Presto
Issue: 1927 2109 - Page 20
20
PRESTO-TIMES
January 1, 1927.
panying atmosphere suitable to the goods and the
emotions of the prospective buyers. The ability to
exhibit the music goods properly is as important
a requirement as the gift of effectively talking up Sales Are Missed and Profits Lost by Failure of
The Element Which Changes Mere Visitors their merits. The observant music dealer realizes
Clerks to Learn the Stock.
how much the visitor to the store is affected by the
Into Prospects Involves Methods of Proc-
general
atmosphere
of
the
place.
Of
course
atmos-
A prominent sheet music department manager was
ess and Personality of Employes.
phere alone will not sell the goods, but it is one of asked to give a little instructive talk 'to dealers at one
Once in awhile the thoughtful and observant music the most important elements leading to sales and of the conventions of the national association; some-
thing in addition to a scheduled paper read by him.
merchant has 'the opportunity of seeing with satis- success.
faction a great motion picture play, filmed at vast
To begin with, the music store must be orderly. He obligingly agreed.
expense, shown to him in some metropolitan theater, System is of supreme importance. Carelessness in
"Know your stock," was the beginning and he
and later when he views the same picture in some replacing merchandise brought out for inspection paused so long it seemed to his auditors that it also
little, unpretentious movie house in his own locality should not be tolerated. Neglect in this particular was the end of his discourse. "I might let it go at
he is rilled with disappointment. The film is identical results in confusion and makes the checking up of that," he resumed, "and would be giving you a com-
in both instances, but the little theater lacks the at- stock difficult. It is a condition which causes goods plete, even if not wordy talk. I need not elaborate
mosphere, the luxurious furnishings, the symphony to be ordered when they are not needed and neces- on the advice to any dealer present who has gained
orchestra music that were features of the bigger show sary orders to be overlooked.
any benefits from experiences.
house.
"Every one of you has experienced -the dishearten-
Where space permits the stringed and wind in-
The same psychological fact may be considered in struments are best displayed in glass cases where ing effect of the loss of sales through clerks who
connection with a music business. The mere presen- they are protected from dust and dampness and are say, 'We haven't got it' to customers, when the very
tation of a good stock of musical merchandise fails not subject to the wear and tear of unnecessary han- numbers called for were in stock."
in results in sales. There must be an accom- dling. Popular music and semi-classics are shown to
Sometimes they did not want to display their ignor-
the best advantage in racks and neatly arranged on ance of the stock or did not want 'to bother looking
display tables. A convenient riling system provided for an old number. They did not know the stock.
for the purpose is best suited for the handling of the
"To be a successful sheet music salesman requires
classics and standard numbers.
an alert mind and an observation of the trend of
It is in the store arrangement, the proper showing tastes. There are fashions in sheet music just as there
of the goods the human element is considered. A are in millinery, and the need of training for the slaff
person may be attracted to the store in any of several should be clear to every dealer present."
ways; the advertising, the shcAv window or mere
curiosity. But the desire to purchase that converts
him into a prospect is something that may be created
by the atmosphere of the store, which in a way in-
volves the method of showing the goods and the
PIANO BASS STRINGS —PIANO REPAIR SUPPLIES
personality of every employe of the store.
ATMOSPHERE OF A STORE
KNOWING SHEET MUSIC STOCK
OTTO R. TREFZ, Jr.
Our large stock Is very seldom depleted, and your
order, whether large or small, will receive imme-
diate attention. In addition, you get the very
beat of
Felts; Cloths; Hammers; Punching*;
Music Wire; Tuning Pins; Player
Parts; Hinges; Castings; etc.
We have In stock a full line of materials for
Pianos and Organs.
AMERICAN PIANO
SUPPLY COMPANY
TUNERS AND REPAIRERS
OTTO TREFZ'S GREETING.
