Presto
Issue: 1925 2050 - Page 13
November 7, 1925.
13
PRESTO
FALL IN LINE FOR
HOLIDAY DRIVE
Christmas Clubs and Seasonable Advertising
Give New Character to Efforts of Dealers
Who Expect Aggregate of Purchases
Will Exceed That of Last Year.
UPRIGHTS A FACTOR
Small Grands and Reproducing Pianos Also Rivals
of Radio in Appeal to Donor Saying
It with Music.
With Christmas a little less than seven weeks away,
the music dealers everywhere are using their news-
paper advertising space to point out to the public the
association of the piano with the joyful event. The
Christmas Club with the piano as the main attraction
has become a feature of the music dealers' publicity
and a bid is being made everywhere for the Christ-
mas saving checks as substantial down payments on
pianos.
It is a pleasant fact noted in piano stores for sev-
eral years that the growth of the Christmas Clubs
with the banks has resulted in substantial down pay-
ments on pianos purchased at Christmas. The abil-
ity to put down a good sum as first payment has
also resulted in directing the thoughts of customers
to pianos of the finer kinds and reproducing pianos.
In families in which the banks have indicated thrift
many members with Christmas saving accounts agree
to apply the joint sum of the savings on the first pay-
ment on a fine piano.
This Year and Last.
There is a difference between the advanced holiday
advertising this year and that of last year. Last
year there was a strong spontaneous interest in radio
that caused the dealers to minimize their advertising
for the sets. The public was "eating up" the radio
sets so enthusiastically that it seemed to the dealers
a useless waste of effort and money to advertise.
"Why try to make people do what already they are
frantic to do?" was the question to which they
expected no answer. Radio is well in the foreground
and the manufacturers of sets, tubes and other acces-
sories are trying to keep it there with powerful pub-
licity, shows and other ways to sales.
But the dealers' advertising while generous for
radio has more of its space for pianos this year than
last. The analysis is significant and the motives of
the music dealers show an encouraging condition of
mind in relation to the piano as an object of holiday
favor. It is inspiring to note the extent and fine char-
acter of the piano advertising thus early in the season.
But after all it is not so early. Seven weeks to
Christmas. The time seems short but a lot of fine
grands, uprights, players and reproducing pianos can
and will be sold in that interval.
The Upright Sought.
The remarkable thing in the advertising is the in-
crease in the pleas for the straight upright piano.
E. Leins Piano Co.
And many dealers present the uprights with a more
impressive argument than that in vogue for quite a
few years. The appeal for the straight piano by the
advertising writers is to the "musical families" as dis-
tinguished from families that like music. The infer-
ence is that the "musical family" is one with members
able to play the piano and filled with love for its
music. That is the music they can produce them-
selves. The tone and other musical qualities in an
instrument are items of much importance to such
people and.it is the fine qualities in the pianos that
the ingenious ad men present to them. It is the re-
turn to an old thought and old methods in the pursuit
of customers.
Small Grands' Claim.
Of course the small grand and the reprodacing
piano are being put forward all over the country and
in many stores where grands heretofore have had
little show, the small grand has a prominence that is
marked. The small grands everywhere are being put
forward for holiday business and there is no doubt
that the results will be satisfactory.
The growth of confidence in the stability of busi-
ness is a big factor in dealers' expectations for a good
holiday business. The outlook in Europe is better
than a year ago, and the fact is having its effect in
every department in the music as well as of other
stores, although the average music dealer or music
goods buyer hardly considers the relation of the
inability or ability to buy in countries across the
ocean to the condition of trade at home. Today the
prospect nationally is glowing and internationally it
is the'most promising since the close of the Great
War.
Need to Wake Up.
In a few cities, however, the dealers need the stimu-
lating of a holiday drive to take them out of a seem-
ingly unaccountable lethargy. But perhaps it is only
a delay in the start. But the display of the Christ-
mas spirit will be dependent this year as in others on
the extent and profitable character of the crops.
Wheat, cotton, corn, cattle have much to do with
"saying it with pianos" at Christmas. Certain condi-
tions may affect dealers locally but as a rule all the
states have excellent prospects which will mean.good
Christmas sales and profits to the trade at large.
C. KURTZMANN & CO.
Factories and General Offices
526-536 Niagara Street
BUFFALO, N. Y.
STRICH & ZEIDLER, Inc
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
BRINKERHOFF
Grands - Reproducing Grands
NEW YORK HAS OPPORTUNITY
TO TRY NEW ORGAN=PIANO
Player-Pianos
a n d Pianos
Lester Donahue to Give Recitals on John Hammond,
Jr.'s "Sustained Tone" Instrument.
New York music lovers and members of the trade
are interested in the announcement by Richard Cop-
ley of the first public trials in that city of the piano
for "sustained tone" developed recently at the.Mas-
sachusetts laboratories of John Hays Hammond Jr.
