Presto

Issue: 1925 2050

November 7, 1925.
VALUE IN A GOOD
REGISTERED NAME
Often a Distinctive Firm or Commodity Title
or Phrase Suggestive of the Character of
the Goods Is as Important as the
Pictured Trade-Mark.
INSTANCES POINTED OUT
Many Successful Pianos and Other Musical Instru-
ments Are Indebted for Success to Wise
Selection of a Registered Name.
The fifth installment of the list of registered names
and terms in the music trade, which follows, contains
many which are familiar to the music trade and to
music lovers throughout the world. Some suggest a
consideration of piano history which is highly inter-
esting and all provide proof of the fact that a distinc-
tive name and descriptive phrase are valuable assets
in the industry. In many instances the piano name
that suggests meritorious characteristics in an instru-
ment has been the means of a quick reach to fame of
an enduring quality.
PRESTO
the patent plate, in the spool box, and is an assur-
ance of merit accepted by thousands of piano buyers
and to the trade stands for exclusive patented features
of great value.
Aeolian.
Few words applied to musical instruments are as
well known as this, which is the patented name
owned by the Aeolian Co., New York.
Symphotone.
Symphotone is a copyrighted name owned by the
Autopiano Company, New York and applied to
playerpianos of fine quality made by the company.
The instruments noted for musical merits and dura-
bility have a large export trade.
Pianola.
Pianola is an exclusive trade-mark of the Aeolian
Co., New York, under which it markets its player-
pianos, reproducing pianos, automatic player actions
and accessories.
Apollo.
The trade mark Apollo was first patented by the
Melville Clark Piano Co., Chicago, which company
first manufactured high grade instruments under that
name. The name Apollo is now used by the suc-
cessor of the Melville Clark Piano Co., the Apollo
Piano Co., DeKalb, 111., which produces a high grade
line of grand pianos and reproducing pianos.
Autostyle.
Autostyle is the registered name adopted by the
John Church Co., Cincinnati, New York and Chicago,
for one of its playerpianos. The Autostyle is in-
Crcwn.
Pianos of this name were originally associated with stalled in several pianos and the combinations are
the name of Geo. P. Bent and manufactured by him known as Harvard Autostyle and Dayton Autostyle.
in an industry which he controlled in Chicago. The
Normandie.
Geo. P. Bent Co. is now owned by the Adler Mfg.
Pianos and players of this name are made under
Co., of Louisville, Ky., which industry is now pro- the direction of the American Piano Co. in the mod-
ducing the "Crown" piano of good popular quality.
ern factory at East Rochester, N. Y., and have
Cremona.
gained in sales and reputation each year since their
This registered name distinguishes a line of auto- introduction over fifteen years ago.
matic instruments made by the Marquette Piano Co.,
Auto Pneumatic.
Chicago. It includes coin-operated pianos, orches-
This is the registered name of a distinguished
trions and solo theater orchestra organs, which may p'.ayerpiano action manufactured by the Auto Pneu-
be operated either manually or automatically.
matic Action Co. New York. Many of the highest
Electrova.
grade playerpianos contain this famous mechanism
This name is applied to a line of coin-operated auto- which possesses a number of valuable special fea-
matic electric instruments made by the Electrova tures. The De Luxe Auto Pneumatic Action is
Company, New York, an industry controlled by Jacob accepted everywhere as a model of player action
efficiency. In 1916 the Auto Pneumatic Action Co.
Doll & Sons, in the same city.
secured full rights from M. Welte & Sons to all the
Opera.
Opera is the trade-mark name of a piano made at Welte-Mignon inventions covering reproducing player-
539 West 39th street, New York, and shown at the piano mechanism and the Welte-Mignon library of
warerooms, West 37th street. The name was adopted record music rolls.
Welte-Mignon.
by the late David T. Peek, who commenced the man-
ufacture of pianos in 1850 and whose skill made the
W'elte-Mignon is the name of a reproducing piano
Opera piano one of the most popular pianos through- action, an invention of M. Welte & Sons and the
out the country. The line of the name includes a rights to which were secured by the Auto Pneumatic
Action Co., New York, in 1916. The license to use
baby grand as well as uprights.
the action is accorded to many manufacturers of
Violagrand.
Violagrand is the registered name of small grand playerpianos.
Modelo.
pianos made by Paul G. Mehlin & Sons, New York,
and is protected by copyright at home and abroad.
