Foster & Waldo. Minneapolis, declared that 1926
was the biggest year in the history of the business.
Mr. Foster is a great exponent of institutional adver-
tising and a great believer in giving credit, where it is
due. to the men within his organization. That, no
doubt, is one of the "secrets" of the big business of
his house. And again he is an enthusiastic admirer
of the Schumann piano, of which Foster & Waldo
sell a great many.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
The American Music Trade Weekly
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
C. A. DANIELL and FRANK D. ABBOTT
- Editors
Telephones, Local and Long Distance, Harrison 234
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), "PRESTO," Chicago.
Entered as Second-class matter Jan. 29, 1896, fit the
Post Office, Chicago, Illinois, under Act of March 3, 1879.
Subscription, $2 a year; 6 months, $1; Foreign, |4.
Payable In advance. No extra charge in United States
possessions, Cuba and Mexico. Rates for advertising on
application.
covered agencies totally ignorant of the sub-
ject for the purpose of promoting the-piano.
That sort of skill exists within the confines
of the business ; plenty of it. Here is where
Mr. Bayley's keen darts reach home with ac-
curacy. However, it is not for us to do any
criticising at this time. It is to deny that
spirit here, and to insist upon every one inter-
ested reading Mr. Bayley's essay on the dog,
that this is written, and nothing more.
A FINE ALLIANCE
January 22, 1927.
cause they make a noise. Let the parents
understand that, and the sale will be more sat-
isfactory to both merchant and customer. The
trade-in should seldom be encouraged for the
prospective profit in its re-sale.
The item in this issue, in which the Estey-Welte
Corporation declares 'that this year will be a great
one for the organ industry, will be a surprise to many
in the trade. It has become a settled conviction that
the organ had in some way lost its life. But plainly
the organ is very much alive.
* * *
The "essay on the dog," by Mr. Frank J. Bayley,
in this issue, will interest and amuse every piano man
and especially all who are concerned in 'the methods
of the Music Industries Chamber of Commerce and
its multiform activities. Mr. Bayley has the knack of
clear expression and his views are practical as well
as pointed.
The association of the "Melody Way" of
Mr.
Otto Miessner with the powerful Ampico
Items of news and other matter are solicited and if
of general interest to the music trade will be paid for Corporation affords an interesting trade item.
at space rates. Usually piano merchants or salesmen Mr. Miessner's method of class piano in-
in the smaller cities are the best occasional corre-
struction has become recognized as a vital
spondents, and their assistance is invited.
influence in elementary music teaching". Its
Payment is not accepted for matter printed in the
creator is a teacher of great experience and
editorial or news columns of Presto-Times.
WHAT WE WERE DOING
Where half-tones are made the actual cost of pro- ability. He has succeeded in so many ways
And Saying When the Trade
duction will be charged if of commercial character, that his place in the faculty was long- ago
or other than strictly news interest.
Was Young
When electrotypes are sent for publication it is fixed.
The great influence of the Ampico, and the.
requested that their subjects and senders be carefully
indicated.
Ampico itself, in the world of educational mu-
Forms close at noon every Thursday. News mat- sic, as a means of positive and indispensably
(From Presto, January 21, 1892.)
ter should be in not later than eleven o'clock on the accurate re-enacting of the best compositions,
Air. I. N. Camp, of Estey & Camp, is very much
same day. Advertising copy should be in hand before seems to suggest the high order of apprecia- gratified that the firm of Decker Bros, have secured
Tuesday, five p. m., to insure preferred position. Full
the American right to manufacture the Janko key-
page display copy should be in hand by Monday noon tion for which Mr. Miessner is noted.
board and states that a Decker piano with this key-
preceding publication day. Want advs. for current
will soon be in Chicago.
Undoubtedly the Educational Department of board
week, to insure classification, must not be later than
The James & Holmstrom Transposing Keyboard
Wednesday noon.
the Ampico Corporation will extend still fur- has taken a firm hold with the trade, and the firm
Address all communications for the editorial or business
expect to do a very large business with them this
ther its influence as an educational force in year.
departments to PRESTO PUBLISHING CO., 417 South
Whether with or without the transposing key-
Dearborn Street, Chicago, III.
music study. No less will the author of the board the James & Holmstrom is a good, saleable
reliable instrument, which it pays dealers to
Melody W r ay extend its vital effects in dis- and
SATURDAY, JANUARY 22, 1927.
handle.
seminating the love of music and the attend-
There has never been a period covering any twelve
months in the history of William Knabe & Co., the
ing
demand
for
pianos.