The new piano has been described in Presto, and
some device for prolonging the sounds of piano
strings after the impulse of hammers and struck keys
has died away in faint vibrations was long a dream
of the great virtuosi of former times.
Mr. Copley says that the American pianist, Lester
Donahue, after he plays in New York with the Phila-
delphia Orchestra in Carnegie Hall on November 3,
will give a recital in Aeolian Hall on November 9.
On both occasions he will use a piano equipped with
Mr. Hammond's inventions, which have aroused the
curiosity of the musical fraternity.
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
OFFICES, REPUBLIC BLDG.
209 State Street
CHICAGO
Blanchard's Music Shop, ISO South Burdick street,
Kalamazoo, Mich., last week announced the reopen-
ing of its music shop in the heart of the shopping
district. The house carries pianos, phonographs, mu-
sical merchandise, rolls, records, sheet music and
radio.
ADAM SCHAAF, Inc.
PLAYER
GRANDS AND UPRIGHTS PIANOS
Established Reputation and Quality Since 1873
REPRODUCING
PIANOS
are the only pianos In the world with
Three Sounding Boards.
Patented In the United States, Great Britain
France, Germany and Canada.
Liberal arrangements to responsible agents only*
Main Office, 1117 Chestnut St.
PHILADELPHIA, PA.
RADLE TONE—The Musician's Delight
Whenever you hear the name RADLE you immediately
think of a wonderful tone quality, durabili y and design.
OFFICES AND SALESROOMS
Musicians insist on RADLE
319-321 So. Wabash Ave.,
CHICAGO, ILL.
The Beppe, Marcellus and Bdouard Jules Pl&oo
manufactured by the
HEPPE PIANO COMPANY
REOPENS IN KALAMAZOO.
Factory and Offices, 304 W. 42nd St..
NEW YORK
Corner FUImore Street
Manufactured by
At the meeting of the Cleveland Music Trades
Association to be held at the Hotel Statler, on No-
vember 10, all the members present at the previous
meeting are expected to make good the promise to
each bring a new member. The pledge was part of
the drive for new members launched on that occasion.
The meeting will be preceded by a dinner.
Correspondence from Reliable
Dealers Invited
FACTORY
Grands—Players
CLEVELAND ASSOCIATION ACTIVE.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s
1020 So. Central Park Ave.,
KURTZMANN
New Adam Schaaf Building,
F. RADLE, Inc.
Est. 1850.
609-11 W. 36th St., New York City
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
13
PRESTO
FALL IN LINE FOR
HOLIDAY DRIVE
Christmas Clubs and Seasonable Advertising
Give New Character to Efforts of Dealers
Who Expect Aggregate of Purchases
Will Exceed That of Last Year.
UPRIGHTS A FACTOR
Small Grands and Reproducing Pianos Also Rivals
of Radio in Appeal to Donor Saying
It with Music.
With Christmas a little less than seven weeks away,
the music dealers everywhere are using their news-
paper advertising space to point out to the public the
association of the piano with the joyful event. The
Christmas Club with the piano as the main attraction
has become a feature of the music dealers' publicity
and a bid is being made everywhere for the Christ-
mas saving checks as substantial down payments on
pianos.
It is a pleasant fact noted in piano stores for sev-
eral years that the growth of the Christmas Clubs
with the banks has resulted in substantial down pay-
ments on pianos purchased at Christmas. The abil-
ity to put down a good sum as first payment has
also resulted in directing the thoughts of customers
to pianos of the finer kinds and reproducing pianos.
In families in which the banks have indicated thrift
many members with Christmas saving accounts agree
to apply the joint sum of the savings on the first pay-
ment on a fine piano.
This Year and Last.
There is a difference between the advanced holiday
advertising this year and that of last year. Last
year there was a strong spontaneous interest in radio
that caused the dealers to minimize their advertising
for the sets. The public was "eating up" the radio
sets so enthusiastically that it seemed to the dealers
a useless waste of effort and money to advertise.
"Why try to make people do what already they are
frantic to do?" was the question to which they
expected no answer. Radio is well in the foreground
and the manufacturers of sets, tubes and other acces-
sories are trying to keep it there with powerful pub-
licity, shows and other ways to sales.
But the dealers' advertising while generous for
radio has more of its space for pianos this year than
last. The analysis is significant and the motives of
the music dealers show an encouraging condition of
mind in relation to the piano as an object of holiday
favor. It is inspiring to note the extent and fine char-
acter of the piano advertising thus early in the season.
But after all it is not so early. Seven weeks to
Christmas. The time seems short but a lot of fine
grands, uprights, players and reproducing pianos can
and will be sold in that interval.
The Upright Sought.
The remarkable thing in the advertising is the in-
crease in the pleas for the straight upright piano.
