Presto

Issue: 1925 2050

November 7, 1925.
13
PRESTO
FALL IN LINE FOR
HOLIDAY DRIVE
Christmas Clubs and Seasonable Advertising
Give New Character to Efforts of Dealers
Who Expect Aggregate of Purchases
Will Exceed That of Last Year.
UPRIGHTS A FACTOR
Small Grands and Reproducing Pianos Also Rivals
of Radio in Appeal to Donor Saying
It with Music.
With Christmas a little less than seven weeks away,
the music dealers everywhere are using their news-
paper advertising space to point out to the public the
association of the piano with the joyful event. The
Christmas Club with the piano as the main attraction
has become a feature of the music dealers' publicity
and a bid is being made everywhere for the Christ-
mas saving checks as substantial down payments on
pianos.
It is a pleasant fact noted in piano stores for sev-
eral years that the growth of the Christmas Clubs
with the banks has resulted in substantial down pay-
ments on pianos purchased at Christmas. The abil-
ity to put down a good sum as first payment has
also resulted in directing the thoughts of customers
to pianos of the finer kinds and reproducing pianos.
In families in which the banks have indicated thrift
many members with Christmas saving accounts agree
to apply the joint sum of the savings on the first pay-
ment on a fine piano.
This Year and Last.
There is a difference between the advanced holiday
advertising this year and that of last year. Last
year there was a strong spontaneous interest in radio
that caused the dealers to minimize their advertising
for the sets. The public was "eating up" the radio
sets so enthusiastically that it seemed to the dealers
a useless waste of effort and money to advertise.
"Why try to make people do what already they are
frantic to do?" was the question to which they
expected no answer. Radio is well in the foreground
and the manufacturers of sets, tubes and other acces-
sories are trying to keep it there with powerful pub-
licity, shows and other ways to sales.
But the dealers' advertising while generous for
radio has more of its space for pianos this year than
last. The analysis is significant and the motives of
the music dealers show an encouraging condition of
mind in relation to the piano as an object of holiday
favor. It is inspiring to note the extent and fine char-
acter of the piano advertising thus early in the season.
But after all it is not so early. Seven weeks to
Christmas. The time seems short but a lot of fine
grands, uprights, players and reproducing pianos can
and will be sold in that interval.
The Upright Sought.
The remarkable thing in the advertising is the in-
crease in the pleas for the straight upright piano.
E. Leins Piano Co.
And many dealers present the uprights with a more
impressive argument than that in vogue for quite a
few years. The appeal for the straight piano by the
advertising writers is to the "musical families" as dis-
tinguished from families that like music. The infer-
ence is that the "musical family" is one with members
able to play the piano and filled with love for its
music. That is the music they can produce them-
selves. The tone and other musical qualities in an
instrument are items of much importance to such
people and.it is the fine qualities in the pianos that
the ingenious ad men present to them. It is the re-
turn to an old thought and old methods in the pursuit
of customers.
Small Grands' Claim.
Of course the small grand and the reprodacing
piano are being put forward all over the country and
in many stores where grands heretofore have had
little show, the small grand has a prominence that is
marked. The small grands everywhere are being put
forward for holiday business and there is no doubt
that the results will be satisfactory.
The growth of confidence in the stability of busi-
ness is a big factor in dealers' expectations for a good
holiday business. The outlook in Europe is better
than a year ago, and the fact is having its effect in
every department in the music as well as of other
stores, although the average music dealer or music
goods buyer hardly considers the relation of the
inability or ability to buy in countries across the
ocean to the condition of trade at home. Today the
prospect nationally is glowing and internationally it
is the'most promising since the close of the Great
War.
Need to Wake Up.
In a few cities, however, the dealers need the stimu-
lating of a holiday drive to take them out of a seem-
ingly unaccountable lethargy. But perhaps it is only
a delay in the start. But the display of the Christ-
mas spirit will be dependent this year as in others on
the extent and profitable character of the crops.
Wheat, cotton, corn, cattle have much to do with
"saying it with pianos" at Christmas. Certain condi-
tions may affect dealers locally but as a rule all the
states have excellent prospects which will mean.good
Christmas sales and profits to the trade at large.
