Presto
Issue: 1925 2050 - Page 9
November 7, 1925.
VALUE IN A GOOD
REGISTERED NAME
Often a Distinctive Firm or Commodity Title
or Phrase Suggestive of the Character of
the Goods Is as Important as the
Pictured Trade-Mark.
INSTANCES POINTED OUT
Many Successful Pianos and Other Musical Instru-
ments Are Indebted for Success to Wise
Selection of a Registered Name.
The fifth installment of the list of registered names
and terms in the music trade, which follows, contains
many which are familiar to the music trade and to
music lovers throughout the world. Some suggest a
consideration of piano history which is highly inter-
esting and all provide proof of the fact that a distinc-
tive name and descriptive phrase are valuable assets
in the industry. In many instances the piano name
that suggests meritorious characteristics in an instru-
ment has been the means of a quick reach to fame of
an enduring quality.
PRESTO
the patent plate, in the spool box, and is an assur-
ance of merit accepted by thousands of piano buyers
and to the trade stands for exclusive patented features
of great value.
Aeolian.
Few words applied to musical instruments are as
well known as this, which is the patented name
owned by the Aeolian Co., New York.
Symphotone.
Symphotone is a copyrighted name owned by the
Autopiano Company, New York and applied to
playerpianos of fine quality made by the company.
The instruments noted for musical merits and dura-
bility have a large export trade.
Pianola.
Pianola is an exclusive trade-mark of the Aeolian
Co., New York, under which it markets its player-
pianos, reproducing pianos, automatic player actions
and accessories.
Apollo.
The trade mark Apollo was first patented by the
Melville Clark Piano Co., Chicago, which company
first manufactured high grade instruments under that
name. The name Apollo is now used by the suc-
cessor of the Melville Clark Piano Co., the Apollo
Piano Co., DeKalb, 111., which produces a high grade
line of grand pianos and reproducing pianos.
Autostyle.
Autostyle is the registered name adopted by the
John Church Co., Cincinnati, New York and Chicago,
for one of its playerpianos. The Autostyle is in-
Crcwn.
Pianos of this name were originally associated with stalled in several pianos and the combinations are
the name of Geo. P. Bent and manufactured by him known as Harvard Autostyle and Dayton Autostyle.
in an industry which he controlled in Chicago. The
Normandie.
Geo. P. Bent Co. is now owned by the Adler Mfg.
Pianos and players of this name are made under
Co., of Louisville, Ky., which industry is now pro- the direction of the American Piano Co. in the mod-
ducing the "Crown" piano of good popular quality.
ern factory at East Rochester, N. Y., and have
Cremona.
gained in sales and reputation each year since their
This registered name distinguishes a line of auto- introduction over fifteen years ago.
matic instruments made by the Marquette Piano Co.,
Auto Pneumatic.
Chicago. It includes coin-operated pianos, orches-
This is the registered name of a distinguished
trions and solo theater orchestra organs, which may p'.ayerpiano action manufactured by the Auto Pneu-
be operated either manually or automatically.
matic Action Co. New York. Many of the highest
Electrova.
grade playerpianos contain this famous mechanism
This name is applied to a line of coin-operated auto- which possesses a number of valuable special fea-
matic electric instruments made by the Electrova tures. The De Luxe Auto Pneumatic Action is
Company, New York, an industry controlled by Jacob accepted everywhere as a model of player action
efficiency. In 1916 the Auto Pneumatic Action Co.
Doll & Sons, in the same city.
secured full rights from M. Welte & Sons to all the
Opera.
Opera is the trade-mark name of a piano made at Welte-Mignon inventions covering reproducing player-
539 West 39th street, New York, and shown at the piano mechanism and the Welte-Mignon library of
warerooms, West 37th street. The name was adopted record music rolls.
Welte-Mignon.
by the late David T. Peek, who commenced the man-
ufacture of pianos in 1850 and whose skill made the
W'elte-Mignon is the name of a reproducing piano
Opera piano one of the most popular pianos through- action, an invention of M. Welte & Sons and the
out the country. The line of the name includes a rights to which were secured by the Auto Pneumatic
Action Co., New York, in 1916. The license to use
baby grand as well as uprights.
the action is accorded to many manufacturers of
Violagrand.