We
have
seldom
had
great Baltimore piano manufacturers, that has been
The last form of Presto-Times goes to press
at 11 a. m. Thursday. Any news transpiring so reassuring an item of news as the one which productive of more beneficial results than the past
The output of the factory has been the largest
after that hour cannot be expected in the cur- tells of the co-operation of the two sources, year.
ever made by the house, and the prospects for 1892
rent issue. Nothing received at the office that particulars of which appear on another page are brilliant.
is not strictly news of importance can have this week.
attention after 9 a. m. on Thursday. If they
25 YEARS AGO THIS WEEK
concern the interests of manufacturers or
(From Presto, January 23, 1902.)
dealers such items will appear the week follow-
THE TRADE=IN'S VALUE
Many of the W. W. Kimball Co.'s employes have
ing. Copy for advertising designed for the It might pay retail piano merchants to con- become enthused with the "home idea" to the extent
of meeting to discuss the best means of obtaining
current issue must reach the office not later
sider the suggestion made by Mr. A. G. Gul- homes on the monthly payment plan.
than Wednesday noon of each week.
The Packard Company has been making some very
bransen in the matter of worn-out pianos. creditable
foreign shipments. A consignment of thir-
Every retailer has occasion to take in old in- teen pianos was recently shipped to Hamburg, Ger-
THE DOG'S TAIL
of the best foreign markets for American
struments as payments on new ones. To re- many, one
and organs. Recently a shipment of thirty-
In this issue of Presto - Times will be fuse to take them would mean losses to the pianos
three pianos was made to England.
found Mr. Frank J. Bayley's entertain- active piano houses. It is, in fact, at times
The much-talked-of Detroit Music Traders' Asso-
ing- essay on the dog', as represented almost absolutely necessary to accept the ciation is now accomplished. At the meeting at the
Hotel Cadillac, on the 15th inst.. the following officers
by the piano industry and the compli- decrepit instruments. To refuse to do so of the new association were elected: President, C. A.
cation of interests by which, in its association would imply that "service" has little place in Grinnell; first vice-president, James Vaughan; sec-
ond vice-president, S. E. Clark; third vice-president,
functions, it is controlled. Mr. Bayley is a the business.
S. B. Smith; fourth vice-president, C. H. Van Wag-
oner; secretary, J. Henry Ling; treasurer, W. P.
keen observer with the knack of saying thing's
But the habit of taking them in as if they
in good English and to the point. What he were really most welcome, sometimes even Parker.
The annual meeting of The Cable Company was
says in his essay may, or may not, interpret more acceptable than cash, is a mistake al- held in Chicago on Tuesday afternoon last, when the
fo'lowing officers were re-elected: President, F. S.
with exactness the ideas of Presto-Times, or
ways. There are times when the condition of Cable; first vice-president, Jonas M. Cleland; second
any one else in particular, aside from Mr. Bay-
vice-president, F. S. Shaw; secretary, W. B. Price;
the trade-in justifies the valuation placed upon treasurer, H. L. Draper; mechanical superintendent,
ley himself. Nevertheless, there is so much
it, but only when the piano is not too old D. G. Keefe; general agent, F. W. Teeple; directory
common sense in his remarks that it must
S. Cable, F. P. Snyder, F. T. Heffelnnger, H. A.
to be usable without danger to the student's —F.
Ware, J. M. Cleland, F. S. Shaw, D. G. Keefe.
seem almost impossible not to agree with
purposes. In a very large proportion of cases
some of them.
HIS DISCOVERY.
the old timers are fit only for the scrap-heap,
"I haven't made a sale today—
It is the latter fact that makes the essay al- and it is a pity that, as with automobiles, the
I fear the trade is dying;
most essential to a good trade paper just at customer can not be made to understand that
No matter what I do or say
My prospects are not buying;
this time. The indus-try and trade is "al! fact.
But when I watch my neighbor's store
stirred up" over the tvVo uppermost plans of
Mr. Gulbransen's idea is that the dealer's
His place seems much more active—
I can't see that he offers more,
promotion, both of which must entail a drain best argument is that the old piano should be
Or has goods more attractive.
upon the cash box and call for the exercise of gotten rid of, by its owner, for the sake of
"And when I meet him on the street
a good deal of executive judgment if results the young people of the home. That it is do-
He smiles and talks so breezy
are to be made adequate to the labor and ing injury to susceptible youth and may spoil
You'd think his happiness complete
On avenue called 'Easy';
expense.
native genius and talent where a good new"
There must be something in my biz
It will be taken for granted generally that instrument would be sure to develop the best
That needs some kind of clearing,
It's up to me to find what 'tis
some of Mr. Bayley's sharp challenge to the that is in the children.
That clogs my running gearing."
Chamber will receive the commendation of
And that is an argument well worth while.
And soon he found, without a doubt.
many in the trade. In a business so old, and Pianos are not merely pieces of furniture.
The secret of his trouble,
composed of men of experience and acknowl- Their purposes go much deeper. They may
And saw the way to turn about
And make his progress double;
edged skill in every department of the busi- blend the beautiful with the inner refinements,
It is not magic that transcends,
ness, no one will question the challenge to but to be of real value they can not be the
Nor aught that seems surprising—
He found the way to better ends
the judgment of whoever it may be that dis- wrecks of other days, nor desirable merely be-
Led straight through advertising.
35 YEARS AGO IN THE TRADE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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