C. KURTZMANN & CO.
Factories and General Offices
526-536 Niagara Street
BUFFALO, N. Y.
STRICH & ZEIDLER, Inc
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
BRINKERHOFF
Grands - Reproducing Grands
NEW YORK HAS OPPORTUNITY
TO TRY NEW ORGAN=PIANO
Player-Pianos
a n d Pianos
Lester Donahue to Give Recitals on John Hammond,
Jr.'s "Sustained Tone" Instrument.
New York music lovers and members of the trade
are interested in the announcement by Richard Cop-
ley of the first public trials in that city of the piano
for "sustained tone" developed recently at the.Mas-
sachusetts laboratories of John Hays Hammond Jr.
The new piano has been described in Presto, and
some device for prolonging the sounds of piano
strings after the impulse of hammers and struck keys
has died away in faint vibrations was long a dream
of the great virtuosi of former times.
Mr. Copley says that the American pianist, Lester
Donahue, after he plays in New York with the Phila-
delphia Orchestra in Carnegie Hall on November 3,
will give a recital in Aeolian Hall on November 9.
On both occasions he will use a piano equipped with
Mr. Hammond's inventions, which have aroused the
curiosity of the musical fraternity.
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
OFFICES, REPUBLIC BLDG.
209 State Street
CHICAGO
Blanchard's Music Shop, ISO South Burdick street,
Kalamazoo, Mich., last week announced the reopen-
ing of its music shop in the heart of the shopping
district. The house carries pianos, phonographs, mu-
sical merchandise, rolls, records, sheet music and
radio.
ADAM SCHAAF, Inc.
PLAYER
GRANDS AND UPRIGHTS PIANOS
Established Reputation and Quality Since 1873
REPRODUCING
PIANOS
are the only pianos In the world with
Three Sounding Boards.
Patented In the United States, Great Britain
France, Germany and Canada.
Liberal arrangements to responsible agents only*
Main Office, 1117 Chestnut St.
PHILADELPHIA, PA.
RADLE TONE—The Musician's Delight
Whenever you hear the name RADLE you immediately
think of a wonderful tone quality, durabili y and design.
OFFICES AND SALESROOMS
Musicians insist on RADLE
319-321 So. Wabash Ave.,
CHICAGO, ILL.
The Beppe, Marcellus and Bdouard Jules Pl&oo
manufactured by the
HEPPE PIANO COMPANY
REOPENS IN KALAMAZOO.
Factory and Offices, 304 W. 42nd St..
NEW YORK
Corner FUImore Street
Manufactured by
At the meeting of the Cleveland Music Trades
Association to be held at the Hotel Statler, on No-
vember 10, all the members present at the previous
meeting are expected to make good the promise to
each bring a new member. The pledge was part of
the drive for new members launched on that occasion.
The meeting will be preceded by a dinner.
Correspondence from Reliable
Dealers Invited
FACTORY
Grands—Players
CLEVELAND ASSOCIATION ACTIVE.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s
1020 So. Central Park Ave.,
KURTZMANN
New Adam Schaaf Building,
F. RADLE, Inc.
Est. 1850.
609-11 W. 36th St., New York City
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
14
November 7, 1925.
PRESTO
NOTES FROM PORTLAND
MUSIC TRADE FIELD
What Some of the Hard Workers in the
Oregon Metropolis Are Doing This
v
Busy Fall Season.
"Sometime," "Oh, Lovey, Be Mine" and "Oh, Say,
Can I See You Tonight," the last number being re-
served for the prettiest model. At the People's
Theater Chuck Whitehead and his Entertaining Eight
featured "Let's Wander Away," with a special ar-
rangement. Sklare says that the sale of this new
Remick hit has been tremendous.
B. R. Brassfield, manager of the Portland branch
of the Wiley B. Allen Co., and who has supervision
over the other branches in the Pacific Northwest, is
making an extensive tour visiting the company's
agencies in eastern Oregon and Idaho.