An artistic card from Otto R. Trefz, Jr., the
extensive manufacturer of bass strings and other spe-
cialties, in Philadelphia, reads as follows: "We
extend to our friends and customers our hearty good
wishes for the Holiday Season and may the New
Year bring an abundance of Happiness and Prosper-
ity."
Pete Wendling and Al. Bryan are collaborating in
writing popular songs.
110-112 EAST 13th STREET
NEW YORK
Our new Illustrated Catalogue of Piano
and Player Hardware, Felts and Tools
is now ready. If you haven't received
your copy let us know.
2110 Fairmount Ave.
PHILADELPHIA, PA.
9
Worry Over Player Details
is avoided by the manufac-
turer who uses the
A. C. Cheney Player Action
in his products. He knows
everything is all right and
that the best musical quali-
ties of his pianos are develop-
ed by the use of this player
mechanism.
SCHAFF
Piano String Co.
A. C. CHENEY
PIANO ACTION COMPANY
Manufacturers of
CASTLETON, N. Y.
EACH
(dozen lots)
F. O. B. Hickory, N. C.
STANDARD SIZE DUET BENCH
35 X 15 21 inches high
GENERAL PIANO KEY
REPAIRING
24-HOUR
QUALITY PIANO BENCH
Piano Bass Strings
2009-2021 CLYBOURN AVENUE
Cor er Lewis Street
CHICAGO
Made in Mahogany only
0. SIMMONS BENCH CO.
HICKORY, N. C.
SERVICE
RECOVERING
BUSHING
SHARPS
E. A. BOUSLOG, Inc.
2106 Boulevard Place
INDIANAPOLIS, IND.
HAMMACHER, SCHLEMMER & CO. 1 The Piano Repair Shop
PIANO and PLAYER
HARDWARE, FELTS, TOOLS,
RUBBERIZED PLAYER FABRICS
New York, Since 1848
4tll
311(1 13tli St.
Pianos and Phonographs Rebuilt by
Expert Workmen
Player-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms.
THE PIANO REPAIR SHOP
339 South Wabash Ave.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Chicago
PRESTO-TIMES
January 1, 1927.
panying atmosphere suitable to the goods and the
emotions of the prospective buyers. The ability to
exhibit the music goods properly is as important
a requirement as the gift of effectively talking up Sales Are Missed and Profits Lost by Failure of
The Element Which Changes Mere Visitors their merits. The observant music dealer realizes
Clerks to Learn the Stock.
how much the visitor to the store is affected by the
Into Prospects Involves Methods of Proc-
general
atmosphere
of
the
place.
Of
course
atmos-
A prominent sheet music department manager was
ess and Personality of Employes.
phere alone will not sell the goods, but it is one of asked to give a little instructive talk 'to dealers at one
Once in awhile the thoughtful and observant music the most important elements leading to sales and of the conventions of the national association; some-
thing in addition to a scheduled paper read by him.
merchant has 'the opportunity of seeing with satis- success.
faction a great motion picture play, filmed at vast
To begin with, the music store must be orderly. He obligingly agreed.
expense, shown to him in some metropolitan theater, System is of supreme importance. Carelessness in
"Know your stock," was the beginning and he
and later when he views the same picture in some replacing merchandise brought out for inspection paused so long it seemed to his auditors that it also
little, unpretentious movie house in his own locality should not be tolerated. Neglect in this particular was the end of his discourse. "I might let it go at
he is rilled with disappointment. The film is identical results in confusion and makes the checking up of that," he resumed, "and would be giving you a com-
in both instances, but the little theater lacks the at- stock difficult. It is a condition which causes goods plete, even if not wordy talk. I need not elaborate
mosphere, the luxurious furnishings, the symphony to be ordered when they are not needed and neces- on the advice to any dealer present who has gained
orchestra music that were features of the bigger show sary orders to be overlooked.
any benefits from experiences.
house.