E. Leins Piano Co.
And many dealers present the uprights with a more
impressive argument than that in vogue for quite a
few years. The appeal for the straight piano by the
advertising writers is to the "musical families" as dis-
tinguished from families that like music. The infer-
ence is that the "musical family" is one with members
able to play the piano and filled with love for its
music. That is the music they can produce them-
selves. The tone and other musical qualities in an
instrument are items of much importance to such
people and.it is the fine qualities in the pianos that
the ingenious ad men present to them. It is the re-
turn to an old thought and old methods in the pursuit
of customers.
Small Grands' Claim.
Of course the small grand and the reprodacing
piano are being put forward all over the country and
in many stores where grands heretofore have had
little show, the small grand has a prominence that is
marked. The small grands everywhere are being put
forward for holiday business and there is no doubt
that the results will be satisfactory.
The growth of confidence in the stability of busi-
ness is a big factor in dealers' expectations for a good
holiday business. The outlook in Europe is better
than a year ago, and the fact is having its effect in
every department in the music as well as of other
stores, although the average music dealer or music
goods buyer hardly considers the relation of the
inability or ability to buy in countries across the
ocean to the condition of trade at home. Today the
prospect nationally is glowing and internationally it
is the'most promising since the close of the Great
War.
Need to Wake Up.
In a few cities, however, the dealers need the stimu-
lating of a holiday drive to take them out of a seem-
ingly unaccountable lethargy. But perhaps it is only
a delay in the start. But the display of the Christ-
mas spirit will be dependent this year as in others on
the extent and profitable character of the crops.
Wheat, cotton, corn, cattle have much to do with
"saying it with pianos" at Christmas. Certain condi-
tions may affect dealers locally but as a rule all the
states have excellent prospects which will mean.good
Christmas sales and profits to the trade at large.
C. KURTZMANN & CO.
Factories and General Offices
526-536 Niagara Street
BUFFALO, N. Y.
STRICH & ZEIDLER, Inc
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
BRINKERHOFF
Grands - Reproducing Grands
NEW YORK HAS OPPORTUNITY
TO TRY NEW ORGAN=PIANO
Player-Pianos
a n d Pianos
Lester Donahue to Give Recitals on John Hammond,
Jr.'s "Sustained Tone" Instrument.
New York music lovers and members of the trade
are interested in the announcement by Richard Cop-
ley of the first public trials in that city of the piano
for "sustained tone" developed recently at the.Mas-
sachusetts laboratories of John Hays Hammond Jr.
The new piano has been described in Presto, and
some device for prolonging the sounds of piano
strings after the impulse of hammers and struck keys
has died away in faint vibrations was long a dream
of the great virtuosi of former times.
Mr. Copley says that the American pianist, Lester
Donahue, after he plays in New York with the Phila-
delphia Orchestra in Carnegie Hall on November 3,
will give a recital in Aeolian Hall on November 9.
On both occasions he will use a piano equipped with
Mr. Hammond's inventions, which have aroused the
curiosity of the musical fraternity.
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
OFFICES, REPUBLIC BLDG.
209 State Street
CHICAGO
Blanchard's Music Shop, ISO South Burdick street,
Kalamazoo, Mich., last week announced the reopen-
ing of its music shop in the heart of the shopping
district. The house carries pianos, phonographs, mu-
sical merchandise, rolls, records, sheet music and
radio.
ADAM SCHAAF, Inc.
PLAYER
GRANDS AND UPRIGHTS PIANOS
Established Reputation and Quality Since 1873
REPRODUCING
PIANOS
are the only pianos In the world with
Three Sounding Boards.
Patented In the United States, Great Britain
France, Germany and Canada.
Liberal arrangements to responsible agents only*
Main Office, 1117 Chestnut St.
PHILADELPHIA, PA.
RADLE TONE—The Musician's Delight
Whenever you hear the name RADLE you immediately
think of a wonderful tone quality, durabili y and design.
OFFICES AND SALESROOMS
Musicians insist on RADLE
319-321 So. Wabash Ave.,
CHICAGO, ILL.
The Beppe, Marcellus and Bdouard Jules Pl&oo
manufactured by the
HEPPE PIANO COMPANY
REOPENS IN KALAMAZOO.
Factory and Offices, 304 W. 42nd St..
NEW YORK
Corner FUImore Street
Manufactured by
At the meeting of the Cleveland Music Trades
Association to be held at the Hotel Statler, on No-
vember 10, all the members present at the previous
meeting are expected to make good the promise to
each bring a new member. The pledge was part of
the drive for new members launched on that occasion.
The meeting will be preceded by a dinner.
Correspondence from Reliable
Dealers Invited
FACTORY
Grands—Players
CLEVELAND ASSOCIATION ACTIVE.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s
1020 So. Central Park Ave.,
KURTZMANN
New Adam Schaaf Building,
F. RADLE, Inc.
Est. 1850.
609-11 W. 36th St., New York City
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).