December 12, 1925.
NEW PLAYER MODEL
OF THE H. C. BAY CO.
Announcement of 1926 Model Is Made in
Handsome Circular Wherein Profit-Making
Possibilities Axe Emphasized.
A new playerpiano, the product of one of the larg-
est and most progressive piano industries, has been
announced to the trade. The new instrument, an
advanced 1926 model of which has appeared, is the
product of the H. C. Bay Co., 209 South State
street, Chicago, with factories at Bluffton, Ind.
And it is an achievement in the playerpiano field in
the fact that it possesses new features of construction
which draw it away from the standardized or con-
ventionally constructed players. These features have
given Style "700" an essential to perfect satisfaction
that has been lacking in many present day players—
ease of operation.
The mechanism of the new Bay instrument is built
air-tight. There is no loss of pressure. These fea-
tures assure ease of action and perfect reproduction.
The new motor also marks an advance in construc-
tion, its smooth, easy performance minimizing effort
on the part of the player.
The case of style "700" is above the ordinary in
attractiveness and is now in practically every feature.
The pilasters blend beautifully with the delicate de-
sign of the case trimmings—a design which, while fol-
lowing the modern tendency, is nevertheless original.
Naturally it has the approval of the most exacting
buyers and the H. C. Bay Company finds gratifica-
tion in the way its customers have passed enthusi-
astic judgment in favor of the instrument.
In perfecting style "700," from the standpoint of
construction and case design, the H. C. Bay Com-
pany did not spare any effort to make its tone out-
standing in purity and volume, and that, in the minds
of those who know and appreciate tonal quality, is
after all the crowning achievement.
The message sent to dealers by the H. C. Bay
Company is forceful and so clearly expressed that the
trade has been widely attracted to the new instru-
ment and with mutually satisfactory results. It de-
scribes the new instrument as resembling other
players only in size, which is 4-feet 4 inches, and
carries the reminder that 1926 will be a year of un-
limited opportunities in the player field.
As all instruments of the H. C. Bay line are mov-
ing at a rapid pace, the activities at the factories at
Bluffton, Ind., have been as diversified as intensive.
Grands, reproducers, uprights and players all have
their share of the fall and holiday trade. The de-
The Best Yet
Graceful lines, rugged construc-
tion, moderately priced. It's the
very best commercial piano from
every standpoint.
17
PRESTO
mand for these instruments has been steady and has
necessitated a capacity production through a large
part of the year now closing. And the outlook is
that next year will prove, if not actually the biggest
in the company's career, certainly one of the most
active.
SOME OF THE LATE CHANGES
IN RETAIL PIANO TRADE
Changes, Renewals and New Enterprises in Different
Parts of the Country.
A retail music store was opened this week at 124
Main street, Evansville, Ind., by Walter P. Geissler,
to be known as the Walter P. Geissler Music Co.
A music department was opened recently in the
Cone Building, 439 Main street, Bennington, Vt.,
by Abe Noveck. The business is conducted under
the name of the Noveck Studio, and the slogan is
"For Everything Musical."
The Baker Music House, Inc., Albany, N. Y. f has
opened a branch at 23 Steuben street.
Fred C. Emery, music merchant of Gardner, Mass.,
has opened a store in the Riordan Block.
Hosack's Music House, Angola, Ind., has added
a radio department.
B. O. Johnson has opened a music shop in Benson,
Minn., and will specialize in sheet music.
Salak Bros. Piano Co., Racine, Wis., recently held
the formal opening of its new store at 418 Main
street.
Ira C. Serrin, piano merchant, recently opened a
store at Brazil, Ind.
Under the name of the Music Temple, A. J. Morris
Co., Newark, N. J., has opened a store at Mulberry
and Market streets.
Samuel and William G. Davis, Nanty-Glo, Pa.,
are partners in the new music business under the
name of Davis Music Store.
The Sterling Piano Corp., recently opened a piano
salon at 1050 Chapel street, New Haven, Conn.
The Bluhm Music House has opened a store on
West Mill street, Austin, Minn.
B. W. Fisher, Congress street, St. Albans, Vt.,
will move next week to larger quarters.
The Standard Music Co., Atlantic City, N. J.,
moved last week to new quarters at 1006 Atlantic
avenue.