Modelo is the name of a playerpiano produced by
They are handsome instruments and reliable, quali- the Baldwin Piano Co , Cincinnati, and its great sales
ties assured by the name of the makers.
alone are proof of its genuine merit. It is a depend-
able playerpiano at a moderate price and meets the
Standard Pneumatic.
Standard Pneumatic is the name of a notable player- demand of dealers for an instrument of the kind.
Conrad.
piano action manufactured by the Standard Pneu-
matic Action Co., New York, an industry whose
Conrad is the registered name of a line of pianos
products are known far and wide. The trade-mark and playerpianos manufactured by the Kreiter Mfg.
letter "S," which identifies the action, is found on Co., Milwaukee, at its plant at Marinette, Wis. ; and
ADAM SCHAAF FAVOR
SHOWS IN TEXAS
Harry T. Sipe, Traveler in Southeast for Adam
Schaaf, Inc., Explains Pleasant Conditions
in the Lone Star State.
The favor for the pianos, players and reproducing
pianos of Adam Schaaf, Inc., Chicago, in the Texas
field is remarkably strong and ever adds to the
strength of the line in the Lone Star State. For
many years the state has been counted a good one
on the sales maps of the Chicago company and from
the fast increase in the number of representative
music houses taking on the dependable line, Texas
bids fair to become the place of biggest sales by the
company.
Harry T. Sipe, southwestern traveler for Adam
Schaaf, Inc., is now in Texas and making a record
for sales for this period of the year. Writing this
week he says:
"The Adam Schaaff instruments continue to real-
ize on their character for enduring musical qualities,
all through Texas. They have been time-tested there
and every owner of an Adam Schaaf piano is free to
express satisfaction in the instrument, which is the
most effective kind of advertising.
"To realize that you should understand certain
admirable but peculiar traits in the people of Texas.
They are home lovers and their affection extends to
everything claiming their admiration in the home.
"That is how the Adam Schaaf piano in a great
many Texas homes is considered the social and so-
ciable center. Love of the Adam Schaaf piano has
descended to the children and they in turn have
given the place of honor in their homes to the Adam
Schaaf. In fact the Adam Schaaf piano has become
a delightful family habit, and, thanks to the energetic
dealers, one that shows the plain signs of spreading."
POWER OF POPULAR GRAND.
A mailing card of a distinctive color scheme—red
and black on blue stock—has been sent out to the
trade by the Settergren Co., Bluffton, Ind. This is
said: "The popular priced grand will restore the
piano business. Every owner of an upright piano is
a prospect for a grand. Quality at the right price is
our slogan. Order now.—Settergren, Bluffton, Ind."
LIVELY DAVENPORT, IA., FIRM.
In its advertising the Schmidt Music Co., Daven-
port, la., uses the phrase: ''Established when Lin-
coln was President." The firm has its own concert
company, which broadcasts from Station WOC every
evening at 8 o'clock.
the pride of the company is to make the.name stand
for beauty of design, sweetness of toiie and reliability.
The Conrad pianos are made in several very attractive
styles, including grands, uprights and pneumatic play-
erpianos.
Edouard Jules.
Edouard Jules is the registered name which distin-
guishes one of the three pianos made by the Heppe
Piano Co., of Philadelphia. This highly appreciated
piano is equipped with three sounding boards instead
of the usual single sounding board. The feature is
patented in the United States, Canada and nearly
every European country.
(Continued next week.)
THE BEST PIANO SEASON
is with us. Dealers and salesmen who take advantage of it—and most agree that this season will be a good one—
must have the proper facilities for displaying and delivering the instruments. The only complete equipment is the
latest fool-proof Loader. It may now be had for only $95. Satisfaction guaranteed.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
10
November 7, 1925.
PRESTO
MICHIGAN TRADE
HAS ASSOCIATION
(Continued from page 7.)
said, has been a 100 per cent crowd from beginning
to end.
A Banquet Address.
The address at the banquet Tuesday evening was
delivered by A. P. Johnson, editor of the "Furniture
Blue Book." His topic was "Music—From a Lis-
tener." It was an interesting talk by an amateur
musician; one whose parents were musicians and
his mother an operatic singer. Mr. Johnson set out
by saying that he had always been a first-class
patron of the music dealer; that he had purchased,
at different times in his life, one or more of every
musical instrument made. That, as to the piano, he
had kept up with the times by having bought all the
way from the old square to the concert grand, in-
cluding the players and reproducers. He made a
strong plea for the "straight" piano.