Violagrand is the registered name of small grand playerpianos.
Modelo.
pianos made by Paul G. Mehlin & Sons, New York,
and is protected by copyright at home and abroad.
Modelo is the name of a playerpiano produced by
They are handsome instruments and reliable, quali- the Baldwin Piano Co , Cincinnati, and its great sales
ties assured by the name of the makers.
alone are proof of its genuine merit. It is a depend-
able playerpiano at a moderate price and meets the
Standard Pneumatic.
Standard Pneumatic is the name of a notable player- demand of dealers for an instrument of the kind.
Conrad.
piano action manufactured by the Standard Pneu-
matic Action Co., New York, an industry whose
Conrad is the registered name of a line of pianos
products are known far and wide. The trade-mark and playerpianos manufactured by the Kreiter Mfg.
letter "S," which identifies the action, is found on Co., Milwaukee, at its plant at Marinette, Wis. ; and
ADAM SCHAAF FAVOR
SHOWS IN TEXAS
Harry T. Sipe, Traveler in Southeast for Adam
Schaaf, Inc., Explains Pleasant Conditions
in the Lone Star State.
The favor for the pianos, players and reproducing
pianos of Adam Schaaf, Inc., Chicago, in the Texas
field is remarkably strong and ever adds to the
strength of the line in the Lone Star State. For
many years the state has been counted a good one
on the sales maps of the Chicago company and from
the fast increase in the number of representative
music houses taking on the dependable line, Texas
bids fair to become the place of biggest sales by the
company.
Harry T. Sipe, southwestern traveler for Adam
Schaaf, Inc., is now in Texas and making a record
for sales for this period of the year. Writing this
week he says:
"The Adam Schaaff instruments continue to real-
ize on their character for enduring musical qualities,
all through Texas. They have been time-tested there
and every owner of an Adam Schaaf piano is free to
express satisfaction in the instrument, which is the
most effective kind of advertising.
"To realize that you should understand certain
admirable but peculiar traits in the people of Texas.
They are home lovers and their affection extends to
everything claiming their admiration in the home.
"That is how the Adam Schaaf piano in a great
many Texas homes is considered the social and so-
ciable center. Love of the Adam Schaaf piano has
descended to the children and they in turn have
given the place of honor in their homes to the Adam
Schaaf. In fact the Adam Schaaf piano has become
a delightful family habit, and, thanks to the energetic
dealers, one that shows the plain signs of spreading."
POWER OF POPULAR GRAND.
A mailing card of a distinctive color scheme—red
and black on blue stock—has been sent out to the
trade by the Settergren Co., Bluffton, Ind. This is
said: "The popular priced grand will restore the
piano business. Every owner of an upright piano is
a prospect for a grand. Quality at the right price is
our slogan. Order now.—Settergren, Bluffton, Ind."
LIVELY DAVENPORT, IA., FIRM.
In its advertising the Schmidt Music Co., Daven-
port, la., uses the phrase: ''Established when Lin-
coln was President." The firm has its own concert
company, which broadcasts from Station WOC every
evening at 8 o'clock.
the pride of the company is to make the.name stand
for beauty of design, sweetness of toiie and reliability.
The Conrad pianos are made in several very attractive
styles, including grands, uprights and pneumatic play-
erpianos.
Edouard Jules.
Edouard Jules is the registered name which distin-
guishes one of the three pianos made by the Heppe
Piano Co., of Philadelphia. This highly appreciated
piano is equipped with three sounding boards instead
of the usual single sounding board. The feature is
patented in the United States, Canada and nearly
every European country.
(Continued next week.)
THE BEST PIANO SEASON
is with us. Dealers and salesmen who take advantage of it—and most agree that this season will be a good one—
must have the proper facilities for displaying and delivering the instruments. The only complete equipment is the
latest fool-proof Loader. It may now be had for only $95. Satisfaction guaranteed.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
VALUE IN A GOOD
REGISTERED NAME
Often a Distinctive Firm or Commodity Title
or Phrase Suggestive of the Character of
the Goods Is as Important as the
Pictured Trade-Mark.