The Edico Piano Co. is settled in its new home at
241-243 Peachtree street, Atlanta, Ga.
MORE SPACE FOR PIANOS.
Fink & Co., Baltimore, Md., has completed exten-
sive alterations in its store on Howard street. The
front of the store has been improved and a large
display window has been installed. Changes in
the interior of the store included rearrangement of
demonstration booths to provide more space for dis-
play of pianos, Victor products and radios. The
house recently added a piano department.
PORTLAND DEALER RETIRES.
Harold S. Gilbert, 423 Washington street, Port-
land, Ore., has announced his intention of retiring.
He says that after the winding up of his affairs he
will make a tour of the world. Mr. Gilbert opened
a piano store at 384 Yamhill street in 1896 and three
years ago he moved to his present location.
HOW STEINWAY PIANO
MAY BE PURCHASED
Reasons Why the "Instrument of the Immor-
tals" Should Be the Choice of Discrirrb-
inating Customer Told in Ad.
"Your piano whenever you like" is the heading
of a Steinway page display in the Saturday Evening
Post of December 5, and the prospect considering the
purchase of a fine piano is told why the Steinway
should be his choice and where he may select his
instrument. Pictures of old and new Steinway Halls,
New York, and an artistic reproduction of a pen and
ink sketch of Miss Levitski adorn the page.
"One of the most remarkable things about the
Steinway piano is that it may be yours so easily and
so quickly," is the statement. "It is true that the
Steinway is the choice of all notable pianists. Its
miraculous singing tone and its astonishing durability
are known all over the world. Five years and eleven
months are required for preparation and construction.
A half century of skill, knowledge and integrity are
built into each model.
"Yet a short visit to a Steinway dealer or even a
telephone call will suffice to arrange for its purchase
and immediate delivery."
GOODELL PIANO CO. BUYS
SOUTH TEXAS MUSIC CO
And Reorganization Results in Change in Name of
Well-Known Beaumont House.
The Goodell Piano Co. is the new name of the old
Beaumont, Texas, music house, the Pierce-Goodell
Piano Company, which has amended its charter fol-
lowing its purchase of the South Texas Music Co.,
Houston. E. S. Goodell is president and the reorgan-
ization does not result in any change in the direc-
tors, stockholders or management. Mr. Goodell will
be in charge of the Houston store and L. U. Bagarry
will be manager of the Beaumont store.
The South Texas Music Store Co. was formerly
the Bush & Gerts Piano Co. of Texas and its clientele
is considered a desirable acquisition by the new
owners. It has been the ambition of the progressive
Beaumont company for some time to enter the Hous-
ton field and recent circumstances gave it the oppor-
tunity. The company takes over a splendid organiza-
tion with a good business already established.
A FIFTY DOLLAR DROP.
Somebody in Denver evidently started the rumor
that the price was raised, or perhaps the Darrow
Music Co. imagined that folks would think it, there-
fore in offering a $50 rebate to any one selecting a
player-piano before the Christmas club closed, that
house advertised: "Remember that we will give abso-
lutely free a Lafargue Natural Expression Player,
selling at $850, to any person who can show that
we have raised our prices in order to allow the $50
rebate to our Christmas Club members."
QUALITY FIRST and FIRST QUALITY
SEASONABLE GULBRANSEN FOLDER.
Dealers of the Gulbransen Co., Chicago, are send-
ing out a new three-color Christmas piece to their
prospects. This attractive folder is seasonable, artis-
tic and highly suggestive of the desire to make Christ-
mas more joyful by buying a Gulbransen reproduc-
ing piano.
Style 32—4 ft. 4 in.
WESER
Pianos and Players
Sell Readily—Stay Sold
Send to-day for oetalogue, prices and
details of our liberal financing plan
Weser Bros., Inc.
520 to 528 W . 43rd St., New York
ESSE FRENCH & SONS
» | MASCOT
The World's Leading Small
Electric Piano
TAKES UP'SMALL SPACE
MAKES LARGE EARNINGS
Your territory may be open
JESSE
FRENCH
AND
SONS
PIANO
CO.
NEWCASTLE
INDIANA
Western Electric Piano Co.
429 W. Superior St., Chicago
••A name well known since 1875*'
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/