Social Features.
The social features of the gathering preserved the
fame of the Michigan trade for a proper estimate of
what was right on such an occasion. Monday's events
were brought to a close by a theater party. Two
noonday luncheons, golf, a banquet and other events
of a joyous character filled in the intervals between
business meetings.
The following program shows how well the ladies
attending the convention were taken care of:
Monday, November 2.—10 a. m., Auto Sight-seeing
tour, weather permitting; 12 m., luncheon with con-
vention delegates, Pantlind Hotel; 2 p. m., shopping
tour, personally conducted; 8:15 p. m., theater party,
Regent Theater.
Tuesday, November 3.—10 a. m., a visit to Berkey
& Gay's furniture display; 12 m., luncheon with con-
vention delegates, Pantlind Hotel; 2 p. m., Keith's
vaudeville; 6:30 p. m., banquet, with convention dele-
gates, Pantlind Hotel; 9 p. m., dance, Pantlind Hotel.
Souvenirs.
The result of the Committee on Souvenirs, of
which Kenneth W. Curtis was chairman, was made
known in the showing of the numerous articles:
Candies for the ladies; walking sticks from the M.
Schulz Co.; ox blood red hat-bands from the Cable-
Nelson Piano Co.; pencils from the Herrick Piano
Co.; cards and book marks from Bush & Lane
Piano Co.; Gillette gold-plated razor set and case
from J. P. Seeburg Co.; baby grand model piano
from Wurlitzer Company; knife from Standard
Pneumatic Action Co.; detector-amplifier "Red Top"
radio tube from Q-R-S Company; bill-folder pocket-
book from Straube Piano Co., and other "recuerdos"
from McPhail Piano Co. Mr. Galloway of the Henry
Holtzman Chicago branch house, the Kohler In-
dustries, the Davenport & Treacy Piano Co.. the
Gulbranseu Co., silver pencil and fillers from
United States Music Co., and others.
Outsiders at Meeting.
Apart from the Michigan dealers present the manu-
facturing and wholesale phases of the music business
were well represented. Among those registered at
the Paltland were: W. T. Ames, United States
Music Co., Chicago; Chas. Burtzloff, Kohler & Camp-
bell, Inc., New York; C. L. Dennis, of the Music In-
dustries Chamber of Commerce; E. W. Furbush, the
Haddorff Piano Co.'s Chicago headquarters; Henry
Gearman, Adam Schaaf, Inc., Chicago; E. R. Jacob-
son, head of the Straube Piano Co., Hammond, Ind.,
and president of the Music Industries Chamber of
Commerce; B. M. Strub, Chicago office of the Stand-
ard Pneumatic Action Co.; M. W. Witter, of the
Gulbransen Co., Chicago; H. M. Weisert, president
of the National Association of Music Merchants.
E. R. JACOBSON'S ADDRESS.
The value of trade associations was the theme of
E. R. Jacobson, who said, in part:
"Quite often we hear the statement that we have
too many organizations; that we are very much over-
organized. And when we consider all the groups
and associations and societies that come to our atten-
tion and that we are asked to join, organizations that
attempt to correct and regulate every condition that
arises in this world of ours, we are very apt to agree.
But there are associations and associations, and it is
for us to differentiate and segregate those that are
good and useful to us in our endeavors.
"Let us consider the association movement in our
own industry, and I think we will agree that ours is
a business not over organized, but rather one whose
membership has just begun to realize the value of co-
ordinated effort as exemplified in association work.
We have begun to feel the need of having the experi-
ence of others in our trade as a guide in the solving
of our own problems; are recognizing that in unity
there is strength and that collectively we can face
and solve problems that for the individual or smaller
groups are impossible of solution."
Cites Association History.
After reviewing the histories of the associations of
piano manufacturers and dealers, Mr. Jacobson con-
tinued :
"In order to effect an organization that could speak
for the entire industry the forming of the Music In-
dustries Chamber of Commerce was proposed about
ten years ago; this central body to be composed of
the various associations within the trade, such as the
music merchants, piano manufacturers, supply men,
organ builders, band instrument makers, small goods
manufacturers, piano tuners and all other organiza-
tions connected with the music industry. The idea
met with hearty response and the wisdom and timeli-
ness of the move was soon to be made apparent.
