Presto

Issue: 1927 2109

20
PRESTO-TIMES
January 1, 1927.
panying atmosphere suitable to the goods and the
emotions of the prospective buyers. The ability to
exhibit the music goods properly is as important
a requirement as the gift of effectively talking up Sales Are Missed and Profits Lost by Failure of
The Element Which Changes Mere Visitors their merits. The observant music dealer realizes
Clerks to Learn the Stock.
how much the visitor to the store is affected by the
Into Prospects Involves Methods of Proc-
general
atmosphere
of
the
place.
Of
course
atmos-
A prominent sheet music department manager was
ess and Personality of Employes.
phere alone will not sell the goods, but it is one of asked to give a little instructive talk 'to dealers at one
Once in awhile the thoughtful and observant music the most important elements leading to sales and of the conventions of the national association; some-
thing in addition to a scheduled paper read by him.
merchant has 'the opportunity of seeing with satis- success.
faction a great motion picture play, filmed at vast
To begin with, the music store must be orderly. He obligingly agreed.
expense, shown to him in some metropolitan theater, System is of supreme importance. Carelessness in
"Know your stock," was the beginning and he
and later when he views the same picture in some replacing merchandise brought out for inspection paused so long it seemed to his auditors that it also
little, unpretentious movie house in his own locality should not be tolerated. Neglect in this particular was the end of his discourse. "I might let it go at
he is rilled with disappointment. The film is identical results in confusion and makes the checking up of that," he resumed, "and would be giving you a com-
in both instances, but the little theater lacks the at- stock difficult. It is a condition which causes goods plete, even if not wordy talk. I need not elaborate
mosphere, the luxurious furnishings, the symphony to be ordered when they are not needed and neces- on the advice to any dealer present who has gained
orchestra music that were features of the bigger show sary orders to be overlooked.
any benefits from experiences.
house.
"Every one of you has experienced -the dishearten-
Where space permits the stringed and wind in-
The same psychological fact may be considered in struments are best displayed in glass cases where ing effect of the loss of sales through clerks who
connection with a music business. The mere presen- they are protected from dust and dampness and are say, 'We haven't got it' to customers, when the very
tation of a good stock of musical merchandise fails not subject to the wear and tear of unnecessary han- numbers called for were in stock."
in results in sales. There must be an accom- dling. Popular music and semi-classics are shown to
Sometimes they did not want to display their ignor-
the best advantage in racks and neatly arranged on ance of the stock or did not want 'to bother looking
display tables. A convenient riling system provided for an old number. They did not know the stock.
for the purpose is best suited for the handling of the
"To be a successful sheet music salesman requires
classics and standard numbers.
an alert mind and an observation of the trend of
It is in the store arrangement, the proper showing tastes. There are fashions in sheet music just as there
of the goods the human element is considered. A are in millinery, and the need of training for the slaff
person may be attracted to the store in any of several should be clear to every dealer present."
ways; the advertising, the shcAv window or mere
curiosity. But the desire to purchase that converts
him into a prospect is something that may be created
by the atmosphere of the store, which in a way in-
volves the method of showing the goods and the
PIANO BASS STRINGS —PIANO REPAIR SUPPLIES
personality of every employe of the store.
ATMOSPHERE OF A STORE
KNOWING SHEET MUSIC STOCK
OTTO R. TREFZ, Jr.
Our large stock Is very seldom depleted, and your
order, whether large or small, will receive imme-
diate attention. In addition, you get the very
beat of
Felts; Cloths; Hammers; Punching*;
Music Wire; Tuning Pins; Player
Parts; Hinges; Castings; etc.
We have In stock a full line of materials for
Pianos and Organs.
AMERICAN PIANO
SUPPLY COMPANY
TUNERS AND REPAIRERS
OTTO TREFZ'S GREETING.
An artistic card from Otto R. Trefz, Jr., the
extensive manufacturer of bass strings and other spe-
cialties, in Philadelphia, reads as follows: "We
extend to our friends and customers our hearty good
wishes for the Holiday Season and may the New
Year bring an abundance of Happiness and Prosper-
ity."
Pete Wendling and Al. Bryan are collaborating in
writing popular songs.
110-112 EAST 13th STREET
NEW YORK
Our new Illustrated Catalogue of Piano
and Player Hardware, Felts and Tools
is now ready. If you haven't received
your copy let us know.
2110 Fairmount Ave.
PHILADELPHIA, PA.
9
Worry Over Player Details
is avoided by the manufac-
turer who uses the
A. C. Cheney Player Action
in his products. He knows
everything is all right and
that the best musical quali-
ties of his pianos are develop-
ed by the use of this player
mechanism.
