Presto
Issue: 1925 2050 - Page 11
11
PRESTO
November 7. 1925.
ense of the Upri
RECENTLY there appeared in the
Music Trade Papers an adver-
tisement over the name of THE
CABLE COMPANY, h e a d e d -
"The Back.Bone of Successful
Music Stores." This advertisement created
unusual comment throughout the Piano
Trade because it emphasized a merchandis-
ing truth that is too much overlooked by
most Piano Dealers. That truth, simply stated,
is this—"For volume sales, concentrate on
the Upright Piano—the sale of Grands and
Players will then come as a matter of course."
Leading Music Trade Papers responded with
editorial matter, further calling to the atten-
tion of the Dealer the importance of con-
centrating on Upright sales. Some of this
comment is reproduced on this page. This
advertisement has aroused so much interest
that we have had it reprinted in proof form.
A copy will gladly be sent to any Dealer
who requests it.
THE CABLE COMPANY
Chicago
PIANO TRADE MAGAZINE
, Sj^fe ^^s^'i* *. -.*
V There
& * ",° VI 'grand
X?r / '^
-» Scce^V^
^
'""
"°l T L " * ' "
1
Wed l h
t0
I man W '
or
«*< a « ° , , t
mosl
Th« Cable Company
Cable Building
Chloago
"*" Ire™.
Gentlemen:
r32SSSasa^B"a?*=
Z »!?"*> *?%?"• * n<1 «h"h 1 ^ , *«£nd" (J"?
I, is no(
foo/ .
s
*'nme a
t0
B/a
Your advertisement on the upright
p i a n o . In our Ootober number, was most t i m e l y and
with your permission we are going t o e l a b o r a t e on
the t b M | ) i t e d i t o r i a l l y i n our Sevember number.
No one can s u o o e a a f u l l y controvert
your argument. The upright i s r e a l l y the <*>
foundation of the piano b u s i n e s s and f a r from
b e i n g In competition with the grand and p l a y e r i t
a o t u a l l y i n o r e a s e s the s a l e of the higher prlceM
typea by g e t t i n g people i n t h e habit of piano mualo
• a r l y i n t h e i r home l i f e .
In our opinion i t i s dangerous, i n
many i n t a n o e a , t o allow p e o p l e t o get In the
h a b i t of being without a piano u n t i l auoh time aa
they oan a f f o r d a p l a y e r , a grand or a reproducing
piano.
Very t r u l y youra,
Com, P a ' * Ml
PI*MO TRADE MAGAZINE
RIW'UP
M,'hi« old com™ '
s
(
T1 e
' Cable r
ma
"">« who T
Pei
"ner
a
K« -Si fc "- '-
^
I
W
V ol*
e
ide.
THE MUSIC TRADES
NO LULL IN DEMAND FOR UPRIGHT PJANOS
Sales of These Instruments Grow Steadily in Face of Rising Popularity of Grands, Players and Re-
producing Pianos, Cable Co. Points Out—Terms Uprights "Back-Bone of Successful Music
Stores"—Other News
1
T
Editorial Comments
which appeared in
recent Music Trade
Magazines
HE belief that the upright piano is the backbone
Co. to issue a two-page advertisement to draw
attention to the quality and the quantity of these in-
struments sold, today*
The advertisement is entitled "The Back-Bone of Suc-
cessful Music Stores." In addition to reproductions of
photographs of Cable uprights the advertisement con-
tains the following message:
"More uprights are being sold today than any other
type of piano, even in face of the general rising popu-
larity of grands, players and reproducing pianos
- "The family which is buying a musical instrument for
the first time usually chooses the upright. Later on,
when circumstances permit, the upright is traded in foi
i (rand or a player
"The best way for a piano dealer to enjoy Increased
volume and profits is to keep his eyes peeled for upright
sales. Seek out the homes which are without a piano
of any kind. Promote the idea of music in the home
Point out the advantages of having the children study
music. Create a market for more pianos by selling the
musicin-every-home idea.
"The home of moderate means is the logical market
for the upright. It is the mass market—the volume
market. Out of this vast market will automatically
come the grand and player sales. But concentrate some
of your effort on the upright «nd the idea of music in
every home."
The Conover 13 upright model. Cable K. Kingsbury
R, Wellington W an
able comment in the trade here.