INSTANCES POINTED OUT
Many Successful Pianos and Other Musical Instru-
ments Are Indebted for Success to Wise
Selection of a Registered Name.
The fifth installment of the list of registered names
and terms in the music trade, which follows, contains
many which are familiar to the music trade and to
music lovers throughout the world. Some suggest a
consideration of piano history which is highly inter-
esting and all provide proof of the fact that a distinc-
tive name and descriptive phrase are valuable assets
in the industry. In many instances the piano name
that suggests meritorious characteristics in an instru-
ment has been the means of a quick reach to fame of
an enduring quality.
PRESTO
the patent plate, in the spool box, and is an assur-
ance of merit accepted by thousands of piano buyers
and to the trade stands for exclusive patented features
of great value.
Aeolian.
Few words applied to musical instruments are as
well known as this, which is the patented name
owned by the Aeolian Co., New York.
Symphotone.
Symphotone is a copyrighted name owned by the
Autopiano Company, New York and applied to
playerpianos of fine quality made by the company.
The instruments noted for musical merits and dura-
bility have a large export trade.
Pianola.
Pianola is an exclusive trade-mark of the Aeolian
Co., New York, under which it markets its player-
pianos, reproducing pianos, automatic player actions
and accessories.
Apollo.
The trade mark Apollo was first patented by the
Melville Clark Piano Co., Chicago, which company
first manufactured high grade instruments under that
name. The name Apollo is now used by the suc-
cessor of the Melville Clark Piano Co., the Apollo
Piano Co., DeKalb, 111., which produces a high grade
line of grand pianos and reproducing pianos.
Autostyle.
Autostyle is the registered name adopted by the
John Church Co., Cincinnati, New York and Chicago,
for one of its playerpianos. The Autostyle is in-
Crcwn.
Pianos of this name were originally associated with stalled in several pianos and the combinations are
the name of Geo. P. Bent and manufactured by him known as Harvard Autostyle and Dayton Autostyle.
in an industry which he controlled in Chicago. The
Normandie.
Geo. P. Bent Co. is now owned by the Adler Mfg.
Pianos and players of this name are made under
Co., of Louisville, Ky., which industry is now pro- the direction of the American Piano Co. in the mod-
ducing the "Crown" piano of good popular quality.
ern factory at East Rochester, N. Y., and have
Cremona.
gained in sales and reputation each year since their
This registered name distinguishes a line of auto- introduction over fifteen years ago.
matic instruments made by the Marquette Piano Co.,
Auto Pneumatic.
Chicago. It includes coin-operated pianos, orches-
This is the registered name of a distinguished
trions and solo theater orchestra organs, which may p'.ayerpiano action manufactured by the Auto Pneu-
be operated either manually or automatically.
matic Action Co. New York. Many of the highest
Electrova.
grade playerpianos contain this famous mechanism
This name is applied to a line of coin-operated auto- which possesses a number of valuable special fea-
matic electric instruments made by the Electrova tures. The De Luxe Auto Pneumatic Action is
Company, New York, an industry controlled by Jacob accepted everywhere as a model of player action
efficiency. In 1916 the Auto Pneumatic Action Co.
Doll & Sons, in the same city.
secured full rights from M. Welte & Sons to all the
Opera.
Opera is the trade-mark name of a piano made at Welte-Mignon inventions covering reproducing player-
539 West 39th street, New York, and shown at the piano mechanism and the Welte-Mignon library of
warerooms, West 37th street. The name was adopted record music rolls.
Welte-Mignon.
by the late David T. Peek, who commenced the man-
ufacture of pianos in 1850 and whose skill made the
W'elte-Mignon is the name of a reproducing piano
Opera piano one of the most popular pianos through- action, an invention of M. Welte & Sons and the
out the country. The line of the name includes a rights to which were secured by the Auto Pneumatic
Action Co., New York, in 1916. The license to use
baby grand as well as uprights.
the action is accorded to many manufacturers of
Violagrand.