SCHAFF
Piano String Co.
A. C. CHENEY
PIANO ACTION COMPANY
Manufacturers of
CASTLETON, N. Y.
EACH
(dozen lots)
F. O. B. Hickory, N. C.
STANDARD SIZE DUET BENCH
35 X 15 21 inches high
GENERAL PIANO KEY
REPAIRING
24-HOUR
QUALITY PIANO BENCH
Piano Bass Strings
2009-2021 CLYBOURN AVENUE
Cor er Lewis Street
CHICAGO
Made in Mahogany only
0. SIMMONS BENCH CO.
HICKORY, N. C.
SERVICE
RECOVERING
BUSHING
SHARPS
E. A. BOUSLOG, Inc.
2106 Boulevard Place
INDIANAPOLIS, IND.
HAMMACHER, SCHLEMMER & CO. 1 The Piano Repair Shop
PIANO and PLAYER
HARDWARE, FELTS, TOOLS,
RUBBERIZED PLAYER FABRICS
New York, Since 1848
4tll
311(1 13tli St.
Pianos and Phonographs Rebuilt by
Expert Workmen
Player-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms.
THE PIANO REPAIR SHOP
339 South Wabash Ave.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Chicago
21
PRESTO-TIMES
January 1, 1927.
Q R S RECORDING PLANT MOVED
P. K. Van Yorx Moves Meriden Plant, Studio and
Library to New York.
The Q R S Music Co. and its staff of arrangers
and editors under P. K. Van Yorx, is changing from
the old Wilcox & White music roll plant, studio and
library on Colony street, Meriden, Conn., to the
New York headquarters of the company in the Bronx.
Mr. Van Yorx, who has been in charge of record-
ing since the studio and library were taken over from
the Wilcox & White Co., was in New York last week
conferring with George H. Bliss, manager of the
eastern division of the Q R S Music Co., on matters
connected with the change. In accordance with the
policy of the company to concentrate recording plants
a new studio.has been provided for the recording of
the Q R S Recordo rolls in the New York head-
quarters.
NEW SLINQERLAND FOLDER
Slingerland Banjo Co., Chicago, Provides Interesting
Information About the De Luxe Model.
Interesting facts connected with the manufacture
of May Bell banjos are told in a new folder of the
Slingerland Banjo Co., 1815 Orchard street, Chicago.
The cover is enlivened with a picture of Dorothy
Kelley, banjoist with the Melody Girls, now playing
at the Martin Hotel, Sioux City, la.
The folder is devoted to describing and picturing
the De Luxe model of the May Bell banjo and the
improvements in its tone from the new 'tone Chamber,
designed to prevent the clashing of sound waves.
In this section of the folder is a portrait of S. R.
Musmanno, the well-known professional banjoist and
tester of banjos in the factory of the Slingerland
Banjo Co. Besides 'the De Luxe, six other banjos
and banjo ukuleles are described.
INTEREST IN BANDS GROW
Letters to C. M. Tremaine of Bureau for Music Ad-
vancement Indicates Spread of Movement.
A letter from Howard Monger. Supervisor of In-
strumental Music in the Public Schools of Pontiac,
Mich., received by C. M. Tremaine, of the National
Bureau for the Advancement of Music, in the course
of a considerable correspondence with h ; m concern-
ing school music development, is a striking illustra-
tion of the growth of the school band movement.
The letter in part reads:
"The number of bands seems to increase rather
rapidly in the vicinity of Pontiac and Detroit. I
personally direct the "Pontiac High School Band,"
the "Webster Junior High School Band," and prob-
ably will form another within the next month which
will be called the "Eastern Junior High School
Band."
Oxford, Mich , High School has a very good band
under the direction of Mr. George Dunbar. Stacy
Greater Beauty
and Greater
Comfort
SCARFS,
GUSH-
IONS,
COVERS
Bench Cushions, Piano Throws, Bags
for Small Instruments, Upholstered
Bench Tops
Illustrated Folders On Request
Period Drapery and Mfg. Co.
NEW ALBANY, IND.
PIANO KEYS RECOVERED
Heaviest grade Pyralin Ivory, beveled
and polished to look like the finest ivory
keyboards built. Beautiful work, guaran-
teed. Sharps ebonized, bushings, etc.
We begin work on your keys the minute they
arrive. Write for New Price List.
McMACKIN PIANO SERVICE
Factory: 1721-3 Mondamin Avenue
DES MOINES, IA.
Holmes is the director of the "Hamtramck High
School Band." Birmingham, Rochester, and other
towns close by, including Walled Lake, have started
orchestras in the schools but no bands that I know
of. Henri K. Kampe is directing the orchestra at
Birmingham and I am not sure that they have not
started a band also."