"Every one of you has experienced -the dishearten-
Where space permits the stringed and wind in-
The same psychological fact may be considered in struments are best displayed in glass cases where ing effect of the loss of sales through clerks who
connection with a music business. The mere presen- they are protected from dust and dampness and are say, 'We haven't got it' to customers, when the very
tation of a good stock of musical merchandise fails not subject to the wear and tear of unnecessary han- numbers called for were in stock."
in results in sales. There must be an accom- dling. Popular music and semi-classics are shown to
Sometimes they did not want to display their ignor-
the best advantage in racks and neatly arranged on ance of the stock or did not want 'to bother looking
display tables. A convenient riling system provided for an old number. They did not know the stock.
for the purpose is best suited for the handling of the
"To be a successful sheet music salesman requires
classics and standard numbers.
an alert mind and an observation of the trend of
It is in the store arrangement, the proper showing tastes. There are fashions in sheet music just as there
of the goods the human element is considered. A are in millinery, and the need of training for the slaff
person may be attracted to the store in any of several should be clear to every dealer present."
ways; the advertising, the shcAv window or mere
curiosity. But the desire to purchase that converts
him into a prospect is something that may be created
by the atmosphere of the store, which in a way in-
volves the method of showing the goods and the
PIANO BASS STRINGS —PIANO REPAIR SUPPLIES
personality of every employe of the store.
ATMOSPHERE OF A STORE
KNOWING SHEET MUSIC STOCK
OTTO R. TREFZ, Jr.
Our large stock Is very seldom depleted, and your
order, whether large or small, will receive imme-
diate attention. In addition, you get the very
beat of
Felts; Cloths; Hammers; Punching*;
Music Wire; Tuning Pins; Player
Parts; Hinges; Castings; etc.
We have In stock a full line of materials for
Pianos and Organs.
AMERICAN PIANO
SUPPLY COMPANY
TUNERS AND REPAIRERS
OTTO TREFZ'S GREETING.
An artistic card from Otto R. Trefz, Jr., the
extensive manufacturer of bass strings and other spe-
cialties, in Philadelphia, reads as follows: "We
extend to our friends and customers our hearty good
wishes for the Holiday Season and may the New
Year bring an abundance of Happiness and Prosper-
ity."
Pete Wendling and Al. Bryan are collaborating in
writing popular songs.
110-112 EAST 13th STREET
NEW YORK
Our new Illustrated Catalogue of Piano
and Player Hardware, Felts and Tools
is now ready. If you haven't received
your copy let us know.
2110 Fairmount Ave.
PHILADELPHIA, PA.
9
Worry Over Player Details
is avoided by the manufac-
turer who uses the
A. C. Cheney Player Action
in his products. He knows
everything is all right and
that the best musical quali-
ties of his pianos are develop-
ed by the use of this player
mechanism.
SCHAFF
Piano String Co.
A. C. CHENEY
PIANO ACTION COMPANY
Manufacturers of
CASTLETON, N. Y.
EACH
(dozen lots)
F. O. B. Hickory, N. C.
STANDARD SIZE DUET BENCH
35 X 15 21 inches high
GENERAL PIANO KEY
REPAIRING
24-HOUR
QUALITY PIANO BENCH
Piano Bass Strings
2009-2021 CLYBOURN AVENUE
Cor er Lewis Street
CHICAGO
Made in Mahogany only
0. SIMMONS BENCH CO.
HICKORY, N. C.
SERVICE
RECOVERING
BUSHING
SHARPS
E. A. BOUSLOG, Inc.
2106 Boulevard Place
INDIANAPOLIS, IND.
HAMMACHER, SCHLEMMER & CO. 1 The Piano Repair Shop
PIANO and PLAYER
HARDWARE, FELTS, TOOLS,
RUBBERIZED PLAYER FABRICS
New York, Since 1848
4tll
311(1 13tli St.
Pianos and Phonographs Rebuilt by
Expert Workmen
Player-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms.
THE PIANO REPAIR SHOP
339 South Wabash Ave.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Chicago
Future scanning projects are planned by the International Arcade Museum Library (IAML).