P-72
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
November 7. 1925.
ense of the Upri
RECENTLY there appeared in the
Music Trade Papers an adver-
tisement over the name of THE
CABLE COMPANY, h e a d e d -
"The Back.Bone of Successful
Music Stores." This advertisement created
unusual comment throughout the Piano
Trade because it emphasized a merchandis-
ing truth that is too much overlooked by
most Piano Dealers. That truth, simply stated,
is this—"For volume sales, concentrate on
the Upright Piano—the sale of Grands and
Players will then come as a matter of course."
Leading Music Trade Papers responded with
editorial matter, further calling to the atten-
tion of the Dealer the importance of con-
centrating on Upright sales. Some of this
comment is reproduced on this page. This
advertisement has aroused so much interest
that we have had it reprinted in proof form.
A copy will gladly be sent to any Dealer
who requests it.
THE CABLE COMPANY
Chicago
PIANO TRADE MAGAZINE
, Sj^fe ^^s^'i* *. -.*
V There
& * ",° VI 'grand
X?r / '^
-» Scce^V^
^
'""
"°l T L " * ' "
1
Wed l h
t0
I man W '
or
«*< a « ° , , t
mosl
Th« Cable Company
Cable Building
Chloago
Gentlemen:
r32SSSasa^B"a?*=
Z »!?"*> *?%?"• * n<1 «h"h 1 ^ , *«£nd" (J"?
I, is no(
foo/ .
s
*'nme a
t0
B/a
Your advertisement on the upright
p i a n o . In our Ootober number, was most t i m e l y and
with your permission we are going t o e l a b o r a t e on
the t b M | ) i t e d i t o r i a l l y i n our Sevember number.
No one can s u o o e a a f u l l y controvert
your argument. The upright i s r e a l l y the <*>
foundation of the piano b u s i n e s s and f a r from
b e i n g In competition with the grand and p l a y e r i t
a o t u a l l y i n o r e a s e s the s a l e of the higher prlceM
typea by g e t t i n g people i n t h e habit of piano mualo
• a r l y i n t h e i r home l i f e .
In our opinion i t i s dangerous, i n
many i n t a n o e a , t o allow p e o p l e t o get In the
h a b i t of being without a piano u n t i l auoh time aa
they oan a f f o r d a p l a y e r , a grand or a reproducing
piano.
Very t r u l y youra,
Com, P a ' * Ml
PI*MO TRADE MAGAZINE
RIW'UP
M,'hi« old com™ '
s
(
T1 e
' Cable r
ma
"">« who T
Pei
"ner
a
K« -Si fc "- '-
^
I
W
V ol*
e
ide.
THE MUSIC TRADES
NO LULL IN DEMAND FOR UPRIGHT PJANOS
Sales of These Instruments Grow Steadily in Face of Rising Popularity of Grands, Players and Re-
producing Pianos, Cable Co. Points Out—Terms Uprights "Back-Bone of Successful Music
Stores"—Other News
1
T
Editorial Comments
which appeared in
recent Music Trade
Magazines
HE belief that the upright piano is the backbone
Co. to issue a two-page advertisement to draw
attention to the quality and the quantity of these in-
struments sold, today*
The advertisement is entitled "The Back-Bone of Suc-
cessful Music Stores." In addition to reproductions of
photographs of Cable uprights the advertisement con-
tains the following message:
"More uprights are being sold today than any other
type of piano, even in face of the general rising popu-
larity of grands, players and reproducing pianos
- "The family which is buying a musical instrument for
the first time usually chooses the upright. Later on,
when circumstances permit, the upright is traded in foi
i (rand or a player
"The best way for a piano dealer to enjoy Increased
volume and profits is to keep his eyes peeled for upright
sales. Seek out the homes which are without a piano
of any kind. Promote the idea of music in the home
Point out the advantages of having the children study
music. Create a market for more pianos by selling the
musicin-every-home idea.
"The home of moderate means is the logical market
for the upright. It is the mass market—the volume
market. Out of this vast market will automatically
come the grand and player sales. But concentrate some
of your effort on the upright «nd the idea of music in
every home."
The Conover 13 upright model. Cable K. Kingsbury
R, Wellington W an
able comment in the trade here.
P-72
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).