PIANO BENCH MEN MEET
In Two-Days Session at Chicago Full List of Officers
Are Re-elected.
At the tenth annual meeting of the National Asso-
ciation of Piano Bench and Stool Manufacturers at
the Palmer House, Chicago, last week, Frank Mer-
CANADA HEARS AUSTRALIA.
riam of South Acton, Mass., was re-elected presi-
Canadian radio fans are reporting some phenom- dent. Other officers re-elected were Charles E. Over-
enal reception. Malcolm Lenning of Hughton, Sas- ton, vice-president; Gordon L. Aston, treasurer, and
katchewan, in a report to the Freed-Eisemann Radio M. Vulpi, commissioner.
Corporation, states that he has picked up two Aus-
There was a two-day session at which all the im-
tralian stations—Brisbone on 329.5 and Sydney on
410.7 meters, with volume enough to use the loud portant topics of the industry were discussed, includ-
speaker. On December 15, 16 and 17, from 3:45 to ing the proposal for a scheme of co-operative adver-
7 a. m., he brought in these stations, which are very tising.
rarely heard in the United States or Canada, except
SHEET MUSIC IN JAPAN.
once in a while in Southern California.
Another index to the increasing popularity of west-
ern music abroad is the surprising demand for Amer-
WIRELESS FROM MOSCOW.
"Allo! Allo! Toot ra-dee-to-tellay-grain-ayah tue- ican sheet music. The value of the United States
see-atsche tschay-tueresta pee-atdee-satee-mee-trov, exports of sheet and book music to Japan in 1922,
toe-var-eescht-tschee, soos-tscha-ee-tee." Radio fans the first year in which separate figures for sheet
should not be alarmed if they hear these strange music are given in the official statistics, amounted to
sounds issue forth from their loud speaker some eve- $40,140 and increased to $71,646 in 1924. Statistics
ning. It is merely the opening statement of the an- for 1924 show that Japan ranks second as a pur-
nouncer at RDW, Moscow, a new 12-kilowatt sta- chaser of American sheet music, being second only to
Canada, and purchasing more than England and
tion. It means: "Hello, this is the Moscow broad-
casting station calling on a wave length of 1450 Australia.
meters. You will now hear, etc."
TUNERS APPRECIATE THIS.
In a special department for requirements by piano
tuners and repairmen, Hammacher, Schlemmer & Co.,
Fourth avenue and Thirteenth street, New York,
present a tuner's carrying case of a light and service-
able kind which has a big sale. It weighs only six
pounds, and is fitted with a very secure lock and solid
brass, highly nickel-plated hardware. The outside
measurements are 15J/2 inches long, 7 inches wide
and 8 inches high.
HIGH GRADE
CHAMPION RECORDS SELL.
The pre-release Christmas specials in the Novem-
ber bulletin of Champion electrically recorded records
of the Starr Piano Co., Richmond, Ind., have proved
phenomenal sellers. Other music of the line also
proved strong numbers with dealers. The Champion
popularly-priced, two-bit records are conceded by
dealers to be the best profit-makers in the record field.
A. L. WHITE MFG. CO.
NEW SHEET MUSIC MANAGER.
Adolph Suppan has been appointed manager of the
sheet music department of the Walker Musical Ex-
change, Milwaukee, Wis., and plans extending the
stock of orchestrations which already is large. Mr.
Suppan is a well known artist and a staff artist at
radio station WSOE.
Folding Organs
School Organs
Practice Keyboards
Dealers' Attention Solicited
215 Englewood Ave., CHICAGO, ILL.
Philip W. Oetting & Son, Inc.
213 East 19th Street, New York
Sole Agents for
WEICKERT
Hammer
MUSIC PUBLISHERS DISAPPEAR.
N. C. Davis Music Co., Nashville, Tenn., music
publishers, reported place of business recently closed
and no one knows anything about their whereabouts.
The concern's creditors are thus left in a state of
doubt and uncertainty.
and Damper
Felts
Grand and Upright Ham-
mers Made of Weickert Felt
Fine Action Bushing Cloths, etc
KEYS RECOVERED AND REBUSHED
FRIELD MILLER & COMPANY
Samples of Work on Request
Prompt and Efficient Service
3767 North Illinois Street, INDIANAPOLIS, IND.
THE CELEBRATED WICKHAM—
QUALITY FIRST
—PIANO PLATES
The Wickham Piano Plate Co.
Springfield, Ohio
FAIRBANKS
FIAN0 PLATES
THE FAIRBANKS CO., Springfield, Ohio
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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