Violagrand is the registered name of small grand playerpianos.
Modelo.
pianos made by Paul G. Mehlin & Sons, New York,
and is protected by copyright at home and abroad.
Modelo is the name of a playerpiano produced by
They are handsome instruments and reliable, quali- the Baldwin Piano Co , Cincinnati, and its great sales
ties assured by the name of the makers.
alone are proof of its genuine merit. It is a depend-
able playerpiano at a moderate price and meets the
Standard Pneumatic.
Standard Pneumatic is the name of a notable player- demand of dealers for an instrument of the kind.
Conrad.
piano action manufactured by the Standard Pneu-
matic Action Co., New York, an industry whose
Conrad is the registered name of a line of pianos
products are known far and wide. The trade-mark and playerpianos manufactured by the Kreiter Mfg.
letter "S," which identifies the action, is found on Co., Milwaukee, at its plant at Marinette, Wis. ; and
ADAM SCHAAF FAVOR
SHOWS IN TEXAS
Harry T. Sipe, Traveler in Southeast for Adam
Schaaf, Inc., Explains Pleasant Conditions
in the Lone Star State.
The favor for the pianos, players and reproducing
pianos of Adam Schaaf, Inc., Chicago, in the Texas
field is remarkably strong and ever adds to the
strength of the line in the Lone Star State. For
many years the state has been counted a good one
on the sales maps of the Chicago company and from
the fast increase in the number of representative
music houses taking on the dependable line, Texas
bids fair to become the place of biggest sales by the
company.
Harry T. Sipe, southwestern traveler for Adam
Schaaf, Inc., is now in Texas and making a record
for sales for this period of the year. Writing this
week he says:
"The Adam Schaaff instruments continue to real-
ize on their character for enduring musical qualities,
all through Texas. They have been time-tested there
and every owner of an Adam Schaaf piano is free to
express satisfaction in the instrument, which is the
most effective kind of advertising.
"To realize that you should understand certain
admirable but peculiar traits in the people of Texas.
They are home lovers and their affection extends to
everything claiming their admiration in the home.
"That is how the Adam Schaaf piano in a great
many Texas homes is considered the social and so-
ciable center. Love of the Adam Schaaf piano has
descended to the children and they in turn have
given the place of honor in their homes to the Adam
Schaaf. In fact the Adam Schaaf piano has become
a delightful family habit, and, thanks to the energetic
dealers, one that shows the plain signs of spreading."
POWER OF POPULAR GRAND.
A mailing card of a distinctive color scheme—red
and black on blue stock—has been sent out to the
trade by the Settergren Co., Bluffton, Ind. This is
said: "The popular priced grand will restore the
piano business. Every owner of an upright piano is
a prospect for a grand. Quality at the right price is
our slogan. Order now.—Settergren, Bluffton, Ind."
LIVELY DAVENPORT, IA., FIRM.
In its advertising the Schmidt Music Co., Daven-
port, la., uses the phrase: ''Established when Lin-
coln was President." The firm has its own concert
company, which broadcasts from Station WOC every
evening at 8 o'clock.
the pride of the company is to make the.name stand
for beauty of design, sweetness of toiie and reliability.
The Conrad pianos are made in several very attractive
styles, including grands, uprights and pneumatic play-
erpianos.
Edouard Jules.
Edouard Jules is the registered name which distin-
guishes one of the three pianos made by the Heppe
Piano Co., of Philadelphia. This highly appreciated
piano is equipped with three sounding boards instead
of the usual single sounding board. The feature is
patented in the United States, Canada and nearly
every European country.
(Continued next week.)
THE BEST PIANO SEASON
is with us. Dealers and salesmen who take advantage of it—and most agree that this season will be a good one—
must have the proper facilities for displaying and delivering the instruments. The only complete equipment is the
latest fool-proof Loader. It may now be had for only $95. Satisfaction guaranteed.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).