The Reed, French Piano Co., of Portland, Ore.,
during the last week of October, gave an Ampico-in-
the-Knabe demonstration in their Knabe studio with
Fred Colber, Ampico artist, who spent the entire
week in their establishment. Mr. Colber's coming
was announced by extensive newspaper advertise-
ments, by special invitations sent out to the firm's
mailing list and by attractive window displays. In
their main window a Knabe Ampico with the front
open, showing the inner workings of the instrument,
was kept playing all day and evening, with the in-
vitation to come in and hear the artist in the studio.
Mr. Colber had large audiences to hear him, many
hundreds taking advantage of the invitation, and Mr.
Reed said that many good prospects were obtained
and attractive sales consummated.
Henry Arcard has returned as assistant of Louis
Mack, who has his sheet music department in the
Portland Wiley B. Allen store. He was formerly
with Mr. Mack and for the past couple of years has
been connected with the piano department of the
Bush & Lane Piano Co. Mr. Arcard takes the place
of Ralph Blake, who resigned to go to Washington,
D. C, where he will enter the government service.
Maye Grinde has been placed in charge of the
Ampico roll department of the Wiley B. Allen Port-
land branch, replacing Elizabeth Steele, who resigned
to join her husband in business in Seattle. Miss
Grinde has a beautiful soprano voice, and it is the
purpose of Mr. Brassfield, manager of the firm, to
use her in demonstrating the Ampico in the Mason
& Hamlin, for which the company are Portland
agents.
Clinton Miller has been appointed manager of the
new Hyatt Music Store branch, at 1422 Sandy boule-
vard. Mr. Miller was for six years connected with
the Radio Corporation of America. He will be as-
sisted by his wife. The branch will carry a full line
of Victor, Edison, Brunswick and Columbia phono-
graphs and records; will have a radio department
featuring the Atwater-Kent and Radiolas, and in the Store Established Thirty-nine Years Ago to Be Con-
piano department will feature the Baldwin lines.
tinued by Starr Piano Co.
Irving Sklare, manager of the Remick Song & Gift
After
thirty-nine
of business life in Ravenna,
Shop, brought the Remick numbers to the front last Ohio, C. H. France, years
veteran
dealer, has retired
week in all of the principal theaters of the city. At to private life. His store at piano
North
street
the Rivoli, where Mary Pickford is playing "Little has been taken over by the Starr Piano Chestnut
of Cleve-
Annie Rooney," this number was featured both by land, with Frank L. Carter of Cleveland, Co.
direct repre-
the orchestra, assisted by Monty Austin, Remick sentative of the company, as resident manager.
plugger, and announcement made on the screen that Carter will be assisted by O. J. Doyle, also Mr.
from
Remick's had the exclusive selling of the number in Cleveland.
Portland.
It is the intention of the Starr Piano Co. to estab-
At the Liberty Monty Austin and Frank Trever
a permanent agency in that city, and an intro-
featured Remick numbers, among others "Let's Wan- lish
sale of Starr player and straight pianos, as
der Away," "Oh, Can I See You Tonight," "If I ductory
as Starr phonographs and records is announced
Had a Girl Like You," and "You Told Me to Go." well
At the Columbia, Sklare arranged for Harry Linden in the newspapers.
Mr. Carter reports excellent sales and that he has
and his all artists' orchestra to use Remick numbers
at the fall Bery Style Show, using "Stepping To," found the Ravenna public very appreciative of Starr
"Let's Wander Away," "You Told Me To Go," merits.
C. H. FRANCE, VETERAN
OHIO DEALER, RETIRES
QUALITY
in Name and in Fact
TONE, MATERIALS, CONSTRUCTION,
WORKMANSHIP. DESIGN—all In ac-
cord with the broadest experience—are
the elements which five character to
Bush & Lane Products.
BUSH&LANE PIANOS
WISH ft LAME CEOIUAN PLAYER PIANOS
t«k» hiftfi place, therefore, in any cetn-
rison of nigh grade pianos because of
»individuality of character which dis-
tinguishes them in all essentials of merit
ana value.
K
HUH ft LANE PIAJK) 00.
SPENCER
The Intrinsic Qualities of This
Piano Command Attention
A High Grade Instrument at a
Moderate Price
First Class Factory and Equipment
Ample Production and Service
SPENCER PIANO COMPANY, Inc.
FACTORY: Thirty-First St. and First Are.
OFFICES: 338 Etat 31st Street, New York N. Y.