"The National Association of Music Merchants
represents an exceedingly important group in the
Music Industries Chamber of Commerce activities,
and while matters of national importance can be and
are handled by that body, it is also a fact that a great
many problems of the merchant are local in character,
confined to the state in which the merchant does busi-
ness, and for this reason local associations of state
merchants are excellent and fill a very definite need.
The Chamber.
"And just a word about other Chamber of Com-
merce activities. Failures in the trade are not desir-
able from any standpoint, be it the misfortune of
manufacturer or dealer. The Chamber has done
splendid work in co-operation with the supply asso-
ciation in the orderly liquidation of a number of man-
ufacturers without recourse to the courts, with a con-
sequent saving of considerable money, and without
the unfortunate publicity which usually attends such
liquidation and which reflect on the industry as a
whole.
"I therefore want to congratulate you on the or-
ganization of this State Merchants' Association, feel-
ing as I do that it will result in great benefit to
yourselves and also serve to get you just a little
closer to the general work for the good of the indus-
try that we all love."
MANAGER TRANSFERRED.
W. E. Austin, manager of the Spokane, Wash.,
branch of Sherman, Clay & Co., for some time, has
returned to California, and his place has been filled by
Frank Youse, formerly of Seattle.
PROGRESSIVE TEXAS
BUSINESS EXPANDS
O. V. Wray, the Music Man of Amarillo, Adds
Considerably to Space in Establishment
in Live Town.
O. V. Wray, the Music Man, Amarillo, Tex., is
demonstrating his belief in his city by materially in-
creasing the size of his establishment. A room
40 x 60 feet in the rear of his present location is
being added to his store. The new address is 103 and
105 Seventh street. The addition will give the estab-
lishment three entrances, one on Polk street and two
on Seventh. When the new part is occupied the store
will have a floor space in excess of 5,900 square feet.
In commenting on the enlargement Mr. Wray said:
"I found it absolutely necessary to increase my
floor space if I was to properly take care of my ever-
increasing business. I found my present quarters at
702 Polk street entirely too small. I have just
closed a deal for the space in the rear of my building.
This will give me more floor space than any music
store in the Southwest with which I am familiar."
Mr. Wray is now busily engaged in connecting the
two stores together by taking out the wall in the
rear of his store. An attractive hallway will connect
the two rooms and plans will be carried out by the
Music Man which were impossible in the smaller
store.
HEPPE PIANO CO. ELECTION.
At the annual meeting of the officers and directors
of the Heppe Piano Co., Philadelphia, held recently
the usual 6 per cent dividend was declared. The fol-
lowing officers were re-elected: F. J. Heppe, presi-
dent and treasurer; R. Frank Lehman, vice-president,
and George W. Witney, secretary and assistant treas-
urer. These officers are also directors in the com-
pany, and in addition the board includes M. F.
McDowell Heppe and Marcellus Heppe. The annual
meeting of C. J. Heppe & Son was held at the same
time and place with a similar good report.
DANQUARD SCHOOL SERIES.
During the first two weeks of October the Dan-
quard School held a very successful course at the
Hotel Lafayette, Portland, Me., under the guidance
of Mr. Cheek. Following the Portland class, a course
was given at the Hotel Riltmore, Providence, R. I.,
and this week the school is located at the Hotel Ten
Eyck, Albany. On November 9 the Danquard School
will open its sessions at the Hotel McAlpin, New
York.
DEALER BUYS BUILDING.
Leo (.j. Emery, Columbia, Pa., music dealer, re-
cently purchased the brick building at ?>2 Locust
street, which he will occupy with his music store as
soon as alterations have been completed. At present
the first floor is occupied by T. Johnson Krodel's
Music Store.
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
Piano Salesmen Wanted
Men of energy and ambition, with some piano
experience, for retail selling. Best agencies, best
advertising and best helps to increase sales, in-
come and promotion. Confidential dealings.
Write for information to
This Trade Mark is oast
in the plat* and also ap-
pears upon the fall board
of all grenulne Schumann
Planoa, and all Infrlngjers
will be proBeouted. B*war«
of Imitations such aa Schu-
mann & Company, Schu-
mann * Son, and also
Shuman, as all stencil
shops, dealers and users of
planoa bearing: a name In
Imitation of the name
Schumann with the inten-
tion of deceiving: the public
will be prosecuted to Che
fullest extent of thn law.
New Catalogue on Beqnest.
"Ambition" Box 7, Presto Publishing Co.
417 So. Dearborn St., Chicago
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, IIL
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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