SOME LATE DOINGS IN
THE RETAIL TRADE
YOUNQSTOWN, 0., FIRM
OBSERVES ANNIVERSARY
The Yahrling-Rayner Music Co. Celebrates
Twenty-sixth Return of Date of Its
Founding in 1899.
The twenty-sixth anniversary of the founding of
the Yahrling-Rayner Music Co., Youngstown, Ohio,
is being celebrated in a variety of ways that are
bringing the importance of the house in things musical
before the public. The company was organized in
1899 by Charles H. Yahrling and Harry M. Duns-
paugh and the first name of the business was the
Mahoning Piano Co.
The business was later known as the Greenwood-
Yahrling Co. and this subsequently was changed to
the Yahrling-Brown Co. and incorporated at $50,000.
In 1910 the Brown interests in the firm were bought
by H. T. Rayner and the business entered upon a
remarkable era of expansion. In 1912 the firm pur-
chased the entire business of the Scott & Jones Co.,
the oldest music house in the city.
Mr. Yahrling, who is active in the management of
the business, is also prominent in local, state and na-
tional trade associations. He is now vice-president
of the National Association of Music Merchants, past
president of the Ohio Music Merchants' Associa-
tion, and one of the officials of the Ampico Society.
Mrs. Rayner retains the interest in the firm held by
her late husband.
JOHN C. FREUND LEFT $292,036.
John C. Fretind, editor of "Music Trades," who
died June 30, 1924, left an estate appraised at $292,036.
He owned real estate at Long Lake, N. Y., valued at
$104,990 and had securities appraised at $156,393.
The securities included $86,450 as the sum paid by
his partner, Milton Weil, for 500 shares of the Music
Trades Company and $69,368 for 333 shares of Musi-
cal America. Mr. Freund left the bulk of his estate
to his wife and three daughters.
The piano salon of the Outlet Co., Providence,
R. I., is holding a clearance sale of rebuilt and used
pianos and players.
QUALITY FIRST and FIRST QUALITY
Items of General News Value from the Field
Throughout the Country.
The new Kress store at 111-117 West Federal
street, Youngstown, Ohio, carries sheet music, rec-
ords and radios.
The Music Box has been opened at 205 Powell
street, San Francisco, Cal. This is the second store
in a chain which features sheet music and phono-
graph records.
Goodyke & Palmbos has succeeded to Fred Goo-
dyke in the music business in Zeeland. Mich.
Gibson Bros, has acquired the business formerly
conducted by the Barbourville Music Co., Barbour-
ville, Ky.
The Gressett Music House, of Meridian, Miss., will
open a store in Columbus, Miss., this week.
J. J. Tincom has succeeded Charles Long in the
music business on South Main street, Winchester, Ky.
F. W. Smith & Son have opened offices and show-
rooms in the Oak Bank Building, Oakland, Cal.
A piano and sheet music department has been
opened on the balcony of the South Plains Drug Co.,
Plainview, Tex.
J. A. and Bessie G. Newby have engaged in the
music business at 3848 East Fourteenth street, Oak-
land, Cal., as the successors to E. J. and Jeanne
Hauser.
The E. M. Currie Music Co., of Altus, Okla., has
established a branch house at Tipton, Okla., with
W. L. Karsteter as manager.
Griggs & Dalby recently opened a music house at
2032 South Eleventh East street, Sale Lake City,
Utah.
The Taylor Studio, of Broken Bow, Neb., will open
a piano store in Arnold, Neb., this week.
The Grimm Music Co. opened a store at 105 South
Fifth street, Beatrice, Neb., recently.
J. W. Boyle & Son has opened a music shop in
Floydada, Tex.
The Jackson Music Co. is a new name of an old
business in Paducah, Ky. It is the successor to E. O.
Jackson.
Chestnut Bros. Music Co. recently held the formal
opening of its new store at 404 West Main street,
Oklahoma City, Okla.
JESSE FRENCH. & SONS
A
GOOD
PIANO
FOR
YOU!
JESSE FRENCH
& SONS
New Castle, Indiana
"A name well known since 1875"
Becker Bros.
Manufacturers of
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Wareroomt
767-769 Tenth Avenue, New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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